Group Assignment Business Plan Ent300 D1ba1195a

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Group Assignment Business PLAN ENT300 D1BA1195A
Fundamental Entreprenuership (Universiti Teknologi MARA)
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ENT300
FUNDAMENTALS OF ENTREPRENEURSHIP
PROGRAMME : DIPLOMA IN BANKING
PROGRAMME CODE : BA119
SUBMIT ON : 15 JULY 2021 (THURSDAY)
LECTURER : MADAM ZALEHA BINTI HASSAN
GROUP ASSIGNMENT
BUSINESS PLAN
NO. STUDENT ID NAME
1 2019132575 NUR AMIRATUL IZZAH BINTI KAMARUDDIN
2 2019528673 NOR AMIRAH SYAZWANI BT MOHD ASHRI
3 2019550359 NUR SYAHIRAH BINTI MAMAT AMIN
4 2018444502 NUR AIN NAJWA FATIHAH BINTI KAMARUL ZAMAN

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TABLE OF CONTENTS
NO. CONTENT PAGES
TABLE OF CONTENTS 2-3
1.0 EXECUTIVE SUMMARY 4
2.0 BUSINESS & OWNER DESCRIPTION 5

2.1 BUSINESS PROFILE 5
2.2 BUSINESS BACKGROUND 6
2.3 BUSINESS LOGO, MOTTO AND VISION 7
2.4 BUSINESS MISSION 8
2.5 BUSINESS OBJECTIVE 8
2.6 OWNER’S BACKGROUND 9-12
3.0 ADMINISTRATION PLAN 13

3.1 ORGANIZATIONAL CHART 14
3.2 TASK AND RESPONSIBILITIES 15
3.3 SCHEDULE OF REMUNERATION 16
3.4 LIST OF OFFICE FURNITURE AND SUPPLIES 17
4.0 MARKETING PLAN 18

4.1 MARKET ANALYSIS 18
4.2 TARGET MARKET 19-20
4.3 COMPETITION AND COMPETITIVE EDGES 20
4.4 MARKET SIZE 21
4.5 MARKET SHARE 21
4.6 SALES FORECAST 22-23
4.7 MARKETING STRATEGIES 24-27
5.0 OPERATION PLAN 28

5.1 PROCESS FLOW CHART 28
5.2 MATERIAL REQUIREMENT 29-30
5.3 LIST OF MACHINE AND EQUIPMENT 31
5.4 LAYOUT PLAN OF OPERATION AREA 32
5.5 LOCATION OF THE BUSINESS 33-34
5.6 OPERATIONS HOUR 35

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6.0 FINANCIAL PLAN 36

6.1 START-UP COST 37-38
6.2 WORKING CAPITAL 39
6.3 CASH FLOW STATEMENT (PRO FORMA) 40
6.4 STATEMENT OF FINANCIAL POSITION (BALANCE SHEET) 41
6.5 STATEMENT OF PROFIT OR LOSS (INCOME STATEMENT) 42
7.0 BUSINESS MODEL CANVAS 43
8.0 CONCLUSION 44
9.0 APPENDICES 45-51

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EXECUTIVE SUMMARY
Our primary project is located at PT 680TB Jalan Jambatan Sultan Yahya, Kampung Sireh,
15050 Kota Bharu, Kelantan. We were motivated to undertake this project since it is a unique
product that is not well recognised in Malaysia, yet it has a very excellent advantage and is
beneficial to Malaysians. We are looking forwards to see our successfully products in future.
Snacks like popcorn will never be distant from our lives because of the benefits they
provide, and some of them serve as an energizer and provide a fantastic combination for our
body and strength naturally owing to the sweetness itself. Many businesses are currently
attempting to produce products based on popcorn. There are just a few organisations or
companies involved in this investigation. It teaches us about the organization's or company's
history, experience, problems that have arisen, and so on.
Our company is made up of four people: the General Manager, the Finance and
Administrative Manager, the Operating Manager, and the Marketing Manager. We give an
administrative strategy, marketing plan, financial plan, and operational plan for our usage of
targeted customers in our company plan.
We may also predict the profit that we can accomplish for the present year by having
a business plan, and we can analyse the company's performance in the future to see if the
profit gain will rise smoothly every year or not. Aside from that, we'd want to share our
company's vision and mission, as well as our goals and expectations. With all of these
objectives in place, the entrepreneur will always be on track to ensure that the company's
vision and purpose are met.

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2.0 BUSINESS & OWNER DESCRIPTION
2.1 BUSINESS PROFILE
No. Aspects Details
1. Name of Business Amisya’s Popcorn
2. Nature of Business Sole Proprietorship
3. Industry Profile Food and Beverage Industry
4. Location of the Business PT 680TB Jalan Jambatan Sultan Yahya, Kampung

Sireh, 15050 Kota Bharu, Kelantan.
5. Date of Business 26th February 2020

Commencement
6. Factor in Selecting the Proposed  Amisya’s Popcorn Enterprise want to introduce an

Business unknown but interesting snacks to Malaysian by
cultivate, process and commercialize popcorn bar
snacks and products.
 Most popcorn are provided with big portion but our
company, Amisya’s Popcorn Enterprise served
our customer with cute and special packaging and
full with delicious popcorn inside.
 Amisya’s Popcorn Enterprise can bring
everywhere and easy to eat which it is compact
and easy to keep such as in handbags or pockets.

