Unit 1 Business Ethics
Unit 1 Business Ethics
Unit 1 Business Ethics
UNIT 1
Meaning of Ethics
The term ‘ethics’ defines the standards that bear on right and wrong issues of society. Business
ethics is thus a set of professional standards, which emphasize principles of honesty and duty to
the business and the general public. The other significant principles included in business ethics
are:
Fairness
Integrity
Commitment to agreements
Broad-mindedness
Considerateness
Importance given to human esteem and self-respect
Responsible citizenship
Attempt to excel
Accountability
These principles, if strictly pursued, lead to a decent business environment and create healthy
relationships in the organization. However, deviations from these principles can occur due to the
following factors:
Ignorance and indifference to issues
Selfishness
Imperfect reasoning
The ethical standards of an organization have a major influence on how it conducts its
business. Business ethics are defined by the behavior standards of management and personnel,
and the way in which business is carried out at both a strategic and operational level. A
positive approach to maintaining ethical standards can lead to competitive market advantage
and an enhanced reputation. Ethical standards are classified at three levels
.Macro Level
At a macro level, sometimes called the systemic level, ethics are defined and influenced by the
wider operating environment in which the company exists. Factors such as political pressures,
economic conditions, societal attitudes to certain businesses, and even business regulation can
influence a company's operating standards and policies. Business owners and managers must
be aware of how these pressures affect operations and relationships, and how they may impact
on markets locally, nationally and internationally.
Company Level
At a company or corporate level, ethical standards are embedded in the policies and procedures
of the organization, and form an important foundation on which business strategy is built.
These policies derive from the influences felt at macro level and therefore help a business to
respond to changing pressures in the most effective way. There can be a gap between the
company policy on ethical standards and the conduct of those in charge of running the
business, especially if they are not the direct owners, which can present an ethical challenge for
some employees.
Individual Level
Since businesses are run by people, the ethical standards of individuals in the business are an
important consideration. Individuals may well have a very different set of ethical standards
from their employer and this can lead to tensions. Factors such as peer pressure, personal
financial position, and socio-economic status all may influence individual ethical standards.
Managers and business owners should be aware of this to manage potential conflicts.
Integrated Approach
Ethical standards flow through the entire structure of a business organization, shaping how it
plans its strategy, deals with customers, and manages its workforce. The standards have a reach
far beyond day-to-day operations, and should be considered in all aspects of a business, from
the boardroom to the shop floor and across all functional areas. Supporting this effort,
businesses that genuinely understand the value and importance of ethics have appropriate
metrics in place to measure achievement and identify problems before they become major
issues.
TELEOLOGY.
Teleological theories of ethics focus on the consequences caused by an action and are often
referred to as "consequentalist" theories. By far the most common teleological theories are
egoism and utilitarianism.
EGOISM.
Egoism defines right and wrong in terms of the consequences to one's self. Egoism is defined by
self-interest. An egoist would weigh an ethical dilemma or issue in terms of how different
courses of action would affect his or her physical, mental, or emotional well being. Thus, an
egoist, when faced with a business decision, would tend to choose the course of action that he or
she believes would best serve self-interest.
Although it seems likely that egoism would potentially lead to unethical and/or illegal behavior,
this philosophy of ethics is, to some degree, at the heart of a free-market economy. Since the
time of political economist Adam Smith, advocates of a free market unencumbered by
governmental regulation have argued that individuals, each pursuing their own self-interest,
would actually benefit society at large.
This point of view is notably espoused by the famous economist Milton Friedman, who
suggested that the only moral obligation of business is to make a profit and obey the law.
However, it should be noted that Smith, Friedman, and most others who advocate unregulated
commerce, acknowledge that some restraints on individuals' selfish impulses are required.
UTILITARIANISM.
In the utilitarian approach to ethical reasoning, one emphasizes the utility, or the overall amount
of good, that might be produced by an action or a decision. For example, companies decide to
move their production facilities from one country to another. How much good is expected from
the move? How much harm? If the good appears to outweigh the harm, the decision to move
may be deemed an ethical one, by the utilitarian yardstick.
