Leadstar College of Management and Leadership

Faculty of Business
And Leadership Graduate Department of Business Administration

Project Title: - Dilame Delicious Cafe

Project Duration: - 120 months
Expected Start date 01/04/2008 E.C Ending Date 30/04/20010 E.C
Project Budget: - 3,500,000.00

For the Partial fulfillment of the Course

Foundation of Project Management
(MBAS-630)

Prepared by: kidist Emiru

Submitted to: - Deribe Assefa (PhD)
December, 2015
E-mail address - [email protected]

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 TABLE OF CONTENTS
Cover Page……….………………………………………………………………………………….1
Table of Content…………………………………………………………………………………..2-3
Executive Summary…………………………………………………………………………………4
Name and location: …………………………………………………………………………………4
Introduction…………………………………………………………………………………………4
Company Ownership………………………………………………………………………………..5
Products and Services……………………………………………………………………………….5
The Market…………………………………………………………………………………………..5
Financial Considerations…………………………………………………………………………….5
Highlights:……………………………………………………………………………………………6
Mission……………………………………………………………………………………………….6
Keys to Success……………………………………………………………………………………...6
Product / Service Plan………………………………………………………………………….….…6
Products……………………………………………………………………………………..…….....6
The Dilame Delicious Cafe Menu……………………………………………………………………7
Marketing Plan……………………………………………………………………………………... 9
Market Analysis……………………………………………………………………………………...9
Market Segmentation………………………………………………………………………………...9
Market Needs……………………………………………………………………………………….10
Service Business Analysis…………………………………………………………………………..10
Competition and Buying Patterns………………………………………………………………..…11
Coffee drinking is now an all-day activity………………………………………………………….12
Strategy & Implementation………………………………………………………………………... 12
Strategy and Implementation Summary:……………………………………………………………12
Strategic Assumptions:……………………………………………………………………………...12
Competitive Edge…………………………………………………………………………………...12
Marketing Strategy………………………………………………………………………………….13

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Launch Marketing…………………………………………………………………………………..13
Local Media…………………………………………………………………………………………14
National Broadcast Media…………………………………………………………………………..14
Trendsetters…………………………………………………………………………………………
14Design style…………………………………………………………………………………………
15
Community Involvement……………………………………………………………………………15
Portable Kiosk………………………………………………………………………………………15
The Future…………………………………………………………………………………………..16
Sales Strategy…………………………………………………………………………………….…16
H.R.M Plan……………………………………………………………….........................................17
Personnel Team:…………………………………………………………………………………….17
Physical” Training: …………………………………………………………………………………17
Skill Training: ………………………………………………………………………………………17
Financial Plan……………………………………………………………………………………… 18
Projected Profit and Loss:………………………………………………………………………… 18
Net Profit Yearly……………………………………………………………………………………19
Net Profit Monthly…………………………………………………………………………….……20
Projected Cash Flow………………………………………………………………………………..21
Balance Sheet………………………………………………………………………………………22

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 EXECUTIVE SUMMARY
ARY
Name and location:
Dilame Delicious Cafe will launch first Tea plus coffee house located in Central Addis Ababa
Around Mexico. It also provides Espressos, tea, Caputuno, juices and Cigars. Dilame Delicious
Cafe will offer residents and visitors a totally new style of Tea and coffee house - one offering a
uniquely flavorful Tea and coffee drink in a comfortable, upscale Arabian environment at which to
socialize, relax or work.

Introduction

Dilame Delicious Cafe will be starting a Tea and coffee house located in Central Addis Ababa
around Mexico Piassa and Merckato. Along with Tea and coffee different varieties of , tea, juices,
Caputuno, Starters would also be served. Dilame Delicious Cafe will expect to catch the interest of
a regular loyal customer base with its broad variety of coffee, Espressos, tea, Caputuno, juices,
Cigar and Tea varieties. The company plans to build a strong market position in the town, due to the
mild competitive climate in the area.

