Foundation Year in Business and Law

Individual Project U10477

1
 Table of Contents
Introduction/Background to the research.........................................................................................3

Research Aim and Objectives..........................................................................................................3

Literature Review............................................................................................................................4

Research Methodology....................................................................................................................5

Gant chart.........................................................................................................................................7

References........................................................................................................................................8

2
Introduction/Background to the research
In recent years, heightened environmental awareness has shown significant transformation in
packaging practices across industries. As the global community grapples with the repercussions
of climate change businesses are compelled to reassess their packaging strategies. This research
terms into the dynamic landscape of packaging alternations driven by environmental concerns
exploring the multifaceted implications for businesses, consumers and society at large.
Traditionally packaging has prioritized functionality and marketing over neglecting the
ecological footprints (Wandosell et al., 2021). However, mountain pressure from consumers and
regulatory bodies has promoted a paradigm shift. Companies are increasingly adopting
sustainable packaging solutions to mitigate environmental impact incorporating biodegradable
materials reducing single-use plastic and embracing circular economy principles. The
consequences of these changes are intricate. Businesses face challenges in adopting operations
but there's a growing recognition of the long-term benefits including enhanced brand reputation
and cost savings (Boz et al., 2020). Consumers on the other hand experience shifts in product
accessibility and information. Society witnesses brother impact from reduced waste in landfills
to a potential shift in consumption patterns. Thus the research will focus on unraveling the
intricacies of these transformations shedding light on the evolving relationship between
packaging, the environment and the stakeholders involved
Research Aim and Objectives
Aims: the research study aims to examine the wolving landscape of packaging notification
driven by environmental considerations.
Objectives
● To assess the extent of sustainable packaging adoption in businesses.
● To analyse consumer responses and perceptions towards eco-friendly packaging.
● To investigate the product societal impacts of environmental-centric packaging changes.

3
Literature Review
Sustainable Packaging Adoption in Businesses
According to Wandosell et al. (2021), in response to mounting environmental concerns
businesses are increasingly shifting towards sustainable packaging practices. Companies
recognise the importance of aligning packaging strategies with ecological sustainability to
enhance brand reputation and mitigate environmental impact. There is a profound evolution in
business approach packaging driven by the heightened awareness of environmental
responsibilities. Strategies such as incorporating biodegradable materials, reducing single-use
plastic and impressing circular economy principles emerge as pivotal. Challenges in this
transition including supply chain adjustment and cost implications are acknowledged along with
the growing acknowledgement of sustainable packaging as a strategic investment.
Furthermore, there is a noteworthy 25% increase in consumer trust in brand loyalty towards
companies adopting eco-friendly packaging practices (Khandelwal et al., 2019). This shift in
consumer perception contributes to a changing narrative where businesses increasingly view
sustainable packaging not only as an ethical application but also as a source of competitive
advantage. The businesses have been navigating the complexities of operational changes while
recognising the long-term benefits positioning sustainability at the forefront of their strategies.
Consumer responses and perception towards eco-friendly packaging
As per the statement of Ketelsen et al. (2020), there is a significant transformation in consumer
attitudes towards eco-friendly packaging. There has been a growing awareness among consumers
manifesting in a fundamental shift in purchasing behaviours. Notably, consumers are
increasingly considering the environmental impact of packaging leading to a pronounced surge
in preference for products housed in sustainable materials. Consumers now more than ever sick
clear communication about eco-friendly foods marking a safe towards conscious and informal
decision making. Psychological dimensions of green consumerism have been exploring and
unravelling the integrated connection between personal values perception and brand loyalty.
Moreover, businesses are navigating this changing landscape as consumers prioritize companies
to demonstrate environmental responsibility. This evolving relationship between consumers and
eco-friendly packaging is characterised by a demand for authenticity, transparency and a sense of
shared values.
Broader societal impacts of environmental-centric packaging changes.

