MGM 3180- BASIC ENTREPRENEURSHIP

GROUP 5
BUSINESS PLAN 1
LECTURER: DR. CHEAH JUN HWA
COMPANY NAME: PIRATE CHIP

NO NAME MATRIC NUMBER

1. NUR SHAHIRA BINTI OTHMAN 203347
2. MASTURINA BINTI ZAMRI 203345
3. NUR ZIYAN ZAHIRAH BINTI MOHD YUSSOF 203351
4. NURWAHIDAH BINTI ABDUL NAJIR 201995
5. MEGEDILANA BINTI BANDARON 201789
6. IZRUL HAFIZ BIN AHMAD ROZI 203348
7. TUAN SHAHRUL HAKIMIE BIN TUAN AZMI 204212
8. MISBAHUDDIN BIN ADNAN 201785
9. MOHAMAD AIMAN FIRDAUS BIN MOHD RAYME 201994
10. MUHAMMAD SHAZARULFAHIM BIN MOHD SAID 212504

Pirate Chip
 TABLE OF CONTENT
NO ITEM PAGE NUMBER
1.0 Executive Summary 5
2.0 Introduction
2.1 Name of the Company 6
2.2 Nature of Business 6
2.3 Industry Business 6
2.4 Product Description 7
2.5 Unique Selling Proposition 7–9

3.0 Company Background

3.1 Business Descriptions 10
3.2 Company Logo 11
3.3 Vision 12
3.4 Mission 12
4.0 Business Organization & Human Resources
4.1 Owner Background 13 – 15
4.2 Organizational Chart 16
4.3 Job Descriptions 16 – 18
4.4 Employee’s Salary 19
4.5 E mp lo ye e I nc e nt i ve 19 – 20
4 . 6 S c he d u l e Fo r B u s i ne s s A c t i v 20
ities
5.0 Marketing Plan
5.1 Market Trend 21 – 23
5.2 Marketing Strategies (4P’s) 23 – 28
5.3 Target Market Segmentation 29 – 30
5.4 SWOT Analysis 30

Pirate Chip
6.0 Operating Plan
6.1 Operating Time 31
6.2 Business Location & Facilities 31 – 32
6.3 Equipment & Machines 33 – 34
6.4 Raw Materials 34 – 35
6.5 Suppliers 35
6.6 Product Preparation Procedure 36
6.7 Production Management 36
6.8 Production Inputs 36
6.9 Quality Management 37 – 38

7.0 Financial Plan

7.1 Estimated Average Days and Monthly Sale 39
7.2 Raw Material Purchased Costs 39
7.3 Equipment Costs 40
7.4 Expenses 40
7.5 Start-up Costs 41
7.6 Funding Sources 41
7.7 Loan Amortization Table 42
7.8 Financial Statement 43- 46
7.9 Break Even Analysis 47

8.0 Conclusion 48

Pirate Chip
 ACKNOWLEDGEMENT

“In the name of ALLAH the Most Gracious and the Most Merciful”

Praise is to Allah for His help and guidance that we finally able to complete this project. We
were assigned to do an assignment on the basics of entrepreneurship about our company which is
Pirate Chip.

First and foremost we would like to extend our sincerest gratitude to Dr. Cheah Jun Hwa
lecturer of Basic Entrepreneurship for his willingness in overseeing the progress of our assignments
from its initial phases till the completion of it. We do believe that all his advice and comments are
for the benefit of producing the best project.

To all our friends and course mates, thank you for believing in us and helping us weather
through our stormy weathers. The experiences and knowledge we gained throughout the process of
completing this project would prove invaluable to better equip us for the challenges which lie
ahead.

Last but definitely not least to our family members, we would like to convey to our family
because they never stop giving us support in what we do from the beginning of our studies until
now in our university days.

Pirate Chip
1.0 EXECUTIVE SUMMARY

 Pirate Chips is a food company that specializes in producing various types of banana chips.
 Our company is called Pirate Chip and was founded by Mrs. Nur Shahira Binti Othman
who sells various types of banana chips.
 We established our first business on November 1, 2021.
 During the first year we received a small amount of profit. However, as the years goes by,
we managed to increase our profit.
 The quality of our products is based on customer satisfaction.
 We ensure each of our items are in good quality to meet our customers ’specifications.
 Pirate Chips was created with the idea of reusability and usefulness of our products in mind
for the benefit of our customers.
 Customers can explore our products on our online social media platforms and websites, and
they can complete purchases using online payment methods such as E-wallets, Grab Pay
and Touch’N Go.
 Our company provides delivery through the use of courier services, including Pos Laju and
J&T Express.

Pirate Chip
2.0 INTRODUCTION
2.1 Name of the Company
The name of this company is Pirate Chip. Pirate Chip is the official sales and marketing for
the high quality and the most suitable and unique chip in Malaysia market. The significance for the
name of the Pirate Chip as our company name is, Pirate represents us as pirates who want to
conquer this chip empire in the next 5 years throughout Malaysia and also abroad. Meanwhile for
the word “Chips” also known as delicious chip that it can makes people satisfied of the taste of the
foods. As a result, customer will more close with their company, family or friends and enjoy our
services. We also believe that quality is the most important aspect in our company and for sure
quality is more important than quantity. We want our customer satisfied with our product and
services. Pirate Chip will be remembered by Malaysian people and also outside the world.

2.2 Nature of Business

Pirate Chip is under the food industry and beverages and the reason why we choose this
sector as our main business is because we believe Malaysia has the capacity and potential to
become a market leader in this sector. As we can see this sector become most succeed in Asia
Pacific in developed countries like China, Indonesia, Malaysia, Singapore and Thailand.

2.3 Industry Business

In Malaysia, industry of food and beverage become wide and get a good welcome. Many of
the entrepreneurs outside there are open a new business by open their company as a starting
business for them. This is quite interesting for those who need to open a new business. The relation
with the government and supplier are need to become more closed in order to get the opportunity
and become a well-known company in the world. From that relation maybe we as owner of Pirate
Chip can develop our company become more widely in every corner of the Malaysia, also outside
Malaysia once attract tourist to come at our shop. This can contribute to Malaysia’s economy in
Food industry and tourism industry.

