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    CTT P4 Le1 Minoras

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    Justin Menoras
    1) A Pugh Matrix was used to evaluate four Android cellphone brands: Samsung, Oppo, Vivo, and Xiaomi based on critical factors such as price range, durability, speed/storage, and data network mobility. 2) Oppo received the highest total weighted score of 26 based on its performance across the factors, followed by Xiaomi with 17 and Vivo and Samsung tied with 0. 3) The Pugh Matrix analysis indicates that Oppo would be the recommended Android cellphone brand based on key considerations like affordability, durability, performance,

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    CTT P4 Le1 Minoras

    Uploaded by

    Justin Menoras
    38 views2 pages
    1) A Pugh Matrix was used to evaluate four Android cellphone brands: Samsung, Oppo, Vivo, and Xiaomi based on critical factors such as price range, durability, speed/storage, and data network mobility. 2) Oppo received the highest total weighted score of 26 based on its performance across the factors, followed by Xiaomi with 17 and Vivo and Samsung tied with 0. 3) The Pugh Matrix analysis indicates that Oppo would be the recommended Android cellphone brand based on key considerations like affordability, durability, performance,

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    CTT-P4-LE1-MINORAS

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    1) A Pugh Matrix was used to evaluate four Android cellphone brands: Samsung, Oppo, Vivo, and Xiaomi based on critical factors such as price range, durability, speed/storage, and data network mobility. 2) Oppo received the highest total weighted score of 26 based on its performance across the factors, followed by Xiaomi with 17 and Vivo and Samsung tied with 0. 3) The Pugh Matrix analysis indicates that Oppo would be the recommended Android cellphone brand based on key considerations like affordability, durability, performance,

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    38 views2 pages

    CTT P4 Le1 Minoras

    Uploaded by

    Justin Menoras
    1) A Pugh Matrix was used to evaluate four Android cellphone brands: Samsung, Oppo, Vivo, and Xiaomi based on critical factors such as price range, durability, speed/storage, and data network mobility. 2) Oppo received the highest total weighted score of 26 based on its performance across the factors, followed by Xiaomi with 17 and Vivo and Samsung tied with 0. 3) The Pugh Matrix analysis indicates that Oppo would be the recommended Android cellphone brand based on key considerations like affordability, durability, performance,

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    © All Rights Reserved
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    Download as pdf or txt
    of 2

    CASE 1: Smartphone User Interface Design A smartphone manufacturer wants to

    improve the user interface (UI) design of their mobile devices to enhance user
    satisfaction. They aim to make the UI more emotionally appealing and user-friendly.

    How can Kansei Engineering be employed to design a smartphone UI that elicits


    positive emotions and enhances the user experience?

    Conduct qualitative research (interviews, surveys, observations) to understand users'


    emotional responses and preferences related to smartphone usage.
    Use techniques like laddering interviews to dig deeper into the underlying emotional
    associations users have with smartphone interactions.

    CASE 2: Revamping Online Learning Platforms


    An educational institution needs to enhance its online learning platform to engage
    and motivate students in remote learning environments. The current platform lacks
    user engagement and often results in disinterest among students.

    How can Kansei Engineering be applied to redesign the online learning platform
    for increased student engagement and motivation?

    Conduct surveys, interviews, and focus groups to gather qualitative data on students'
    emotional experiences and preferences related to online learning.
    Encourage students to express their feelings, likes, dislikes, and preferences regarding
    the current online learning platform.

    CASE 3: Traffic Signal Efficiency


    Drivers frequently encounter long wait times at traffic signals in a busy urban area,
    leading to frustration and traffic congestion.

    How can we optimize traffic signal timings and design to reduce wait times and
    frustration for drivers?

    Utilize traffic simulation software to model the traffic flow and test different signal timings
    virtually.
    Simulate various scenarios to determine the most efficient signal timings that minimize
    congestion and reduce wait times
    For M-R: "Which Android cellphone brand (e.g.,
    Samsung, Oppo, Vivo, Xiaomi, etc. - please choose one
    brand as your reference) stands out based on your
    personal experience or observations?"

    Pugh Matrix for Callphone Brands


    Critical Weight
    (1 being least important, 10 SAMSUNG OPPO VIVO XIAOMI
    Quality being most important)

    Price Range 8
    0 1 1 1

    Durability 8

    0 1 -1 -1

    Speed and
    Storage 7
    Capacity
    0 0 1 1

    Data
    Network 10
    Mobility 0 1 -1 1
    Summary Table
    Total "1s" 0 3 2 3
    Total "0s" 4 1 0 0
    Total "-1s" 0 0 2 1
    Total Weighted Score 0 26 -3 17

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