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    Multimodal Analysis - Krisha Tenegra BPEd 3-B

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    Krisha Tenegra
    The document analyzes Taylor Swift's music video for 'You Need to Calm Down' using semiotic analysis. It breaks down the speech, kinetic features, clothing, and cinematography used in each shot. The analysis concludes the video promotes love, acceptance, and individuality through its semiotic elements.

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    Download as PDF, TXT or read online from Scribd

    Multimodal Analysis - Krisha Tenegra BPEd 3-B

    Uploaded by

    Krisha Tenegra
    9 views2 pages
    The document analyzes Taylor Swift's music video for 'You Need to Calm Down' using semiotic analysis. It breaks down the speech, kinetic features, clothing, and cinematography used in each shot. The analysis concludes the video promotes love, acceptance, and individuality through its semiotic elements.

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    Multimodal Analysis- Krisha Tenegra BPEd 3-B

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    The document analyzes Taylor Swift's music video for 'You Need to Calm Down' using semiotic analysis. It breaks down the speech, kinetic features, clothing, and cinematography used in each shot. The analysis concludes the video promotes love, acceptance, and individuality through its semiotic elements.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    9 views2 pages

    Multimodal Analysis - Krisha Tenegra BPEd 3-B

    Uploaded by

    Krisha Tenegra
    The document analyzes Taylor Swift's music video for 'You Need to Calm Down' using semiotic analysis. It breaks down the speech, kinetic features, clothing, and cinematography used in each shot. The analysis concludes the video promotes love, acceptance, and individuality through its semiotic elements.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 2

    Unit 3: Multimodal Analysis

    Taylor Swift’s “You Need to Calm Down” Youtube MV


    STAGE SHOT 1 SHOT 2 SHOT 3 SHOT 4

    Salient Visual
    Frame

    SEMIOTIC RESOURCES
    A. Speech I’m just like damn, It’s You need to calm Control your urges to Like can you just not
    7 a.m down, you’re being scream about all the step on our gowns?
    too loud people you hate You need to calm
    down
    B. Kinetic Features
    1. Gaze Looking down Directed at viewer Directed at Lateral movement
    viewer/Eye block
    2. Body Posture Sitting, legs crossed Fowler, legs crossed Straight Upright and open
    3. Gesture Looking at the watch Limited movements, The “peace” finger Maintaining good eye
    shoulder shrug sign, dance movement contact, limited
    movements
    C. Clothing
    1. Material Agent Provocateur Norma Kamali high- Western-style silk French fries costume,
    robe, lace Simone waist bikini, faux fur shirt, Saint Laurent chunky sandals
    Perele bra, two-tone Vivetta jacket, sequin shorts, unicorn boots
    heels sandals

    KRISHA TENEGRA | BPEd 3-B


    Unit 3: Multimodal Analysis
    2. Color Peach, orange Pink, magenta Purple, gold metallic Red, yellow
    D. Cinematography
    1. Lighting Dim, backlight Daylight, broadlight Daylight Softlight
    2. Camera
    angle/shot Eye level, medium Top angle, medium Eye level, two shot Eye level, two shot
    shot (MS), zoom close-up (MCU), very (MS, LS) (MCU, MS, LS)
    long shot (VLS), dolly
    crane

    https://youtu.be/Dkk9gvTmCXY

    Short explanation/ conclusion:


    Taylor Swift's music video for "You Need to Calm Down" uses a variety of semiotic features to convey its
    message of promoting love and acceptance. The speech in the video is used to call out hate and
    discrimination while promoting self-love and individuality. The kinetic features, including the vibrant colors
    and playful choreography, emphasize the joy and celebration of diversity.
    The clothing semiotics in the video showcase various identities and expressions, from drag queens to tattoos,
    promoting the acceptance of all individuals. The cinematography semiotics, such as the use of close-ups and
    bright lighting, highlight the beauty and uniqueness of each person.
    Overall, Taylor Swift's "You Need to Calm Down" music video is a powerful statement of inclusivity and
    acceptance, using various semiotics to convey its message.

    KRISHA TENEGRA | BPEd 3-B

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