Term paper

Masters Final Year

Topics: “A case study on Tourism Management in Bangladesh”

Bhawal Badre Alam Govt. College, Gazipur

Date:............................
 Term Paper
Masters Final Year
Topics: “A case study on Tourism Management in Bangladesh”

Submitted to
Mian Mohammad Khalid Shams
Assistant Professor
Department of Management
Bhawal Badre Alam Govt. College, Gazipur

Submitted by
Name:
Masters Final Year
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Registration No.:
Session:
Department of Management
Bhawal Badre Alam Govt. College, Gazipur
 LETTER OF TRANSMITTAL
Date: ..........................
Mian Mohammad Khalid Shams

Assistant Professor

Department of Management

Bhawal Badre Alam Govt. College, Gazipur

Subject: Submission of report on “A case study on Tourism Management in

Bangladesh”

Dear Sir,
It is a great pleasure and privilege to present the term paper lilted Financial Statement of
report on Financial Statement of “A case study on Tourism Management in Bangladesh”.
Which was assigned to me a Partial requirement for the competition for M.B.A (Masters)
Final Year.

Thought the study I tried with the best of my capacity to accommodate as much information
and relevant issue as possible and tried to follow the instructions as you have suggested. I
tried my best to make this report as much in formative as possible. I sincerely believe that it
will satisfy your requirements. I however sincerely believe that this report will serve the
purpose of my term paper of M.B.A (Masters) Final Year. My effort will be reworded only if
it adds value to the research literature.

Thank you
Sincerely yours

Masters Final Year

Roll:
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Department of Management
Bhawal Badre Alam Govt. College, Gazipur
.

STUDENT’S DECLARATION
I hereby declare that the report of term paper namely “A case study on Tourism
Management in Bangladesh” by me after the completing inspection with A case study on
Tourism Management in Bangladesh a comprehensive study of the existing activities of “A
case study on Tourism Management in Bangladesh” and its implementation.

I also declare that this paper is my original worked and prepared for academic purpose which
is a part of M.B.A (Masters) Final Year and the paper may not be used in actual market
scenario.

Thank you
Sincerely yours

Masters Final Year

Roll:
Registration No.:
Session:
Department of Management
Bhawal Badre Alam Govt. College, Gazipur
 SUPERVISOR’S DECLARATION

I hereby declare that the concerned report entitled “A case study on Tourism Management
in Bangladesh” is an original work by …….. a student of M.B.A(Masters) Class Roll: ….
Reg No: …… Session: 2019-2020, Department of Management, Govt. Bhawal Badre Alam
Govt. College, Gazipur

Has completed her term paper under my supervision and submitted for the partial fulfillment
of the requirement of the degree of Masters of Business Administration (M.B.A) at Govt.
Titumir College, Dhaka.

Mian Mohammad Khalid Shams

Assistant Professor

Department of Management

Bhawal Badre Alam Govt. College, Gazipur

Table of Contents
LETTER OF TRANSMITTAL .................................................................................................. i

STUDENT’S DECLARATION ................................................................................................ii

SUPERVISOR’S DECLARATION ........................................................................................ iii

Abstract ..................................................................................................................................... vi

Chapter-1 .................................................................................................................................. 1

A Study on Tourist Management in Bangladesh: Destinations in Rangpur District,

Bangladesh ................................................................................................................................. 1

Introduction: ........................................................................................................................... 1

Background: ........................................................................................................................... 1

Scope of the Study: ................................................................................................................ 2

Methodology: ......................................................................................................................... 2

Limitations of the study: ........................................................................................................ 2

Chapter-2 .................................................................................................................................. 3

An overview on the tourist destinations in Bangladesh ............................................................. 3

Overview on the tourist destinations of Bangladesh: ............................................................. 3

Chapter 3 .................................................................................................................................. 5

Highlights of the potential destinations in Rangpur district ...................................................... 5