The Dilame Delicious Cafe will hired staff members who prepare the coffee, Espressos, tea, juices,
Caputuno, Starters and Tea varieties are highly trained and experienced. They know how to prepare
an excellent Arabian and different coffee, Espressos, tea, juices and Tea varieties. We use the
highest quality equipment and ingredients to deliver a noticeably superior product.

Our design style is different from all other coffeehouses and Tea parlors, an upscale "Arabian" look.
It features stained glass decorations, art glasswork, Arabian style furnishings and outdoor dining.

Dilame Delicious Cafe aims to offer its products at a competitive price to meet the demand of the
middle-to upper middle-income local market area residents.

Dilame Delicious Cafe is a specialty for varieties of Tea and beverage retailer. Dilame Delicious
Cafe uses a system that is new to the beverage and food service industry to provide hot and cold
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beverages in a convenient and time-efficient way. Dilame Delicious Cafe provides its customers
the ability to drive up and order (from a trained Barista) their choice of a custom-blended Espressos
drink, freshly brewed coffee, or other beverage.
Dilame Delicious Cafe offers its patrons the finest hot and cold beverages, specializing in specialty
coffees, blended teas, and other custom drinks. In addition, Dilame Delicious Cafe will offer soft
drinks, fresh-baked pastries and other confections. Seasonally, Dilame Delicious Cafe will add
beverages such as hot apple cider, hot chocolate, frozen coffees, and more.
Company Ownership

Dilame Delicious Cafe is incorporated By Dilame G/Sillase and Family. Its sole proprietor.

Products and Services

Dilame Delicious Cafe offers a broad range of coffee, Espressos, tea, Caputuno, juices, Caputuno
and Tea varieties. Coffee beverages are all from high quality Columbian and Arabian grown
imported coffee beans. Dilame Delicious Cafe caters to all of its customers by providing each
customer coffee and Tea products made to suit the customer, down to the smallest detail.

The Tea provides freshly prepared Tea of different flavors products at all times during business
operations.

The Market

Dilame Delicious Cafe wants to establish a large regular customer base, and will therefore
concentrate its business and marketing on local residents, which will be the dominant target market.
This will establish a healthy, consistent revenue base to ensure stability of the business. High
visibility and competitive products and service are critical to capture this segment of the market.

Financial Considerations

Dilame Delicious Cafe will expect to raise 1,000, 000 of its own capital, and to borrow 500, 000 by
the cooperative Bank of Ethiopia as a ten-year loan. This provides the bulk of the current financing
required.

Dilame Delicious Cafe anticipates sales of about 450,000 in the first year, 550,000 in the second
year, and 700,000 in the third year of the plan. Dilame Delicious Cafe should break even by the
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fourth month of its operation as it steadily increases its sales. Profits for this time period are
expected to be approximately 85,000 in year 1, 109,000 by year 2, and 180,700 by year 3. The
company does not anticipate any cash flow problems.

Highlights:

Mission
Dilame Delicious Cafe aims to offer high quality coffee, Espressos, tea, Caputuno, juices, Cigar
and Tea varieties at a competitive price to meet the demand of the middle- to higher-income local
market area residents
Keys to Success
Keys to success for Dilame Delicious Cafe will include:
1. Providing the highest quality product with personal customer service.
2. A relaxing, upscale interior Arabian design.
3. Competitive pricing.
4. Highly trained and friendly staff

Products and/or Services Plan:

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Products
Dilame Delicious Cafe will sell high-quality specialty coffee, Espressos, tea, Caputuno, juices,
Cigar and Tea varieties. Despite being an upscale coffeehouse, our prices are in line with the
leading national chains.

The Dilame Delicious Cafe Menu

The Dilame Delicious Cafe menu sets us apart from other coffee and Tea houses, giving us a
competitive edge.

