Economic Analysis For Business UNIT1
Economic Analysis For Business UNIT1
Economic Analysis For Business UNIT1
Content of the Unit: This unit consists of two lessons first one is
focusing the basics of economics, concepts and the fundamental
problems of economics. Second lesson consists of production
possibilities.
Learning Objectives:
Learning Outcomes:
After going through this lesson students would be able to gain knowledge
about the basics of economics.
1.2.3. Wealth:
The term ‘wealth’ means money, property, gold, etc. But in economics it is
used to describe all things that have value. For a commodity to be called
wealth, it must possess utility, scarcity and transferability. If it lacks even
one quality, it cannot be termed as wealth.
1.2.5. Optimisation:
Optimisation means the most efficient use of resources subject to
certain constraints.It is the choice from all possible uses of resources
which gives the best results and it is the task of maximisation or
minimisation of an objective function. Optimisation is a technique which
is used by a consumer and a producer as decision-maker.
1.3.1Development economics.
Development economics or the economics of development is the
application of economic analysis to the understanding of the economies of
developing countries like Africa, Asia, and Latin America. It is the
subdiscipline of economics that deals with the study of the processes that create
or prevent economic development or that result in the improvement of incomes,
human welfare, and structural transformation from a predominantly agricultural
to a more advanced industrial economy. The subfield of development
economics was born in the 1940s and 1950s but only became firmly entrenched
following the awarding of the Nobel Prize to W. Arthur Lewis and Theodore W.
Schultz in 1979. Lewis provided the impetus for and was a prime mover in
creating the subdiscipline of development economics.Development economics
covers a variety of issues, ranging from peasant agriculture to international
finance, and touches on virtually every branch in economics: micro and macro,
labour, industrial organization, public finance, resource economics, money and
banking, economic growth, international trade, etc., as well as branches in
history, sociology, and political science. It deals with the economic, social,
political, and institutional framework in which economic development takes
place.
1.3.3Feminist Economics
Feminist economics is the branch of economics that advances a theory of
economic equality of the sexes and deals with gender equality or the elimination
of gender subordination. Feminist economics originated from the organized
feminist activities and movement whose influence became more visible in the
1970s and 1990s on behalf of women's rights and interest. It continues to exert
an increasing influence on the field of economics by questioning the existing
paradigms, approaches, and assumptions.
1.3.4Environmental economics
Environmental economics is the branch of economics that deals with the
application of economic tools and principles to the understanding and analysis
of environmental issues and to solving environmental problems. Environmental
economics draws from both microeconomics and macroeconomics, focusing on
individual decisions that have environmental consequences and changes in
institutions and policies to achieve desirable environmental goals.
1.3.6 Econometrics
1.4.1 Scarcity:
Scarcity is a situation
in which goods are limited relative to desires.Scarcity of something means that
there is not enough of that item to satisfy everyone who wants it.“Economics is
the study of how societies use scarce resources to produce valuable goods and
services and distribute them among different individuals”No society has
reached a utopia of limitless possibilities. Ours is a world of scarcity with full
ofeconomic goods.Scarcity falls into three distinctive categories as demand-
induced, supply-induced, and structural.
1.4.2 Efficiency:
An economy exists because of two basic facts. Firstly, human wants for
goods and services are unlimited and secondly, productive resources with which
to produce goods and services are scarce.Wants being unlimited and our
resources being limited, we cannot satisfy all out wants. Therefore, an economy
has to decide how to use its scarce resources to give the maximum possible
satisfaction to the members of the society. It is a big challenge to the producer
to decide the best possible alternate to satisfy his want. As a producer he wants
to produce a commodity that consume less resources and yields him maximum
gain.He do not have excess of anything for a trial, hence he has to take decision
efficiently. In doing so, an economy has to solve some basic problems called
Central Problems of an economy, which are:
The choice is between consumer goods and capital goods and also it
involves the choice of time period that is between the present and the future. If
the society decides to produce more capital goods, some resources will have to
be taken away from the production of consumer goods and therefore, the
production of consumer goods would have to be cut down. But greater amount
of capital goods would make possible the production of larger quantities of
consumer goods in the future. Thus, we see that some current consumption has
to be sacrificed for the sake of more consumption in the future.