To provide an overview of the tourist destinations in Rangpur: ............................................ 5

Vinajagat:............................................................................................................................ 8

Chikli's bill: ........................................................................................................................... 9

Hati Bandha Mazar Sharif: ................................................................................................. 9

Keramatia Mosque and Shrine: .......................................................................................... 9

Rangpur Zoo: .................................................................................................................... 11

Jharbishla (tomb of poet Hayat Mamud): ......................................................................... 11

Itakumari zamindar house: ............................................................................................... 11

Tajhat Zamindar House: ................................................................................................... 12

 Mithapukur Mosque (Boro Mosque): ............................................................................... 13

Begum Rokeya Memorial Center: .................................................................................... 13

Dewanbari Zamindar House: ............................................................................................... 13

Lal Dighi Mosque: ............................................................................................................ 13

Shashat Bangla: ................................................................................................................ 14

Mithapukur Three-row Mosque: ...................................................................................... 14

Chapter 4 ................................................................................................................................ 15

Development of some marketing strategies to promote the destinations ................................ 15

Define the Unique Selling Points: ........................................................................................ 15

Define Target Audience & Market: ..................................................................................... 15

Utilize Data for Analytics: ................................................................................................... 16

Brand the Destination: .......................................................................................................... 16

Include All Stakeholders: ..................................................................................................... 16

Make an Amazing Destination Website: .............................................................................. 17

Site Improvement: ................................................................................................................ 17

Online Media Strategies: ...................................................................................................... 17

Web-based Advertising Strategies: ...................................................................................... 18

Chapter 5 ................................................................................................................................ 19

Identifying some problems of Rangpur in case of promoting tourist spots in Rangpur district
and provide some recommendation ......................................................................................... 19

Problems and Recommendations: ........................................................................................ 19

Problems: .......................................................................................................................... 19

Recommendations: ............................................................................................................... 19

Conclusion:........................................................................................................................... 20

Reference: ................................................................................................................................ 21

Chapter-2.................................................................................. Error! Bookmark not defined.

 Abstract
Within many problems, this researcher has focused on highlighting different tourist spots of
Rangpur district and make some strategies for promoting these tourist spots. It is because of
the low proficiency pace of general individuals, they can't speak with the homegrown and
unfamiliar tourists easily. For the internal problem and less marketing people doesn’t feel
great to come here. But the researcher gives some marketing strategies and some
recommendations to cope up with these problems. Governmental and NGOs should work
together for further betterment.

The objectives of this paper to provide an overview of the tourist destinations in Bangladesh,
to highlight the potential destinations in Rangpur district, to develop some marketing
strategies to promote the destination, to identify some problems of Rangpur in the case of
promoting tourist spots in Rangpur district and provide some recommendations.
 Chapter-1

A Study on Tourist Management in Bangladesh:

Destinations in Rangpur District, Bangladesh

Introduction:
Bangladesh is a country with restricted territory yet unlimited excellence. The variety of the
climate and regular attractions have made Bangladesh a position of crude magnificence.
Mangrove forests, Pleistocene hill tracts, swamp forests, sea-beach, waterfalls, coral islands,
lakes, and a lot more, All in a country with 1,47,570 sqm territory. There is something else
that is very enormous in number. It is the number of inhabitants in Bangladesh. Around 170
million individuals dwell here. Fulfilling this colossal measure of individuals with a restricted
land is a seriously difficult task to be done, in any event, for the travel industry area.

Vromon Magazine is a magazine intended to help vacationers track down their ideal spots to
fulfill their needs. It has been distributing articles on various places of interest without
breaking a sweat in the disarray of travelers.

Rangpur is a district situated in the northern part of Bangladesh. It is well known for its
natural beauty. We may know the number of tourists is increasing rapidly. Rangpur is a good
option for tourists to go. There are plenty of tourist spots. This place is a combination of raw
beauty and vast culture. The study deals with the description of different popular and
unpopular tourist spots of Rangpur district.