Dilame Delicious Cafe offer 4 four groups of drinks - coffee, tea, Espressos, juice - with several
choices within each group. This enables us to provide more variety than our competitors while
keeping the preparation of the drinks easy to execute. We are taking advantage of the immense
popularity of flavored drinks and Chai tea by offering a product mix that includes items the other
coffeehouses don't carry as well as more familiar drinks. Dilame Delicious Cafe offers several
smoothie drinks. We carry the highest quality fresh juices.

Dilame Delicious Cafe also offers a wide variety of Tea including flavored Tea.

Prices have been determined after a thorough analysis of all food costs for every item in each drink.
In some cases, an average price has been calculated and applied to all similar drinks and Tea
varieties in order to keep the menu from confusing the customer.

Juice Varieties

Name Prices in Rs
Mint 40.00
Wild berry 40.00
Double apple 80.00
Peach 40.00
Grape 40.00

Espresso Drinks

NAME Regular in Rs Large in Rs

Espressos 20 30
Cappuccino 25 35
Café Latte 30 40
Café Mocha 35 45

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 Flavored Expresso Drinks

Name Regular in Rs Large in Rs

Vanilla Cappuccino 30 40
Vanilla Latte 35 45
White Chocolate Latte 35 45
The 50/50 Latte 30 40
The Raspberry Mocha Latte 32 40

Coffee Drinks

Name Regular Large

The Banana Nut Java 20 30
The Cafe Milano 22 30
Coffee of the day 15 25
De cafe 17 27

Tea

Iced Tea Rs.15 small Rs 20 medium Rs 25 large

Hot Tea Rs 17 regular

 Peppermint
 Herb Apricot
 Earl Grey Lavender
 Darjeeling (Rs 35 regular)
 Golden Flowers Herbal
 Herbal Lemon
 Tropical Green

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 Juices

Name Regular in Rs Large in Rs

Fresh squeezed orange juice 25 35
Old-fashioned Lemonade 15 20
Genesis Juice 30 40
Crystal Geyser Juice Squeeze 25 32

Macchiato

Name Price
Special Macchiato 13.00 – 18.00
Romeo & Juliet 16.00 – 19.00

Kava

Name Price
Caputuno 20.00
Caputuno ( cardmon) 25.00

Marketing Plan:
Market Analysis
Dilame Delicious Cafe will focus on meeting the demand of a regular local resident customer
base, as well as a significant level of students, travelers passing through and local business people.
Market Segmentation
Dilame Delicious Cafe will focus on the middle- and upper-income markets. These market
segments consume the majority of coffee and Tea Varieties.
Dilame Delicious Cafe customer base in Defense phase ll Piassa and Merchato is comprised of
two target groups.
1. Affluent local residents
2. Students
3. Tourists

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These groups are all potentially strong customer segments. The benefit of this mix of customers is
that it helps maintain consistent business throughout the year.
The other customer segments (local residents, local business and pass-through traffic) provide a
consistent foundation all year long.

Also, by appealing to several market segments, Dilame Delicious Cafe will not become overly
dependent on any single consumer group. For example, several local coffeehouses with primarily
student customers do poorly during the non-school months. They must also market themselves a
new each year to the incoming students. Dilame Delicious Cafe will avoid these peaks and valleys
in business with a mix of customers.

Affluent locals. Within five miles of Dilame Delicious Cafe are of the most affluent people in
Paisa and Merckato. Key influencers, trendsetters, artists, writers and celebrities have homes in
Defense Paisa and Merchato.

Students. Mexico is home to a major branch of the school of Commerce /AAU/ as well as dozens
of other schools, including many prestigious private schools and academies. To reach students we
offer special student discount cards, pass out free coffee coupons at student events and offer
entertainment on weekends.

Students represent an excellent customer segment for several reasons:

Students bring an energy and youth to the coffeehouse.

By attracting students we generate excellent word-of-mouth.
Students represent a large base of potential part-time employees.
Often under the drinking age, students need an affordable place to hang out with their friends.