Pirate Chip
2.4 Product Description
The banana chips we sell are all handmade banana chips. Our banana chips feature a soft,
crunchy, brittle texture that sticks to people's tongues as they chew, and a sweet coating that melts
in their mouths inside each feed. These banana chips are the epitome of perfection. Pirate Chip
exclusively sells one type of banana chip, which comes in three flavours: chocolate, salted egg, and
chesee. Each flavour has a unique yet enticing name, such as Choco top, Salted-egg Chip, and
Chezzy, to help our customers acquire a strong impression of our products. Salted Egg Chips are
banana chips with a pleasant salted egg flavour. Choco top is a banana peel coupled with chocolate
flavour. Finally, Chezzy is a fantastic cheese-coated banana chip. All of these dough’s are suitable
for people of all ages, particularly teens who are frequently interested in snacks that give them a
taste to chew. In addition, our company sells banana chips in a medium size for only RM15.

2.5 Unique Selling Proposition

a) Product attribution
Pirate Chip manufactures high-quality banana chips based on the concept of original banana chips,
which blend chocolate and other delectable ingredients to create a delightful banana chip. Our
initial banana chip recipe included a banana chip batter with a chocolate taste, which turned out to
be a hit. For our consumers, we develop nutritious meals by combining flavours that are well-
known and well- liked by a large number of people. We also provide salted egg varieties for those
who enjoy salted eggs, as well as cheese flavours, which are a combination of banana chips and
cheese. Young folks would like this flavour more than others because it is really sweet to chew.
Customers can pick one up and eat it anywhere they want without having to bring any plates or
utensils. Customers will be able to enjoy banana chips in just one bite, which will satisfy both
banana chip fans and non-banana chip lovers.

Pirate Chip
 b) Branding
Our products will be marketed under the brand name of Pirate Chip which means, Pirate
represent us as a pirates who want to conquer this chip empire in the next 5 years throughout
Malaysia and also abroad. Meanwhile for the word “Chips” also known as delicious chip that it can
makes people satisfied of the taste of the foods. This brand was chosen as the most suitable brand to
represent the concept of our product which is banana chips with various flavors that are sweet,
crispy and delicious when eaten. As a result, we can assure our clients that our brand will continue
to create high-quality banana chips utilizing healthy recipes.

c) Packaging
Our banana chips will be packaged in a high quality plastic jar (fig 2.5). It will be put in
the box we set. The main one the function of our packaging is to protect our products to make them
more durable to be marketed in stalls and so on. In addition, our packaging will also act as a
marketing tool that can attract many people to buy our products. We mainly using bright colors to
highlight our products in the market. We also place a picture of our banana chips. We put banana
chips in front of us packaging to make it easier for our customers to understand what we sell. The
combination of bright yellow, brown and black can make our packaging even more exciting and
eye-catching.

Pirate Chip
Fig 2.5

Pirate Chip
d) Labeling and Logo

Some important labels and trademarks have been placed on our packaging, and they have
had some purpose as important marketing tools in the past. We include our brand on our packaging
because we believe it will assist customers in distinguishing our items from those of our
competitors in the market. Additionally, we have various logos that can provide information to
customers, such as the halal logo and the recycling logo. Aside from that, we also included certain
vital labels, such as nutritional information, a list of ingredients, the halal logo, a company
description, and so on. Labels can assist in attracting customers through the use of words and allow
products to showcase critical information.

e) Product Support Service

In addition, our organization provides a variety of support services that might be a

significant component of our total customer service experience. In this company, we feel that after-
sales support is essential to establishing long-term connections with clients. We conduct periodic
surveys with our customers to assess the value of current services and solicit suggestions for new
ones. The surveys are conducted via email or phone, as mentioned on the package, and the results
are shared with us. Once we have identified our vulnerabilities, we can work to improve and
enhance our services and products in order to ensure that our clients are happy and satisfied with
our product line-up. Customers have the right to make complaints about our line of products and
services at any time.

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Pirate Chip
3.0 COMPANY BACKGROUND
3.1 Business Descriptions

Company Pirate Chip

name

Company GC-17, No.12, Mydin Mall MITC, Hang Tuah jaya Ayer Keroh,75450,Melaka
address

Date of 29 October 2021

registration

Date of 1 November 2021

operation

Phone 011-18686534
number

Social FACEBOOK : https://www.facebook.com/Thepirateco-100866495755449/

media INSTAGRAM:
https://www.instagram.com/invites/contact/?i=115wzysts5727&utm_content=n6p9uet
TIKTOK : https://vt.tiktok.com/ZSeMgCpgu/
WHATSAPP : https://wa.me/c/601118686534

Partners  Nur Shahira Binti Othman

 Masturina Binti Zamri
 Nur Ziyan Zahirah Binti Mohd Yussof
 Nurwahidah Binti Abdul Najir
 Megedilana Binti Bandaron
 Izrul Hafiz Bin Ahmad Rozi
 Tuan Shahrul Hakimie Bin Tuan Azmi
 Misbahuddin Bin Adnan
 Mohamad Aiman Firdaus Bin Mohd Rayme
 Muhammad Shazarulfahim Bin Mohd Said

Bank name CIMB Bank

Bank 7625313066
account
number

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Pirate Chip
 3.2 Company Logo

Pirate Chip represent

our company
Yellow color
represents our
main product
which is banana
chips.

Round shape it
represents our unity
as a team.

Figure 1: Business Logo

The quote is our own trademark

The pirate is the captain who
of banana chips that describes
acts as the thief of the scene as
the delicious and addictive taste.
it attracts the attention of
customers and it also aims to
be the biggest founder of
banana Chips Company in
Malaysia for the next 5 years.

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Pirate Chip
3.3 Vision
 Become a large company and supply various types of banana chips in 5 years.
 Become a good leader in industries banana chips in worldwide.
 To gain increasing profit per year at least 50%.
 Establish a high-quality food-service system that is competitive in the service business and
provides exceptional customer service.

3.4 Mission
 Creating Pirate Chip Company competitive and profitable.
 Establish a healthy food standard and share a happy life with others.
 Encourage sincerity and trust, as well as striving for perfection.
 We also will alert and aware regarding the feedback from the customers. We believed that,
this is a medium where we can improve and upgrade the products and the services by time
to time.

