B

U
Apóvlita (απόβλητα)

S
(n.) waste, sewage
The company was founded in April 2023 with its original purpose to

I
reduce the severity of river pollution due to oil leakage and
improper waste disposal.

N
E
S
S
T h e r e z z e J a n e P. P a r a n a d a
Founder and Chief Executive Officer
Per Danielle Simone B. Segundo
P

Chief Operating Officer

Shamae Pearl A. Rabanal
L

Chief Financial Officer

A

J e n n y M a y P. P a j a r
Chief Marketing Officer
N

Christian L. Rigon
C h i e f Te c h n i c a l O f f i c e r
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w w w. a p o v l i ta . c o m
0

[email protected]
2

w w w. l i n ke d i n . c o m / i n / a p o v l i ta
+63955-547-3611
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A P R I L 2 0 2 3
T i t l e P a g e . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . i
T a b l e o f C o n t e n t s . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ii
I . C o m p a n y D e s c r i p t i o n . . . . . . . . . . . . . . . . . . . . . . . . . 1
a . M i s s i o n a n d V i s i o n . . . . . . . . . . . . . . . . . . . . . . . . . . . 1
b . G o a l s . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2
c . O b j e c t i v e . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2
d . C o m p a n y L o g o . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2

I I . E x e c u t i v e S u m m a r y . . . . . . . . . . . . . . . . . . . . . . . . . . 3
a . T e a m O v e r v i e w . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4
b . O r g a n i z a t i o n a l C h a r t . . . . . . . . . . . . . . . . . . . . . . . . . 6

I I I . C o m p a n y O v e r v i e w . . . . . . . . . . . . . . . . . . . . . . . . . . 7
a . M a r k e t O p p o r t u n i t y . . . . . . . . . . . . . . . . . . . . . . . . . . 7
b . C o m p a n y S y n o p s i s . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8
c . A b o u t t h e P r o d u c t . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9
1 . P a r t s a n d F u n c t i o n s . . . . . . . . . . . . . . . . . . . . . . . . . . 9
2 . P r o d u c t F e a t u r e s a n d C h a r a c t e r i s t i c s . . . . . . 10
3 . R a w M a t e r i a l s . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
4 . P r i c i n g a n d G r o s s P r o f i t p e r U n i t . . . . . . . . . . 11
d . P r o d u c t O f f e r i n g . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12
e . C o m p a n y M i l e s t o n e . . . . . . . . . . . . . . . . . . . . . . . . . . . 13
f . C o m p a n y T i m e l i n e . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14

I V . I n d u s t r y A n a l y s i s . . . . . . . . . . . . . . . . . . . . . . . . . . . 15
a . M a r k e t A n a l y s i s . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15
b . T a r g e t M a r k e t . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16
c . C o m p e t i t i v e L a n d s c a p e . . . . . . . . . . . . . . . . . . . . . . . 16
d . S t r a t e g y a n d I m p l e m e n t a t i o n . . . . . . . . . . . . . . . 18
e . D e v e l o p m e n t T i m e l i n e . . . . . . . . . . . . . . . . . . . . . . . 19
f . M a r k e t i n g a n d A d v e r t i s i n g S t r a t e g y . . . . . . . . 19
1 . M a r k e t S t r a t e g y . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20
2 . S a l e s S t r a t e g y . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20
3 . S a l e s F o r e c a s t . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21

V . F i n a n c i a l O v e r v i e w . . . . . . . . . . . . . . . . . . . . . . . . . . 22
a . R e v e n u e P r o j e c t i o n . . . . . . . . . . . . . . . . . . . . . . . . . . 22
b . S a l e s P r o j e c t i o n . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22
c . O p e r a t i o n E x p e n s e s P r o j e c t i o n . . . . . . . . . . . . . 23

O N E W I T H T H E R I V E R | i i
Apovlita is committed to conserving the environment by innovating low-tech
solutions for issues regarding climate change. With its six years in business,
Apovlita has become the first private company to win the Makakalikasan Award
for three consecutive years. It also launched thousands of combined projects
and summits in different communities to promote its primary goal, which is to
innovate for the benefit of nature.