Market Needs

Because Paisa and Merckato has a big market center in the country, hot coffee products are very
much in demand. In this area, Nice coffee products are in significantly high demand, along with a
slower but consistent demand for hot coffee products. Much of the day's activity occurs in the
morning hours before ten a.m., with a relatively steady flow for the remainder of the day.

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Service Business Analysis

The retail coffee industry in the Addis Ababa has recently experienced growth. The busiest area in
Paisa and Merckato throughout the year stimulates consumption of hot beverages in these Area.
Coffee products are in significantly high demand, along with a slower but consistent demand for hot
coffee products. Coffee drinkers in the Piassa and Merchato are finicky about the quality of
beverages offered at the numerous coffee bars across the region. Despite of low competition in the
immediate area, Dilame Delicious Cafe will position itself as a place where customers can enjoy
delicious coffee beverages with a fresh pastry, tea, juice, soft drinks, chocolates in a relaxing
environment.

Competition and Buying Patterns

Competition in the local area is somewhat sparse and does not provide nearly the level of product
quality and customer service as Dilame Delicious Cafe. Local customers are looking for a high
quality product in a relaxing atmosphere. They desire a unique, classy experience.

Leading competitors purchase and roast high quality, whole-bean coffees and, along with Italian-
style Espressos beverages, cold-blended beverages, a variety of pastries and confections, coffee-
related accessories and equipment, and a line of premium teas, sell these items primarily through
company-operated retail stores. In addition to sales through company-operated retail stores, leading
competitors sell coffee and tea products through other channels of distribution (specialty
operations).

Lifestyle factors converge to make the coffee industry strong at all times. The stimulant effect of
coffee is an important reason why many hard-working, fast-paced Addis Ababa is considers a stop
at their local coffee house a necessary part of their day. Conversely, coffee houses provide calm,
inviting environment for people to socialize, relax or catch up on work.

Young people under the legal drinking age are one of the fastest-growing segments of the coffee
drinking market. Coffee houses provide them with a much-needed place to meet with their friends.

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Entertainment on weekend nights draws a young group of enthusiastic customers. The surge in
interest in coffee drinking among young people assures a diverse, receptive, sophisticated customer
base now and in the future.

Older adults also enjoy the fact that for the relatively modest price of a cup of coffee and snack,
they can meet with their friends, relax or work. Instead of going to a bar and paying for an alcoholic
drink or a restaurant where a meal usually comes with a hefty price tag, the coffeehouse is an
intimate yet inexpensive venue.

Coffee drinking is now an all-day activity.

Once concentrated in the early morning hours or mid-afternoon, in recent years coffee drinking has
become an all-day activity. Even late at night, many coffeehouses are packed with patrons. It's not
unusual for a well located coffeehouse to exceed a daily average of 1000 customers.

Strategy and Implementation

Strategy and Implementation Summary:

The Dilame Delicious Cafe will use a strategy of total quality - in product and service. Our promise
is in our Location, the products we sell, the people we attract and the atmosphere we create.

Strategic Assumptions:

 People want better-tasting coffee Espressos, tea, juice, Snacks & pastries, and Tea varieties.
Coffee drinkers and Tea users want a more inviting coffeehouse environment.
 Coffee drinks and Tea users are considered an affordable luxury.
 The coffee and Tea house industry is largely unaffected by the economy and world events.
 Dilame Delicious Cafe will offer several unique advantages over all other coffee plus Tea
houses.

Competitive Edge

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Our competitive edge, compared to the other coffee plus Tea houses in the greater area includes the
following.
 A significantly higher quality better tasting coffee, Espressos, tea, Caputuno, juices,
Macchiato and Tea varieties.
 Our location can arguably be considered the best in the market.
 An ambiance superior to all other coffeehouses in the area with upscale "Arabian" look.
 It features stained glass decorations, art glasswork, Arabian style furnishings and outdoor
dining.
 The only coffee plus Tea house to provide regular weekend evening entertainment.
 A wider variety of popular drinks than our competitors, including flavored coffee and
Espressos drink, tea, and juice. We have several drink options for people who don't drink
coffee.