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Pirate Chip
4.0 BUSINESS ORGANIZATION & HUMAN RESOURCES
4.1 Owner Background
The management of Pirate Chip consists of co-owners. All business partners will be taking
hands-on management roles in the company. In addition, we have assembled a role for every
member to provide management expertise.
Name Nur Shahira Binti Othman
Phone No 011-51690495
Faculty Faculty Of Human Ecology
Course Bachelor Science Of Human Development
Position Chief Executive Officer
Qualification Diploma In Business Studies
Expertise Communication Skills and Leadership Skills.
Track record Experience Manage My Father Company About 5
Years
Name Nur Ziyan Zahirah Binti Mohd Yussof
Phone No 018-6690212
Faculty Faculty Of Human Ecology
Course Bachelor Science Of Human Development
Position Sales Manager
Qualification Diploma In Business Studies
Expertise Able To Speak English and Malay Fluently
Track record 2 Years Working With KFC as Operation
Planner Marketing Assistant.
Name Nurwahidah Binti Abdul Najir
Phone No 011-6366839
Faculty Faculty Of Human Ecology
Course Bachelor Science Of Human Development

Position Marketing
Qualification Diploma In Marketing Management
Expertise Have Good Skills in Designing Art and Baking.
Track record Help Family Business

Name Muhammad Shazarulfahim Bin Mohd Said

Phone No 013-3775680
Faculty Faculty of Economics and Management

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Pirate Chip
Course Bachelor Of Economics with Honours
Position Financial
Qualification Diploma in Business Studies
Expertise Computer Skills And Communication Skills
Track Record Increase The Profit of Sales with 63% From Previous
Year and Contracts with 3 Small Businesses

Name Masturina Binti Zamri

Phone No 011-10525415
Faculty Faculty Of Human Ecology
Course Bachelor Science Of Human Development
Position Logistic
Qualification Diploma In Management
Expertise Able To Speak English and Malay Fluently
Track record Experienced in Operating a Family Company For 3
Years
Name Izrul Hafiz Bin Ahmad Rozi
Phone No 011-12565625
Faculty Faculty Of Human Ecology
Course Bachelor Science Of Human Development
Position Financial
Qualification Diploma In Human Resources Management
Expertise Computer Skills, & Leadership Skills.
Track record Working as Assistant Manager for 1 year at
99Speedmart
Name Misbahuddin Bin Adnan
Phone No 018-9123096
Faculty Faculty Of Human Ecology
Course Bachelor Science Of Human Development
Position Logistic
Qualification Diploma In Business Studies
Expertise Communication Skill
Track record Experience to Select Suppliers and Negotiate Buying
of Goods or Services

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Pirate Chip
Name Megedilana Binti Bandaron
Phone No 0198734606
Faculty Faculty Of Human Ecology
Course Bachelor Science Of Human Development
Position Logistic
Qualification Diploma In Human Resources Management
Expertise Computer Skills And Communication Skills
Track record Help Family Business
Name Mohamad Aiman Firdaus Bin Mohd Rayme
Phone No 014-7269670
Faculty Faculty Of Human Ecology
Course Bachelor Science Of Human Development
Position Marketing
Qualification Diploma In Marketing Management
Expertise Have Good Skills in Designing and Computer
Skills
Track Record 2 Years Working with Sunlight Bakery
Berhad as Marketing Planner

Name Tuan Shahrul Hakimie Bin Tuan Azmi

Phone No 016-4213662
Faculty Faculty Of Human Ecology
Course Bachelor Science Of Human Development

Position Sales Manager

Qualification Diploma in Human Resources Management
Expertise Able to Speak English and Malay Fluently &
Leadership Skills.
Track record Experience Manage Own Company About 3
years

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Pirate Chip
4.2 ORGANIZATION CHART

4.3 JOB DESCRIPTION

Chief Executive Officer – CEO

 The CEO is responsible for providing strategic, financial and operational leadership
for the company and will closely coordinate and work with the Board of Directors
and senior leadership team.
 Responsible for all day-to-day management decisions and for implementing the
Company's long and short term plans. Able to communicate in term of promoting
our product and managing the business well.
 Responsibilities in analyze and make recommendation on the impact of long range
growth initiatives, planning, and introduction of new strategies and regulatory
actions.
 Work with finance team to develop a solid cash flow projection and reporting
mechanism, which includes setting a minimum cash threshold to meet operating
needs.

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Pirate Chip
Finance Department

 Finance Department is responsible for acquiring funds for the firm, managing funds
within the organization and planning for the expenditure of funds on various assets.
 Responsible involves the day-to-day recording, analysis and interpretation of a
company’s financial transactions. This will include the tracking of all expenses
(purchases, payments etc.) and sales of finished products.
 Works with managers to prepare the company’s budgets and forecasts and also give
feedback with regards to the financial standing of the company. This information
can be used to fulfil the cash needs of each department, plan company staffing
levels, plan asset purchase and expansions at minimum cost before they become
necessary.
 The finance department can also use past records from respective departments to
make better budget and forecast over long-term and short-term time horizons.
 The finance department should be concerned with current assets apart from fixed
assets. Needs to be managed efficiently in such a way as to maximize profitability
relative to the amount of funds tied up since it has more implication on the firm
liquidity than its fixed asset.

Marketing Departments

 Listening to customer needs, to establish a marketing strategy, it’s necessary to get

closer to the clients and listen in order to find out what their needs are. It’s a
marketing department task, to plan the necessary means for receiving customer
feedback.
 Track trends and monitor competition. Know the position of the company regarding
the market and the competition. Marketing must watch the competition to learn what
they do best or to identify their mistakes in order to avoid falling into them.
 Searching for new (and helpful) marketing' tools. Been updated in all what concerns
the marketing field is a must. As marketers they should be conscious about the new
trends, strategies and digital tools that arise by the time.

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Pirate Chip
Sales Department

 Help company meet our customer acquisition and revenue growth targets by
keeping our company competitive and innovative.
 Responsible for maximizing our sales team potential, crafting sales plans and
justifying those to plans to the upper management.
 Design and implement a strategic business plan that expands company’s customer
base and ensure its strong presence.
 Build and promote strong, long-lasting customer relationships by partnering with
them and understanding their needs.

Logistic Department

 Responsible to manage the suppliers, market research, make or buy decisions. They
have experience to select suppliers and negotiate for buying of goods or services.
 Organize transportation activities, including storage of goods, managing information
accrued from point of origin to delivery, orchestrating transportation movements,
and arranging for services as necessary.
 Plan warehouses and distribution centers for efficiency in both operations and
capacity.
 Coordinate and track movement of goods through logistic pathways.
 Review freight rates and other transportation costs to keep working costs low.