“
The greatest thing you can do with your life is to protect the environment in a
way that is not bound by your ability to innovate.”

—Engr. Therezze Jane Paranada

CEO, Apovlita Company

According to an article from the Greentumble Organization, the Philippines

experiences 2.2 million metric tons of organic water pollution annually. In
addition, of the 421 rivers in the country, about 50 are severely polluted and 16
biologically dead. In Lieu thereof, Apovlita is currently working with different
Local Government Units and Non-Governmental Organizations to innovate a
low-tech solution that will effectively reduce the severity of river pollution in
our country.

Apovlita has won numerous awards in its six years in the industry. It is
because of its mission and vision which always steer the company toward
its intended course.

Apovlita is committed to conserving Over the years, Apovlita will be one

the environment by innovating low- of the top companies that helps the
tech solutions for issues regarding environment heal and grow in the
climate change. It aims to create a fastest way it can. It will serve as a
greener environment in which light in the darkest time of nature.
humanity can live.

O N E W I T H T H E R I V E R | Pa g e 1
Apovlita’s Goal is to increase sustainability through innovation and creativity.

▪ Provide low to medium-technology products that are functional in solving

environmental issues including climate change.
▪ Establish a sustainable company that promotes creative and naturalistic
approach.
▪ Convert recycled materials into a sustainable and economical product.

It consists of a vector of a boat and a wave with the company tagline and name
of Apovlita. The wave represents the river as the company was originally founded
to save rivers from industrial wastes and oil leakage. The boat on the other hand
represents both marine and human life. It also represents the mission and vision
of the company which always steer it toward its intended course. The word
Apovlita as well as the tagline represent the company itself.

Note:
The color of the logo may vary depending on its usage.

O N E W I T H T H E R I V E R | Pa g e 2
Apovlita was founded in April 2023 with its original mission to save rivers from
threats of river pollution due to improper waste disposal and oil leakage. The
founder and acting Chief executive Officer of the company has seen the effects
of these two major factors as she is also a resident of community not far from
river and ocean. She then made a promise to herself to start innovating
solutions that will lessen the effects of said factors.

Five months after the its inception, Apovlita started fulfilling its mission. Project
Aplaya was launched that aims to clean the shores of beaches in Cagayan, the
province where the company was born. It was attended by different local officers
and investors which gave the company an opportunity to gain almost 30
investors in just a single day.

In 2028, Apovlita made another history after recording a 4 Million Gross Profit,
its highest gross profit for the past three years. This paved way to launching
another project called Punla that aims to help the farmers by donating seeds and
sprouts worth 500 million to different farmers all throughout the country.

Today, Apovlita is still on its mission to create a greener environment for the
future generations to come.

O N E W I T H T H E R I V E R | Pa g e 3
 Our environment is considered the home of life. It is not our choice but
our responsibility to save and protect it from the cruelty of humanity.
Apovlita, on the other hand, is motivated by its mission to innovate for the
benefit of nature. It is guided by a dedicated and experienced team of
engineers passionately working to find solutions to different
environmental problems.

Founder and Chief Executive Officer

She has eight years of experience in the technology
and engineering industries. She worked as a project
manager for Iwag Corporation, assisting various
investors in navigating the Electric and Power Industry.
Before founding Apovlita, she became the Chief
Operating Officer of Urban Engineers Incorporation in
Philadelphia.

Chief Operating Officer

She spent six years as a Project Manager at Red Gates
Construction Company, managing complex human
resources, finances, operations, and strategies. She
represented the Philippines at the 18th Technological
Innovation and Convention Summit on September 07,
2019, in California, USA, and was named one of the
most outstanding engineers who led numerous
projects for the last three years.

Chief Financal Officer

She finished her degree in Accounting and Finance at
University of the Philippines – Diliman Campus. She
spent five years in Bangko Sentral ng Pilipinas and was
awarded best employee for two consecutive years.
Before joining Apovlita Company, she finished her
second degree in Civil Engineering.

O N E W I T H T H E R I V E R | Pa g e 4
Chief Marketing Officer
After finishing her Bachelor’s Degree in Civil
Engineering, she took Business Administration as her
second degree at Cagayan State University – Andrews
Campus. She worked as marketing expert in Robina
Corporation for two years and became Chief
Marketing Officer for four years. She attended
different marketing seminars in other continents like
Europe and Australia.