For example, cloth can be produced either with automatic looms or with
power looms or with handlooms. Fields can be irrigated (and hence wheat can
be produced) by building small irrigation works like tube-wells and tanks or by
building large canals and dams. Therefore, the economy has to decide whether
cloth is to be produced by handlooms or power looms or automatic looms.
Similarly, it has to decide if the irrigation has to be done by minor irrigation
works or by major works. Obviously, it is a problem of the choice of production
techniques.
Different methods or techniques of production would use different
quantities of various resources. For instance, the production of cloth with
handloom would make use of more labour and less capital. Production by
handloom is, therefore, called labour-intensive technique of production.
Production of cloth with power loom or automatic loom would utilise less
labour and more capital. Production with power looms is, therefore, called
capital-intensive technique of producing cloth. Thus, the economy has to choose
whether it wants to use for production labour-intensive methods or capital-
intensive methods of production.
Once the problems of ‘what’ and ‘how’ to produce are solved, the goods
are then produced. Because the resources and the resulting output of goods are
limited, the third basic economic decision, which must be taken, is ‘for whom to
produce’. ‘For whom to produce’ means how the national product is to be
distributed among the members of the society. In other words, for whom to
produce means that should get how much of the total amount of goods and
services produced in the economy.Thus, the third problem is the problem of
sharing of the national product. Distribution of the national product depends on
the distribution of national income. Those people who have larger incomes
would have larger capacity to “buy goods and hence will get greater share of
goods and services.Those, who have low incomes, would have less purchasing
power to buy things. The more equal is the distribution of income, the more
equal will be the distribution of the national product. But the question now
arises, how is the national income to be distributed, that is, how is it to be
determined as to who should get how much of the national income? Should the
people get equal incomes and hence equal shares from the national product, or
whether the distribution of national income should be done on the basis of the
Marxian principle ‘from each according to his ability, to each according to his
needs’, or should the distribution of national income be in accordance with the
contribution made to the total production, that is, should everybody get income
exactly equal to what he produces?
Investors have to decide the target buyer for his product at this stage. If
he targets a wrong buyer, he may be in position to lose his money. Based on his
goal and type of product he has to select the buyer. After deciding the buyer
only he has to design his product. Because based on age, qualification, gender
etc there is difference in their choice. Hence while designing the product, that is
before the production itself he has to finalise the target respondents. Based on
that only he will design the product in terms of size, colours, taste and
preference.
1.5.1 Microeconomics:
Micro economics is dealing with smallest part or individual aspects of an
economy. Say for example individual income, consumption, savings etc.
Microeconomics is the study of individuals and business decisions. The other
name of micro economics is price theory. It is worm’s eye view.
Microeconomics is the study of decisions made by people and businesses
regarding the allocation of resources, and prices at which they trade goods and
services. It considers taxes, regulations and government
legislation.Microeconomics focuses on supply and demand and other forces that
determine price levels in the economy. It takes a bottom-up approach to
analysing the economy. In other words, microeconomics tries to understand
human choices, decisions and the allocation of resources.For example,
microeconomics examines how a company could maximize its production and
capacity so that it could lower prices and better compete.
1.5.2 Macroeconomics:
Macroeconomics is study of the entire economy say for example
aggregate income, aggregate consumption, total expenditure etc. The focussing
point is Bird’s Eye View. Other name of macroeconomics is income theory.
Macroeconomics, on the other hand, studies the behaviour of a country and how
its policies impact the economy as a whole. It analyses entire industries and
economies, rather than individuals or specific companies. That is why it is
called as top-down approach. It tries to answer questions such as, "What should
be the rate of inflation?" or "What stimulates economic
growth?"Macroeconomics analyses how an increase or decrease in net exports
impacts a nation's capital account, or how Gross Domestic Product (GDP) is
impacted by the unemployment rate.