Marketing Strategy

Other coffee or Tea houses rely almost entirely on word-of-mouth marketing to generate business.
We will engage in an ongoing aggressive marketing program that will help us establish profitability
quickly and set the stage for continual growth.
Our strategy will be to position Dilame Delicious Cafe as the "Lexus" of coffeehouses, offering a
high quality product and super service in a superior environment.

Launch Marketing

Most coffeehouse chains do little or no marketing and advertising. For example, Starbucks'
philosophy is that their ubiquity in the marketplace is all they need to sustain and grow their
customer base. They spend less than 1% of gross revenues on advertising, and when they do spend,
it is usually to introduce a new product.
The retail coffee industry is a sales-oriented business with historically very little experience in
marketing and advertising. This is likely why little is done. As yet, the major players have not been
taken over by sophisticated companies, where marketing is viewed as essential to gaining market
share.
An element of our differentiation from other coffeehouse chains will be our use of advertising and
marketing to gain awareness, build customer traffic and establish a strong brand image. We intend

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to create immediate customer awareness and not wait for word-of-mouth. We will also building
customer traffic immediately with an aggressive Launch Marketing Plan.
Launch marketing will promote awareness, build immediate traffic and establish our brand image
via several methods.

 Public relations/publicity
 Direct Mail
 Local Print and Broadcast Media
 Design & Packaging
 Community Involvement
 Sampling
 Superior Location

National awareness will help drive the expansion by generating opportunities created by the
media buzz and familiarizing people with our brand name. It will help set the stage for future
brand identification.

Local Media

 FM 107
 FM 96.7
 FM 91
 FM 89
 FM 106
 FM 102.1
 FM 101.2

National Broadcast Media

 Feature programming (e.g. ETV1, ETV2,ETV3,EBS if necessary Regional TVS)

 Radio stations Country wise

Trendsetters

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Mexico is the home to thousands of individuals who can be important to the successful
positioning of Dilame Delicious Cafe . One mention on a TV talk program or in a 'lifestyle'
magazine can (and has) launched many successful careers and businesses.

With literally hundreds of celebrities and wealthy business people as local residents, the word-
of-mouth recommendations from these people can drive significant business to us as well as
generate favorable publicity.

Celebrities in Piasa and Merckato are also actively involved in the community, many supporting
several local charities. Our involvement in the community will enable us to garner exposure for
Dilame Delicious Cafe among an important group of local residents.

Key individuals will be targeted with gift baskets from Dilame Delicious Cafe containing
samples of our products to entice them to visit Dilame Delicious Cafe and talk about us with
their friends.

Design style

The interior design of Dilame Delicious Cafe will be unlike any other coffeehouse chain. While
there will some upscale designs, the entire modern Italian or Starbucks look. Our upscale
stylized "Arabian Look" design, featuring stained glass decorations, art glasswork, differentiates
us from all others.
Community Involvement

We will make ourselves an integral part of the local and world community. This will generate
goodwill, create opportunities to forge important contacts with key people and live up to our
company Mission Statement.

Some of these community involvement goals include:

 Take an active role in the Chamber of Commerce

 Supply complementary product to local charities for fund-raising activities
 Sponsor local sports teams

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  Purchase fair trade coffee whenever possible
 Support Fair Trade, organic, sustainable farming

Portable Kiosk

Within 6 to 8 months we will create a portable Dilame Delicious Cafe kiosk to sell and market
our products at special events and community activities. Paisa and Merckato has many such
events every year. It will be an excellent way to publicize Dilame Delicious Cafe .
The kiosk will be highly visible and fun. It will also potentially be very profitable, although it's
hard to determine how profitable with any accuracy until the local response is measured.