Background:
Rangpur is a district in northern Bangladesh. Under the Rangpur division (one of eight
divisions) composed of eight districts of northern Bangladesh, the District of Rangpur is
bordered on the north by Nilphamari District, on the south by Gaibandha District, on the east
by Kurigram, and on the west by Dinajpur district. Rangpur town is the divisional
headquarter.

The study is conducted on post covid-19 domestic tourism. Due to the shutdown on the travel
industry area, individuals have seen immense ailing in amusement. After Coronavirus
circumstance individuals will inclination to head out to new places. It is additionally a matter
of worry that tourists need to roam around the country as the global travel industry is
inaccessible because of the pandemic. So the study covers the spots of Rangpur district to be
an ideal place for the tourist to roam around.

The foundation factors of the study are descriptions of the spots, transportation systems, to-do
and not-to-do, available video links, recommendations, and comments. This would give a
person or specifically a tourist a total overview of the destination.

Scope of the Study:

The scope of the study covers the potential tourist spots in Rangpur district, the marketing
strategies of the spots, possible problems found in the spots.

This would give a detailed explanation of the areas and help the tourists to visit this area.
Moreover, it will help the authorities of the spots to manage more people come to the spots.

Methodology:
Different sources of data were used to conduct the study. It can be categorized into two types.

1. Secondary data

1. District brand book. 2. Websites. 3. Data provided by Vromon. 4. Data from tourist
police.

Limitations of the study:

There are some limitations to completing this paper. They are as follows:

1. Lack of information about different places,

2. No information about some places such as Long rampart, Lal Bibi's Grave City
Corporation, Memorial pillars and memorial sculptures, Mukta Bihanga and Shaheed
Minar theme parks, Durjoy Bangla, etc.,

3. Lack of time,

4. Confidential matters about different spots,

5. Officials have a strong disinclination for giving information,

6. Restriction of giving information about giving marketing information of that places.

2
 Chapter-2

An overview on the tourist destinations in Bangladesh

Overview on the tourist destinations of Bangladesh:

Bangladesh, with its superb characteristic all-encompassing magnificence and authentic
spots, has a tremendous potential to be a destination for worldwide vacationers for earning
foreign currencies. Diverse places of interest are found everywhere in the country. It is
partitioned into all the regions. For instance, its south-eastern part is well known for
mangrove forests, the sea, and seashores. The south-western part is renowned for mangrove
backwoods. The north-eastern part is additionally renowned for lakes, slope parcels, and falls
while the north-western part is generally old and plain. We can discover a lot of old structures
there.

In the Dhaka division, there are around 422 potential spots. . Lalbagh fort, Ahsan Manjil,
Dhaka University area, Jahangirnagar university area, National martyr monument, Shahid
Minar, Ramna park, different historical mosques, and a lot other are a potential destination of
Dhaka district. Mohera zamindar palace, Shalban Bihar, Bangabandhu safari park,
Waribateshwar, Bhawal palace, Raj shwashaneshwari temple from Dhaka division to visit.

Chattagram is the most extravagant division for regular attractions. There are most likely 475
spots to visit in the Chattagram division. Patenga sea beach, Chandranath Hill, Mohamaya
lake, Khoiyachora falls, Foy’s Lake, Cox’s Bazar sea beach, himchori, Teknaf, Saint Martin
island, hill valleys of Rangamati-khagrachori and Bandarban, Moinamati Bihar of Comilla,
and many different spots are must be visited in this division.

Rajshahi Division 225 potential places of interest whereas Khulna has 238 and Barishal has
114. Sylhet division has 128, Mymensingh has 82, Rangpur has 150 plausible spots to cover.

