All About Real Estate Digital Marketing Strategy

Syed Aquib Ur Rahman

Senio r Executive Co ntent

Updated on Feb 22, 2023 10:18 IST

Online presence is no longer an alternative for realtors, companies and agencies to
thrive in the real estate sector. It is primary. Especially, since the pandemic imposed
social distancing and work from home.

97% of homebuyers used the internet to search f or homes in 2020 (National Association
of REALT ORS)

82% of real estate agents planned to improve their social media presence in 2021, and
44% of realtors gained success in 2020 (T he Close)

Have a look into real estate digital marketing in detail.

How does digital marketing f or real estate help?

Popular real estate trends that digital marketers cannot ignore in 2022

Disclaim e r: This PDF is auto -generated based o n the info rmatio n available o n Shiksha as
o n 0 1-No v-20 23.
 Creating an ef f ective real estate digital marketing strategy

Social Media Marketing

Content Marketing For Your Website With SEO

Virtual T our Marketing

Email Marketing

Real Estate Digital Marketing

Whether you are a property owner or real estate professional, find out why digital
marketing is essential in the growing industry.

How Does Digit al Market ing For Real Est at e Help?

Search Engine Visibility For Long-T erm Growth

93% of online experiences begin with a search engine, according to Forbes.

Now, good real estate branding can help investors or homebuyers trust your
services. Because the marketplace is crowded and building credibility is challenging.
Once there is optimal search engine visibility, you will generate brand awareness and
more leads.

Knowledge of T arget Audience Beyond Your Locality

Not all homebuyers will be of the same demographic. If you are spending your
marketing campaigns on the wrong audience, you will not stand out from the
competition.

In the real estate business, the focus areas of the target audience are
T ype of Customer – One who is a f irst-time buyer between the ages of 20 and 35. For
the f irst time buyer, budget is the main concern. T he other is the move-up buyer who is
older and requires more space f or his/her f amily.

T ype of Location – For the f irst-time buyer, proximity to work, transportation amenities,
etc are essential. On the other hand, the move-up buyer looks into neighbourhood saf ety,
proximity to school, luxury, etc.

Disclaim e r: This PDF is auto -generated based o n the info rmatio n available o n Shiksha as
o n 0 1-No v-20 23.
Based on this demographic, you can reach out to prospects, not just in your local
area but also in other regions. Through marketing research and analysis, you can
communicate the right message to the specific target audience.

The marketing communication then becomes more valuable for your prospects.
They will not think that you are selling them. This is how you can attract more
homebuyers who belong to a particular niche in and out of your locality.

Video Marketing Increases Conversions

According to a stat from Lemon Light, 86% of homebuyers prefer video to research
a community. Other studies have shown that links to pages with embedded videos
get 157% more organic traffic.

Disclaim e r: This PDF is auto -generated based o n the info rmatio n available o n Shiksha as
o n 0 1-No v-20 23.
The reason is video is easier to communicate information. You can build trust by
putting up information on the properties and your services.

Helping Potential Clients in Every Stage of the Sales Funnel

You can strengthen your sales funnel strategy with digital marketing and the home
buying journey a smooth process for the prospect. Right from the awareness stage
to purchasing.

Disclaim e r: This PDF is auto -generated based o n the info rmatio n available o n Shiksha as
o n 0 1-No v-20 23.
Using popular internet marketing content formats including blogs, videos, FAQs, etc
help during the consideration stage. It is important to keep the potential clients
involved by addressing their concerns. Only then will they will think of buying.

When it comes to decisions (or evaluation), there are Customer Relationship

Management tools that real estate professionals go for. Salesf orce is one good
example.

CRM systems collect and segregate customer data to give insights on leads and
compare. When there is a dip in sales, these tools help identify the lack. As a real
estate digital marketer, you can then shape future marketing communication
accordingly.

Popular Real Est at e Trends That Digit al Market ers Cannot Ignore in 2022

Disclaim e r: This PDF is auto -generated based o n the info rmatio n available o n Shiksha as
o n 0 1-No v-20 23.
Millennials Are Becoming First-T ime Buyers

A FinancesOnline’s 2021-2022 report states millennials are the largest buying

demographic. They are tech-savvy and use smartphones every day. If real estate
agencies do not use online marketing, there are lesser chances of reaching out to
these first-time buyers.

Artif icial Intelligence to Automate T asks

Artif icial intelligence plays a significant role in automating tasks and predicting
outcomes. In digital marketing, AI can predict the needs of a customer and create
customer behaviour data in real-time.

Nowadays, AI-powered chatbots are taking the centre stage to generate leads.
They engage the prospect and better yet, they are accessible 24/7.