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Pirate Chip
4.4 EMPLOYEE’S SALARY

NO POSITION Salary /Month EPF SOCSO TOTAL

(RM) (RM) (RM) MONTHLY
12% 2% SALARY
(RM)
1. CEO 3000 360 60 3420
2. Financial 1 2500 300 50 2850
3. Financial 2 2300 276 46 2622
4. Marketing 1 2300 276 46 2622
5. Marketing 2 2000 240 40 2280
6. Sale manager 1 2000 240 40 2280
7 Sale manager 2 1700 204 34 1938
8. Logistic 1 1400 168 28 1596
9. Logistic 2 1400 168 28 1596
10 Logistic 3 1400 168 28 1596
TOTAL RM 22,800.00

4.5 EMPLOYEE INCENTIVE

To upgrade our quality services at Pirate Chip, we have given incentive to our staff so that they can
work more efficiently and impressive consists to our mission and vision. The incentive that we
have been agrees to give to our staff as follows:

1. Working period

Our working period is from Monday to Sunday and employees will be given one day off in rotation
during the week. Our staff will start work from 10.00 am to 10.00 pm. This means that our staff
work for 12 hours according to their respective shifts - each including one hour to rest and pray.

2. Annual leaves

The factory will give annual facilities leave to our staffs.

3. Medical leaves

We will only give medical leave to staff after they get authentication or Medical Certificated from
government or private hospital. Emergency leave only will be given to staff that have an emergency
case. It depend on the results that made by administration.

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Pirate Chip
4. Medical facilities

Companies will recover the medical cost for all staff.

5. Bonus

Bonus will be given to all staff if business gets a maximum profit for that Particular Year Bonus
will be paid to all at the end of year with one month’s salaries payment.

6. EPF

Pirate Chip already contributes about 12 % to all staff from their monthly salaries.

7. SOCSO

Our company has prepared social safety policy (SOSCO) for all staff if they have got into accidents
while doing their work. About 2% will be deducted for SOSCO.

4.6 SCHEDULE FOR BUSINESS ACTIVITIES

Business hours refer to the time the business is open to the customers. Operation hours refer
to the hours the workers have to work. For manufacturing, usually the business will operate on 8-
hours per shift. Thus, the entrepreneur will only decide whether the business will runs for one
shift or more. This will depends upon the planning for production. In our business, we decide to
operate our business on 12-hours per day and our business operation have to operate in two shifts
because of the production level. The business and operation hours in our operation business are as
follow:

DAY TIME REST

MONDAY - FRIDAY 10:00 a.m. – 10:00 p.m. 1: 00 p.m. – 2: 00 p.m. / 4.00 p.m. – 5.00 p.m.

SATURDAY - SUNDAY 10:00 a.m. – 10:00 p.m. 1:30 p.m. – 2:30 p.m. / 4.30 p.m. – 5.30 p.m.

TABLE: Business Operation Hour

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Pirate Chip
5.0 MARKETING PLAN

5.1 Market Trend

*70.6 (5.7), where 70.6 = US$70.60, and (5.7) = 5.7 kg/capita

Source: Anon. (2003)
All the banana chips entrepreneurs are involved in selling their products to the domestic markets.
Ninety-seven per cent of the products produced are for the domestic market while only 3% are for
the export markets. Generally, both the domestic and export markets are considered as good.

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Pirate Chip
 The demand for savoury snacks, including the banana chips in Malaysia is increasing. Many
surveys indicate that the banana chip industry will continue to grow in the future. The common
banana chips produced in the world are the banana figs, savoury banana chips and sweet banana
chips. The most common banana chip produced in Malaysia is savoury banana chip. The global
volume sale of chips, the retail sale of savoury snacks in Malaysia and the value keeps increasing
from year to year. In 2000s, the production value of banana chips in Malaysia was estimated to be
RM9.3 million per year, and it has increased since then.

In the chip’s snacks market, there are lots of competitors with well-known brands. Their
brands have appeared in the market for a long time and are well-known to the customers. For
example, Popchips, Sunchips, Chipster, and Pringles. Therefore, we need to expand our brand to
compete with them. Thus, we provide a special and new healthy snack for the customers. Our
company sells banana chips, which is a very healthy snack that will be long-term developed in the
market. There are certain aspects that may affect or influence our product in the future such as
changes in demographic, customer needs and economy.

a. Demographic

The population of Malaysia is around 32.7 million and is increasing around ten thousand people
every year. In the next ten year, the total human population of Malaysia is approximately around 36
million. The demand for healthy snacks like banana chips will keep increasing. Therefore, there
may be many competitors who will sell the same healthy snacks like us in the future. It may affect
our product distribution and targeted customers in the market. Hence, we have to work hard and be
more creative to offer the best products and service.

b. Customer Needs

As the population of Malaysia keep increasing every year, the customers’ needs for healthy snacks
will also increase in the future. The consumption of fruit-based snacks is expected to increase
because there is a growing consumer concern towards ethnic food and healthy food. The lower fat
and non- fat chips are becoming popular. Presently, consumers are looking for products with low
fat and non- fat, rich in vitamins or made from organic ingredients with less or without
preservatives. Banana chips are more nutritious compared to other chips, which mostly contain
mono sodium-glutamate. Banana contains healthy sugar, carbohydrate, protein, fat and vitamins
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Pirate Chip
such as vitamin A, B1, Niacin,

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Pirate Chip
B2, B6 and also vitamin C. Therefore, our product distribution needs to increase in order to fulfil
the customers’ needs because healthy snacks are widely consumed by the people from different age
groups.

c. Economy

Malaysia’s economy has reflected the purchasing power of the people in the market. It can be seen
that Covid-19 pandemic has affected the economy and spending pattern of the consumers. The
pandemic had already caused massive dislocation among various businesses. It also led a lot of
people and families to poverty. Undeniably, online shopping and e-commerce are very popular and
have been growing constantly which is good for our business. But perhaps, snacks may not be a
priority for consumers to purchase compared to other important life’s necessities. This situation
will influence the marketing strategies that we have been planned to increase the sales of products.

5.2 Marketing Strategies (4P’S)

Our marketing strategy is based on becoming the potential choice for customers in the market, so
our company focuses on satisfying our customers’ needs and attaining the overall growth of our
company. By developing marketing strategies that focus on growth and customers’ needs, our main
objective is to increase sales by 50% yearly and capture greater market share in the market and
enter new markets internationally within five years. At the same time, the growth enables our
company to enhance customer relationships and help our company achieve greater profits.
Therefore, our marketing strategies will seek to first raise customer awareness regarding the
products and establish connections with targeted markets and work toward building customer
loyalty and referrals.