A deductive approach involves the learners being given a general rule, which is
then applied to specific language examples and honed through practice
exercises. In other words, it is from general to particular solution. Say for
example everyone who is not wearing mask is getting affected by COVID 19 is
a general statement, but there are certain people whose immunity is strong
hence they may not affect by the virus. An inductive approach involves the
learners detecting, or noticing, patterns and working out a 'rule' for themselves
before they practise the language. This is from particular to general, few
vaccinated people were died due vaccination against COVID is a particular
phenomenon, we can draw this to a general aspects that not all will hit by
vaccination.
Case Study:
Discussion Questions:
1.6 Summary:
Micro economics
Macroeconomics
Deductive method
Inductive Method.
Positive Economics
Normative Economics
Self-Assessment Questions
1. Define economics?
2. Explain the four themes of economics?
3. What are the twin themes of economics?
4. Discuss the fundamental economic problems?
5. What is Macroeconomics with examples?
6. What is difference between microeconomics and
macroeconomics?
Further Reading
Alfred William Stonier, Hague Stonier, ‘A Text Book of Economic
Theory’, Longman Higher Education; 5th Revised edition.
Samuelson and Nordhaus, ‘Economics’, Tata McGraw-Hill publishing
Company Limited, New Delhi, 18th Edition 2005.
Cauvery R, Dr.U.K.SudhaNayak , Dr.M.Girija, Dr.R.Meenakshi ‘Micro
Economics’, S. Chand Publishing, New Delhi.
Sankaran, ‘Micro Economics ‘, Margam Publications.
LESSON 2 PRODUCTION POSSIBILITIES AND EXTERNALITIES
Learning Objectives:
To impart knowledge on the production possibilities, efficiency and
externalities.
Learning Outcomes:
Learners would gain understanding about the production possibilities, and
externalities.
Let us suppose that the economy can produce two commodities, cotton
and wheat. We suppose that the productive resources are being fully utilized
and there is no change in technology. The following table gives the various
production possibilities.
Table No 2.1
Alternative Production Possibilities
Production Cotton( in’000’s Wheat ( in’000’s
Possibilities quintals quintals
A 0 15
B 1 14
C 2 12
D 3 9
E 4 5
F 5 0
From the Figure2.2 it is clear that the combined output of the two goods can
fall neither be at point U nor at point H. (See Fig. 2.2) This is so because at
pointU the economy will be under-employing its resources and at pointH is over
utilisation of the resources available. Both is not good for an economy.
2.2.2 Productive efficiency means that, given the available inputs and
technology, it’s impossible to produce more of one good without decreasing the
quantity of another good that is produced. All choices along the PPF in Figure
2.3 such as points A, B, C, D, and F, display productive efficiency. As a firm
moves from any one of these choices to any other, either health care increases
and education decreases or vice versa. This makes sense if you remember the
definition of the PPF as showing the maximum amounts of goods a society can
produce, given the resources it has. Thus, producing efficiently leads to
maximum production.However, any choice inside the production possibilities
frontier is productively inefficient and wasteful because it is possible to produce
more of one good than of the other goodor some combination of both
goods. Wasting scarce resources means the society is not producing as much as
it could, so it is not operating on the PPF.
2.2.3 Allocative efficiency means that the particular mix of goods a society
produces represents the combination that society’s most desires. For example,
often a society with a younger population has a preference for production of
education, over production of health care. If the society is producing
the quantity or level of education that the society demands, then the society is
achieving allocative efficiency. Determining “what a society’s or public
desires” can be a controversial question and is often discussed in political
science, sociology, and philosophy and in economics.
At the basic level, allocative efficiency means that producers supply the
quantity of each product that consumers demand. Only one of the productively
efficient choices will be the allocative efficient choice for society as a whole.