This approach also encompasses what has been referred to as cost-benefit analysis. In this, the
costs and benefits of a decision, a policy, or an action are compared. Sometimes these can be
measured in economic, social, human, or even emotional terms. When all the costs are added and
compared with the results, if the benefits outweigh the costs, then the action may be considered
ethical.
One fair criticism of this approach is that it is difficult to accurately measure costs and benefits.
Another criticism is that the rights of those in the minority may be overlooked.
Utilitarianism is like egoism in that it advocates judging actions by their consequences, but
unlike egoism utilitarianism focuses on determining the course of action that will produce the
greatest good for the greatest number of people. Thus, it is the ends that determine the morality
of an action and not the action itself (or the intent of the actor).
Utilitarianism is probably the dominant moral philosophy in business ethics. Utilitarianism is
attractive to many business people, since the philosophy acknowledges that many actions result
in good consequences for some, but bad consequences for others. This is certainly true of many
decisions in business.
DEONTOLOGY.
Deontological theories of ethics focus on (1) the rights of all individuals and (2) the intentions of
the person(s) performing an action. Deontological theories differ substantially from utilitarian
views on ethics and would not allow, for example, the harming of some individuals in order to
help others. To the deontologist, each person must be treated with the same level of respect and
no one should be treated as a means to an end.
Deontology proposes that the principles of ethics are permanent and unchanging—and that
adherence to these principles is at the heart of ethical behavior. Many deontologists believe that
the rights of individuals are grounded in "natural law." Deontology is most closely associated
with the German philosopher Immanuel Kant.
JUSTICE.
Justice-based theories of ethics concern the perceived fairness of actions. A just (ethical) action
is one that treats all fairly and consistently in accord with ethical or legal standards. Justice
theories of ethics are closely associated with the philosopher John Rawls.
To determine the fairness of an action, one often appeals to distributive, procedural, and/or
interactional rules. Distributive fairness is based on the outcomes received by individuals and
their perceptions of these outcomes. Procedural fairness is based on the processes (policies,
procedures, rules) employed to reach decisions. Individuals evaluate the fairness of these
processes in addition to (or instead of) the outcomes received.
Finally, interactional fairness relates to the personal treatment one receives in the administration
of a decision-making process. Interpersonal fairness has to do with the respect and consideration
shown in the administration of decisions. Informational fairness has to do with the explanations
and accounts provided for the decisions made.
The study of organizational justice has become a major field within organizational behavior. To
date, however, there has not been a complete integration between justice perceptions and ethical
theory.
RELATIVISM.
Teleological, utilitarian, and justice theories of ethics are all "universal" theories, in that they
purport to advance principles of morality that are permanent and relatively enduring. Relativism
states that there are no universal principles of ethics and that right and wrong must be determined
by each individual or group.
The relativist believes that standards of right and wrong change over time and are different
across cultures—and does not accept that some ethical standards or values are superior to others.
The concept of relativism can probably be summarized as "What's right for one may not be right
for another," or "When in Rome, do as the Romans do."
ISSUE-RELATED FACTORS.
Conceptual research by Thomas Jones in the 1990s and subsequent empirical studies suggest that
ethical issues in business must have a certain level of "moral intensity" before they will trigger
ethical decision-making processes. Thus, individual and situational factors are unlikely to
influence decision-making for issues considered by the individual to be minor.
Certain characteristics of issues determine their moral intensity. In general, the research suggests
that issues with more serious consequences are more likely to reach the threshold level of
intensity. Likewise, issues that are deemed by a societal consensus to be ethical or unethical are
more likely to trigger ethical decision-making processes.
In summary, business ethics is an exceedingly complicated area, one that has contemporary
significance for all business practitioners. There are, however, guidelines in place for effective
ethical decision making. These all have their positive and negative sides, but taken together, they
may assist the businessperson to steer toward the most ethical decision possible under a
particular set of circumstances.
MYTHS ABOUT BUSINESS ETHICS
Business ethics in the workplace is about prioritizing moral values for the workplace and
ensuring behaviors are aligned with those values — it’s values management. Yet, myths abound
about business ethics. Some of these myths arise from general confusion about the notion of
ethics. Other myths arise from narrow or simplistic views of ethical dilemmas.