Historically, Bangladesh has earned its reputation for being at the crossroads of many
cultures. The ruins of magnificent cities and monuments left behind in various parts of the
country by the vanishing dynasties of rulers still bear testimony to the richness of its cultural
heritage. Scattered throughout the country are countless ancient monuments and antiquities
that have survived the ravishes of natural calamities. Today they offer the visitors a glimpse
into the history of this country and its rich heritage. Following is a bird’s eye view of the
historical places to visit in the various districts of Bangladesh. Among the historical places:
3
Lalbag Kella in Shonargaon, Mohasthangor in Bogra, Shatgombuj Masjid in Bagerhat,
Mujubnagar in Meherpur, etc. are famous. These spots have become very popular with
people. These places not only give us joy and refreshment but also remind history.

Among the places of natural beauty: the Sundarbans, the biggest sea beach of the world
Cox’s Bazar, tea gardens of Sylhet, a vast part of Chittagong Hill Tracks, etc. are mainly
known. These places have become famous not only in our country but many people from all
over the world also come to make a tour here.

Besides these, there are many other places. Kuthi Bari the house of Rabindranath Tagore,
Sagordari the house Michel Modhusudon Dutt, Uttara Gonovobon in Nator, etc. are also very
popular and famous sight in our country. Whenever we go there, they soothe our eyes and
please us with their charming beauty. But there are some problems. The govt. should think
over these problems. The main problem what the tourists face is security. Another problem is
the lack of additional facilities such as accommodation.

4
 Chapter 3

Highlights of the potential destinations in Rangpur district

To provide an overview of the tourist destinations in Rangpur:

Rangpur District area 2370.45 sq km, located in between 25°18' and 25°57' north latitudes
and in between 88°56' and 89°32' east longitudes. It is bounded by Nilphamari and
Lalmonirhat districts on the north, Gaibandha district on the south, Kurigram district on the
east, and Dinajpur district on the west.

Rangpur was conquered by the army of Raja Man Singh, a commander of the Mughal
emperor, Akbar, in 1575, but it was only until 1686 that it was fully integrated into the
Mughal Empire. Place names such as Mughalbasa ('Mughal locality') and Mughalhat
('Mughal market') bear testimony to the Mughal association and past of Rangpur and its
hinterland. Later on, Rangpur passed under the control of "Sarker" of Ghoraghat. During the
period of the British East India Company, the Sannyasi Rebellion took place.

5
 Figure : Image of Rangpur district

In the case of naming, it is popularly known that the name came from the former 'Rangpur' in
time. It is known from history that the English started cultivating indigo in the subcontinent.
Due to the fertile soil in this region, a lot of indigo was cultivated here. The locals knew that
blue by the name of Rang. In the evolution of time, from that color to Rangpur and from that
to today's Rangpur. Another popular idea is that the former name of Rangpur district in
Rangpur.

The name Rangpur comes from the naming of Rangmahal by Bhagdatta, the son of Pragya
Jyotiswar Nar. Another name of Rangpur district is Jangpur. Due to the prevalence of
malaria, some people called this district Jampur. However, the Rangpur district has been the
main base of resistance to the movement since the distant past. Therefore, the name Jangpur
is considered as the original name of Rangpur. Jung means war, pur means city or town.
People from the villages were often killed by the British or died of malaria. So ordinary
people were afraid to come to the city. The battlefield of Rangpur district in the distant past
6
can be said without a doubt. Rangpur was termed as Lal Rangpur because of the way in
which the peasant movement developed in the district in the late thirties.

There are a lot of tourist spots such as:

• Vinajagat

• Chikli's bill

• Hati Bandha Mazar Sharif

• Keramatia Mosque and Shrine

• Rangpur Zoo

• Jharbishla (tomb of poet Hayat Mamud)

• Itakumari zamindar house

• Tajhat Zamindar House

• Mithapukur Mosque (Boro Mosque)

• Begum Rokeya Memorial Center

• Dewanbari Zamindar House

• Shashat Bangla

• Mithapukur three-row mosque

• Rangpur Carmichael College

• Mosque near Begum Rokeya House

• Fulchouki Mosque

• Shah Islam Gazi’s shrine

• Laldighi Temple

• Bagduar mound •

• Rokto gourab and memorial

7
 • Slaughterhouse memorial

• Ananda Nagar

• Long rampart fort

• Chaprakot Mound

• Kataduar / Bagduar Dargah

• Lal Bibi's Grave City Corporation

• Memorial pillars and memorial sculptures

• Mukta Bihanga and Shaheed Minar theme parks

• For a flower and payra square shapla square.

