PALO ALTO UNIFIED SCHOOL DISTRICT

HIGH SCHOOL COURSE DESCRIPTION

Department CTE Course Title INTRO TO BROADCASTING
Course Code Grade Level/s 9-12 Course Length SEM Credits 5

Transcript INTRO TO BROAD Prerequisites NONE

Title

Textbook/s N/A

Supplementary Texts N/a

Aligned with CA CCSS YES Aligned with other content standards NO, BUT EASILY CROSSWALKED WITH ELA &
VPA STANDARDS
Meets UC A-G Requirement PENDING Course Adoption Date

COURSE DESCRIPTION

This semester course is aimed at the student who wishes to learn more about the Broadcasting industry
including TV, Radio, podcasting, and other web casting platforms. Students will learn the history of
broadcasting, and video, audio, and graphic techniques and equipment as well as writing and planning
techniques for broadcasting in a project- based learning environment. This course is a prerequisite for
Broadcast Journalism and Radio Broadcasting

Updated 04.23.14
Rationale

TECHNOLOGY

Updated 04.23.14
 OUTLINE OF COURSE CONTENT

MAJOR UNITS STANDARDS LEARNING ACTIVITIES EVALUATIONS

OF OUTCOMES LESSONS
INSTRUCTION

History of 2.1 Recognize the elements of Recognize some influential Broadcast History In-Class Technology Presentation
Broadcasting communication using a sender–receiver people in the history of PowerPoint
model. broadcasting and explain In-Class Personality Presentation
why they were influential
4.5 Research past, present, and Peer Review
Broadcast Personalities
projected technological advances as
Relate the history of PowerPoint
they impact a particular pathway. In class notes
Broadcasting to current
10.1 Interpret and explain terminology broadcasting trends and Broadcast Technology
and practices specific to the Arts, Unit Test
issues. PowerPoint
Media, and Entertainment sector.
A3.0 Analyze and assess the impact of Understand the evolution of
history and culture on the development broadcast technology.
of professional arts and media products.
A3.1 Identify and describe the role and
influence of new technologies on
contemporary arts industry.
A3.2 Describe how the issues of time,
place, and cultural influence and are
reflected in a variety of artistic products.
A3.3 Identify contemporary styles and
discuss the diverse social, economic,
and political developments reflected in
art work in an industry setting.
A3.4 Identify art in international industry
and discuss ways in which the work
reflects cultural perspective.
A3.5 Analyze similarities and
differences of purpose in art created in
culturally diverse industry applications.

Updated 04.23.14
 A3.6 Investigate and discuss universal
concepts expressed in visual media
products from diverse cultures.

A4.0 Analyze, assess, and identify

effectiveness of artistic products based
on elements of art, the principles of
design, and professional industry
standards.
A4.2 Deconstruct how beliefs, cultural
traditions, and current social, economic,
and political contexts influence
commercial media (traditional and
electronic).

A5.1 Compare and contrast the ways in

which different artistic media (television,
newspapers, magazines, and electronic
media) cover the same commercial
content.
A5.4 Predict how changes in technology
might change the role and function of
the visual arts in the workplace.
A8.7 Evaluate how advanced and
emerging technologies (e.g., virtual
environment or voice recognition
software) affect or improve media and
design arts products or productions.

Broadcast Ethics 2.6 Advocate and practice safe, legal, Understand the aspects of Broadcast Safety Lesson Safety Test
and Law/Safety and responsible use of digital media safety in a studio
information and communications environment and explain Broadcast Ethics Lesson In-Class Presentation
technologies. why specific procedures
exist. Newsworthiness Lesson Unit Test
6.1 Locate, and adhere to, Material
Safety Data Sheet (MSDS) instructions.
Understand the ethical
Arts, Media, and Entertainment | issues related to
6.2 Interpret policies, procedures, and broadcasting and the
regulations for the workplace media.
environment, including employer and

Updated 04.23.14
employee responsibilities.
6.3 Use health and safety practices for
storing, cleaning, and maintaining tools,
equipment, and supplies.
6.4 Practice personal safety when lifting,
bending, or moving equipment and
supplies.
6.5 Demonstrate how to prevent and
respond to work-related accidents or
injuries; this includes demonstrating an
understanding of ergonomics.
6.6 Maintain a safe and healthful
working environment.
6.7 Be informed of laws/acts pertaining
to the Occupational Safety and Health
Administration (OSHA).
8.2 Identify local, district, state, and
federal regulatory agencies, entities,
laws, and regulations related to the Arts,
Media, and Entertainment industry
sector.
8.3 Demonstrate ethical and legal
practices consistent with Arts, Media,
and Entertainment sector workplace
standards.
8.4 Explain the importance of personal
integrity, confidentiality, and ethical
behavior
8.6 Adhere to copyright and intellectual
property laws and regulations, and use
and appropriately cite proprietary
information.
8.7 Conform to rules and regulations
regarding sharing of confidential
information, as determined by Arts,
Media, and Entertainment sector laws

