Total

S.No Parameters
Weightage Aug '09 SEp'09 Oct'09 Avg
1 Planning 15% 0.0 0.0 0.0 0.0
2 Buying 20% 0.0 0.0 0.0 0.0
3 Implementation 20% 0.0 0.0 0.0 0.0
4 Innovations 15% 0.0 0.0 0.0 0.0
5 Market Intelligence & competitive monitoring 10% 0.0 0.0 0.0 0.0
6 Monitoring 10% 0.0 0.0 0.0 0.0
7 Process Efficiency 10% 0.0 0.0 0.0 0.0
Total 100% 0.0 0.0 0.0 0.0
 Circle: Kerala

Total
S.No Parameters Definition Weightage
Weightage Aug '09 Sep'09 Oct'09
1 Planning To Plan the media Efficiently. 15%
Planning to be evaluated for the cities based on the
Average Scores of the mutually agreed site rating
1.1 system 6 0.0 0.0 0.0
Quality of sites offered to be good on a 'consistent
basis' rather than an 'available basis' with average
1.2 rating of the city 6 0.0 0.0 0.0
Deliver plans in line with the contact report at the
local circle - maximize visibility within a given budget
1.3 for each circle 3 0.0 0.0 0.0
2 Buying To buy best sites at cost effective prices 20%
To deliver buying savings - agency to offer
competitive rates in a proactive manner without
2.1 client's intervention/involvement 4 0.0 0.0 0.0

Buying savings to be delivered basis the pre agreed

2.2 benchmarking module. (Min of 1 is desired) 8 0.0 0.0 0.0
Benchmarking to be done by market against
advertisers across categories at parity spend levels
2.3 on a quarterly basis 4 0.0 0.0 0.0
Buying savings to be computed and shared with
2.4 client on a monthly basis 2 0.0 0.0 0.0

Tangible value adds to be captured and highlighted

to client on monthly basis – Ex: free and extended
displays, the same to be informed / communicated
2.5 via email or any other document 2 0.0 0.0 0.0

Set quality benchmarks in terms of implementation

3 Implementation and maintenance across markets and media vehicles 20%
Recommend cost efficient media production options
3.1 based on choice and tenure of media 4 0.0 0.0 0.0
Timely delivery of campaign against the
3.2 commitments as per activity trackers. 8 0.0 0.0 0.0

Monitoring Check in all activities - Agency to deliver

proof of display for other cities as agreed mutually -
3.3 circles to decide frequency online on Ad Vigil. 8 0.0 0.0 0.0
To generate/identify new Outdoor Opportunities –
Ex: moving from a static medium to being more
4 Innovations interactive 15% 5 0.0 0.0 0.0
Generate and implement ONE mega implementable
and feasible idea for every circle - leverage potential
4.1 ideas across circles 10 0.0 0.0 0.0
Real time competitive tracking to be done for key
Market Intelligence campaigns. Competitive reports to be sent to all
and competitive circles on a monthly basis by the 3rd/4th of every
5 monitoring month for the previous month 10% 10 0.0 0.0 0.0
Real time tracking of existing media and adherence
to the accepted frequency and authenticity of
6 Monitoring monitoring reports 10% 10 0.0 0.0 0.0
Share international and local learnings from other
7 Process Efficiency brands on a quarterly basis 10% 2 0.0 0.0 0.0
Adherence to pre -defined standard operating
7.1 procedures 3 0.0 0.0 0.0

Accuracy, quality and timeliness of MIS – invoicing,

display cost sheets to accompany all bills, monthly
billing cycle to be followed monthly submission
7.2 capturing all necessary information. 5 0.0 0.0 0.0
Total 0.0 0.0 0.0
 Circle: Kerala

Total
S.No Parameters Definition Weightage REMARKS
Weightage Aug '09 Sep '09 Oct '09 Avg
1 Planning To Plan the media Efficiently. 15%
Planning to be evaluated for the cities based on the
Average Scores of the mutually agreed site rating
1.1 system 6 0.0
Quality of sites offered to be good on a 'consistent
basis' rather than an 'available basis' with average
1.2 rating of the city 6 0.0
Deliver plans in line with the contact report at the
local circle - maximize visibility within a given budget
1.3 for each circle 3 0.0
2 Buying To buy best sites at cost effective prices 20%
To deliver buying savings - agency to offer
competitive rates in a proactive manner without
2.1 client's intervention/involvement 4 0.0

Buying savings to be delivered basis the pre agreed

2.2 benchmarking module. (Min of 1 is desired) 8
Benchmarking to be done by market against
advertisers across categories at parity spend levels
2.3 on a quarterly basis 4 0.0
Buying savings to be computed and shared with
2.4 client on a monthly basis 2 0.0

Tangible value adds to be captured and highlighted

to client on monthly basis – Ex: free and extended
displays, the same to be informed / communicated
2.5 via email or any other document 2 0.0

Set quality benchmarks in terms of implementation

3 Implementation and maintenance across markets and media vehicles 20%
Recommend cost efficient media production options
3.1 based on choice and tenure of media 4 0.0
Timely delivery of campaign against the
3.2 commitments as per activity trackers. 8 0.0

Monitoring Check in all activities - Agency to deliver

proof of display for other cities as agreed mutually -
3.3 circles to decide frequency online on Ad Vigil. 8 0.0
To generate/identify new Outdoor Opportunities –
Ex: moving from a static medium to being more
4 Innovations interactive 15% 5 0.0
Generate and implement ONE mega implementable
and feasible idea for every circle - leverage potential
4.1 ideas across circles 10 0.0

Real time competitive tracking to be done for key

Market Intelligence campaigns. Competitive reports to be sent to all
and competitive circles on a monthly basis by the 3rd/4th of every
5 monitoring month for the previous month 10% 10 0.0
Real time tracking of existing media and adherence
to the accepted frequency and authenticity of
6 Monitoring monitoring reports 10% 10 0.0
Share international and local learnings from other
7 Process Efficiency brands on a quarterly basis 10% 2 0.0
Adherence to pre -defined standard operating
7.1 procedures 3 0.0

Accuracy, quality and timeliness of MIS – invoicing,

display cost sheets to accompany all bills, monthly
billing cycle to be followed monthly submission
7.2 capturing all necessary information. 5 0.0
Total 0.0 0.0 0.0 0.0