2. Myth: Our employees are ethical so we don’t need attention to business ethics.
Most of the ethical dilemmas faced by managers in the workplace are highly complex. Wallace
explains that one knows when they have a significant ethical conflict when there is presence of a)
significant value conflicts among differing interests, b) real alternatives that are equality
justifiable, and c) significant consequences on “stakeholders” in the situation. Kirrane mentions
that when the topic of business ethics comes up, people are quick to speak of the Golden Rule,
honesty and courtesy. But when presented with complex ethical dilemmas, most people realize
there’s a wide “gray area” when trying to apply ethical principles.
3. Myth: Business ethics is a discipline best led by philosophers, academics and theologians.
Lack of involvement of leaders and managers in business ethics literature and discussions has led
many to believe that business ethics is a fad or movement, having little to do with the day-to-day
realities of running an organization. They believe business ethics is primarily a complex
philosophical debate or a religion. However, business ethics is a management discipline with a
programmatic approach that includes several practical tools. Ethics management programs have
practical applications in other areas of management areas, as well. (These applications are listed
later on in this document.)
4. Myth: Business ethics is superfluous — it only asserts the obvious: “do good!”
Many people react that codes of ethics, or lists of ethical values to which the organization
aspires, are rather superfluous because they represent values to which everyone should naturally
aspire. However, the value of a codes of ethics to an organization is its priority and focus
regarding certain ethical values in that workplace. For example, it’s obvious that all people
should be honest. However, if an organization is struggling around continuing occasions of
deceit in the workplace, a priority on honesty is very timely — and honesty should be listed in
that organization’s code of ethics. Note that a code of ethics is an organic instrument that
changes with the needs of society and the organization.
5. Myth: Business ethics is a matter of the good guys preaching to the bad guys.
Some writers do seem to claim a moral high ground while lamenting the poor condition of
business and its leaders. However, those people well versed in managing organizations realize
that good people can take bad actions, particularly when stressed or confused. (Stress and
confusion are not excuses for unethical actions — they are reasons.) Managing ethics in the
workplace includes all of us working together to help each other remain ethical and to work
through confusing and stressful ethical dilemmas.
8. Myth: Business ethics and social responsibility are the same thing.
The social responsibility movement is one aspect of the overall discipline of business ethics.
Madsen and Shafritz refine the definition of business ethics to be: 1) an application of ethics to
the corporate community, 2) a way to determine responsibility in business dealings, 3) the
identification of important business and social issues, and 4) a critique of business. Items 3 and 4
are often matters of social responsibility. (There has been a great deal of public discussion and
writing about items 3 and 4. However, there needs to be more written about items 1 and 2, about
how business ethics can be managed.) Writings about social responsibility often do not address
practical matters of managing ethics in the workplace, e.g., developing codes, updating polices
and procedures, approaches to resolving ethical dilemmas, etc.
9. Myth: Our organization is not in trouble with the law, so we’re ethical.
One can often be unethical, yet operate within the limits of the law, e.g., withhold information
from superiors, fudge on budgets, constantly complain about others, etc. However, breaking the
law often starts with unethical behavior that has gone unnoticed. The “boil the frog” phenomena
is a useful parable here: If you put a frog in hot water, it immediately jumps out. If you put a frog
in cool water and slowly heat up the water, you can eventually boil the frog. The frog doesn’t
seem to notice the adverse change in its environment.
10. Myth: Managing ethics in the workplace has little practical relevance.
Managing ethics in the workplace involves identifying and prioritizing values to guide behaviors
in the organization, and establishing associated policies and procedures to ensure those behaviors
are conducted. One might call this “values management.” Values management is also highly
important in other management practices, e.g., managing diversity, Total Quality Management
and strategic planning.
The importance of business ethics is apparent in business operations. Business ethics guide an
organisation in these operations and keep them in line with laws and regulations. This guidance
helps the business maintain a positive public image and reputation of respectability.
Businesses with great employee welfare attract the best talent. Business ethics lay the
foundation for proper employee care. In addition, providing great welfare for employees
improves employee productivity and encourages them to stay loyal to a business's vision in the
long term.
Business ethics are also important in building relationships between a business and
its customers. A business with a defined and transparent operational system that treats its
customers well usually develops a long-standing relationship with customers. This makes it
easier for customers to trust the business and its products or services.