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2.2 BUSINESS BACKGROUND
No. Aspects Details
1. Name of the Company Amisya’s Popcorn Enterprise
2. Business Address PT 680TB Jalan Jambatan Sultan Yahya, Kampung

3. Correspondence Address PT 680TB Jalan Jambatan Sultan Yahya, Kampung

4. Business Hour 10 a.m. – 6.00 p.m.
5. E-mail [email protected]
6. Telephone Number +6036194268
7. Fax Number +6036194269
8. Form of Business Food and Beverages
9. Main Activity Selling delicious and high demand popcorn
10. Date of Commencement 26th February 2020
11. Date of Registration 25th April 2020
12. Name of Bank Agro Bank
13. Bank Account Number 47021008397542731

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2.3 BUSINESS LOGO, MOTTO AND VISION
Amisya’s Popcorn Enterprise
The background of our logo is our product which is popcorn. The colour chosen for this
logo is yellow, chocolate and red which attracted the customers to buy. The word “Amisya’s
Popcorn” is the name of our company.
(i) Motto
‘YOUR SATISFACTION IS OUR HAPPINESS’
(ii) Business Vision
 To be leading and respectable food and beverages company in Malaysia’s that

provided sustainable quality products and services of Amisya’s Popcorn.

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2.4 BUSINESS MISSION
 To provide high quality products of Amisya’s Popcorn to the customers.

 To provide professional consultation and services to the customer with passion and
dedication.
 To maximize profit and ensure that our shareholders get optimum returns for their
investments.
2.5 BUSINESS OBJECTIVE
A business plan is a document, whereas planning is the process of preparing a course of

action to achieve objective.
 Deploy new graphics of the popcorn on the website to create exposure.

 Implement additional social medias into the current business as needed.
 Become as the Best New Popcorn with Flavors product in Malaysia.
 Improving the customer satisfaction through the good quality of products.
 Turn in profits from the first year of operations.
 The creation of unique, innovative and great products that will differentiate Amisya’s
Popcorn from others.
 10 new outlets in next five years in another city in Malaysia.
 To exceed 5 million in annual sales by the third year of plan implementation.

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2.6 OWNER’S BACKGROUND
Name of Owner Nur Amiratul Izzah Binti Kamaruddin
Permanent Address Lot 10456, Taman Salam Hidayah, Chawas, 17500 Tanah
Merah, Kelantan.
E-mail [email protected]
Telephone Number 01161390665
Date of Birth 3rd January 2000
Academic  Sijil Pelajaran Malaysia
Qualifications  Currently pursuing Diploma in Banking Studies at UiTM
Kelantan Branch Machang Campus
Previous Business None
Experience
Skills  Paperwork Skills
 Editing Skills

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Name of Owner Nor Amirah Syazwani Binti Mohd Ashri
Permanent Address Lot 782 Kg Dusun Pinang Salor, 15100 Kota Bharu, Kelantan.
Date of Birth 5th December 2000
Experience
Skills  Promoting Skills
 Spoke-person
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Name of Owner Nur Syahirah Binti Mamat Amin
Permanent Address No 43, Jalan Cempaka, Taman Sri Tempoyang, 27200 Kuala
Lipis, Pahang.
Date of Birth 9th September 2000
Experience
Skills  Design using Adobe Illustrator and Adobe Photoshop.
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Name of Owner Nur Ain Najwa Fatihah Binti Kamarul Zaman
Permanent Address No. 92, Kampung Banggol Maka, 17500 Tanah Merah,
Kelantan
Date of Birth 20th Setember 2000
Experience
Skills  Promoting online skills
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3.0 ADMINISTRATION PLAN
The administration plan is the introduction of the background business which is list of
personnel, task and responsibilities, schedule of remuneration, list of company asset and
supplies, and administration budget. The objective of administration personnel is to show the
list of manager and workers that involved in the company. Other than that, the schedule of
task and responsibilities is to explain the role of each manager and staff in the company.
Administration plan also have the schedule of remuneration that includes amount of monthly
salary, EPF and SOCSO. Next, the list of company asset and supplies is to determine the cost
and quantity of each equipment needed. Lastly, the administration budget is to represent the
full details of specific amount of all assets and expenses.
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3.1 ORGANIZATIONAL CHART
General Manager
Finance &
Marketing Manager Operational Manager
Administration Manager
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3.2 TASK AND RESPONSIBILITIES
Position Task and Responsibilities
GENERAL MANAGER ● Responsible to set up the strategy, structure,

budgets, personnel and financial outcomes of
Nur Amiratul Izzah
the company
● Able to delegate task fairly
● Must be familiar with all the business’ areas
MARKETING ● Responsible in managing all the marketing

MANAGER purposes and activities of the company
● Preparing and developing the marketing
Nur Ain Najwa Fatihah
strategy for the company suits the company
OPERATIONAL ● Mainly responsible towards inventory,

MANAGER purchasing and supplies & suppliers
● Ensure the services provided by the company
Nor Amirah Syazwani
are running smoothly
● Responsible in preparing the financial reports

FINANCE &
and direct investment activities
ADMINISTRATION
● Developing and planning the long-term
MANAGER
strategies for the financial goals.
Nur Syahirah
● Responsible in recordkeeping, mail distribution
and office upkeep.
● Need to plan and coordinate administrative

procedures and systems of the company
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3.3 SCHEDULE OF REMUNERATION
Position Quantity Monthly EPF SOCSO Total

Salary
(RM) (RM)
(RM)
(13 %) (1.75 %)
(A) (9%) (0.5%)
(A)+(B)+(C)
(B) (C)
General 1 RM 3,100 RM 403 RM 54.25 RM 3,557.25

Manager
Finance & 1 RM 2,600 RM 338 RM 45.50 RM 2,983.50

Administration
Manager
Administration 1 RM 1,900 RM 171 RM 9.50 RM 2,080.50

assistance
Financial 1 RM 1,900 RM 171 RM 9.50 RM 2,080.50

assistance
TOTAL RM 10,701.75
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3.4 LIST OF OFFICE FURNITURE AND SUPPLIES
Table 4.4.1 List of Office Furniture