Augmented/Virtual Reality For Virtual T ours

Disclaim e r: This PDF is auto -generated based o n the info rmatio n available o n Shiksha as
o n 0 1-No v-20 23.
A Goldman Sachs study shows that the virtual reality market can generate $2.6
billion by 2025. With AR/VR technologies, offering virtual tours can give a great
sense of how the home feels. This way prospects don’t have to visit the property
but have an emotional and sensory experience.

Creat ing an Ef f ect ive Real Est at e Digit al Market ing St rat egy

Find out how to do digital marketing for real estate industry.

Social Media Marketing

As you learned above millennials are the largest home-buying group, they are also
the main social media users. The majority of Facebook users are between 24 and 35
years of age (Statista).

According to desa NINJA, an average Facebook user spends 37 minutes on the

platform. And, the conversion rate for every 100 leads is 1 to 1.5.

So when you choose a social media channel for paid real estate marketing,
Facebook should be your priority. You can run targeted Facebook ads for your
demographic.

Facebook live streaming can also generate a lot of traffic. According to Oberlo, live
steaming contributes to 17% of internet video traffic. And, Hootsuite says that
Facebook Live Video generates 6x more engagement than regular videos.

For your social media marketing efforts, use Instagram. Features including Stories
and Reels can be great to inform potential clients about the interiors,
neighbourhoods, amenities, etc.

Then you have client testimonials to bank on. Communicate your success of closing
a deal with a homebuyer and post it on Instagram.

Pro Tips

Post consistently. You can set SMART (Specif ic, Measurable, Achievable, Relevant and
T ime-bound) goals

Engage and interact with f ollowers regularly

Disclaim e r: This PDF is auto -generated based o n the info rmatio n available o n Shiksha as
o n 0 1-No v-20 23.
 Share insights on the real estate sector

Of f er social proof through customer testimonials, past awards, etc

Content Marketing For Your Website With SEO

Your website should be the focal point of your digital marketing efforts. It should
have a professional appeal.

Some benchmarks to consider are

High-quality pictures

Good descriptions

Navigability

Mobile-f riendliness

Once you have a robust website, invest in creating a content marketing strategy. SEO
or search engine optimization should be next on your priority list. Check out SEO
guidelines for increasing ranking on search engine results.

Pro Tips

Audit your website by checking out the site structure and page structure

Check site and page loading speed

Look into page responsiveness f or mobile

Create a prof ile on Google My Business

Your address and where your real agency operates should be present on the website

Focus on local SEO by targeting keywords with your city name

Use multiple content f ormats – blogs, interviews with local business owners, case
studies, FAQs on your services, videos, etc

Place testimonials of your previous clients on your website

Embed a video in your ‘About Us’ section

Virtual T our Marketing

Disclaim e r: This PDF is auto -generated based o n the info rmatio n available o n Shiksha as
o n 0 1-No v-20 23.
The idea in digital marketing for real estate is to engage your prospects in the best
way possible. For your listings, you can offer 3D virtual tours that your leads can
access from mobile, tablet or desktop. According to Better Biz Works, virtual
walkthroughs increase leads by 50% than conventional listings with photos.

Virtual real estate hosting can help you generate leads outside your city as well.

Pro Tips
Choose live streaming through apps such as Z oom, Google Hangouts, etc

Disclaim e r: This PDF is auto -generated based o n the info rmatio n available o n Shiksha as
o n 0 1-No v-20 23.
 Or go f or static videos that you can later upload on YouT ube

Promote open-house sessions on social media and generate leads through registration

Ensure the sound and lighting are of optimal quality

Highlight special sections of the property, the neighbourhood, proximity to outdoor

recreation spots, etc

Email Marketing

Emails are one of the best ways to grow your network in your real estate niche.
They are necessary for building and nurturing relationships with your clients. Also,
Campaign Monitor states every demographic uses email.

Pro Tips
Personalise your emails with the name of your subscriber

Automate the schedule of sending emails

Welcome new subscribers and keep in touch with past customers or clients

Provide inf ormation on recent real estate trends

Of f er the best reasons f or your target audience to subscribe to your email list

Keep easily understandable and short subject lines with emojis, punctuations, etc

T here should be one call to action to avoid conf usion among your subscribers

Parting Thoughts

This was all about real estate digital marketing strategy. Digital marketing is essential
for the real estate industry just like any other sector. It is fiercely competitive
everywhere. If you are inspired to get into it, consider the many options and learning
levels available in digital marketing courses .

Disclaim e r: This PDF is auto -generated based o n the info rmatio n available o n Shiksha as
o n 0 1-No v-20 23.