Chief Technical Officer

He spent four years as a Computer Engineer at
Philippine Technological Corporation (PTC) creating
different programs and software for educational,
recreational, and social purposes. He was famous for
being the first Filipino Computer Engineer that won
the Smart Tech Awards for the year 2021.

O N E W I T H T H E R I V E R | Pa g e 5
 Founder
Chief Executive Officer

Chief Operating Officer Chief Financial Officer Chief Marketing Officer Chief Technical Officer

ADMINISTRATION ACCOUNTING MARKETING DESIGN TEAM

RESEARCH & MARKET

DEVELOPMENT RESEARCH

CUSTOMER SERVICE
ADVERTISING

O N E W I T H T H E R I V E R | Pa g e 6
Innovating for the benefit of nature is not a complex thing to do in the
technological industry. It has become the signature of emerging corporations in
other countries. But despite of its incomplexity, it is very crucial to solving
environmental issues. In the Philippines alone, statistics recorded that the
environmental degradation or the effect of climate change is continuously rising.
Imagine having the ability to reduce these staggering data of destruction, would
you rather keep it, or use it to comply with your moral responsibility of
protecting the environment?

Many companies and corporations had already started innovating products with
the same primary goal. In fact, there are some technologies that are already
doing their purpose of saving the environment. In the Philippines however, only
students who are required to do projects with similar technological aspect are
doing the moves. Thus, making it a good market opportunity for company like
Apovlita.

In order to successfully harness the opportunity of a good market, Apovlita is

planning to ensure the quality of the products that they will be offering. The
products shall satisfy the needs of the people and communities with respect to
their own environmental issues.

Apovlita is planning to maximize its full potential in innovating for product

that might one day eradicate climate change as a whole concept. It is also
thinking of incorporating fully recycled inputs as raw materials for its
products to effectively promote creativity and sustainability.

The company is also planning to conduct researches to identify

environmental issues that needs the attention first. River Pollution on the
other hand is our primary focus as of today.

Statistics say that out of 421 rivers in the Philippines 50 are already
severely polluted and 16 recorded as biologically dead. That is why it has
come into our attention and made us think and create what we called as
the Trashboat.

O N E W I T H T H E R I V E R | Pa g e 7
Apovlita is a private company that innovates technological products that are
beneficial to environment and human life. These products are manufactured to
give the best comfort and serve its common purpose.

Defining features of the Apovlita product line include:

Apovlita products enables the user to save more

time for other activities that he would like to
perform. It also has the feature of fast and easy to
use product to avoid frustration for users with short
term memory and hard thinking process.

Since Apovlita is committed to promoting local

products, they used raw materials that are locally
available. This reduces the cost of the final product.
It also has incorporation of recycled materials to
help the environment heal itself.

Compared to other products offered by different

companies, Apovlita always ensure that their
product are more sustainable. This is consistent
with their mission and vision which is to innovate
for the benefit of nature.

High technology may seem more convenient to

others, but for Filipinos, they prefer easy-to-
understand technologies. That is why Apovlita
ensures that their product is low to medium level of
advancement.

O N E W I T H T H E R I V E R | Pa g e 8
Trashboat is a boat-like model made from recycled plastic bottles. It has a net on
its front part and is powered by a motor on its back. Its primary goal is to collect
plastic wastes from rivers to reduce the severity of river pollution.

Dumpster Barge
Trash Barrier Trashboat Wheel
Lumber Framing Control Rod
Conveyor Belt
Plastic Bottles
Rope Control Rod

(Isometric View)

1. Trashboat Wheel – it harnesses the river current to turn the conveyor belt.
2. Conveyor Belt – it lifts the river wastes and debris.
3. Dumpster Barge – it stores the collected trash and debris.
4. Trash Barrier – it contains the collected trash and prevents it from falling.
5. Control Rod – are rods made of circular lumber which are connected to the
wheels and the conveyor belt.
6. Lumber Framing – it serves as the skeletal system of the product which
strengthens the dumpster barge.
7. Plastic Bottles – it keeps the trashboat floating in the surface of the water.
8. Ropes – it holds the trashboat from the strong current of the river