Type Quantity Price/Unit Total (RM)
(RM)
Table 4 RM 200 RM 800
Chairs 4 RM 30 RM 120
Computer (second 2 RM 790 RM 1,580

hand)
Printer 1 RM 200 RM 200
Telephone bills 1 RM 60 RM 60
Wi-Fi bills 1 RM 150 RM 150
TOTAL RM 2,910.00
Table 4.4.2 List of Office Supplies

Type Quantity Price/Pack Total
(RM) (RM)
Paper 2 13.00 26.00
Pen 2 2.10 4.20
File 4 2.10 8.40
TOTAL RM 38.60
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4.0 MARKETING PLAN
Marketing may be described as the process of satisfying needs and desires via an exchange
of goods and services. Marketing plans assist in evaluating market acceptability, developing
strategies to promote the business's products or services, identifying necessary resources to
execute the marketing strategy, and estimating marketing budget requirements.
Before starting a firm, every organisation must understand and articulate its marketing
strategy. To improve the quality, we must investigate the strengths and weaknesses of the
rivals that exist around us, and the services that have been offered must be taken seriously.
As a start-up firm, the marketing plan is a critical component on which we should

concentrate in order to avoid major difficulties in our operations. However, it is critical that we
meet both the number of target markets and the amount of sales forecasted.
Objective:
 To introduce our popcorn and services to our customer

 To ensure customers are satisfied with our popcorn
 To ensure customers buy our popcorn repeatedly
 To ensure Amisya’s Popcorn will reach the goals of the target market and our sales
budget
4.1 MARKET ANALYSIS
One of the most important aspects of marketing is market analysis. It is a research aimed to
identify a company's markets, anticipate their orientations, and determine how to increase the
company's market share and capitalise on any new trends. Market analysis includes things
like target market, market size, competition, market share, sales forecast, and marketing
strategy.
Our business's target consumer is global. There are no restrictions or requirements for
certain persons because everyone may enjoy it. Our popcorn meets people's needs since it
is convenient and does not require severe storage conditions because it does not deteriorate
easily if handled correctly. We will concentrate on segmented marketing in which we would
exclusively target specific market categories. In this business, we only target for those who
are living in Malaysia especially in Kota Bharu and the nearer area.
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4.2 TARGET MARKET
To guarantee that our marketing efforts meet the requirements and desires of our consumers
while also generating profits, we have taken steps to identify and target our efforts on a specific
set of clients. This is done to verify that our marketing activities are within the scope and
capability of our company. The target market is described as a set of consumers who have
needs and desires that may be met by a firm by supplying goods and services. It is much
easier to identify where and how to promote our firm when we have a well-defined target
demographic. We have a defined target market after considerable deliberation and
preparation. That is not to say that we should exclusively focus on one set of people and
disregard those who are not in our target market, since the other group is our secondary
market and may also bring in revenue for our company.
We have divided our market into three categories: geographic, demographic, and
psychographic. Market segmentation is a strategy that we use to define our market, which
substantially aids in determining our target market and, ultimately, our business in the long
run. It is the process of identifying and subdividing a big homogeneous market into distinct
segments with comparable requirements, wants, or demand characteristics. Its goal is to
create a marketing mix that exactly fits the expectations of the targeted segment's clients. This
is due to the fact that errors in market segmentation might result in a loss of sales.
Demographic segmentation is the process of categorising a market based on factors

such as age, gender, income, employment, and health problems. Our firm is located in a
community where people and customers come from all backgrounds and lifestyles. This sort
of segmentation assists us in identifying trends that may influence future spending habits in
the target market. There are a few population traits that have been selected as our target
market. They come from diverse backgrounds in terms of education, wealth, social status, and
employment. This is due to the fact that the Kota Bharu area is considered a large town.
People of diverse socioeconomic backgrounds are represented.
Psychographic segmentation splits the market into categories based on the lifestyle of
the customers. Surveys of activities, interests, and opinions (AIO) are one method for
evaluating lifestyle. It takes into account a variety of possible impacts on purchasing
behaviour, such as customer attitudes, expectations, and activities. Based on our study, we
determined that our target market consists of people of various economic levels and both
genders. As we all know, we compete with other firms and stores in the production of popcorn.
As a result, our services are distinct from others. Apart from the fact that our product is highly
innovative and distinctive, these differences might entice people to visit our firm. As a result,
we have chosen to utilise only the highest quality popcorn and other raw ingredients. In
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addition, we offer the greatest services at cheap costs. All of this is necessary to guarantee
that our clients are satisfied with our services.
Behavioural segmentation allows you to have a highly personal dialogue with your
consumers because of the unique relationship you have with them. Our target market in this
segmentation is people who wish to have any sort of event, such as a wedding or a seasonal
event, such as Hari Raya or Chinese New Year. During these rare occasions, the demand for
popcorn usually rises. Many wedding celebrations are conducted over the weekend or during
school vacations, giving us the chance to promote our goods. Our service includes gift bags
including a variety of popcorn flavours. Aside from that, our goal is to hold at least one event
every week, such as a birthday party, and to hold an annual celebration at least once a year.
As a result, demand for popcorn in a variety of tastes will rise.
4.3 COMPETITION AND COMPETITIVE EDGES
NO. NAME OF STRENGTHS WEAKNESSES