Updated 04.23.14
 and practices.
9.6 Respect individual and cultural
differences and recognize the
importance of diversity in the workplace.
10.1 Interpret and explain terminology
and practices specific to the Arts,
Media, and Entertainment sector.
10.2 Comply with the rules, regulations,
and expectations of all aspects of the
Arts, Media, and Entertainment sector.
Camera and audio 10.1 Interpret and explain terminology Demonstrate proper camera Camera Usage Demo Unit Test
equipment and practices specific to the Arts, and audio usage
Media, and Entertainment sector. Audio Equipment Demo Audio Recording Project
10.3 Construct projects and products Demonstrate how to make
Video “B-Roll” Project
specific to the Arts, Media, and necessary camera and
Entertainment sector requirements and audio gear adjustments
expectations.
A2.0 Apply artistic skills and processes
to solve a variety of industry-relevant
problems in a variety of traditional and
electronic media.
A8.3 Know the features and uses of
current and emerging technology
related to computing (e.g., optical
character recognition, sound
processing, cable TV, cellular phones).
The Broadcast 2.3 Interpret verbal and nonverbal Demonstrate a proper TV Interview Lesson Unit Test
Interview communications and respond broadcast interview for
appropriately. radio and television Radio Interview Lesson Interview Project
5.1 Identify and ask significant
questions that clarify various points of Newsworthiness Review
Demonstrate how to write
view to solve problems. Interview Questions
effective interview
Interview Questions Lesson
10.1 Interpret and explain terminology questions
and practices specific to the Arts,
Media, and Entertainment sector.
A2.0 Apply artistic skills and processes

Updated 04.23.14
 to solve a variety of industry-relevant
problems in a variety of traditional and
electronic media.

Radio and 2.4 Demonstrate elements of written Demonstrate how to create TV News Package Lesson Unit Test
Television News and electronic communication such as an industry-standard news
Segments accurate spelling, grammar, and format. piece for television and Radio News Lesson Segment Projects
radio.
2.5 Communicate information and ideas News Segment Evaluations
effectively to multiple audiences using a
vari4.1 Use electronic reference Evaluate effective news
Peer Review
materials to gather information and packages and segments
produce products and services.
4.2 Employ Web-based communications
responsibly and effectively to explore
complex systems and issues.
4.3 Use information and communication
technologies to synthesize, summarize,
compare, and contrast information from
multiple sources.
4.4 Discern the quality and value of
information collected using digital
technologies, and recognize bias and
intent of the associated sources.
5.4 Interpret information and draw
conclusions, based on the best analysis,
to make informed decisions.
7.4 Practice time management and
efficiency to fulfill responsibilities.
10.1 Interpret and explain terminology
and practices specific to the Arts,
Media, and Entertainment sector.
10.3 Construct projects and products
specific to the Arts, Media, and
Entertainment sector requirements and
expectations.
A2.0 Apply artistic skills and processes
to solve a variety of industry-relevant

Updated 04.23.14
problems in a variety of traditional and
electronic media.
A2.1 Demonstrate skill in the
manipulation of digital imagery (either
still or video) in an industry-relevant
application.
A2.2 Demonstrate personal style and
advanced proficiency in communicating
an idea, theme, or emotion in an
industry-relevant artistic product
A2.6 Create an artistic product that
involves the effective use of the
elements of art and the principles of
design.
A2.7 Create original works of art of
increasing complexity and skill in a
variety of media that reflect their
feelings and points of view.
A2.8 Plan and create artistic products
that reflect complex ideas, such as
distortion, color theory, arbitrary color,
scale, expressive content, and real
versus virtual.
A2.9 Create a multimedia work of art
that demonstrates knowledge of media
and technology skills.

A7.3 Enhance meaning by employing

rhetorical devices, including extended
use of parallelism, repetition, analogy;
incorporation of visual aids (e.g.,
graphs, tables, pictures); and the
issuance of a call for action.
A8.1 Understand the component steps
and skills required to design, edit, and
produce a production for audio, video,
electronic, or printed presentation.

Updated 04.23.14
 A8.5 Differentiate writing processes,
formats, and conventions used for
various media.