The Future

The number of Dilame Delicious Cafe locations could easily reach 7 to 10 within five years.
While the financials in this Business Plan only address the Piassa and Merchato location, we
can extrapolate from the store's performance (which will be carefully monitored and tracked) to
get a general idea of the chain's projected profitability.

With ten coffeehouses the gross revenues, when fully realized, would be more than 3,000,000
using the third year performance figures. Even factoring in the cost of additional staff and other
resources, a 10-store chain would likely generate a minimum of 750,000 in profits annually.

Dilame Delicious Cafe ’s start-up, implementation and operation in Paisa and Merckato will be
the "blueprint" for future efficient expansion. Our new Mount Hill location will incorporate the
knowledge we gain with our first store as well as new creative ideas, and become our "flagship"
operation.

Sales Strategy

Our sales strategy will include:

 Staff salaries will be above the industry average in order to attract the best people

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  We will hiring for attitude so that we will always have a friendly, enthusiastic staff to make
customers feel welcome and appreciated; constant staff training to assure the best quality
possible

 State-of-the-art sales/inventory system to

(A) Reduce customer waiting time

(B) Create efficient product ordering

 Create a mobile kiosk to take Dilame Delicious Cafe into the community at special events,
farmer's markets, art shows, etc.
 Establish coffee service at local businesses
 Sell gift cards, frequency cards, pre-paid cards, and offer discounts to key groups
 Create an ongoing sampling program
 Conduct a consistent, aggressive marketing program
 Be an active member of the community; be visible at charitable functions
 Solicit customer feedback to constantly improve and streamline our operation
 Key Strategy: an advanced and expandable point-of-sales system

H.R.Management Plan:

Personnel Team:
The personnel plan is included in the following table. It shows the monthly salaries for every year of all
employees.
Per month salary Per month salary Per month salary
Employees No of Employees
for year 1 year 2 year 3
Coffee Maker 1 6000 7000 8000
Espressos Maker 1 6000 7000 8000
Tea Maker 1 6000 7000 8000
Cook 1 7500 8500 9500
Juice Maker 1 6000 7000 8000

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 Cashier 1 8000 10000 11000
Sweepers 2 4000 each 5000 each 5000 each
Guard 1 7000 8000 8000
Waiters 2 5000 each 5500 each 6000 each
Total 11 55500 65000 69500

Physical” Training:
Physical” Training Smile Manners Good posture for long time Balance Talking Skill Operation of
the coffee machine
Skill Training:
Skill Training Familiar with our product Coffee culture Proper reaction Inner decoration Never
judge a person by his appearance Cooperation & Leadership.
Financial Plan

Dilame Delicious Cafe will expect to raise 1,000, 000 of its own capital, and to borrow 500, 000 by
the cooperative Bank of Ethiopia as a ten-year loan. This provides the bulk of the current financing
required.

Projected Profit and Loss:

We will expect to be profitable in the first year, with profits increasing over the next two years, as
we establish a loyal customer base.

Pro Forma Profit and loss Statement

Year1 Year2 Year3
Sales 450000 550000 700000
CGS 700000 800000 1000000
Gross Margin 1150000 1350000 17000000
Expenses
Payroll 55000 65500 69500
Sales & 450000 550000 70000
Other Expenses
Depreciation 500000 600000 700000
Utilities 25000 27000 28000

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 Payroll Taxes 100000 150000 200000
Total Operating 2920000 3513000 4078000
Profit before 880000 1187000 1922000
Interest Expense 50000 60000 75000
Taxes Incurred 25000 30000 40000
Net Profit 805000 1097000 1807000

Net Profit Yearly

Years
2

Year 1 Year 2 Year 3

Gross Margin Yearly

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 Net Profit Monthly

FY 2012

Gross Margin Monthly

20
 Monthly

Projected Cash Flow

The cash flow projection shows that provisions for ongoing expenses are adequate to meet Dilame Delicious Cafe needs as the
business generates cash flow sufficient to support operations.