COMPETITORS
1 Pop Caramel They have all of the They only have a limited
necessary equipment to number of products to sell to
process the products. They clients.
have greater knowledge.
They are already well-known
and have a loyal customers.
2 My Popcorn Kitchen They are already well-known There are too many
and have a steady clientele. competitors.
However, it is not the
cheapest.
3 Popcorn Boom Most individuals are familiar There are too many
with and enjoy popcorn bars competitors.
in their spare time. It is less
expensive than other types
of popcorn bars.
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4.4 MARKET SIZE
The number of customers and sellers in a certain market from the target market may be
described as market size. Our company's target market includes people from all walks of life,
with varying education levels, income levels, social classes, occupations, and races. Our main
office is at PT 680TB Jalan Jambatan Sultan Yahya, Kampung Sireh, 15050 Kota Bharu,
Kelantan. The population in Kota Bharu, Kelantan is 352,000.
Average market price : Total competitors’ price

No. of competitors
= 25+30+26
3
= RM 27
Market Size = % customer consume x population x average market price x no. of
buying/year
= 30% X 481,654 X 27 X 4
= RM 15,605,589.60/year
4.5 MARKET SHARE
Market Share = % of market share for each competitor x Market size in RM
BUSINESS BEFORE AFTER

PLAYERS Percentage Market share (RM) Percentage Market share
of market of market (RM)
share share
Pop Caramel 29% 0.29 X 15,605,589.60 26% 0.26 X 15,605,589.60
=4,535,620.98 =4,535,620.98
My Popcorn 26% 0.26 X 15,605,589.60 24% 0.24 X 15,605,589.60
Kitchen =4,057,453.30 =3,745,341.50
Popcorn Boom 24% 0.24 X 15,605,589.60 22% 0.22 X 15,605,589.60
=3,745,341.50 =3,433,229.71
Others 21% 0.21 X 15,605,589.60 20% 0.20 X15,605,589.60
=3,277,173.82 =3,121,117.92
Amisya’s Popcorn 0% - 8% 0.08 X 15,605,589.60
Enterprise =1,248,447.17
Market Size 100% 15,605,589.60 100% 15,605,589.6
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4.6 SALES FORECAST
This is necessary in order to calculate a company's profit, loss, or breakeven point. It can also
be used to determine job requirement levels. Our product's predicted sales for our customer
are listed below:
MONTH TYPE OF UNIT PRICE PER VALUE

PRODUCT UNIT (RM) (RM)
January Caramel 367 20.00 7340.00
Strawberry 349 20.00 6980.00
Chocolate 330 20.00 6600.00
Coffee 300 20.00 6000.00
February Caramel 390 20.00 7800.00

Strawberry 300 20.00 6000.00
Chocolate 384 20.00 7680.00
Coffee 390 20.00 7800.00
March Caramel 385 20.00 7700.00

Strawberry 364 20.00 7280.00
Chocolate 381 20.00 7620.00
Coffee 301 20.00 6020.00
April Caramel 320 20.00 6400.00

Strawberry 308 20.00 6160.00
Chocolate 394 20.00 7880.00
Coffee 351 20.00 7020.00
May Caramel 310 20.00 6200.00

Strawberry 305 20.00 6100.00
Chocolate 383 20.00 7660.00
Coffee 319 20.00 6380.00
June Caramel 326 20.00 6520.00

Strawberry 338 20.00 6760.00
Chocolate 398 20.00 7960.00
Coffee 315 20.00 6300.00
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July Caramel 400 20.00 8000.00

Strawberry 391 20.00 7820.00
Chocolate 399 20.00 7980.00
Coffee 370 20.00 7400.00
August Caramel 369 20.00 7380.00

Strawberry 330 20.00 6600.00
Chocolate 398 20.00 7960.00
Coffee 300 20.00 6000.00
September Caramel 394 20.00 7880.00

Strawberry 378 20.00 7560.00
Chocolate 401 20.00 8020.00
Coffee 342 20.00 6840.00
October Caramel 370 20.00 7400.00

Strawberry 381 20.00 7620.00
Chocolate 410 20.00 8200.00
Coffee 397 20.00 7940.00
November Caramel 326 20.00 6520.00

Strawberry 357 20.00 7140.00
Chocolate 398 20.00 7960.00
Coffee 360 20.00 7200.00
December Caramel 321 20.00 6420.00