The TV Studio 5.3 Use systems of thinking to analyze Demonstrate the various Separate Lessons on each Unit Test
how various components interact with positions in a studio. studio position
each other to produce outcomes in a Quizzes
complex work environment. Studio Practice
Use industry Vocabulary
Position Responsibilities Project
7.2 Explain the importance of while communicating in a
accountability and responsibility in production environment.
fulfilling personal, community, and
workplace roles. Explain the relationships
7.3 Understand the need to adapt to between various studio
changing and varied roles and positions.
responsibilities.
7.7 Demonstrate the qualities and
behaviors that constitute a positive and
professional work demeanor, including
appropriate attire for the profession.
8.5 Analyze organizational culture and
practices within the workplace
environment.
10.1 Interpret and explain terminology
and practices specific to the Arts,
Media, and Entertainment sector.
The Radio Studio 5.3 Use systems of thinking to analyze Demonstrate the various Separate Lessons on each Unit Test
how various components interact with positions in a studio. studio position
each other to produce outcomes in a Quizzes
complex work environment. Studio Practice
Use industry Vocabulary
Short Radio Show Project
7.2 Explain the importance of while communicating in a
accountability and responsibility in production environment.
fulfilling personal, community, and
workplace roles. Explain the relationships
7.3 Understand the need to adapt to between various studio
changing and varied roles and positions.
responsibilities.
7.7 Demonstrate the qualities and

Updated 04.23.14
 behaviors that constitute a positive and
professional work demeanor, including
appropriate attire for the profession.
8.5 Analyze organizational culture and
practices within the workplace
environment.
10.1 Interpret and explain terminology
and practices specific to the Arts,
Media, and Entertainment sector.
On-Air and On-Mic 7.4 Practice time management and Demonstrate on-air vocal Vocal Inflection Lesson radio and TV “Sizzle” reels
Presence efficiency to fulfill responsibilities. use including variation of
speed, volume, and pitch. On-Air Presence Lesson Unit Test
10.1 Interpret and explain terminology
and practices specific to the Arts,
Media, and Entertainment sector. Understand when to use
inflections and pauses to
10.3 Construct projects and products emphasize key words.
specific to the Arts, Media, and
Entertainment sector requirements and
expectations. Demonstrate acceptable
10.4 Collaborate with industry experts on-air posture and
for specific technical knowledge and movements.
skills.
A2.0 Apply artistic skills and processes
to solve a variety of industry-relevant
problems in a variety of traditional and
electronic media.
Radio Show 2.2 Identify barriers to accurate and Demonstrate how to write a Rundown Lesson Mock Radio Show
Producing appropriate communication. show rundown and script
Radio Show Breakdown Show Rundown
2.4 Demonstrate elements of written
and electronic communication such as Explain the difference
Unit Test
accurate spelling, grammar, and format. between and rundown and
script and show the uses for
2.5 Communicate information and ideas each.
effectively to multiple audiences using a
variety of media and formats.
4.6 Assess the value of various Understand timing, and
information and communication backtiming.
technologies to interact with constituent
populations as part of a search of the

Updated 04.23.14
current literature or in relation to the
information task.
5.3 Use systems of thinking to analyze
how various components interact with
each other to produce outcomes in a
complex work environment.
77.5 Apply high-quality techniques to
product or presentation design and
development.
9.7 Participate in interactive teamwork
to solve real Arts, Media, and
Entertainment sector issues and
problems.
10.1 Interpret and explain terminology
and practices specific to the Arts,
Media, and Entertainment sector.
11.1 Utilize work-based/workplace
learning experiences to demonstrate
and expand upon knowledge and skills
gained during classroom instruction and
laboratory practices specific to the Arts,
Media, and Entertainment sector
program of study.
A2.0 Apply artistic skills and processes
to solve a variety of industry-relevant
problems in a variety of traditional and
electronic media.
A2.3 Apply refined observation and
drawing skills to solve an industry-
relevant problem.
A7.0 Demonstrate an understanding of
the elements of discourse (e.g.,
purpose, speaker, audience, form) when
completing narrative, expository,
persuasive, or descriptive writing
assignments.

Updated 04.23.14
 A7.1 Use point of view, characterization,
style (e.g., use of irony), and related
elements for specific rhetorical and
aesthetic purposes.
A7.2 Use language in natural, fresh, and
vivid ways to establish a specific tone.
A7.4 Integrate databases, graphics, and
spreadsheets into electronically
processed documents.
A7.5 Revise text to highlight the
individual voice, improve sentence
variety and style, and enhance subtlety
of meaning and tone in ways that are
consistent with the purpose, audience,
and genre.