(Front View) (Side View)

(Top View)

O N E W I T H T H E R I V E R | Pa g e 9
1. Size: 2.00 meters wide and 4 meters long.
2. It is made up of recycled plastic bottles and locally-produced materials. Plastic
bottles can almost be found everywhere, thus making the product easy to
operate and maintain. Instead of throwing these non-biodegradable wastes
which add ups to the escalating issues regarding climate change, Apovlita is
turning it into a hero that saves the environment.
3. It reduces time and effort. Instead of consuming so much time and effort by
manually cleaning the rivers, trashboat do the works for you. Just let it
harness the river current to collect the wastes and debris and all you need
to do is wait for the dumpster barge to be full, and your only duty is to
empty it.
4. It costs cheaper. Trashboat helps you save money. Instead of spending too
much for annual clean up drives, just use trashboat and save almost 70%
due to its three years scrapped value.

1. It has a simpler look than other products. The look of the product makes you
think that it is not complicated and is easy to understand.
2. It has its own dumpster barge where collected wastes go. Unlike other
products in the market, Apovlita’s trashboat is equipped with its own
dumpster barge making it easy to collect the wastes.
3. It is more sustainable. Since it only uses the river current, there is no need to
worry about carbon emissions like motors generate.
4. It can be placed wherever in the river you want to place it. Since there is a
rope that prevents it from going with the flow of water, you can place it
wherever you want, just make sure that it faces against the direction of the
river current, and it would still work.
5. It is more convenient to use. Considering the price and its key features, it is
convenient to use than expend huge amount of cash for clean-up-drives.
6. It is strong and durable. Since the materials used are locally-made, you have
the idea of its quality. Apovlita always make sure that their product is strong
and durable that it will last three to five years.

O N E W I T H T H E R I V E R | Pa g e 1 0
Materials Types and Sizes Unit Price Quantity Total Price
1. Plywood 1/4 inch thick ₱410.00 2 pcs ₱820.00
3 inches ₱131.70/kg 1/4 kg ₱32.93
2. Nails
1 inch ₱150.56/kg 1/8 kg ₱18.82
2×2 inch (12ft
3. Lumbers ₱360.00 4 pcs ₱1,800.00
long)
0.50 mm thick
4. Nylon ₱12.00 1 pc ₱12.00
(37 m long)
9 mm thick (1
5. Rope ₱39.00/m 80 m ₱3,120.00
m long)
6. Rubber 10 mm thick
₱1,183.20 1 pc ₱1,183.20
Board (1.2×2.5 m)
Glossy Type (1
7. Paint ₱210.00 1 liter ₱210.00
liter)
8. Plastic Bottle - - - ₱0.00
Total ₱7,196.95

Total Expenses = ₱7,196.95

Direct Labor = ₱500.00
indirect Labor = ₱250.00
Product Cost = Total Expenses + Direct Labor + Indirect Labor
Product Cost = ₱7,196.95 + ₱500.00 + ₱250.00
Product Cost = ₱7,946.95 per unit
Selling Price = Product Cost + 25% Profit Margin
Selling Price = ₱7,946.95 + (₱7,946.95)(25%)
Selling Price = ₱9,933.69 per unit
Gross Profit= ₱9,933.69 - ₱7,946.95
Gross Profit= ₱1,986.74 per unit

O N E W I T H T H E R I V E R | Pa g e 1 1
Apovlita company offers five different products with different smart features.
Each product plays a vital role in human life and conserving the environment.
Some features of the products include lesser time consumption, more
sustainable, cost-efficient, and low to medium technological advancement.
Here’s a summary description of all the products offered by the company.

It helps to create a cleaner, safer, more hygienic

environment and enhanced operational efficiency while
reducing management costs, resources, and road-side
emissions. The Smart Bin is ideal for busy locations such as
campuses, theme parks, airports, railway stations, and
shopping malls.

These gadgets gather and store information on fill levels,

enabling collection agencies to foresee when dumpsters
should be emptied. Also, it helps keep the region from
becoming contaminated when public containers overflow.