Strawberry 340 20.00 6800.00
Chocolate 411 20.00 8220.00
Coffee 399 20.00 7980.00
TOTAL 345,000
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4.7 MARKETING STRATEGIES
Product/Service
Amisya's Popcorn is a company that focus on popcorn products with a variety of flavours. Our
popcorn is made from maize kernels, which puff up and expand when heated. But our popcorn
is a special kind of popcorn. It contains fibre, which provides roughage that the body need in
the daily diet, as well as whole grain, making it a healthy food. It has a low fat and calorie
content by nature. Furthermore, it has no artificial chemicals or preservatives. Our company
will offer Popcorn to consumers, who will then eat it to satiate their stomachs. They're crunchy,
crispy, and a flavour-packed snack. These popcorns have various benefits and applications,
including the ability to be had at any time of day, including breakfast, lunch, hi-tea, dinner, and
supper. We will extend our business to a few additional shops in order to sell more and make
the most profit. We want to franchise our business in additional districts or states where we
anticipate significant demand, such as Kuala Lumpur, Melaka, and a few others.
 Packaging
The primary function of packaging is to protect the product throughout transit,
storage, display, and sales until it is ready for use. Because our goods will be sold at
special events, weddings, and parties, safety is a crucial consideration while handling
them. As a result, we chose transparent plastics as our packager. Furthermore, it is
the simplest approach for customers to view and be satisfied when they want to buy
our items.
As we all know on the market, each product has its own identity and
peculiarities in order to attract clients. Include their packaging and flavouring. The
same is true for our goods. Because our product is popcorn, we know that consumers
of different races in Malaysia may eat and accept it because it is a very chill snacks
that can eat anytime and anywhere, but we are worried about the quality of our
products. Good packaging has the ability to instantly identify the product. We have our
own label for the package that contains our company data such as address, contact
number, e-mail, logo, and halal certificate.
The product packaging may be the seller's last attempt to persuade buyers. We
chose high-quality material for the packaging. Its purpose is to ensure that the quality
of the items is high and that they can be preserved for a long length of time, as well as
to keep insects from eating the popcorn. Furthermore, for client requests for gifts or
special occasions, we employed bright and varied designs of paper bags or goodie
bags for packing. This is our approach for capturing the attention of customers.
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 Labelling
Labelling serves various purposes, including identifying, rating, explaining, and even
marketing the goods. One of the most essential aspects to which consumers must pay
attention is the label. If our product is eventually designated as a food, we must include
an expiration date to prevent consumers from consuming contaminated food, which
might result in food poisoning. Furthermore, we include all of the components and a
content label on the packaging to assure customers that our product is healthy and
free of artificial substances. The more significant aspect is the "halal" emblem, which
is certified by JAKIM and can persuade consumers, particularly Muslims, to purchase
our items. This is to guarantee that all of the products we use are from food standards
and are not produced from non-halal components, which may cause sensitivity among
Muslim consumers.
Price
Price is very essential since it determines whether we will get the desired profit or not, thus
we do not offer our popcorn at a higher price than others in the food industry. However, as we
know, we cannot just sell them at a cheapest price since we would incur the expense of the
loss. Amisya's Popcorn will choose the best pricing, which will be RM 20 per pack of popcorn.
We also do not want to sell them too expensive since we want to keep our consumers loyal to
our company.
Place (Distribution)
Establishing the most effective distribution methods is a crucial essential to success for
product-focused businesses, defined as maximising sales and profitability. Place denotes the
location from where a thing can be purchased. It is also known as the distribution channel. It
covers both real and virtual retailers on the Internet. The distribution strategy aims to create
an organised and regulated distribution system to enable the seamless flow of items to their
intended clients. Because we make and sell our products without the use of any
intermediaries, we may consider our distribution route to be from manufacturer directly to
customer. Choosing a suitable location is important when starting a firm. It assists a business
in gaining customers by attracting individuals to come and consume the products. We need a
strategic location to market our popcorn for our business. We require a decent, roomy
location. The humidity, room, and everything else we require are ideal for selling them.
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Furthermore, clients may easily come to our location to acquire the items that we offer. The
location that we have chosen is at Kota Bharu, Kelantan.
Promotion Strategy
1) Advertising
Advertising is necessary to market the products. Advertising is a kind of marketing that
includes the use of mass media, business cards, banners, and flyers. Potential
purchasers will learn about our products and may be interested in purchasing them as
a result of advertising.
 Flyers
The flyer will assist our company in focusing on the target market segmentation.
We provide information about our location, pricing, contact information, and
other vital data so that people may simply understand and contact us.
 Business Card
The business card is crucial because I will offer it to potential consumers so
that they can quickly contact us if they have any questions or are interested in
purchasing our products. This card contains information about our firm such as
the company name, contact information, social media links, business address,
and company logo.
 Internet
We are also disseminating our popcorn information over the internet. This is
because potential consumers will be able to learn more about our business and
products without having to visit our location or phone us. They may reach us
through these social media platforms at any time. We have an Instagram
account and a Facebook page.
 Banners and Signboard

We will construct banners and signboards to place in front of our company
premises so that potential purchasers can find us from a distance and
anywhere.
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 Discount and Free Gift

Those who purchase in bulk receive a discount. If you buy more than 100 units,
for example, the total price will be reduced so that you will buy more from us in
the future.
2) Sales Promotion
This is a promotional activity or incentives carried out or offered within a set time frame
to influence purchases. Our company sales promotions are:
 Give discounts to regular customers
 Give discounts for big purchases
 Big discount once a year
 Give free extra popcorn to customer that purchased at certain quantity.
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5.0 OPERATION PLAN

5.1 PROCESS FLOW CHART
Figure 5.1 Process flow chart in for the production of Amisya’s Popcorn
Fresh Kernels
Mixer
Popcorn Reactor
(microwave)
Recycled Dispose or
Unpopped Separator
Kernels sell
Product
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5.2 MATERIAL REQUIREMENT

Table 5.2 Material planning schedule
No Material Quantity Safety Total Price/Unit Total
Stock Material Price
(kg) (RM)
Requirement
(RM)
1 Sugar 1000 100 1100 3.00 3300
2 Salt 500 50 550 1.00 550
3 Butter 1500 60 1560 4.00 6240
4 Popcorn 3000 800 3800 2.00 7600

Kernels
5 Vegetable 100 50 150 5.00 750

Oil
6 Coconut 100 50 150 5.00 750
Oil
7 Caramel 1400 50 1450 6.00 8700

Flavor
8 Strawberry 1400 50 1450 6.00 8700

Flavor
9 Chocolate 1400 50 1450 6.00 8700
Flavor
10 Coffee 1400 50 1450 6.00 8700

Flavor
11 Additional 500 30 530 2.00 1060

Seasoning
12 Spices 300 50 350 1.00 350
13 Powdered 500 100 600 4.00 2400

Milk
14 Food 150 40 190 1.00 190
Coloring
15 Caramel 800 100 900 2.00 1800

Grains
16 Popcorn 2000 500 2500 1.00 2500

Bags
17 Popcorn 2000 500 2500 1.00 2500

Glass
18 Popcorn 2000 500 2500 1.00 2500

Boxes
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19 Popcorn 2000 500 2500 1.00 2500

Cups
21 Paper 2000 500 2500 1.00 2500

Cups
20 A Big Bowl 10 5 15 20.00 300
22 Soft Drinks 50 10 60 3.00 180
Total 72770
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5.3 LIST OF MACHINE AND EQUIPMENT