For example, in order to achieve allocative efficiency, a society with a young
population will invest more in education. As the population ages, the society
will shift resources toward health care because the older population requires
more health care than education.
In the Figure 2.3 above, a society with a younger population might achieve
allocative efficiency at point D, while a society with an older population that
required more health care might achieve allocative efficiency at point B.
GDP doesnot include unpaid services. It leaves out child care, unpaid volunteer
work, or illegal black-market activities and the services rendered by friends and
family members out of affection. It doesnot count the environmental costs. For
example, the price of plastic is cheap because it doesn't include the cost of
disposal. As a result, GDP doesnot measure how these costs impact the well-
being of society. A country will improve its standard of living when it factors in
environmental costs. A society only measures what it values.
Monetary policy
In addition to these automatic stabilisers, short-term stability can be
maintained by altering monetary conditions, such as raising or lowering
interest rates, or by expanding or contracting the money supply. Most
national economies and monetary unions review monetary policy on an
ongoing monthly basis.
2. Infrastructure:
Secondly, the government should provide an integrated infrastructure
facilities to their people. Infrastructure (or social overhead capital) refers to
those activities that enhance, directly or indirectly, output levels or efficiency in
production.
3.Equity:
Markets do not necessarily produce a distribution of income that is
regardedassocially fair or equitable. As market economy may produce
unacceptably high levels of inequality of income and wealth. Government
programmes to promote equity by using taxes and spending to redistribute
income toward the negligence groups.
2.6 Externalities:
An externality is a cost or benefit caused by a producer that is not
financially incurred or received by that producer. In other words,an externality
is a cost or benefit that is imposed on a third party who did not agree to incur
that cost or benefit. For the purpose of these statements, overall cost and benefit
to society is defined as the sum of the imputed monetary value of benefits and
costs to all parties involved. Externalities are positive or negative effects that
can stem from either the production or consumption of a good or service. The
costs and benefits can be both private to an individual or an organization or
social, meaning it can affect society as a whole.
2.6.1Positiveversesnegativeexternalities:
Case Study
Analyse the following case:
From 2013 until today, every time the World Happiness Report (WHR) has
published its annual ranking of countries, the five Nordic countries – Finland,
Denmark, Norway, Sweden, and Iceland – have all been in the top ten,
with Nordic countries occupying the top three spots in 2017, 2018, and 2019.
Societies only value what they measure. For example, Nordic countries rank
high in the World Economic Forum's Global Competitiveness Report. Their
budgets focus on the drivers of economic growth. These are world-class
education, social programs, and a high standard of living. These factors create a
skilled and motivated workforce. These countries have a high tax rate. But they
use the revenues to invest in the long-term building blocks of economic
growth. Riane Eisler's book, “The Real Wealth of Nations,” proposes changes to
the U.S. economic system by giving value to activities at the individual,
societal, and environmental levels. This economic policy contrasts with that of
the United States. It uses debt to finance short-term growth through boosting
consumer and military spending. That is because these activities do show up in
GDP.
Production Possibilities
Productive Efficiency
Economic Efficiency
Externalities.
Positive Externalities
Negative Externalities.
Self-Assessment Questions
1. What does efficiency mean in economics?
2. Why efficiency is important in economics?
3. State the types of efficiency?
4. Write the example of economic stability?
5. What are examples of positive externalities?
6. Illustrate the production possibility frontier explain with
diagram?
7. Discuss the role of government and policies for market
development?
8. Explain about the externalities.
Further Reading :
Alfred William Stonier, Hague Stonier, ‘A Text Book of Economic
Theory’, Longman Higher Education; 5th Revised edition.
Samuelson and Nordhaus, ‘Economics’, Tata McGraw-Hill publishing
Company Limited, New Delhi, 18th Edition 2005.
Cauvery R, Dr.U.K.SudhaNayak , Dr.M.Girija, Dr.R.Meenakshi ‘Micro
Economics’, S. Chand Publishing, New Delhi.
Sankaran, ‘Micro Economics ‘, Margam Publications