• Durjoy Bangla

Vinajagat:
Built privately on about 100 acres of land, this recreation center is constantly buzzing with
the noise of different species of birds. Various species of birds can be seen in its trees. In the
evening they return to their nests. Thousands of local and foreign trees are being decorated in
Vinajagat. Here visitors can wander all day in the shade of trees. As soon as government
crosses the main gate of the Vinajagat, the government will see an iron bridge in front of the
government. Once the bridge is crossed, it is as if another world is inside a Vinajagat.

Here are the wonders of the modern world and the country's first planetarium. Includes Robot
Skrill Zone, Space Journey, Water Wave, Sea Paradise, Strange Cave, Boat Trip, Shapla
Square, Sculpture of Birshreshtha and Language Soldiers, Walk Way, 3D Movie, Fly
Helicopter, Merry Go Round, Lake Drive, Swimming Pool Fishing arrangements. At the
same time, there is a picnic arrangement for at least 500 individual groups. There are at least
8/900 car parking facilities inside only. There are 6 cottages. There is also a three-star model
Dream Palace. The water body here has the facility of navigating. There are statues of
kangaroos, elephants, horses, and other animals for children. There are various species of
ornamental trees planted around the water bodies of Vinajagat. Every day, a lot of people
from different parts of the country come here in buses, microbuses, motorcycles, rickshaws,
autorickshaws, and other vehicles. Farhana Kabir and Ahsan Kabir, a couple from Bogra who

8
traveled to different parts of the world, said that everything from security to entertainment is
better at this entertainment center than other entertainment centers in the north. There are all
kinds of arrangements including living and eating in Vinajagat. Many people from
Panchagarh and Natore said the same thing.

Vinajagat has Bangladesh's First Planetarium, Robot Skrill Zone, Water Wave, Space
Journey, Strange Cave, Sea Paradise, Shapla Square, Boat Trip, Walk Way, Sculpture of
Birshreshtha and Language Soldiers, 3D Movie, Merry Go Round, Fly Helicop Swimming
pool, fishing tackle, and spinning head. Vinajagat Recreation Center was established in 2001
covering an area of about 100 acres

Chikli's bill:
Chikli Beel is a beautiful tourist destination next to Rangpur city. This bill is heard in the
chirping of various birds. This reservoir is famous for the arrival of guest birds in winter. The
city corporation builds the entire area as an amusement park by conserving around the bill.
The city authorities have also set up various types of rides including trains and wheelbarrows
to entertain the children at Chikli’s Bill. But visitors are frustrated as most of the trains,
wheelbarrows and other rides for children are crippled. If the rides are revived, many more
people will come to Chikli Bill as a means of entertainment.

The best transport from Dhaka to Rangpur is Green Line and TR Travels. Besides, ordinary
buses of Agamani Paribahan, SR, Shyamoli, Hanif, Keya, etc. run on this route. These buses
leave from Kalyanpur and Gabtali in Dhaka at different times every day from morning to
night.

Hati Bandha Mazar Sharif:

Hati Bandha Mazar Sharif is a traditional place. Even today, people come here from different
places every Saturday. There is a huge pond in front of the shrine. People vow here and there
in the hope of getting rid of danger. Any vehicle can be reached from Ramnathpur Union
Parishad by road. Located only 3 km away from Union Parishad.

