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Concept Paper

of
Group 5
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Umbre-Light
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Oriane, Ashanti

Jumawan, Raxelle

Valenzuela, Julian

Alde, Marley

Trimidal, Renz

Customer Benefits
Umbrellas have been very useful for people who go outside every day, especially in a
tropical country like Philippines an umbrella is a necessity. In this time of the year floods, heavy
rains and tropical storms are a common thing and while having an umbrella at our side at all
times is great, can we really say that what we have is good enough? due to the weather
conditions that continues to affects us, we often get placed in situations where a simple umbrella
just wouldn’t do the job. A scenario example would be, when it’s time to go home from work or
school which is usually late in the evening and it’s a little dark, that’s when our product comes in
“Umbre-Light”. An umbrella which helps you see or decide where to walk into when you think
that the route you take is a little dangerous. This umbrella comes with Rechargeable batteries,
these batteries are very efficient because you can re-use it when the battery runs out of charge
and it’s also for the consumers to save money since they will only need to buy once depending
on their use. This product has a lot to offer because of its very flexible use and compared to a
simple umbrella that’s only useful when its rainy or sunny outside, you can use this umbrella to
ensure yourself that the path you take isn’t going to put you in any mishap.

The following are some uses of umbre-light:

 Going home at night with groceries.


 Instead of talking out a flashlight, you can just turn on the built-in flashlight in our
product.
 Keep your pathway clear.
 It protects you from the rain and on your way home.
Analysis
In terms of Quality our ideal umbrella is slightly better than our competitor and having a cheaper
price at that. While we think that our design is on par with our competitor, we still lack the
Service, Customer and Branches considering that we are very new in this field.

Tomshoo (Y4107)

Products for sports and outdoor enjoyment are TOMSHOO's specialty. This umbrella is
reinforced with 10 strong metal ribs that can withstand wind and persist for numerous wet
seasons. You can be protected from the rain by wearing clothing made of water-repellent pongee.
This umbrella will automatically open or close with the push of a button, making it very handy to
use. This umbrella can be folded down from its large open size to a manageable 13-inch length,
making it incredibly portable.

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