A8.0 Understand the key technical and

technological requirements applicable to
various segments of the Media and
Design Arts Pathway.
A8.5 Differentiate writing processes,
formats, and conventions used for
various media.
Television Show 2.2 Identify barriers to accurate and Demonstrate how to write a Rundown Lesson Mock News Show
Producing appropriate communication. show rundown and script
News Show Show Show Rundown
2.4 Demonstrate elements of written Breakdown
and electronic communication such as Explain the difference
Unit Test
accurate spelling, grammar, and format. between and rundown and
script and show the uses for
2.5 Communicate information and ideas News Show Evaluations
each.
effectively to multiple audiences using a
variety of media and formats.
4.6 Assess the value of various Understand timing, and
information and communication backtiming.
technologies to interact with constituent
populations as part of a search of the Use industry standard
current literature or in relation to the vocabulary and
information task. abbreviations when

Updated 04.23.14
5.3 Use systems of thinking to analyze referring to various video
how various components interact with and graphical elements in a
each other to produce outcomes in a News show.
complex work environment.
7.5 Apply high-quality techniques to
product or presentation design and
development.
7.8 Explore issues of global significance
and document the impact on the Arts,
Media, and Entertainment sector.
9.5 Understand that the modern world is
an international community and requires
an expanded global view.
9.7 Participate in interactive teamwork
to solve real Arts, Media, and
Entertainment sector issues and
problems.
10.1 Interpret and explain terminology
and practices specific to the Arts,
Media, and Entertainment sector.
A2.0 Apply artistic skills and processes
to solve a variety of industry-relevant
problems in a variety of traditional and
electronic media.
A2.1 Demonstrate skill in the
manipulation of digital imagery (either
still or video) in an industry-relevant
application.
A2.3 Apply refined observation and
drawing skills to solve an industry-
relevant problem.
A7.0 Demonstrate an understanding of
the elements of discourse (e.g.,
purpose, speaker, audience, form) when
completing narrative, expository,
persuasive, or descriptive writing

Updated 04.23.14
 assignments.
A7.1 Use point of view, characterization,
style (e.g., use of irony), and related
elements for specific rhetorical and
aesthetic purposes.
A7.2 Use language in natural, fresh, and
vivid ways to establish a specific tone.
A7.4 Integrate databases, graphics, and
spreadsheets into electronically
processed documents.
A7.5 Revise text to highlight the
individual voice, improve sentence
variety and style, and enhance subtlety
of meaning and tone in ways that are
consistent with the purpose, audience,
and genre.

A8.0 Understand the key technical and

technological requirements applicable to
various segments of the Media and
Design Arts Pathway.
A8.5 Differentiate writing processes,
formats, and conventions used for
various media.
Radio Show 4.1 Use electronic reference materials Demonstrate the ability to Radio Review Radio Show Project
Production to gather information and produce create a cohesive show
products and services. using knowledge from
4.2 Employ Web-based communications previous units.
responsibly and effectively to explore
complex systems and issues.
4.3 Use information and communication
technologies to synthesize, summarize,
compare, and contrast information from
multiple sources.
4.4 Discern the quality and value of
information collected using digital
technologies, and recognize bias and
Updated 04.23.14
intent of the associated sources.
5.2 Solve predictable and unpredictable
work-related problems using various
types of reasoning (inductive, deductive)
as appropriate.
7.4 Practice time management and
efficiency to fulfill responsibilities.
8.1 Access, analyze, and implement
quality assurance standards of practice.
9.7 Participate in interactive teamwork
to solve real Arts, Media, and
Entertainment sector issues and
problems.
10.1 Interpret and explain terminology
and practices specific to the Arts,
Media, and Entertainment sector.
10.3 Construct projects and products
specific to the Arts, Media, and
Entertainment sector requirements and
expectations.
A2.0 Apply artistic skills and processes
to solve a variety of industry-relevant
problems in a variety of traditional and
electronic media.
A2.9 Create a multimedia work of art
that demonstrates knowledge of media
and technology skills.

A8.0 Understand the key technical and

technological requirements applicable to
various segments of the Media and
Design Arts Pathway.
A8.1 Understand the component steps
and skills required to design, edit, and
produce a production for audio, video,
electronic, or printed presentation.