Keramatia Mosque and Shrine:

Before discussing the Keramatiya Mosque, it is necessary to shed some light on the person
with whose name this mosque is closely associated. Maulana Keramat Ali (R), the most
successful and glorious person of the Islamic reform movement in Bangladesh, was born in
Jaipur in 1800-183 AD on 17 Muharram 1215 AH. Throughout his life, he was devoted to the
9
propagation of Islam. He came to Rangpur to preach Islam and is fast asleep in Keramatia
Mosque. The mentioned mosque is rectangular. Its inner dimensions are 42 feet x 13 feet.
The width of the east and west walls is 3 feet 3 inches, and the width of the north and south
walls is 2 feet 10 inches. Probably due to modernization and reform, there is some
discrepancy in measurement. The height of the mosque is 18 feet from the ground level. The
mosque has three (high) round domes. The domes are built on octagonal drums. At the
bottom of each dome are Marlon ornaments, and in the dome is placed a callusmotif phenol
or pinnacle above the blossoming lotus. In each corner of the mosque, there are octagonal
pillars adorned with cupola.

he presence of bands can also be noticed along with the decoration of various arch shapes and
panels at certain distances. There are also octagonal pillars on either side of the mihrab, the
arch, and the main entrance, with a cupola at the top. On the other hand, both the arches and
the other two entrances on the east and the mentioned doors (located in the north and south
corners) are attached to the main wall (bilaster). The upper part of these pillars is adorned
with leaf petals and the lower part is pitched. Marlon ornaments can be seen on the parapet or
roof edge of this mosque. The main entrances are rectangular in shape and have pilaster
inserts on either side of each entrance. Each entrance is adorned with Marlon ornaments on
the interior of the mihrab and arch (Fenton) with floral inlaid floral designs. The structure of
the so-called door on the north and south walls of this mosque is observed. Probably these
were built as a way for light air to enter and exit. Some of the door structures can be seen in
both the extended interior of the main wall of the mosque and the Marlon decoration on the
top. Underneath each round dome (interior) of the mosque are lined with Marlon ornaments,
and the domes are elaborately built on the arches of sequins and pendentive (hanging) arches.

There are several luxury AC and non-AC buses from Mohakhali, Kalyanpur, Mohammadpur,
and Gabtali in Dhaka to Rangpur. The fare of these buses is between Tk. 500 to Tk. 1000.
Besides, the Rangpur Express from Kamalapur railway station leaves for Rangpur at 9 am
every day except Monday. Train fare in Rangpur is 200 to 700 taka. It will take 6 to 8 hours
to reach Rangpur from Dhaka. The train will take 6 to 9 hours. There is a car service to go
directly to a different world from Rangpur. In this case, the fare of the private car is 400 to
500 taka and the fare of a microbus is 800 to 1000 taka.

10
Rangpur Zoo:
The zoo is one of the best entertainment centers in the Rangpur district. Thousands of beauty-
thirsty and travel-loving people from different parts of the country visit this zoo every day to
refresh their weary, depressed, and depressed minds and to enjoy the endless joy. Rangpur
Amusement Park Zoo is located in the heart of Rangpur city. This amusement park has 26
species of animals and birds. Notable lions, Royal Bengal Tiger, Cheetah Tiger,
Hippopotamus, Hyena, Bear, Monkey, Baboon, Deer, Moyna, Tia, Eagle, Vulture, Stork,
Buck, Crocodile, Python, etc. There are also rows of the various forest, fruit, and medicinal
plants. There is a beautiful lake and a children's park. Rangpur Amusement Park Zoo is
located on a total land of 22.17 acres. Its construction work started on 14 August 1986 at a
cost of Taka 1 crore 80 lakh 1 thousand and its construction work was completed in June
1999. It was opened to the public on June 14, 1991. The zoo has 18 officers and staff,
including a deputy curator and a junior officer.

