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    Inbound 3379312167772715151

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    Arjay Solis
    The document summarizes a marketing assessment for promoting Bongabon, Nueva Ecija as a tourist destination in the Philippines. Bongabon is known as the onion capital and a leading producer of onions in Southeast Asia. It has potential for agricultural and eco-tourism. Key attractions include Labi River, Camp Paraiso resort, Deesap Falls, and Ilog Jordan. The target markets are identified as demographic (ages, incomes) and geographic segments both within and outside Nueva Ecija province. Natural attractions, festivals, and affordable accommodation options would appeal to these segments. The long term vision is to provide local employment and profits while promoting Bongabon's natural beauty and history.

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    Inbound 3379312167772715151

    Uploaded by

    Arjay Solis
    24 views6 pages
    The document summarizes a marketing assessment for promoting Bongabon, Nueva Ecija as a tourist destination in the Philippines. Bongabon is known as the onion capital and a leading producer of onions in Southeast Asia. It has potential for agricultural and eco-tourism. Key attractions include Labi River, Camp Paraiso resort, Deesap Falls, and Ilog Jordan. The target markets are identified as demographic (ages, incomes) and geographic segments both within and outside Nueva Ecija province. Natural attractions, festivals, and affordable accommodation options would appeal to these segments. The long term vision is to provide local employment and profits while promoting Bongabon's natural beauty and history.

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    The document summarizes a marketing assessment for promoting Bongabon, Nueva Ecija as a tourist destination in the Philippines. Bongabon is known as the onion capital and a leading producer of onions in Southeast Asia. It has potential for agricultural and eco-tourism. Key attractions include Labi River, Camp Paraiso resort, Deesap Falls, and Ilog Jordan. The target markets are identified as demographic (ages, incomes) and geographic segments both within and outside Nueva Ecija province. Natural attractions, festivals, and affordable accommodation options would appeal to these segments. The long term vision is to provide local employment and profits while promoting Bongabon's natural beauty and history.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    24 views6 pages

    Inbound 3379312167772715151

    Uploaded by

    Arjay Solis
    The document summarizes a marketing assessment for promoting Bongabon, Nueva Ecija as a tourist destination in the Philippines. Bongabon is known as the onion capital and a leading producer of onions in Southeast Asia. It has potential for agricultural and eco-tourism. Key attractions include Labi River, Camp Paraiso resort, Deesap Falls, and Ilog Jordan. The target markets are identified as demographic (ages, incomes) and geographic segments both within and outside Nueva Ecija province. Natural attractions, festivals, and affordable accommodation options would appeal to these segments. The long term vision is to provide local employment and profits while promoting Bongabon's natural beauty and history.

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    MARKETING ASSESSMENT FORM

    Based on group research and discussions, fill up the below form to summarize your ideas, thoughts and facts.

    Market Segmentation
    Which tourist spot have you chosen? Which industry does it belong to?

    Bongabon, Nueva Ecija belongs to is Agricultural and Eco- Tourism


    We choose Bongabon, Nueva Ecija as our Tourist Destination.
    Industry.

    Why did you choose such? What is it known for?

    Bongabon, Nueva Ecija is known as the onion capital of the


    We choose Bongabon as our tourist destination because of its
    Philippines and they are one of the leading producer of onions in
    natural attractions they offer.
    South East Asia.

    Why do you think those are the right segment for you’re the
    What are your potential market segment?
    destination you are promoting?
    The potential market segmentation that we see in Bongabon, We think those are the right segmentation to use to promote the
    Nueva Ecija are demographic and geographic segmentation. place because in this strategy we can make a possible tactics using
    Where we will identify the possibility of connecting their their ages and cultures to entice the travelers to come in Bongabon,
     Age Nueva Ecija
     Income - to be able to identify what places are tourist most interested
    Bongabon, Nueva Ecija is open for all ages and incomes, it is especially if it’s nature
    for everyone who wants to have a nature trip and to be away - to be able to help every travellers when they want to try in farming
    from a city to see mountains and rivers and to smell fresh air and marketing a tourist destination in their own place
    as for the geographic segmentation we will see if it will be - to enjoy the place away from stress and roam around to discover
    possible to promote Bongabon, Nueva Ecija not only in Nueva new things.
    Ecija but also in other provinces and cities where we will be
    able to see the
     Climate
     Culture
     Population of the said tourist destination

    Targeting

    Choose 2 market segments from the list that your


    What will attract them (your chosen segments) to the
    group believes would be the most profitable for the destination?
    chosen destination.

    Bongabon, Nueva Ecija is not only famous for their Sibuyas


    Festival that highlight their talents, creativity of Bongabon's people
    and celebrating the grand street dancing parade and competion.
    Bongabon is famous for its natural attraction that is perfect for
    traveling and unwinding place. One of its most sought ecotourism
    attractions is the free-flowing Labi River located in Barangay Labi,
    Agriculture and Eco-tourism
    Bongabon. A good thing about this place is it offers a natural
    scenery view because of the mountains and it has no entrance fee
    but they provided cottage fees for travelers, bikers and motor
    riders that they can rest and stop while enjoying the clear and cold
    water of the river.

