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    Lesson 7 - Iteration

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    Luis Fonbuena
    The document discusses the iterative design process and how it can be applied at any stage of product development. It emphasizes the importance of iteration to incorporate user feedback, resolve issues, and ensure user needs are met. Key aspects of iteration covered include empathizing with users, defining problems, ideating solutions, prototyping ideas, testing prototypes with users, and continually improving designs based on lessons learned.

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    Lesson 7 - Iteration

    Uploaded by

    Luis Fonbuena
    7 views24 pages
    The document discusses the iterative design process and how it can be applied at any stage of product development. It emphasizes the importance of iteration to incorporate user feedback, resolve issues, and ensure user needs are met. Key aspects of iteration covered include empathizing with users, defining problems, ideating solutions, prototyping ideas, testing prototypes with users, and continually improving designs based on lessons learned.

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    The document discusses the iterative design process and how it can be applied at any stage of product development. It emphasizes the importance of iteration to incorporate user feedback, resolve issues, and ensure user needs are met. Key aspects of iteration covered include empathizing with users, defining problems, ideating solutions, prototyping ideas, testing prototypes with users, and continually improving designs based on lessons learned.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    7 views24 pages

    Lesson 7 - Iteration

    Uploaded by

    Luis Fonbuena
    The document discusses the iterative design process and how it can be applied at any stage of product development. It emphasizes the importance of iteration to incorporate user feedback, resolve issues, and ensure user needs are met. Key aspects of iteration covered include empathizing with users, defining problems, ideating solutions, prototyping ideas, testing prototypes with users, and continually improving designs based on lessons learned.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 24

    ITERATION

    Lesson 7
    LEARNING OBJECTIVES

    1. Perform iteration and improve on existing solution


    Requirements Analysis & design

    Initial planning

    Planning Implementation

    Deployment

    Evaluation Testing
    • Iteration can be used at any phase of the design process,
    even when the product has already been launched in the
    market.
    • The earlier that we implement iterative design, the more cost-
    effective the approach will be.
    Gives some
    Allows for rapid
    Ensures user certainty that
    resolution of
    needs are met efforts add value
    misunderstanding
    for users

    Gives
    Allows for
    stakeholders
    incorporation of
    visibility of
    “lessons learned”
    progress
    Why did you
    do/say/think
    that? Tell me more

    Why? And what


    Empathize were you
    Research your feeling then?
    users’ needs
    Persona
    Fictional character
    representing users that
    might use your design in
    a similar way
    • Behavior patterns
    • Attitudes
    • Skillset
    • Motivations
    • Goals
    Empathy Mapping

    Said Thought

    USER

    Did Felt
    Journey Mapping
    • Timescale
    • Scenarios
    • Touchpoints
    • Channels
    • Thoughts / feelings
    Use the POV statement format:
    [User…(descriptive)] needs a way to
    [need…(verb)] because/but/surprisingly
    [insight…(compelling)].

    Define
    State your users’
    needs and problems
    Provide solution instead of giving advice

    Ideate
    Challenge
    assumptions and
    create ideas
    Build to think
    Design thinking has a bias towards action:
    Creating a prototype will help us think about our
    idea in a concrete manner.

    Prototype
    Start to create
    solutions
    1. Feedback Capture Grid
    • Can be used during the test to capture
    feedback systematically or after the test when
    organizing the various feedback we gathered

    + Likes – Criticisms
    Test
    Try your solutions
    out

    ? Questions ! Ideas
    2. I Like, I Wish, What If…
    • Invites user to provide open feedback by
    coming up with three kinds of statements
    • Frames feedback in constructive and positive
    manner, enabling an open discussion or
    absorption of feedback
    Test
    Try your solutions
    out I like… I wish… What if…
    Empathize Define Ideate Prototype Test
    Research your State your users’ Challenge Start to create Try your
    users’ needs needs and problems assumptions and solutions solutions out
    create ideas
    Testing, getting feedback, and iterating will help you get a great
    solution to market and let you know where to push it when you
    do.

    Final output:
    empathize->define->ideate->prototype->
    test->iteration->prototype2.0
    “Great design is the iteration of good design”

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