Jharbishla (tomb of poet Hayat Mamud):

The rich age of Bengali literature is the middle Ages. Poet Hayat Mamud was born in 1893 in
the village of Jharbishla in Pirganj Upazila of Rangpur district. Although his father's name
was Kabir Mamud. His notable books of poetry: Janganama, Sarvveda Bani, Hitjyan Bani,
Ambia Bani, etc. The great poet died in 180 AD, the last representative of the medieval style
of poetry.

Itakumari zamindar house:

Shivchantra Itakumari, the eldest son of Rajaraya, the first zamindar of Itakumari, founded in
the 19th century, is the founder of the zamindar bari. Then Shivchandra and Devi
Chowdhurani led a revolt and protected the peasantry of Rangpur from the tyranny of Devi
Singh. This Itakumari area was the most educated and cultural area in the whole of India.
Hence it is termed as the second new island of undivided Bengal. King Shiva Chandra was
the zamindar of Itakumari. He established this manor house. He led the peasant revolt of
Rangpur from this zamindar's house. In 1783, the historical tenant revolt of Rangpur took
place from the house of Itakumari king Shiva Chandra. In 1783, anti-British Shiva Chandra
and Devi Chowdhurani led a tenant revolt and protected the peasantry of Rangpur from the
tyranny of Goddess Singh.

11
Tajhat Zamindar House:
The Tajhat zamindar house is located in an attractive environment surrounded by greenery
next to the present Agricultural Institute in the corner about 4 miles east-south corner of the
Rangpur Museum. In front of the zamindar's house, there are 4 huge ponds dug in
contemporary times. From the present Tajhat Bazaar, passing through the main gate on the
north side, one can gradually cross the main entrance of the zamindar's house a few hundred
yards to the west. The Tajhat zamindar was originally related to Gopal Lal (GL Rai), son of
Govinda Lal, locally known as the Tajhat zamindar. The real founder of this dynasty was
Mannanlal Roy.

It is known from the history books of ancient Rangpur that Mannalal Roy came to Mahiganj
in Rangpur to trade in diamonds, jewelry, and gold. At first, he traded in various kinds of
famous diamonds, Manik jeweled crowns, or hats. He used to sit here laughing for the sale of
the crown which later became very famous and this zamindar house was named Tajhat
zamindar house after this Tajhat. The main cell of the Tajhat zamindar's house measures
northsouth length -0 and the east and west part of the north-south cell measures 123-0 x * 120
r-0 length. There are three access paths to the second floor, the middle of which is relatively
wide. Each step of the access road is covered with beautiful white and gray stones. Large iron
beams and iron slats have been used in the construction of the first-floor roof, which is
covered with stone, similar to the entire floor of the verandah. The main floor or ground floor
has 4 rooms and a total of 11 pairs of doors with doors which are similar to the rooms in this
palace as well as 3 large rooms with 6 entrances in the eastern part and a large hall with
double doors in the western part. There is an entrance and exit in the middle of this part. In
the middle of the northern part of the main building, there is a 22-step staircase made of
beautiful wood for the ascent to the 2nd floor, and in the southern palace, the chamber also
has an iron-designed suspension staircase designed for the ascent to the 2nd floor. The
railings of the stairs look like beautiful iron flowers. There is a huge gallery-like staircase to
the second floor of the main palace in front. The stairs are divided into three levels. There is 1
step in the first level when government goes up to the 2nd Satmar, the government has to go
down to a slightly equal position, and then after going up 14 steps government can go up to a
beautiful clean rectangular platform, which is attached to the roof of the second floor, which
can be considered as 3rd level. The measurement length of this large staircase has been
reduced to about 30 feet wide, 33 feet wide, and 49 feet wide at the top, and has been

12
gradually reduced to 33 feet wide. The entire staircase from the ground to the roof of the
second building is wrapped in beautiful smooth white-black stone and is completely intact.