Pro forma Cash Flow

FY 2012 FY 2013 FY 2014

Cash Received from operations
Cash sales 4000000 5200000 6800000
Additional Cash Received
Sales Tax, VAT,
0 0 0
HST/GST
New current borrowing 0 0 0
New other Liabilities 0 0 0
New Long Term
0 0 0
Liabilities
Sales of other Current
0 0 0
Assets
Sales of long Term Assets 0 0 0
New Investment Received 0 0 0
Sub Total Cash Received 4000000 5200000 6800000
Expenditures from operations

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 Cash spending 3000000 3500000 5500000
Bill payments 125000 150000 225000
Sub total spent on
3125000 3650000 5725000
operations
Additional Cash Spent
Sales Tax, VAT,
0 0 0
HST/GST
Principle repayment of
0 0 0
current borrowing
Other Liabilities
Principal repayment 0 0 0
Long term liabilities
0 100000 225000
principal repayment
Purchase other Current
0 0 0
Asset
Purchase long term Assets 0 200000 200000
Dividends 0 0 0
Sub Total Cash Spent 3125000 3950000 6150000
Net Cash Flow 875000 1250000 650000
Cash Balance

Balance Sheet
The following is a projected Balance Sheet of Dilame Delicious Cafe .

Pro Forma Balance Sheet

Year 1 Year 2 Year 3

Current Assets
Cash 400000 600000 800000
Other Current
100000 200000 300000
Assets
Long Term Assets
Long Term Assets 250000 300000 350000
Accumulated
50000 60000 80000
Depreciation
Total Assets 800000 1160000 1530000
Current Liabilities
Accounts Payable 50000 60000 80000
Current Borrowing 0 0 0
Others 0 0 0
Long Term
100000 40000 0
Liabilities

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Total Liabilities 150000 100000 80000
Paid in Capital 125000 125000 125000
Retained Earnings 45000 57000 63000
Earnings 32000 64000 71000
Total Capital 650000 1060000 1450000
Total Liabilities
800000 1160000 1530000
& Capital
Net Worth 650000 1060000 1450000

Long Term Asset (418000)

Under counter Refrigerator 50000
Service/prep counter 50000
Ice Machines 25000
Large Refrigerators 12000
Milk Coolers 20000
Cash Registers Point of sales system 33000
Espressos Machines 40000
Tea Makers 33000
Coffee Brewer (2) 50000
Counters/Condiments bar/Shelving 50000
Teas 50000
Short Term Asset (275000)
Tables, Chairs, Furnishings 100000
Arabian Carpets 100000
Lightings Fixtures 75000
Startup Expenses Requirements
CONSTRUCTION
Site Design, Architectural Plan 50000
Demolition/Construction 400000
Electrical, Lighting 75000
Flooring Installation 60000
Bathroom Construction 25000
Plumbing 25000
Fireplace Construction 15000
Painting 20000
City Permits/license/Fees 50000
LEGAL
Accounting 15000
Legal 20000
Insurance 15000
MARKETING
Opening Marketing/Advertising 100000
Graphic design/signage menu board 25000
Frequency card, Brochures 15000
OFFICE

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 Office Equipment 50000
Computer, Scanner, Printer 100000
Telephone, Fax, Stationary 25000
APPLIANCES
Preparation Equipment 15000
Dishwasher 10000
Blenders 10000
Microwaves 15000
Panini Makers 10000
Storage racks 12000
Music System 100000
Food Display case 25000
Menu board construction 15000
Cups/lids 150000
TOTAL STARTUP EXPENSE 1807000
STARTUP ASSET
Cash required 1000000
Other current asset 275000
Long term asset 418000
TOTAL ASSETS 1693000
TOTAL REQUIRMENTS 3500000

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