Updated 04.23.14
TV Show 4.1 Use electronic reference materials Demonstrate the ability to TV Review TV Show Project
Production to gather information and produce create a cohesive show
products and services. using knowledge from
4.2 Employ Web-based communications previous units.
responsibly and effectively to explore
complex systems and issues.
4.3 Use information and communication
technologies to synthesize, summarize,
compare, and contrast information from
multiple sources.
4.4 Discern the quality and value of
information collected using digital
technologies, and recognize bias and
intent of the associated sources.
5.2 Solve predictable and unpredictable
work-related problems using various
types of reasoning (inductive, deductive)
as appropriate.
7.4 Practice time management and
efficiency to fulfill responsibilities.
8.1 Access, analyze, and implement
quality assurance standards of practice.
9.7 Participate in interactive teamwork
to solve real Arts, Media, and
Entertainment sector issues and
problems.
10.1 Interpret and explain terminology
and practices specific to the Arts,
Media, and Entertainment sector.
10.3 Construct projects and products
specific to the Arts, Media, and
Entertainment sector requirements and
expectations.
11.1 Utilize work-based/workplace
learning experiences to demonstrate
and expand upon knowledge and skills
gained during classroom instruction and

Updated 04.23.14
 laboratory practices specific to the Arts,
Media, and Entertainment sector
program of study.
A2.9 Create a multimedia work of art
that demonstrates knowledge of media
and technology skills.

A8.0 Understand the key technical and

technological requirements applicable to
various segments of the Media and
Design Arts Pathway.
A8.1 Understand the component steps
and skills required to design, edit, and
produce a production for audio, video,
electronic, or printed presentation.
Critiques/Career 3.1 Identify personal interests, Understand the various Careers in Broadcasting Personal Evaluation
Project aptitudes, information, and skills career paths associated Lesson
necessary for informed career decision with the Broadcast industry. Peer Evaluation
making.
3.2 Evaluate personal character traits Career Pathway Essay
such as trust, respect, and responsibility Explain reasons behind
and understand the impact they can their selected Broadcast Future Resume Project
have on career success. career path.
3.3 Explore how information and
communication technologies are used in
career planning and decision making.
3.4 Research the scope of career
opportunities available and the
requirements for education, training,
certification, and licensure.
3.5 Integrate changing employment
trends, societal needs, and economic
conditions into career planning.
3.6 Recognize the role and function of
professional organizations, industry
associations, and organized labor in a

Updated 04.23.14
 productive society.
3.7 Recognize the importance of small
business in the California and global
economies.
3.8 Understand how digital media are
used by potential employers and
postsecondary agencies to evaluate
candidates.
3.9 Develop a career plan that reflects
career interests, pathways, and
postsecondary options.
9.4 Explain how professional
associations and organizations and
associated leadership development and
competitive career development
activities enhance academic
preparation, promote career choices,
and contribute to employment
opportunities.
A5.0 Identify essential industry
competencies, explore commercial
applications and develop a career
specific personal plan.
A8.0 Understand the key technical and
technological requirements applicable to
various segments of the Media and
Design Arts Pathway.
Weekly News A1.1 View and respond to a variety of Be able to identify various Discussion Students will write a short post on
Discussion industry-related artistic products parts of a news show. a digital platform (I.E. Schoology)
integrating industry appropriate responding to a prompt about
vocabulary. either a radio show or TV news
Apply knowledge from class
show each week.
A1.2 Identify and use the principles of to real world examples.
design to discuss, analyze, and create
projects and products across multiple Evaluate and critique
industry applications. professional news products
A1.3 Describe the use of the elements
of art to express mood in digital or

Updated 04.23.14
traditional art work found in the
commercial environment.
A1.4 Select industry-specific works and
analyze the intent of the work and the
appropriate use of media.
A1.5 Research and analyze the work of
an artist or designer and how the artist’s
distinctive style contributes to their
industry production.
A1.6 Compare and analyze art work
done using electronic media with those
done with materials traditionally used in
the visual arts.
A1.7 Analyze and discuss complex
ideas, such as distortion, color theory,
arbitrary color, scale, expressive
content, and real versus virtual in works
of art.
A1.8 Compare how distortion is used in
a variety of media to modify the
message being communicated.
A1.9 Analyze the material used by a
given artist and describe how its use
influences the meaning of the work.

A4.3 Analyze the aesthetic value of a

specific commercial work of art and
defend that analysis from an industry
perspective.
A4.4 Analyze the relationship between
the artist, artistic product and audience
in both an existing and self-generated
project.
A4.5 Analyze and articulate how society
influences the interpretation and
effectiveness of an artistic product.

Updated 04.23.14
ADDITIONAL INFORMATION/COMMENTS

Updated 04.23.14