It is a low-tech tumbler that is capable of filtering dirty

water. It eradicates impurities from the dirty water for it to
be potable.

O N E W I T H T H E R I V E R | Pa g e 1 2
With it’s six years in the industry. Apovlita has already planted numerous seeds
which grew into success. Here’s an overview of our accomplishments since first
founding the company in 2023.

In September 2023, Apovlita has successfully launched it first

environmental project after it was founded in April of the same year. The
project aims to clean the shores of beaches in Cagayan preserving its
natural beauty. It was attended by different local government officials,
investors, and residents of the community concerned. The project became
successful and brought new investors from different regions of the
country.

On October 29, 2027, Apovlita made another record of its own for being the first
private company to win the Makakalikasan Award for three consecutive years.
The company also won three other awards during the event.

In the year 2028, Apovlita has successfully recorded its Highest Gross Profit for
the past three years. It recorded a total of 20.4 Million annual revenue
accounting to almost 4 Million Gross Profit.

Out of more than 10,000 companies in the Technological industry, Apovlita

was one of the 500 companies invited to the 86th United Nations
Convention for Emerging Technologies. It was attended by different
leaders of different countries and organizations. During the seminar,
guests were able to learn new ways of improving technologies for better
purposes.

O N E W I T H T H E R I V E R | Pa g e 1 3
 2023
MISSION STARTED
On 17th of April 2023, Apovlita’s
mission of reducing the
severity of river pollution due
to plastics and oil leakage
2024 began.

ENVIRONMENTAL INNOVATION
In 2024, Apovlita started the
inclusion of recycled materials
to their products.

2025
HEALING NATURE
In March 2025, almost 45,000
volunteers joined Apovlita
during their conduct of
different clean and green
2026 projects all across the country.

SHARED KNOWLEDGE
In 2026, Apovlita launched
different conventional summits
and webinars in different media
and communities.
2027
WEAVING HISTORY
On October 29, 2027, Apovlita
made another record of its own
for being the first private
company to win the
2028 Makakalikasan Award for three
consecutive years.
RECORD HIGH
In the year 2028, Apovlita
recorded a total of 20.4 Million
annual revenue accounting to
almost 4 Million Gross Profit.
2029
COMMON GOAL
In 2029, Apovlita joined the
Bantay Kalikasan Project of the
government.

O N E W I T H T H E R I V E R | Pa g e 1 4
 MARKET VALIDATION
14

12

10

0
Question 1 Question 4 Question 5
Yes 12 2 12
No 0 0 0
No Response 0 10 0

Yes No No Response

12 samples from different Barangay Councils, Local Government Units, and

Non-Governmental Organizations of the Municipality of Enrile Cagayan
were selected. Each of them were asked different questions regarding the
issue of river pollution in their community. All the 12 respondents said
that they are aware of the escalating issue of river pollution in their
community, and the main reason according to them are improper waste
disposal due to lesser number of waste bins compared to other
municipalities and improper behavior of the residents itself. In addition,
some projects were launched in their community to battle with this issue,
that includes clean and green projects as well as seminars regarding the
proper waste disposal. An average cost of ₱20,000 annually are being
consumed for these projects. 10 of the respondents however are not sure
if they are contented with these measures or not, while 2 of them said
they are contented. Lastly, all the respondents said that they want to try
Apovlita’s Trashboat if manufactured.

O N E W I T H T H E R I V E R | Pa g e 1 5
 Since most of the products of Apovlita are created with a cause to save
and conserve nature, the target market includes the following:

• Local Government Units

Local Government Units are the main target since they are the ones that
implement clean and green projects in their community.

• Non-Governmental Organizations
Same as through with the Local Government Units, Non-Governmental
Organizations are also implementing different projects on issues including
climate change, thus making them a good target for the products.

• Barangay Councils
Barangay Councils might be the smallest from of government in the
country, but it doesn’t change the fact that they are also allotting funds for
clean up drives in their community.