Business ethics also help to maintain a business's reputation among investors, who look for
transparency in a company's dealings. In other words, they like to know exactly what their
money is being used for.
Moral mazes: It is a part of business ethics which deals with the ‘mora mazes of management’. It
includes ethical problems, such as conflicts of interest, misconduct of contracts and agreements
and the illegal use of resources. After the birth of the social responsibility movement in 1960,
business ethics has become a management discipline. This movement helped solve various social
problems, such as poverty, crime and illiteracy by using the finance of business class people.
To develop better relationships among people within an organization, the field of human
resources emerged recently. As the complexity in the field of commerce has been increasing day
by day, so has the need to simplify trade in an organization. The process of simplifying the
commerce within an organization ensures better trading between the partners. With the growing
need of simplifying trade, the discipline of business ethics emerged. Business ethics is managed
by following the ethical code and the code of conduct as set by an organization
Kohlberg Theory of Moral Development is one of the most important theories in the field of
human psychology. Lawrence Kohlberg (1927-1983) was an American psychologist best known
for his theory of Stages of moral development. He has based his theory of moral development on
the findings of his studies conducted on hundreds of children from a different culture.
Morality can be developed either negatively or Positively, depending on how an individual
accomplishes the task before him during each stage of moral development across his life span.
2. Moral Cooperation: If your intention is right you can break the rules
Example: If you break the traffic signal rules by allowing the ambulance to pass through
Example: You have an SSC, Bank and Teaching Exam on the same day you might have
confused to choose the right one
There are 3 level and 6 Stages of Kohlberg’s Moral Development Theory these are-
The first level of morality, pre-conventional morality (most nine-years-old and younger, some
over nine). At this stage, we do not have a personal code of morality. Instead, our moral code is
shaped by the standards of adults and the consequences of following or breaking their rules.
At this level, authority is outside the individual and reasoning is based on the physical
consequences of the action.
It can be further divided into two stages: obedience and punishment and Individualism and
exchange
This stage includes the use of punishment so that the children refrains from doing the action and
continues to obey the rules.
Example: A fourth-grade child refrains from running in the hallway (Corridor) to avoid the
consequences involved in breaking the school rules.
In this stage, the person is said to judge the morality of an action based on how it satisfies the
individual need of the doer.
Example: Elementary school children think, if you break my pencil I will your (Tit for Tat)
The second level of morality involves stage III and IV of moral development. At the
conventional level, we begin to internalize the moral standard of value adult role models
Conventional morality includes the society and societal roles in judging the morality of an action
Stage-III: Interpersonal Relationship/ Good Boy-Nice Girl Orientation
In this stage, a person judges an action based on the societal roles and social expectation before
him
For example, A child gives away her lunch to a street peasant because she thinks doing so means
being nice or good
This stage includes respecting the authorities and following the rules, as well as doing a person’s
duty. The society is the main consideration of a person at this stage.
Example: Wear a mask and frequently hand sanitization to avoid spreading coronavirus
Or A policeman refuses the money offered to him under the table and arrest the offender because
he believes this is his duty as an officer of maintaining peace and order in the society
The post-conventional morality includes stage 5 and 6. This is mainly concerned with the
universal principles that relate to the action done. Individual judgement is based on self-chosen
principle and moral reasoning is based on individual rights and justice.
In this stage, the person is looking at various opinions and values of different people before
coming up with the decision on the morality of an action. In other sense, once people reach at
stage five, they normally believe that society is a “contract” that they enter in order to benefit
everyone, while also recognizing that different society has their different values. All people work
together for the betterment of society and change the unfair laws exist in Society.
Or It cannot be right that huge corporation sometimes pay no taxes; that law needs to be changed
so that the burden of taxes falls more equally on everyone shoulder
The final stage or highest stage of moral reasoning is based on when a person considers
universally accepted ethical principles. This judgement may become innate and may even violate
the laws and rules as the person becomes attached to his principle of justice. In other sense, A
person take risk of their own life for save others life.