Table 5.3 List of machine and equipment
Machine No of Name of supplier

machine
Automatic Popcorn Making Machine 1 Irwan Hardware Sdn.Bhd
Flavoring Machine 4 Irwan Hardware Sdn.Bhd
Storage Tanks 1 Taim Tools & Co.
Weighing Scale 1 Taim Tools & Co.
Material Handling Equipment 10 Taim Tools & Co.
Office Furniture And Electrification 3 Mekar Mas Enterprise
Sealing Machine 2 Irwan Hardware Sdn.Bhd
Countertop Popcorn Poppers 1 Irwan Hardware Sdn.Bhd
Popcorn Merchandisers 4 Irwan Hardware Sdn.Bhd

Popcorn Proper Display Carts 5 Irwan Hardware Sdn.Bhd
Caramel Corn Cooker Mixers 1 Irwan Hardware Sdn.Bhd
Corn Tumbler Coaters 1 Irwan Hardware Sdn.Bhd
Kettle Corn Machine 1 Irwan Hardware Sdn.Bhd
Warmers 1 Irwan Hardware Sdn.Bhd
Oil Pumps 1 Taim Tools & Co.
Butter Dispensers 1 Irwan Hardware Sdn.Bhd
Parts 1 Taim Tools & Co.
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5.4 LAYOUT PLAN OF OPERATION AREA/ FACTORY

Specify the layout (product or process based) and draw the plan
Packaging Area
Office
Finished
Separator Area
Goods
Storage
Mixing Area
Microwave
Receiving
Area
Washing
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5.5 LOCATION OF THE BUSINESS
AMISYA’S
POPCORN
AMISYA’S POPCORN
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Based on the red dot in the map above, we can see that Amisya’s Popcorn located at
a city centre in Kota Bharu, Kelantan. It is a busy area offers a ready-made customer base
that will decide to consider to visit our store out of curiosity at first, but then eventually become
long-time customer. It will also grab an attention of people who walks on the road nears by
our store. There are also bakery, pharmacy and textile business located around our business
store. The location is busy enough for the new customer to visit our store. With the good
geographical location of our store, people will notice and pay more attention for our popcorn
business.
Meanwhile, based on the red arrow in the picture of location above, we can thoroughly
see Amisya’s Popcorn store stated at a lot buildings being together with another store. The
reason why we choose the location because we can probably get to rent the store at a lower
price. The store stands next to a small food store which is sell a cake. So, Amisya’s Popcorn
do not have a tight competitor who sell the same product in our store area. The customer can
focus to our one and only popcorn store for them to visit when they want to eat a variety of a
delicious popcorn.
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5.6 OPERATIONS HOUR
Business hour = 8 hours per day (8.00 a.m. until 6.00 p.m.)
Operating hour = 8 hours per day (8.00 a.m. until 6.00 p.m.)
Working days = 6 days per week (Saturday - Sunday)
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6.0 FINANCIAL PLAN
The Financial is the last step in the preparation of the business plan. It is the most
crucial aspects of the business plan and involve the calculation of the total project cost, the
choices of financial source and the preparation of financial projection in term of pro forma
statement which include the cash flow, income statement and balance sheet.
In addition, the financial statement should be supported by depreciation schedule for

every fixed asset owned as well as amortization schedule loan for repayment. The financial
plan is prepared after all budgets pertaining to marketing, operation and administration
aspects are completed.
The importance of financial plan includes to determine the size of investment, to

ensure the initial capital is sufficient, to identify the relevant cost of finance and also to be used
as a guideline in running the business.
There are several objectives of financial plans. The objectives are:
 To obtain the investment size of a business.

 To identify and propose the relevant sources of finance.
 To ensure that the initial capital is sufficient to the business.
 As a guidance for the project implementation.
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6.1 START-UP COST
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6.2 WORKING CAPITAL
AMISYA'S POPCORN ENTERPRISE

PROJECT IMPLEMENTATION COST & SOURCES OF FINANCE
Project Implementation Cost Sources of Finance
Requirements Cost Loan Hire-Purchase Own Contribution
Fixed Assets Cash Existing F. Assets
Land & Building
Furniture & Supplies 2,910 2,910
Signboard 600 600

Banners 300 300
Machine 30,500 30,500

Operations component 600 600
Working Capital 1 months

Administrative 10,702 10,702
Marketing 3,678 3,678
Operations 130,170 130,170
Pre-Operations & Other Expenditure 7,409 7,409
Contingencies 5% 9,343 3,763 5,580
TOTAL 196,212 182,623 13,589
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PRO FORMA CASH FLOW STATEMENT
MONTH Pre-Operations 1 2 3 4 5 6 7 8 9 10 11 12 TOTAL YR 1 YEAR 2 YEAR 3
CASH INFLOW
Capital (Cash) 13,589 13,589
Loan 182,623 182,623
Cash Sales 104,037 200,000 104,037 104,037 104,037 104,037 104,037 104,037 104,037 104,037 104,037 104,037 1,344,407 1,500,000 1,607,200
Collection of Accounts Receivable
TOTAL CASH INFLOW 196,212 104,037 200,000 104,037 104,037 104,037 104,037 104,037 104,037 104,037 104,037 104,037 104,037 1,540,619 1,500,000 1,607,200
CASH OUTFLOW
Adm inistrative Expenditure
Salary (SOSCO, EPF) 10,702 10,702 10,702 10,702 10,702 10,702 10,702 10,702 10,702 10,702 10,702 10,702 128,421 141,263 162,453
Marketing Expenditure
Salary 3,378 3,378 3,378 3,378 3,378 3,378 3,378 3,378 3,378 3,378 3,378 3,378 40,536 44,590 51,278
Utilities 300 300 300 300 300 300 300 300 300 300 300 300 3,600 3,960 4,554
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40
Operations Expenditure
6.3 CASH FLOW STATEMENT (PRO FORMA)
Cash Purchase
Payment of Account Payable 75,770 6,500 6,500 6,500 6,500 6,500 6,500 6,500 6,500 6,500 6,500 140,770 147,270 59,400
Carriage Inw ard & Duty
Salaries, EPF & SOCSO 4,500 4,500 4,500 4,500 4,500 4,500 4,500 4,500 4,500 4,500 4,500 4,500 54,000 59,400 68,310
Overhead cost 49,900 49,900 49,900 49,900 49,900 49,900 49,900 49,900 49,900 49,900 49,900 49,900 598,800 658,680 757,482
Other Expenditure 2,530 2,530 2,783 3,200