Apovlita’s primary competitors in river-saving technology are:

The company started in 2018 in Veneto, Italy with the

mission to prevent plastic waste from reaching the
seas/oceans. The designed River Cleaning Systems made
up of a diagonal line of floating rotating cog-type devices
that move intercepted waste across the rivers rotating
cog-type devices that move intercepted waste across the
rivers. As the devices spin, they pass the waste along the
chain until it reaches the storage areas beside the river
No power is required, as the cogs use the energy “directly
from the river”. The company believes that we much “act
on the problem” before plastic debris flows from the
rivers to the seas and reach the great pacific garbage
patch.

O N E W I T H T H E R I V E R | Pa g e 1 6
Clearwater Mills LLC. was founded in 2007 with the
ambitious goal of stemming the flow of trash into
Baltimore’s Inner Harbor. Its founder, John Kellett,
worked on the harbor for twenty years where he was
confronted on a daily basis with the negative impact the
pollution was having on Baltimore’s biggest attraction.
He studied the problem, researched the systems available
on the market and finding nothing adequate he was
inspired to invent a system for tackling it.

Created in London in 2017 and nowadays lives between

Quito, Ecuador, and Britain’s capital. It has developed an
award-winning technology that is able to remove big
volumes of plastic for rivers and oceans. This idea was
born in London’s Imperial College with the goal to create
a system that is energy-generative and can be installed in
rivers, coastal areas, and oceans. Last month they even
won the global “Cutting River Plastic Waste” competition
sponsored by the Benioff Ocean Initiative and Coca-Cola
Foundation.

Simon Bernard launched the company in Marseilles in

2017. Plastic Odyssey’s mission is to develop low-tech
and open-source solutions to make it possible to reuse
plastic to create other useful objects. To spread the word,
they’re going to sail the most polluted seas for three
years in a boat powered by plastic garbage. Along this
journey they’ll stop in many ports to build small
transposable and adaptable recycling plants built
specifically for every region and its needs. The startup is
also partnered with major companies, like Clarins,
L’Occitane en Provence and Matmut.

O N E W I T H T H E R I V E R | Pa g e 1 7
Apovlita has always been striving to be the leading company with a primary goal
to become sustainable and innovative in any ways by saving different portions of
the environment. It specifically aims to reduce the severe impact of plastic
wastes into rivers and oceans.

• Easy to operate and maintain

• More sustainable and Economical
• Reduces time consumption and human effort

• Increasing number of competitors

• Can not fully function without river current

• Meets the demands of local communities for technological products that may
reduce the severity of river pollution
• Partnerships with Local Government Units, Non-Governmental Organizations,
and Barangay Councils.

• Strong competition
• Rising cost due to some factors such as inflation, economical crisis, etc.

After the creation of Apovlita’s Trashboat, the company still plans to

improve the product by adding additional features such as using solar and
wind energy to power its wheel even without river current.

O N E W I T H T H E R I V E R | Pa g e 1 8
Apovlita is constructing its own stair towards success. It has a vision to become
one of the top performing company in the technological industry, and in order to
do the, Apovlita’s teams need to accomplish the following :

i. Market and Advertise the products into different mediums discussed in the
market strategy
ii. Increase the sales to at least 10% per month
iii. Secure three to five contracts per month
iv. Provide the customers with a reasonable and affordable price
v. Provide customers with quality services; and
vi. Ensure the satisfaction of the customers.

The market strategies described below explain the values we will impart to our
clients, including the channels, communication, and costs associated with our
product. Whether you are a professional or a starter in the business industry,
every company requires an efficient marketing plan to raise brand awareness and
attract new customers to its products and services.

Today, social media is a crucial part of any business’s marketing plan as it is a

hugely compelling way to take advantage of the social selling revelation that is
taking over online marketing. Pictures and videos of the product will be uploaded
through social media platforms.

Apovlita innovates technological products that are beneficial to environment and

human life. With the typical problem associated in cleaning the waste in the
river, our company provides a cost-effective alternative product. Our products
price will be more or less than PHP 10,000 which is generally lower than the
competition.

Our initial focus will be the Local Government Units and Barangay Councils of
Enrile, Cagayan, as their main concern has something to do with river pollution.
Once we have successfully accomplished this first community that we will be
focusing on, we will start moving on to other regions and starts introducing new
products.