1. Product
Our company’s name is Pirate Chip and we sell handmade banana chips. We use banana as our
main ingredient to provide a variety of unique flavours of crunchy and delicious chips. We offer
several flavours to choose from such as chocolate, cheese and salted eggs, as well as a selection of
toppings that may be added on. All of the ingredients are natural ingredients. In order to ensure the
quality and safety of our product, we only use high quality ingredients and we prioritize hygienic
during the production procedure and packaging process. This is to make sure that problems such
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Pirate Chip
as

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Pirate Chip
contamination and spoilage are unlikely to happen. We promote our banana chips as crunchy, tasty
and healthy snacks because there are no preservatives and colouring added to our banana chips. The
brand name “Pirate Chip” helps customer to identify our products as a healthy banana-based chips
and sets our product apart from other unbranded chips available in the market. Providing branded
banana chips in different flavours and packaging with seal of quality will give the first mover
advantage in the target market.

The banana chips will be packaged in high quality jar to keep the freshness and safety of the
product. On the packaging, we have labelled products’ name, company logo and provide detailed
information such as net weight, manufactured and expiry date, ingredients, nutrition facts and halal
logo. To improve our product development, marketing, operations and so on, our company
provides customer service to receive feedback of the products from the customers through customer
service hotline and social media platforms such as Facebook, Instagram and WhatsApp.
Furthermore, we used courier services such as Pos Laju and J & T Express to deliver the product to
customers that purchased online and we will check carefully and prepare packages with bubble
wrap before delivery to make sure the product received by customers is in good condition and
shape.

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Pirate Chip
 2. Price
This new brand banana chips will be with the assurance of quality and taste to its customers and it
will be tasty, versatile and great for meal snack. For this product, freshness is a signal for quality.
Pricing it too low will jeopardize the branding criteria. Therefore, price for this new product will be
at par with the competitors existing snacks. Taste and nutrition will be the priority for this product
to target. Our banana chips provide a reasonable price for our customers which is RM 15 for a jar
with 250g of chips in each jar. The product will be affordable for anyone.

i. Psychological Pricing

Our company will also consider the psychology of pricing rather than just the economics, and the
price is used to convey information about the product. Pirate Chip set the price of the banana chips
at RM15.50, but we offer the official price for the product at RM15 after rounding. For two jars of
banana chips, the total price is RM27, while family packs (5 jars) of our product will be RM69.50.
Although the actual price difference of our product is small, it is a useful psychological tactic that
can attract more customers to purchase.

ii. Promotional Pricing

Within promotional pricing, Pirate Chip will mark the price of banana chips below the price listed,
namely RM13.80 during special-event pricing. For example, during Chinese New Year, Hari Raya
Aidilfitri, Independence Day, etc. During these events, our company provides exclusive offers for
regular customers in order to increase customer loyalty such as buying 2 jars of our banana chips
will get another one for free, buying 4 jars will get 2 free, and so on.

iii. Geographical Pricing

We sell our product not only in West Malaysia but also in East Malaysia which is in Sabah,
Sarawak, and Labuan. Due to the distance differences, postage charges to each area are also
different. Hence, the price of banana chips in West Malaysia as well as East Malaysia is diverse.
The postage charges to West Malaysia is RM7, while the postage charges to East Malaysia is
RM12. Customers who purchase more than one jar will get free postage.

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 3. Place

Distribution channel

Our company uses both direct and indirect distribution channels to distribute our product to the
market. Our company is located and based in Mydin Mall MITC, which the full address is GC-17,
No 12, Mydin Mall MITC, Hang Tuan Jaya Ayer Keroh, 75450, Melaka. It is located in busy area
to improve revenue and increase marketing exposure. We also distribute our products to the target
market through wholesalers and retailers, such as AEON Mall, Suria KLCC, Petronas, Caltex, Jaya
Supermarket and many more. The retailers are the intermediaries between our company and the
customers which help us to develop our company even more. Besides physical stores, we also sell
our product online through e-commerce platforms such as Shopee and Lazada. At the same time,
we sell our product and doing online marketing through social media such as Facebook, Instagram
and WhatsApp. The product will be shipped to the customers fresh and on schedule. It will be ready
to eat and can be carried along easily as it does not spill or spoil.

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 4. Promotion
We promote our products through social media such as Facebook, Instagram, WhatsApp,
Telegram and TikTok. In today’s society, online marketing through social media is very important
and effective to increase brand awareness, as well as to reduce marketing costs. We will interact
with customers and provide online content about our company and product. We will be posting
marketing photos and videos regularly and do live streaming on social media to promote our
product. By leveraging social media, we can connect and engage with our customers to improve
customer loyalty and relations. We also partner with influencers to help promote our product, create
value and reach more customers. Nowadays, there is simply no denying the effectiveness of
influencer marketing. To enhance consumer trust, brand recognition, and numerous other benefits,
a potent influencer marketing strategy is exactly what we need. For example, influencers can
promote our product on their Instagram, TikTok and Youtube channel.

Instagram Channel Tiktok channel

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 We are hoping that our brand will spread from one person to another through
recommendation which will help to create brand loyalty and brand trust. As a new brand and
company, we must have some effective strategies to attract customers. Our company uses sales
promotion to encourage or attract customers to purchase our product besides raising awareness of
our product. We give exclusive offers to increase customer loyalty. For example, 25% discount for
any purchase they made in our store during the grand opening day. We also offer combo price
discount, regular customer discount, special day discount, free delivery for more than 1 jar, provide
free gift, run a lucky draw, doing gift away, giving coupons, and so on. By implementing a
promotion mix in businesses, we will improve customer trust and purchase power for our goods.

