PROGRAM : MMS

Semester : I - Elective
Title of the Subject / course : Introduction to creativity & Innovation Management
Course Code :
Credits : 4 Duration in Hrs : 40

Learning Objectives
To make students aware of their own creative potential and the various ways that each one can
1
contribute to innovation in an organization context
2 To learn tools and techniques for creativity and Innovation
3 To appreciate the importance and impact of innovation in todays business context
4 To understand the process of innovation
5 To understand the various issues related to managing innovation in an organization context

Prerequisites if any
Connections with
Subjects in the current or
Future courses

Module
Sr.
Content Activity Learning outcomes
No.
 Students realize that every one is
inherently creative – and they need to
What is creativity and
Lecture/ small in- nurture this creativity
1 innovation - importance and
class exercises  Students understand the difference and
impact
relationship between such terms as
creativity, invention , innovation etc
Students are exposed to various tools and
approaches to stimulating creativity and
innovation. Some of these could include –
2, 3 Workshop style
Tools for Creativity Viewing from Multiple (stakeholder
&4 activities
perspective), Lateral Thinking, 6 Thinking
Hats, Brainstorming, Use of Analogies and
metaphor, Problem reframing etc
Students are now familiar with the various
concepts and vocabulary related to
Basic concepts of
innovation – such as incremental innovation,
5 Innovation,Types of Lecture
4Ps of innovation, Disruptive innovation ,
Innovation
Innovation in products, processes,
experiences, business model etc
Students begin to appreciate how
innovations have taken place over the past
several decades – the historical perspective
Historical perspective on
sensitizes them to the various drivers and
6 innovation in products, Lecture
factors which led to or deterred these
processes, business etc
innovation. These could include but not
limited to laws, government initiatives in
terms of policy and R&D spends, technology
PROGRAM : MMS

Semester : I - Elective
Title of the Subject / course : Introduction to creativity & Innovation Management
Course Code :
Credits : 4 Duration in Hrs : 40

Learning Objectives
To make students aware of their own creative potential and the various ways that each one can
1
contribute to innovation in an organization context
2 To learn tools and techniques for creativity and Innovation
3 To appreciate the importance and impact of innovation in todays business context
4 To understand the process of innovation
5 To understand the various issues related to managing innovation in an organization context

Prerequisites if any
Connections with
Subjects in the current or
Future courses

Module
Sr.
Content Activity Learning outcomes
No.
 Students realize that every one is
inherently creative – and they need to
What is creativity and
Lecture/ small in- nurture this creativity
1 innovation - importance and
class exercises  Students understand the difference and
impact
relationship between such terms as
creativity, invention , innovation etc
Students are exposed to various tools and
approaches to stimulating creativity and
innovation. Some of these could include –
2, 3 Workshop style
Tools for Creativity Viewing from Multiple (stakeholder
&4 activities
perspective), Lateral Thinking, 6 Thinking
Hats, Brainstorming, Use of Analogies and
metaphor, Problem reframing etc
Students are now familiar with the various
concepts and vocabulary related to
Basic concepts of
innovation – such as incremental innovation,
5 Innovation,Types of Lecture
4Ps of innovation, Disruptive innovation ,
Innovation
Innovation in products, processes,
experiences, business model etc
Students begin to appreciate how
innovations have taken place over the past
several decades – the historical perspective
Historical perspective on
sensitizes them to the various drivers and
6 innovation in products, Lecture
factors which led to or deterred these
processes, business etc
innovation. These could include but not
limited to laws, government initiatives in
terms of policy and R&D spends, technology