Pre-Operations
Deposit (rent, utilities, etc.) 300 300
Business Registration & Licences 1,330 1,330
Insurance & Road Tax for Motor Vehicle
Other Pre-Operations Expenditure 3,249 3,249

Fixed Assets
Purchase of Fixed Assets - Land & Building
Purchase of Fixed Assets - Others 34,910 34,910
Hire-Purchase Dow n Payment
Hire-Purchase Repaym ent:
Principal
Interest
Loan Repaym ent:
Principal 3,044 3,044 3,044 3,044 3,044 3,044 3,044 3,044 3,044 3,044 3,044 3,044 36,525 36,525 36,525
Interest 761 761 761 761 761 761 761 761 761 761 761 761 9,131 7,305 5,479
Tax Payable 0 0 0 0
TOTAL CASH OUTFLOW 39,789 75,114 148,354 79,084 79,084 79,084 79,084 79,084 79,084 79,084 79,084 79,084 79,084 1,054,102 1,101,775 1,148,680
CASH SURPLUS (DEFICIT) 156,423 28,923 51,646 24,953 24,953 24,953 24,953 24,953 24,953 24,953 24,953 24,953 24,953 486,517 398,225 458,520
BEGINNING CASH BALANCE 156,423 185,346 236,991 261,944 286,897 311,849 336,802 361,754 386,707 411,660 436,612 461,565 486,517 884,742
ENDING CASH BALANCE 156,423 185,346 236,991 261,944 286,897 311,849 336,802 361,754 386,707 411,660 436,612 461,565 486,517 486,517 884,742 1,343,262
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6.4 STATEMENT OF FINANCIAL POSITION (BALANCE SHEET)

PRO-FORMA BALANCE SHEET
Year 1 Year 2 Year 3
ASSETS
Non-Current Assets (Book Value)

Land & Building
Furniture & Supplies 2,328 1,746 1,164
Signboard 480 360 240

Banners 240 180 120
Machine 24,400 18,300 12,200

Operations component 480 360 240
Other Assets
Deposit 300 300 300
28,228 21,246 14,264

Current Assets
Stock of Raw Materials 0 0 0
Stock of Finished Goods 0 0 0
Accounts Receivable
Cash Balance 486,517 884,742 1,343,262
486,517 884,742 1,343,262
TOTAL ASSETS 515,045 906,288 1,357,826
Owners' Equity
Capital 13,589 13,589 13,589
Accumulated Profit 348,558 864,195 1,343,347
362,147 877,784 1,356,936
Long-Term Liabilities
Loan Balance 146,099 109,574 73,049
Hire-Purchase Balance
146,099 109,574 73,049
Current Liabilities
Accounts Payable 6,500 (81,370) (72,460)
TOTAL EQUITY & LIABILITIES 514,745 905,988 1,357,526
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6.5 STATEMENT OF PROFIT OR LOSS (INCOME STATEMENT)

PRO-FORMA INCOME STATEMENT
Year 1 Year 2 Year 3

Sales 1,344,407 1,500,000 1,607,200
Less: Cost of Sales
Opening stock
Purchases 147,270 59,400 68,310
Less: Ending Stock
Carriage Inward & Duty
Gross Profit
Less: Enpenditure
Administrative Expenditure 128,421 141,263 162,453
Marketing Expenditure 44,136 48,550 55,832
Other Expenditure 2,530 2,783 3,200
Business Registration & Licences 1,330
Insurance & Road Tax for Motor Vehicle
Other Pre-Operations Expenditure 3,249
Interest on Hire-Purchase
Interest on Loan 9,131 7,305 5,479
Depreciation of Fixed Assets 6,982 6,982 6,982
Operations Expenditure 652,800 718,080 825,792
Total Expenditure 995,849 984,363 1,128,048
Net Profit Before Tax 348,558 515,637 479,152
Tax 0 0 0
Net Profit After Tax 348,558 515,637 479,152
Accumulated Net Profit 348,558 864,195 1,343,347
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7.0 BUSINESS MODEL CANVAS
AMISYA’s BUSINESS MODEL CANVAS

Key Partner Key Activities Value Propositions Customer Relationship Customer Segment
 JAKIM (Halal  Manufactures

 Delicious and  Dine-in style Major target :
 Marketing Yummy Snack young, active,
Certificate)
 Take away style educated
 Instagrammer
 Nice Packaging  Offers personal women
 Student from  Lifestyle and
assistant
 Nice snacking habits,
UiTM this generation
Management services
 Supplier for raw is health-
 Customize their conscious
material order with the
menu that they
like
Second target :
Key Resources Channels
Young families
 Instagram  It is a perfect
 Technology  Page Facebook snack for
 Human  Kiosk leisure time with
Resources their loved ones
Cost Structure Revenue Steam
 One-off Cost  Sell of products at our shop

