EM Category Definitions

CAT EGORY DEFINIT IONS
Beauty and Personal Care

This is the aggregation of baby and child-specific products, bath & shower, deodorants, hair
care, colour cosmetics, men's grooming, oral hygiene, fragrances, skin care, depilatories and
sun care. Black market sales and travel retail are excluded.
Baby and Child-specific Products
Includes products for babies and toddlers aged 0-3 years and products for children under 11
years of age. Adult products with a secondary claim such as ‘suitable for children and
sensitive skins’, are not included.
Bath and Shower
This is the aggregation of bar soap, bath additives, body wash/shower gel, intimate washes,
intimate wipes, liquid soap and talcum powder. Includes perfumed line extensions of mass or
premium fragrances if sold individually; if part of a gift set these products are excluded.
Colour Cosmetics
This is the aggregation of facial make-up, eye make-up, lip products, nail products and colour
cosmetics sets/kits.
Deodorants
Includes deodorants and antiperspirants in cream, pump, roll-on, spray, stick and wipe
format. Also included are body splash products and splash colognes, used specifically post-
shower for extra freshness. Includes perfumed line extensions of mass or premium fragrances
if sold individually; if part of a gift set these products are excluded.
Depilatories
This is the aggregation of women's pre-shave products, razors & blades and hair
removers/bleaches.
Fragrances
This is the aggregation of men's, women's and unisex mass and premium fragrances as well as
fragrances sets/kits. The distinction between mass market and premium is normally price and
label/positioning (mass fragrances rarely carry a designer label) and distribution. Also includes
hair fragrances with a primary function of making hair smell good and not to be confused with
hair oil and other styling/conditioning products with hair fragrances, whose primary function is
to either condition or style over fragrance.
Hair Care
This is the aggregation of shampoos, conditioners, styling agents, hair loss treatments, 2in1
products, perms and relaxants, colourants and salon hair care. Ethnic hair care products,
such as conditioning relaxers for Afro-Caribbean hair, are included across all subsectors.
Excluded are hair accessories such as hair extensions, hair clips, combs and brushes.
Men's Grooming
This is the aggregation of men’s shaving products, men’s toiletries and men's fragrances.
Oral Care
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture
care, mouth fresheners at-home teeth whiteners and dental floss.
Skin Care
This is the aggregation of facial care, body care, hand care and skin care sets/kits.
Sun Care
This is the aggregation of sun protection, aftersun, self-tanning products and baby and child-
specific sun care.
Premium Beauty and Personal Care
This is the aggregation of premium colour cosmetics, fragrances, deodorants, skin care, sun
care, baby and child-specific products, bath and shower and hair care.
Premium Baby and Child-specific Products
This is the aggregation of premium skin care,sun care, hair care, fragrance, bath products
and toitetries for babies and toddlers aged 0-3 years and products for children under 11 years
of age. The distinction between mass market and premium is normally price and
label/positioning and distribution.
Premium Bath and Shower
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This is the aggregation of premium bar soap, bath additives, body wash/shower gel, intimate
washes, intimate wipes, liquid soap and talcum powder.The distinction between mass market
and premium is normally price and label/positioning and distribution.
Premium Colour Cosmetics
This is the aggregation of premium facial make-up, eye make-up, lip products and nail
products. The distinction between mass market and premium is normally price and
Premium Deodorants
Includes premium deodorants and antiperspirants in cream, pump, roll-on, spray, stick and
wipe format. The distinction between mass market and premium is normally price and
Premium Fragrances
This is the aggregation of men's, women's and unisex premium fragrances. The distinction
between mass market and premium is normally price and label/positioning (mass fragrances
rarely carry a designer label) and distribution.
Premium Hair Care
This is the aggregation of premium shampoo, conditioners, 2-in1 conditioners, colourants,
styling agents/hairsprays, perms & relaxants and salon haircare. The distinction between
mass market and premium is normally price and label/positioning and distribution.
Premium Skin Care
This is the aggregation of premium facial, body and hand care. The distinction between mass
market and premium is normally price and label/positioning and distribution.
Premium Adult Sun Care
This is the aggregation of sun protection, aftersun and self-tanning products. The distinction
between mass market and premium is normally price and label/positioning and distribution.
Prestige Beauty and Personal Care
Prestige Beauty and Personal Care represents the existing Premium Beauty and Personal Care
values excluding a centrally pre-defined list of key premium pharma/therapeutic brands (only
those captured within Premium BPC, not Mass BPC, and with a global presence in our shares).
This will allow two views of the premium market, including and excluding pharma/therapeutic
brands.
Mass Beauty and Personal Care
This is the aggregation of mass colour cosmetics, fragrances, deodorants, skin care, sun
care, baby and child-specific products, bath and shower and hair care.
Mass Fragrances
This is the aggregation of men's, women's and unisex mass fragrances. The distinction
between mass market and premium is normally price and label/positioning (mass fragrances
rarely carry a designer label) and distribution.
Dermocosmetics Beauty and Personal Care
Products designed to promote health and beauty of skin and hair by combining properties of
cosmetics products (including but not limited to cleansing, moisturising, beautifying, etc.) and
those of dermatological products (treating skin and/or scalp concerns). These therapeutic-
positioned products are suitable for sensitive skin and claim to offer relief, healing or
treatment of specific skin and scalp concerns such as acne, redness, eczema, hair loss,
seborrheic dermatitis, as well as products that can improve health and appearance of skin
and scalp. Dermocosmetic brands often have authoritative “proven” claims from expert bodies
and are endorsed by medical professionals or dermatologists, and have a pharma, laboratory
or medical heritage, and are tested under control of medical professionals/dermatologists.
Generally these brands have clinical packaging with a medical look and feel, alongside
medicinal language or a narrative with a focus on active ingredients, clinical backing and
safety. Many of these brands have been associated with distribution through pharmacies, but
they are now often sold through other channels, such as e-commerce, drugstores/para-
pharmacies and department stores in specific markets. NB: The definition and brand coverage
are based on industry consensus, standardization of the concept of ‘dermocosmetics’ globally,
and Euromonitor International’s independent view of the market in the context of product
hierarchy and scope. Regulations and classification unique to local markets such as the
Pharmaceutical Affairs Act in Japan or the Chinese Food and Drug Administration (CFDA) are
not applicable. This is an aggregation of the following product categories: Dermocosmetics
Baby and Child-specific Products, Dermocosmetics Bath and Shower, Dermocosmetics Colour
Cosmetics, Dermocosmetics Deodorants, Dermocosmetics Fragrances, Dermocosmetics Hair
Care, Dermocosmetics Skin Care and Dermocosmetics Adult Sun Care
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© Euromonitor International 2023
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CAT EGORY DEFINIT IONS

Beauty and Personal Care

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