Fix This Next

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Fix This Next – Page 1

FIX THIS NEXT


Make the Vital Change That
Will Level Up Your Business
MIKE MICHALOWICZ

MIKE MICHALOWICZ is a serial entrepreneur, angel investor, and keynote speaker. By his 35th birthday, he had already
founded and sold two multi-million-dollar companies, and today heads up two new multi-million-dollar ventures. He is the
creator of the Profit First and Clockwork methodologies used by hundreds of thousands of companies. Mike was formerly small
business columnist for the Wall Street Journal and a business makeover specialist for MSNBC. He is the author of six books
including Clockwork and Profit First. Mike Michalowicz is a graduate of Virginia Polytechnic Institute and State University.
The website for this book is at: www.fixthisnext.com.

ISBN 978-1-77687-059-2

SUMMARIES.COM takes 300-page business books and turns them into 8-page/30-minute micro-learning tools. Entrepreneurs, professionals, and
self-employed business owners, use these tools for just-in-time business training and career upskilling. Read less, do more. www.summaries.com
Fix This Next – Page 1

MAIN IDEA THE BUSINESS HIERARCHY OF NEEDS


Entrepreneurs pride themselves on being able to
put out fires. They love to tackle problems – to calm
irritated customers, to send out proposals, to make The Fix This Next Tool
sales presentations ...and the list goes on and on. LEGACY
The problem is if you stay in firefighter mode IDENTIFY CURRENT PINPOINT UNMET
forever, all you end up doing is running around in LEVEL OF FAILURE NEEDS OF THAT LEVEL
circles, and getting nowhere. IMPACT

A better approach is to understand your business ORDER RINSE & REPEAT APPLY LEVEL-SPECIFIC
has a hierarchy of needs. To adequately address AT NEXT LEVEL UP FIXES & SOLUTIONS
the high-level needs, you first have to make sure all PROFIT
your lower-level needs are sorted.
SALES
The Fix This Next Tool

IDENTIFY CURRENT PINPOINT UNMET The Business Hierarchy of Needs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Page 2


LEVEL OF FAILURE NEEDS OF THAT LEVEL
A healthy company must first have predictable sales, ongoing established profitability,
and good business systems in place to bring order before it can even attempt to make an
RINSE & REPEAT APPLY LEVEL-SPECIFIC impact and create a legacy. Don't try and fix everything at once. Identify the lowest level
AT NEXT LEVEL UP FIXES & SOLUTIONS where you have problems, and fix that first.
Level 1 – Establish predictable sales . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Page 3
Sales are the lifeblood of any company because they create cash flow. If your company
Don't try and establish a legacy until you first have does not have sales, you won't be able to last for long.
solid sales processes, and your business is
Level 2 – Create ongoing profitability . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Page 4
consistently profitable. Tackle all your low-level
needs before you try and address your high-level Profitability generates stability and long-term business health. This measures how much
needs. money you personally can take from the business without negatively impacting the
continued health of your business.
"The biggest problem business owners have is they
don't know what their biggest problem is. That’s Level 3 – Achieve organizational order . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Page 5
why I developed a tool to find the biggest Once you have a profitable business, your focus will turn to creating order and efficiency.
challenges and opportunities in any business At this level, you look at creating systems that enable everything to run like clockwork,
quickly, and at any given moment. I’d been with or without your hands-on involvement.
following the principles for years, and my books Level 4 – Make an impact . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Pages 6 - 7
reflected that, but I hadn’t yet figured out how to
This is the level where you move from transactional offerings to transformational
break it all down for other entrepreneurs. The tool I
offerings. You now have confidence your business will survive, so you can start shaping
created gets you out of guessing mode and into
the greater good you want to deliver. You start attracting brand loyalists, ambassadors,
fast, impactful, deliberate action. It took me the
and lifelong members who want to help you have an impact.
better part of three years to perfect it, testing it out in
my own business and with other entrepreneurs Level 5 – Spark your company's legacy. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Pages 7 - 8
through multiple iterations. Now all you have to do is At the highest level, you start focusing on permanence. You aim to create something that
understand it and follow a 4-step process. will endure long after you retire or move on. You want to make sure your company has the
Seriously, it’s so easy, it can be done in less than ability to adapt to the changes which may arise in the future as the world evolves.
fifteen minutes."
– Mike Michalowicz

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