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5.3 Target Market Segmentation

Target market segmentation is important for us to divide the target market and implement the right
marketing strategies in order to fulfil customers’ needs and satisfaction with our product. Potential
target segments that are similar with the interest, needs and locations enable us to provide effective
strategies according to their requirements. Our company will also provide the marketing mix that
suits the consumers’ characteristics so that we can achieve the specific goals in a certain time. We
have targeted those segments based on the demographic segmentation, psychographic segmentation
and geographic segmentation.

a. Demographic segmentation
Our product is a healthy snack that is suitable for different age groups including children, adults
and elderly people. Customers who are looking for a healthy snack may buy our product
because it contains a lot of nutrients, naturally sweet and low calories. It may also be the choice
for parents to buy the fruit-based snack for their children which is very nutritious. Our product
does not contain preservatives, colouring and other bad ingredients that can inhibit any
customer to enjoy our product and it is also a ‘halal’ healthy snack that is suitable for all
Malaysian. Apart from this, we also provide affordable price in the market so that everyone is
able to purchase it regardless of their income level.

b. Psychographic segmentation
Through psychographic segmentation, we can understand the consumer behaviour by analysing
their personalities, lifestyle, social status etc. Based on the quality of our product and
packaging, it shows a good level and may satisfy the customers who prioritize quality of the
food and packaging. Besides that, considering the eating habits and healthy lifestyle, our
customer segments are the people who want to start clean eating but at the same time want to
fulfil their craving because banana chips are low in calories and cholesterol levels. Banana
chips can act as a healthy snack during the teatime and supper time.

c. Geographic segmentation
Our products are selling through physical stores and online platforms, which is easier to reach
out by customers no matter where they are. Our product also can be found sold by local retailers
that are located in various areas in Malaysia. For online purchasers who buy our product

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through

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 the Shopee, Lazada, and social media, we make sure the product will be delivered to them on
time.

5.4 SWOT Analysis

STRENGTH WEAKNESSES
 High quality of product and service.  New established company which
 Multiple variations and flavours is yet to obtain high reputation.
to target different consumer tastes.  Low brand recognition – new
 Suitable price, value, and location in market.
of business.  Lack of experience.
 Friendly customer service.  Limited budget.
OPPORTUNITIES THREAT
 Growing more future demand,  Competition between competitors
especially in the domestic in the same field.
market.  Competitors can offer
 Available technology generators similar products.
to further modify the chips  Volatile demand rates.
flavours.  Lack of customer trust.
 Establish good rapport with
the wholesalers and retailers.
 Expand e-commerce and online
shopping.

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 6.0 OPERATING PLAN

6.1 Operating Time

DAY TIME REST

MONDAY - FRIDAY 10:00 a.m. – 10:00 p.m. 1: 00 p.m. – 2: 00 p.m. / 4.00 p.m. – 5.00 p.m.

SATURDAY - SUNDAY 10:00 a.m. – 10:00 p.m. 1:30 p.m. – 2:30 p.m. / 4.30 p.m. – 5.30 p.m.

6.2 Location & Facilities

Address GC-17, No. 12, Mydin Mall MITC, Hang Tuah Jaya Ayer Keroh, 75450, Melaka.

Rental fees RM 2000

Size 2000 sqft

Business Location from Google Map View

Other than our physical shop, our product is available on other platforms and various retailers.
Customers can also get our product through e-commerce platform and social media anytime they
want.

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6.2.1 Office Layout
CUSTOMER IN

MOSQUE

TOILET
MEETING ROOM CASHIER

PREPARATION AREA
STORAGE ROOM

CEO ROOM MARKETING ROOM PRODUCTION ROOM

The floor layout of our business shows how the firm that supplies our banana chip is located in the
same building as the banana chip factory. This is proof that we make our banana chips fresh for our
consumers. As a plan to ensure everything is nice, clean, and well organised, the preparation area is
developed alongside the storage room. Employees can also use a prayer room that has been
designed in our shop. The technique or flow from creating the banana chips to serving them to our
consumers is likewise shown on the floor plan in the numbered area.

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6.3 Equipment & Machines

Steel pots Pans

Fridge Banana machine

Paper slips Jars

Bubble wraps Scissors

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 Masking tapes
Boxes

Stickers

6.4 Raw Materials

Olive oil
Banana

Himalayan salt
Chocolate

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 39

Pirate Chip
 Salted egg
Cheese

6.5 Suppliers

NAME AND ADDRESSES PURPOSE

Seteguhbiz Enterprise Banana supplier
10, Jalan Kemuning Damai 32/149g, Kemuning Utama, 41060 Shah
Alam, Selangor
Waffiy Industries Sdn. Bhd. Banana machine supplier
No. 86, Lorong Perak 20, Kawasan Perusahaan Mergong, 05150 Alor
Setar, Kedah
Lucky Frozen Cheese and chocolate supplier
35, Lengkok Kampung Jawa 2, Kawasan Perindustrian Bayan Lepas,
11900 Bayan Lepas, Pulau Pinang
Lai Hin Trading Sdn. Bhd. Salted egg supplier
Lot 4622, Belakang Sekolah, Bagan Samak Bandar Bahru, Kedah, 34950

King Hin Plastic Enterprise Bottle jar supplier

2, Jalan Bpm 2, Taman Bukit Piatu Mutiara, 75150 Melaka
Carrier Oils Malaysia Olive oil supplier
146, Jalan Segambut, Kawasan Perusahaan Segambut, 51200 Kuala
Lumpur
Maju Emas Kitchenware Sdn Bhd Kitchenware supplier
No.1&, 3, Jalan Bandar Rawang 3, Rawang, 48000 Rawang, Selangor

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Pirate Chip
6.6 Product Preparation Procedure

1. Peel the banana manually or using banana peeler machine.

2. Cut the banana into round chips using banana cutting machine.

3. Fry the banana chips and cook them.

4. Remove extra oil on the banana chips.

5. Use a flavouring machine to season the banana chips by adding flavourings to the chips.

6. Pack the banana chips into jars.

6.7 Production Management

Our business inputs are the investment that we made on this banana chips business. It contains
things such as rent, material costs, labour, equipment and so on. During the process of making the
chips to serve our customers, we always ensure that our product maintain the best quality in terms
of taste, appearance, shape and flavour. Therefore, our staff are very well trained and skilful.
Producing our product is not easy and it needs good skills to make sure the process is smooth,
clean, safe and well arranged. Next, output refers to how we market our product and make it more
competitive to sell to consumers. Our target market consists of all kind of people from different age
groups, especially for those who is looking for healthy snacks. We advertise our products on various
social media platforms to engage more with our target audience. We do customer surveys and
receive feedback from customers to evaluate our business and improve our product and service.
Customers can give feedback through websites and social media.