Example: Army officer drag their life into an extreme risk to save others
Or In Madhya Pradesh, A police constable save 400 school children, A bomb was found in
school at that time there was no bomb disposal squad at hand so, He ran for 1km with 10 kg
bomb in his arms to save the children present in school
“Being a good person is important in life, when you give good out into the world you will
receive it back”
Gilligan is a pioneer in the field of gender difference psychology, which argues that the sexes
tend to think differently, particularly when it comes to moral problems. Gilligan argues that these
differences are likely a product of social influences and gender conditioning and emphasizes that
women's ways of thinking are often undervalued compared to men. Gilligan's emphasis on
gender difference, however, has been criticized by some feminists, who argue that focusing on
differences between men and women can serve as a justification for ongoing inequality.
among people (rather than separation) and with an ethic of care for those people (rather than an
ethic of justice). Gilligan lays out in this groundbreaking book this alternative theory.
Though the names of the stages are the same, the stages differ in this method. The moral dare
based on pro-social behaviors such as Altruism, caring and helping and the traits such as
honesty, fairness and respect.
Pre-conventional Level
•Though the person’s attitude is selfish, this is the transition phase, where the person finds the
connection between oneself and othersevelopment in Gilligan’s theory
Conventional Level
In this stage, the person feels responsible and shows care towards other people.
Carol Gilligan believes that this moral thinking can be identified in the role of a mother and a
wife. This sometimes leads to the ignorance of the self.
Post-conventional Level
This is the stage, where the principle of care for self as well as others, is accepted.
However, a section of people may never reach this level.
According to the Carol Gilligan’s theory of moral development, changes occur due to the change
of self rather than the critical thinking. It was stated that the post-conventional level of Kohlberg
is not attained by women. But Carol Gilligan researched and found that the post-conventional
level of thinking is not being easy for women to go through because they care for the
relationships.
Levels of Thinking
Carol Gilligan states that the post-conventional level of moral thinking can be dealt based on the
two types of thinking. Gilligan’s theory is based on the two main ideas, the care-based morality
(usually found in women) and the justice-based morality (usually found in men).
Care-based Morality
Care-based morality is the kind of thinking found in women. This is based on the following
principles.
•Because girls remain connected to their mothers, they are less inclined to worry about issues of
fairness.
Justice-based Morality
Justice-based morality is the kind of thinking found in men. This is based on the following
principles.
•They view the world as being composed of autonomous individuals who interact with one
another.
•Because they are separated from their mothers, boys become more concerned with the concept
of inequality. The Carol Gilligan’s theory can be better understood if explained with an example.
The Pre-conventional level of thinking states that to think for the good of oneself, either the
moles or the porcupine only can live there. The other has to leave the place.
According to the Conventional level of thinking, which brings a transition, from self to the good
of others and which might even lead to sacrifice, either the moles or the porcupine has to
sacrifice and again this leads to a stage where only moles or the porcupine can live in the burrow
According to the Post-conventional level of thinking, which states that the good of both the
parties has to be considered, both the moles and the porcupine come to an agreement that both
will have separate places in the same burrow, where they limit to behave themselves and will not
cause any trouble to other. This helps both of them to live in the same place with peace.
The researchers found that the solution to this scenario is different with different individuals;
gender also plays an important role. The thinkers were observed viewing the problem in two
different perspectives, the care-based and the justice-based.
In a Justice-based perspective, the solution to the problem is viewed as a conflict between two
individual groups. Only one of them can have the property. Either moles or the porcupine will
get the place in the burrow. Hence the solution to the dilemma, is not a resolution of the conflict,
it is a verdict.
In a Care-based perspective, the approach differs. The problem is viewed as a difficult situation
faced by both the parties together, rather than a fight between both of them. Hence the solution is
sought in a way around the problem or to remove the problem completely. The solution may
sound compromising but not damaging. The relationship will still be the same, after the
resolution.
Researchers found that Justice-based perspective is pre-dominant among males while Care-based
prospective is among females.
Consensus
This is that state where people come into agreement with the judgement given by getting
convinced with the moral reasons. This will leave the persons with a feel that justice has been
done, the verdict may favor any party.
Controversy
This is that state where the persons involved in an issue are not satisfied by the verdict and might
feel that it was decided on partial interests. This will leave the people with a sense of
dissatisfaction that justice was not done, which might lead to another conflict