 Monthly-Cost  Membership sales and fees
 Advertising and marketing
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8.0 CONCLUSION
Alhamdulillah, thank God that we finally managed to complete the task which is a business
plan. We have gone through many experiences such as misunderstandings between
members, poor internet connection, lack of information from the website. We have learned all
the necessary elements in a business plan. We have also gone through a lot of new
experiences and it has given a lot of benefits to all of us to join this business. Having completed
this business plan, we already know how the process is to set up a business and complete
the actual business plan in the future.
As for the business plan, we decided to choose popcorn as our main product for the
business as it has started to seem to be a trend lately. So, we see it has been popular at all
ages especially teenagers. "Amisya" is a stand for our nickname which is a unique name. We
hope our business can run smoothly in the future.
We also hope that with our dedication and hard work, we will achieve our goal of
producing more varieties of popcorn, our popcorn business will be the first choice for
customers to buy popcorn of their choice and become their favourite snack and also be able
to open our popcorn shop all over Malaysia to meet the demands of our customers to bring
happiness to our customers.
We hope this business can give us many beneficial and good things like profit. In
addition, we will work hard to produce more products in the future and provide the best service
to our customers.
By completing this business plan, we hope it can inspire us and others who are
interested in opening a business, especially in the popcorn business.
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9.0 APPENDICES
ADDITIONAL INFORMATION:
1. Administration budget
Item Fixed Monthly Other TOTAL

Assets Expenses Expenses
(RM) (RM) (RM)
Fixed Asset RM2,910.00

- Furniture and 2,910.00
Fittings
Working capital 10,701.75 RM

- Salary 10,701.75
(SOCSO,
EPF)
Other Expenses
- Business
registration & 1,330.00
Licenses
- Telephone
60.00
bills
- Wifi bills
150.00
- Utilities
300.00
- Office Supply
38.60
RM 1,878.60
2,910.00 11,250.35 1,330.00 RM15,490.35

TOTAL
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2. Marketing budget
MARKETING PRICE
EXPENDITURES PER UNIT
QUANTITY RM RM
(RM)
Fixed Assets/Capital
Expenditures:
Signboard 2 300 600.00
Banners 2 150 300.00
Total 900.00
Working Capital/Monthly
Expenditures:
Salaries 3,378.00
Utilities 300.00
Total 3678.00
Other Expenditures:
Flyers (year) 1500 0.10 150.00
Banner (year) 2 150 300.00
Business card (Boxes) 20 15 300.00
License for signboard (year) 1 1500 1500.00
License for banner (month) 12 15 180.00
Total 2,430.00
Pre-operations:
Grand opening 2500.00
Total 2500.00
TOTAL 9,508.00
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3. Operation budget
Item Fixed Monthly Other

Assets Expenses Expenses
(RM) (RM) (RM)
Fixed Asset 10000 3500 2000
Working Capital 3000 2000 1000
Other Expenses 2000 500 500
TOTAL 15000 6000 3500
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PRODUCT PACKAGING
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PRODUCT MACHINERY
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SSM REGISTRATION
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EMPLOYEES SOCIAL SECURITY ORGANISATION
51

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Group Assignment Business PLAN ENT300 D1BA1195A

Fundamental Entreprenuership (Universiti Teknologi MARA)

Studocu is not sponsored or endorsed by any college or university

PROGRAMME : DIPLOMA IN BANKING

PROGRAMME CODE : BA119

SUBMIT ON : 15 JULY 2021 (THURSDAY)

LECTURER : MADAM ZALEHA BINTI HASSAN

NO. STUDENT ID NAME

1 2019132575 NUR AMIRATUL IZZAH BINTI KAMARUDDIN

2 2019528673 NOR AMIRAH SYAZWANI BT MOHD ASHRI

3 2019550359 NUR SYAHIRAH BINTI MAMAT AMIN

4 2018444502 NUR AIN NAJWA FATIHAH BINTI KAMARUL ZAMAN

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NO. CONTENT PAGES

TABLE OF CONTENTS 2-3

1.0 EXECUTIVE SUMMARY 4

2.0 BUSINESS & OWNER DESCRIPTION 5

3.0 ADMINISTRATION PLAN 13

4.0 MARKETING PLAN 18

5.0 OPERATION PLAN 28

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6.0 FINANCIAL PLAN 36

7.0 BUSINESS MODEL CANVAS 43

9.0 APPENDICES 45-51

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2.0 BUSINESS & OWNER DESCRIPTION

2.1 BUSINESS PROFILE

No. Aspects Details

1. Name of Business Amisya’s Popcorn

2. Nature of Business Sole Proprietorship

3. Industry Profile Food and Beverage Industry

4. Location of the Business PT 680TB Jalan Jambatan Sultan Yahya, Kampung

5. Date of Business 26th February 2020

6. Factor in Selecting the Proposed  Amisya’s Popcorn Enterprise want to introduce an

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2.2 BUSINESS BACKGROUND

No. Aspects Details

1. Name of the Company Amisya’s Popcorn Enterprise

2. Business Address PT 680TB Jalan Jambatan Sultan Yahya, Kampung

3. Correspondence Address PT 680TB Jalan Jambatan Sultan Yahya, Kampung

4. Business Hour 10 a.m. – 6.00 p.m.

6. Telephone Number +6036194268

7. Fax Number +6036194269

8. Form of Business Food and Beverages

9. Main Activity Selling delicious and high demand popcorn

10. Date of Commencement 26th February 2020

11. Date of Registration 25th April 2020

12. Name of Bank Agro Bank

13. Bank Account Number 47021008397542731

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2.3 BUSINESS LOGO, MOTTO AND VISION

Amisya’s Popcorn Enterprise

‘YOUR SATISFACTION IS OUR HAPPINESS’

(ii) Business Vision

 To be leading and respectable food and beverages company in Malaysia’s that

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2.4 BUSINESS MISSION