6.8 Production Inputs

Our business working hours are 12 hours per day from Monday to Sunday. We operate our
business the entire working hours in order to provide fresh banana chips snack to our beloved
customers. We have distributed the time on making the banana chips to fulfil the customers’
demand. We also continue our business online regardless of time. As for now, we are planning to
sell 3000 jars of banana chips for each month to develop our brand and product further. So, our
target sale is 36000 jars of banana chips per year.
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6.9 Quality Management

Halal certification plays a key role in food industry in Malaysia. This certification indicates
that the food product is assured in terms of religious compliance, safety and hygiene. Our company,
Pirate Chip aims to get Halal certification from Jabatan Kemajuan Islam Malaysia (JAKIM) as it
will ensure that our products are safe to be consumed by Muslim customers. The certificate of halal
gives assurance to the consumers that our banana chips are produced according to the Shariah law,
and that they are also clean, hygienic, environmentally friendly, and respects animal welfare.
Having a halal certificate would be an advantage to our company because it can be a tool to attract
our customers to buy our banana chips especially Muslims and it is a great marketing strategy to
gain trust from them. Gaining customer’s trust is a huge win for our company as they will be more
confident to purchase our product. Therefore, our business strives to attain halal certification in
order to cater all prospective customers.

Other than the halal certification by JAKIM, Pirate Chip will also try to obtain the MeSTI
(Makanan Selamat Tanggungjawab Industri) certificate. Under the 2009 Food Hygiene Regulation,
every food processing, producing, and packaging facility owner and occupant is expected to plan
and maintain a Food Security Assurance Program. This certification is also mandatory for an entity
that has no other Food Safety Management System in place, as MeSTI meets the basic criteria to
ensure that food provided by the manufacturer is safe inside Malaysia. The objective of MeSTI is to
put in place a system for the maintenance of food hygiene and process control which includes food
safety assurance and food traceability. Thus, it is important for our company to get this certification
to ensure that our products are safe to eat. With this certification, we will gain more trust from our
customers when they see MeSTI logo on our product. Not only that, we will also be receiving
additional promotional activity because of the reliability of this certification.

Our product also will have the ‘Buatan Malaysia’ logo to prove that our product is
manufactured in Malaysia and contains local contents. The Ministry of Domestic Trade and
Consumer Affairs (KPDNHEP) is responsible for processing application and issuing ‘Made in
Malaysia’ logo marking to private or partnership businesses, private limited companies and
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Pirate Chip
cooperatives upon compliance with the requirements. From ingredients to packaging, we ensure
that the things that we use are made in Malaysia. As a Malaysian, we should use Malaysians’
products to show our support to our own country and promote it internationally.

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Pirate Chip
7.0 FINANCIAL PLAN
7.1 Estimated Average Days and Monthly Sale

No. Flavor of Banana Chips Quantity Price (RM) Total (RM)

1. Banana Chip Chocolate 80 RM 15 1,200

2. Banana Chip with Cheese 55 RM 15 825

3. Banana Chip with Salted Egg 70 RM 15 1,050

Total RM3,075

Estimated monthly sales

RM3,075 x 30 operation day = RM92,250

Note: Our estimated sales per day is RM 3,075 then estimated sales per month is RM 92,250

7.2 Raw Material Purchased Costs

Raw Material Costs for 250 Banana Chips

Types of Raw Price per unit (RM) Quantity used Total (RM)
Material per day
Oil 6.70 per kg 5 liter 33.50
Banana 3 per kg 40 kg 120.00
Himalayan Salt 7 per kg 1 kg 7.00
Chocolate 19.10 per kg 8 kg 152.80
Salted Egg 25.90 per kg 5 kg 129.50
Orange Cheese 20.90 per kg 5 kg 104.50
Powder
Total (RM) RM547.30
Estimated Monthly Costs
RM547.30 x 30days RM16,419.00
Estimated raw material cost monthly is RM16, 419.00

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7.3 Equipment/Packaging Costs

No. Equipment Quantity Price (RM) Total (RM)

1. Steel pots 3 39 117
2. The pan 3 19.90 59.70
3. Fridge 1 1,474 1,474
4. Paper slip 1 8 8
5. Banana machine 1 4500 4500
6. Container 250 0.80 200
7. Sticker 250 0.15 37.50
8. Bubble wrap 1 15 15
9. Scissors 1 3 3
10. Box 20 20 20
11. Masking tape 1 11 11
Total Equipment cost
RM6,445.20

7.4 Expenses

No. Item Expenses (RM)

1. Rental fees 2,000
2. Overhead (promotional materials, trade shows, 800
paid advertisements.)
3. Salary 20,000
Total (RM) 22,800

● The expenses above are charged monthly.

● The total expenses for the month is RM 22,800
● Salary expenses are accounted for all employees including manager, supervisors,
and executives.
● The delivery service will not be covered by us because it will be paid by
our customers during their purchase.

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Pirate Chip
7.5 Start-up Costs

For the beginning of our banana chip business, our first investor is from contributions of our
own personal savings. This will allow us to keep focused on our efforts without the financial
pressures of external lenders, such as obtaining a loan from a bank. The cost of resale
supplies and delivery service expenditures are not included in our start-up costs because they
will be paid by our consumers at the time of purchase. So these are the following total
starting costs for our business:

NO. START-UP COST AMOUNT (RM)

1. Raw Material 16,419.00

2. Equipment / Packaging 6,445.20

3. Business Registration 60

4. Rental Fees 2,000

5. Overhead 800

6. Halal Certification 100

TOTAL START-UP COST 25,824.20

7.6 Funding Sources

The amount of capital needed in carrying out the business is RM25, 824.20. Each member
will contribute RM2, 000 in the company which will give a total of RM20, 000 in company’s
capital. Our company needs to take out a loan because our contribution of RM20, 000 is not
enough to cover our start-up cost of RM RM25, 824.20.

PROJECT FUNDING SOURCE

Contribution per person (RM) Partners Total Project Funding (RM)

2,000 10 20,000

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Pirate
7.7 Loan Amortization Table

Loan Amortization

Month Beginning Balance Payment Interest (RM) Ending Balance

(RM) (RM) (RM)

January 5,824.20 485.40 24.27 5,338.80

February 5,338.80 485.40 24.27 4,853.40

March 4,853.40 485.40 24.27 4,368.00

April 4,368.00 485.40 24.27 3,882.60

May 3,882.60 485.40 24.27 3,397.20

June 3,397.20 485.40 24.27 2,911.80

July 2,911.80 485.40 24.27 2,426.40

August 2,426.40 485.40 24.27 1,941.00

September 1,941.00 485.40 24.27 1,455.60

October 1,455.60 485.40 24.27 9,70.20

November 9,70.20 485.40 24.27 485.40

December 485.40 485.40 24.27 0

This is a loan amortization table that shows the repayment of a loan that includes 5% interest
and is intended to be utilized as capital in our company. Our loan of RM5, 824.20 was paid
off in a year with a payment of RM485.40, which included 5% interest.