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To successfully put our products on the local and international market, we are
planning to use the following medium:
✓ we will be running a paid advertisements across
different social media platforms to increase the target population for our
goal. This generation’s activeness to digital media is a great opportunity to
publish our products key features and advantage.
✓ our website is also a good medium to
introduce our products as well as the profile of our company.
✓ it is not surprising that most of the
successful companies today has at least one radio or television
advertisement. This way of introducing your products directly give your
message and goal to the masses, thus making it one of the most effective
market strategy you could ever do.

Sales success necessitates preparation. The following actions will be taken by the
company to develop its sales strategy and tactics in order to achieve sales
success:

We should think about what potentials Apovlita can offer to our customers,
STEP 01 and in order to do this, we should follow a designed procedure that assists us
to achieve a good sales strategy.

The next step is to brainstorm. We should always be aware of our company's

strengths and vulnerabilities. Which products have the highest and lowest
STEP 02 sales? This stage allows us to improve products that have lower sales.

Next, we should think of different alternatives and tactics on how to improve

STEP 03 the sales of the products identified in step 2.

Based on past recommendations, measure the success-probability rate of each

alternatives. Create a decision out of it.
STEP 04

Lastly, you need to implement the decision you’ve created. If it fails, go back to
STEP 05 step 3 until you got your desired sales.

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 February
January

March

April

June
May
Trash boat (Main Product) 31 44 35 42 35 43
Smart Waste Bin 84 85 92 87 79 99
Waste Level Sensor 172 182 201 199 289 204
Water Filtration Tumbler 302 382 361 502 590 521
Total Monthly Sales 589 693 689 830 993 867

Total Sales per

September

November

December
October

Product
August
July

38 44 41 35 46 42 476
102 102 103 120 107 142 1202
201 283 291 299 304 401 3026
434 487 561 430 421 632 5623
775 916 996 884 878 1217

SALES FORECAST
3000

2500

2000

1500

1000

500

Trash boat (Main Product) Smart Waste Bin Waste Level Sensor
Water Filtration Tumbler Total Monthly Sales

O N E W I T H T H E R I V E R | Pa g e 2 1
 REVENUE PROJECTION
₱35,000,000.00

₱30,000,000.00

₱25,000,000.00

₱20,000,000.00

₱15,000,000.00

₱10,000,000.00

₱5,000,000.00

₱0.00
Year 1 Year 2 Year 3
Revenue ₱14,800,097.19 ₱20,448,590.68 ₱28,827,583.38
Expenses ₱14,274,167.75 ₱19,365,022.55 ₱26,805,001.70
Income ₱525,929.44 ₱1,083,568.14 ₱2,022,581.68

Revenue Expenses Income

SALES PROJECTION
6000

5000

4000

3000

2000

1000

0
Year 1 Year 2 Year 3
Trash boat (Main Product) 167 289 476
Smart Waste Bin 1021 1103 1202
Waste Level Sensor 2001 2304 3026
Water Filtration Tumbler 3098 4987 5623

Trash boat (Main Product) Smart Waste Bin Waste Level Sensor Water Filtration Tumbler

O N E W I T H T H E R I V E R | Pa g e 2 2
 TOTAL UNIT SALES
12000

10000

8000

6000

4000

2000

0
Year 1 Year 2 Year 3
Total Unit Sales 6287 8683 10327

Total Unit Sales Linear (Total Unit Sales)

OPERATION EXPENSES PROJECTION

₱4,000,000.00

₱3,500,000.00

₱3,000,000.00

₱2,500,000.00

₱2,000,000.00

₱1,500,000.00

₱1,000,000.00

₱500,000.00

₱0.00
Year 1 Year 2 Year 3
Personnel ₱1,363,840.00 ₱1,675,450.00 ₱2,152,030.00
Marketing and Sales ₱500,000.00 ₱700,000.00 ₱900,000.00
General and Administrative ₱570,250.00 ₱630,700.00 ₱690,905.00
Total Operating Expenses ₱2,434,090.00 ₱3,006,150.00 ₱3,742,935.00

Personnel Marketing and Sales General and Administrative Total Operating Expenses

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