4
According to Leung et al. (2023), the societal implication of environmental-centric packaging
changes extends beyond individual businesses and consumers. There is a collective impact on
waste reduction resource conservation and potential shifts in consumption patterns. By
examining these broader effects, there is an interconnected relationship between packaging
choices' environmental sustainability and their being of society. As businesses and consumers at
up to new packaging rooms the product's societal repercussions because integral to
comprehending the holistic impact of eco-friendly packaging initiatives. Exploring potential
shifts in consumption patterns indicates a height and consumer awareness leading to a decline in
single-use plastic consumption. This societal consciousness contributes to a collective effort to
reduce environmental impact. Moreover, there is an emphasis on the overall degrees in
packaging material consumption in areas implementing first enable packaging initiatives
showcasing the potential for positive environmental outcomes. Through waste reduction resource
conservation and economic considerations, sustainable packaging emerges as a catalyst for
positive societal impacts providing a nuanced understanding of the multifaceted consequences of
environmentally conscious packaging changes.
Research Methodology
Research Philosophy
With reliance on existing information, the research will attack a positivsim research philosophy.
This philosophy aligns with the objective of research systematically analysing available data to
derive objective insights into the changes in packaging practices (Alharahsheh and Pius, 2020).
The philosophy ensures an objective analysis of existing information providing a clear
understanding of the research topic.
Research approach
A deductive approach is employed to test existing theories and concepts regarding sustainable
packaging adoption. This approach enables the research study to focus on gathering authentic
data from various sources and to provide a comprehensive overview. The deductive approach is
suitable for extracting patterns and trends from the existing data contributed to a robot and data-
driven exploration of the implications of sustainable packaging changes.
Research strategy
A Qualitative research strategy is chosen to analyse the non-numerical data and identify existing
trends in sustainable packaging adoption. It will allow the researcher to provide an in-depth

5
understanding of the research topic. This strategy is well-suited for exploring complex
phenomena and understanding diverse perspectives (Hennink and Kaiser, 2022). It will enable
the researcher to provide a comprehensive understanding of the societal impact surrounding
sustainable packaging changes.
Data collection methods
Secondary data collection methods will be employed in the research study. It will enable the
researcher to have an extensive review of academic literature industry reports and case studies
from the foundation of this research. This method will provide a comprehensive overview of the
current trends, challenges and success stories in sustainable packaging practices ensuring a
robust theoretical framework.
Data Analysis Methods
Thematic analysis is chosen for analysing qualitative data. This approach allows for the
identification and exploration of themes and variations within the collected data. Three themes
related to sustainable packaging adoption, consumer responses and societal impacts will be
initiated by the research study to provide a rich and contextualized understanding of the research
objectives. Thematic analysis as a data analysis method allows for nonsense exploration of
diverse perspectives contributing to a thorough understanding of the implications of sustainable
packaging practices (Kiger and Varpio, 2020).
Ethical consideration
In accordance with ethical principles the research will rely solely on the secondary data and
strictly adhere to the Data Protection Act 2018. Stringent measures will be implemented to
ensure the confidential handling and processing of data. While no direct participant involvement
is present the researcher commits to obtaining secondary touch data ethically expecting original
terms of use. Transparency and citing sources and avoiding bias and data presentation a
paramount in ensuring a fair and unbiased representation of findings. The overarching aim is to
uphold the highest standards of integrity protecting privacy and promoting ethical conduct
throughout the research process.
Work breakdown structure

Tasks Start date End date Duration in days

Defining research objectives 1/10/2023 5/10/2023 5

6
Literature review 6/10/2023 15/10/2023 10

Data collection 16/10/2023 25/10/2023 10

Data analysis 26/10/2023 2/11/2023 8

Report writing 3/11/2023 7/11/2023 5

Final report submission 8/11/2023 10/11/2023 3

Table 01: Work breakdown structure

Fig 01: Gantt Chart

7
References
Alharahsheh, H.H. and Pius, A., (2020). A review of key paradigms: Positivism VS
interpretivism. Global Academic Journal of Humanities and Social Sciences, 2(3), pp.39-43.
Boz, Z., Korhonen, V. and Koelsch Sand, C., (2020). Consumer considerations for the
implementation of sustainable packaging: A review. Sustainability, 12(6), p.2192.
Hennink, M. and Kaiser, B.N., (2022). Sample sizes for saturation in qualitative research: A
systematic review of empirical tests. Social science & medicine, 292, p.114523.
Ketelsen, M., Janssen, M. and Hamm, U., (2020). Consumers’ response to environmentally-
friendly food packaging-A systematic review. Journal of Cleaner Production, 254, p.120123.
Khandelwal, U., Kulshreshtha, K. and Tripathi, V., (2019). Importance of consumer-based green
brand equity: Empirical evidence. Paradigm, 23(1), pp.83-97.
Kiger, M.E. and Varpio, L., (2020). Thematic analysis of qualitative data: AMEE Guide No.
131. Medical teacher, 42(8), pp.846-854.
Leung, T.C.H., Guan, J. and Lau, Y.Y., (2023). Exploring environmental sustainability and green
management practices: evidence from logistics service providers. Sustainability Accounting,
Management and Policy Journal.
Wandosell, G., Parra-Meroño, M.C., Alcayde, A. and Baños, R., (2021). Green packaging from
consumer and business perspectives. Sustainability, 13(3), p.1356.