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7.8 Financial Statement

7.8.1 Cash Flow Statement

The beginning of the cash balance is RM0 and all partners contribute amounting to RM20,
000 and also loan RM5, 824.20 as capital to start our business. For the first month, extra
expenses have been charged for purchasing equipment, halal certification, and business
registration. For the remaining month, the average of the cash inflow is RM92, 250 and the
cash outflow is RM39, 728.67 in the first year of our business with the condition target of
sales achieved. Cash flow statement can be shown below:

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 Month Jan Feb March April May June July Aug Sept Oct Nov Dec
Cash inflow
Beginning 0 65,916.13 118,437.46 170,958.79 223,480.12 276,001.45 328,522.78 381,044.11 433,565.44 486,086.77 538,608.1 591,129.43
balance 0
Capital 20,000 - - - - - - - - - - -
Revenue 92,250 92,250 92,250 92,250 92,250 92,250 92,250 92,250 92,250 92,250 92,250 92,250

Total cash 112,250 158,166.13 210,687.46 263,208.79 315,730.12 368,251.45 420,772.78 473,294.11 525,815.44 578,336.77 630,858.1 683,379.43
inflow
Cash outflow:
Equipment cost 6,172.70
Packaging cost 272.50

Raw material
cost
Sum-up cost 16,419 16,419 16,419 16,419 16,419 16,419 16,419 16,419 16,419 16,419 16,419 16,419

Expenses:
Rental 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000
Salary 20,000 20,000 20,000 20,000 20,000 20,000 20,000 20,000 20,000 20,000 20,000 20,000
Overhead 800 800 800 800 800 800 800 800 800 800 800 800
Business 60
registration
Halal 100
certification

Loan
Interest 24.27 24.27 24.27 24.27 24.27 24.27 24.27 24.27 24.27 24.27 24.27 24.27
payment
Principal 485.40 485.40 485.40 485.40 485.40 485.40 485.40 485.40 485.40 485.40 485.40 485.40
payment
Total cash 46,333.87 39,728.67 39,728.67 39,728.67 39,728.67 39,728.67 39,728.67 39,728.67 39,728.67 39,728.67 39,728.67 39,728.67
outflow
Ending balance 65,916.13 118,437.46 170,958.79 223,480.12 276,001.45 328,522.78 381,044.11 433,565.44 486,086.77 538,608.10 591,129.4 643,650.76
3

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Pirate
Pirate
7.8.2 Income Statement
PIRATE CHIP
STATEMENT OF PROFIT OR LOSS
Revenue RM RM
Sales 1,107,000

Cost of goods sold:

Sum – up for all Banana Chips 197,028

Total cost of goods sold 197,028

Gross profit 909,972

Expenses:
Rental 24,000
Salary 240,000
Overhead 9,600
Equipment / packaging cost 77,342.40
Business registration 60
Halal certification 100
Interest 291.24
TOTAL EXPENSES 351,393.64
Net profit before tax 558,578.36

This is the first year of our profit and loss statement. After deducting the costs and expenses
incurred throughout the year, the annual net income before tax is RM 558,578.36

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Pirate
7.8.3 Statement of Financial Position
PIRATE CHIP
STATEMENT OF FINANCIAL POSITION
ASSETS RM RM
Current assets:
Cash 643,650.76
Inventories -

Total current assets 643,650.76

Non – current assets:
Machine 4,500
Fridge 1,474
Steel pots 117
The pan 59.70

Total non – current assets 6,150.70

TOTAL ASSETS 649,801.46

LIABILITIES
Current liabilities -

TOTAL LIABILITIES -

OWNER EQUITY
Contribution capital 20,000
Profit or loss 558,578.36
TOTAL EQUITY 578,578.36
TOTAL LIABILITY AND EQUITY 578,578.36

This is the first-year statement of financial position. This statement includes all the assets we
have, cash on hand and at the bank. We have zero amount in the liabilities since we already
pay back the amount of loan including interest (refer to the cash flow statement).

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7.9 Break Even Analysis
1. Fixed Cost = Rental + Overhead + Salary
= RM2, 000 + RM800 + RM20, 000
= RM22, 800
2. Variable Cost Per Unit = Raw material cost per unit + packaging cost per unit
= RM0.33 + RM0.80 + RM0.15
= RM 1.30
3. Selling Price per Unit = RM 15
4. Break Even Point = Fixed Cost (Selling Price – Variable Cost per Unit)
= RM 22, 800 / (RM 15 – RM 1.30)
= 1664 units of Banana Chips per month

Break Even Point Graph

Break even Point Graph

Fixed Cost Total Revenue Total Cost

Break even point

R

UNIT

● The total fixed cost is RM22, 800 per month including the salary, overhead and
rental expenses.
● The break-even point of Banana chips is at the 1664 unit with total sales revenue of
RM24, 960.00.
● Thus, we need to sell 1664 units of popsicles per month or 56 units per day to
achieve the break-even point.

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8.0 CONCLUSION
In conclusion, Pirate Chips has a well-thought-out business strategy. The Pirate
Chips' location is ideal, as it is in Hang Tuah Jaya Ayer Keroh, Melaka, which is in an
industrial area near a commercial center. Pirate chips offer the highest quality, healthiest,
and most affordable chips in the country. Our goals are to develop a high-quality food
service system and establish a new industry standard. We aim to ensure that our
organization can be trusted and that it is known for its commitment to high standards. At the
moment, Pirate Chips is concentrating on our core product, banana chips. Following that,
Pirate Chips would aim to be the best firm in the food market. In addition, our company has
decided to invest in more machinery and hire more employees in order to improve the
efficiency of our operations. Following that, with technical advancements, Pirate Chip offers
a range of options to sell the product including providing direct delivery services from the
factory to customers' doorsteps, employing online marketing and emphasizing the use of
social media platforms as the most convenient manner. We hope to grow our business and
become an international corporation during the next five years. We'd like to attract more
investors so that we can improve the factory and grow our operations. Aside from that, we'd
like to enhance our research and development efforts in order to make higher-quality banana
chips.

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