    'Demographic and Geographic Another attraction that will definitely amaze and make you
    think you are in Bali, Indonesia is Camp Paraiso Hotel and Resort
    located just a few kilometers away from the Labi River. A natural
    paradise as they call it combines the beauty of nature with
    picturesque man-made attractions. Follow the trail and take
    countless photos along the mountain going to the river where the
    Bali-inspired attraction such as the big bird’s nest is located. Camp
    Paraiso is ideal for adventurous individuals who love to venture
    into the middle of the forest and discover the gift of nature such as
    the river and waterfalls.

    Deesap Falls located in Barangay Labi, Bongabon, Nueva


    Ecija, Deesap Falls awaits the adventurer inside of you. It’s a four-
    kilometer hike, and if you keep a good pace, you should be able to
    get there in about two hours.

    Ilog Jordan in Olivete Bongabon, Nueva Ecija is known for its


    clear waters and peaceful atmosphere. Swimming in clear, cool,
    and natural waters is always enjoyable and rejuvenating. Local
    believers refer to it as “healing waters,” and it is also a pilgrimage
    site for a religious sect.

    Positioning
    What are the unique selling points of the chosen destination? What is the destination assisted with?

    Government fund, Environmental fee, Cottage fee, Entrance


    Labi Rive, Labi Bridge,Mt. Labi
    fee
    Giron Botanic Entrance fee, store profit

    Camp Paraiso Environmental fee, Cottage fee, Entrance fee, Activity fee

    San Fernando Falls Environmental fee

    Ilog Jordan Environmental fee, Cottage fee, Entrance fee


    Dalton Pass landmark
    Pantabangan Dam, Pantabangan Lake Environmental fee, Cottage fee, Entrance fee
    Dupinga River Government fund, Environmental fee, Cottage fee, Entrance fee
    Gabaldon Falls Environmental fee
    Rice Source of income
    Corn Source of income
    Onion Source of income
    Garlic Source of income
    Melon Source of income
    Mango Source of income
    Sibuyasan Onion Festival Government fee, local vendors profit

    What are the/is the value propositions of the chosen How do you intend to differentiate it from other destinations
    destination? in nearby provinces?

    Increase of assets Natural attraction

    Increase of improved facilities Simple lifestyle


    maintenance Calming scenery
    Improved means transportation Foods

    Low percentage of unemployment

    Create 3 possible taglines for your destination. (Always


    What is your group’s long term vision to the destination you
    consider importance of branding, message consistency, and
    are promoting?
    the overall image they want to convey.)
    To provide employment and profit to the local residents
    A touch of nature where history and modernity meet.
    The perfect place to unwind and become your gateway to New
    To be able to promote the natural attraction Ecija.
    A slice of paradise in Nueva Ecija where relaxation meets
    To be able to make the destination well known adventure.
    Aims to promote and showcase the celebration of abundant
    harvest of onion and the towns lifeblood

    Pricing
    What are the costs involve in marketing the destination you Considering the your market segment, what will your price
    chose? (per day/per group (12)) range be? (per day)

    Fixed Cost : 5,155


    MARK UP: 30 % (1,074)
    Variable Cost: 5,155 PER GROUP
    COTTAGE FEE: 700 430 PER PERSON
    ENVIRONMENTAL FEE: 10 PESOS PER HEAD (120)
    ENTRANCE FEE: 20 PESOS PER HEAD (240)
    PARKING FEE: 20 PESOS PER VEHICLE
    TRANSPORTATION: 2,500
    TOUR GUIDE: 500
    Operational Costs:
    SALES REVENUE: 5,155
    Other Costs:
    COMFORT ROOM: 20 PER PERSON
    FLOATEE: 50 PER FLOATEE
    VIDEOKE: 5 PER SONG

    Overall, what are the marketing promotional campaigns will


    What are strategies that you may consider in Pricing? use to ensure the profitability of your chosen destination?
    Why?

    Social media websites - free and can reach wider range of


    Seasonality
    potential target market.
    Brochure - physical promotions and gives detailed information
    Discounts
    about the promos and the destination.
    Word of mouth - feedback and personal experience from
    Cost plus pricing
    tourist.

    Marketing Output Links : Attach the links for your promotional /marketing outputs below:

    [email protected]

    https://www.facebook.com/profile.php?id=100088368421622&mibextid=ViGcVu

    https://m.facebook.com/story.php?
    story_fbid=pfbid02EgSnyp9pkZ9cjgp2y9yLeQVfDM9whBAURh45dmsRimHQCfJ4xBzo64urd22nsMrbl&id=100088368421622&mibextid=Nif5oz

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