Mithapukur Mosque (Boro Mosque):

The mosque is covered by three rectangular domes. It is known from the inscriptions that the
mosque was built on Friday 1217 AH -1218 AH and by Sheikh Sabir, the father of Sheikh
Muhammad Asin, the eldest son of one Sheikh Moazzam in 1811 AD. There is no doubt that
it was made during the pre-Muslim period. The name of the place is Mithapukur. The idea is
made towards the end of the Mughal period.

It is located 0.5 km away from the Upazila Parishad. Anyone can go with Rickshaws,
autorickshaws, private cars, microbuses.

Begum Rokeya Memorial Center:

To protect the memory of Begum Rokeya Sakhawat Hossain, the pioneer of women's
awakening, for Rs. The infrastructure includes Mulbhavan-14,610 sq ft, well-equipped
auditorium with 250 seats (with sound control system), well-equipped seminar room with 100
seats, well-equipped library with the capacity of 10,000 books with reading facilities for 50
readers, and research room with necessary furniture. It is the house of the pigeon zamindar.
Being the birthplace of Begum Rokeya, it has gained more recognition as her home. Anyone
can go with Rickshaws, autorickshaws, private cars, microbuses.

Dewanbari Zamindar House:

Phanibhushan Majumdar is the founder of the Dewanbari zamindar house. Phanibhushan
Majumdar was born in 1892 in the womb of Kusum Kumari Devi, the second wife of
Radharman, the zamindar of the Dewan house. The zamindar's house is a small twostory
building, but its entrance is like a Mughal-era fort-gate with gatekeepers' rooms on either
side. When the zamindari system was abolished in 1950, at one stage the house was
auctioned off. At present, a school and some business establishments have been established
here

Lal Dighi Mosque:

The mosque was first discovered in the Indian subcontinent during British rule. Later, after
cleaning the place and renovating the mosque, the locals started using it. The exact date of the
construction of the mosque is not known as no inscription was found at the time of its

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discovery. However, according to legend, a Dilwar Khan built the mosque. However, a spot
on the top of the main door of the mosque suggests that the name and construction of the
mosque were most likely placed there, although it was not found.

The Laldighi Mosque is built entirely on an altar. The height of the altar or stage is 1 meter.
Half of the one-meter altar covers the mosque and the other half is thought to have been used
for the call to prayer. There is a large entrance in front of the mosque. There is a staircase
from the part of the mosque to the other side of the altar. The mosque was built using bricks
and mortar. Nearby is a small pond with a ghat. The mosque has a total of nine domes with a
length of 9.45 meters on each side. The mosque has a total of 9 entrances, three each on the
north, east and south sides. The entrance in the middle of each wall is slightly larger than the

other two. The west wall of the mosque has three arches, of which the central arch is larger
than the other two.

Shashat Bangla:
Liberation War Museums were established in different parts of the country to collect,
preserve and display the monuments and monuments related to the glorious Liberation War
of Bangladesh. Following this, on the initiative of Rangpur Cantonment, the Liberation War
Museum "Shabashat Bangla" was established on 31 January 1995 in Rangpur. The museum
displays weapons, maps, rare photographs, various posters, magazines, books, and other
documents used during the liberation war.

Mithapukur Three-row Mosque:

The mosque has three rectangular domes measuring 10.6 m. In the middle of the east side of
the walled courtyard in front of the mosque, there is a magnificent entrance arch with its
architectural features and four corner towers at the four corners of the mosque. There are
three semi-circular domes at the top. There are three entrances on the east wall of the mosque
and a total of five entrances on the north and south. The three mihrabs, the front walls of the
mosques, the parapet walls, and the drums of the domes are adorned with beautiful panels,
herbs, flower geometric designs, and serpent-like designs.

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 Chapter 4

Development of some marketing strategies to promote the

destinations
There are various destination places and all of them need good strategies for making them
highlighted among people. Some strategies can be implemented for promoting different
destinations.

Define the Unique Selling Points:

The single most important step for any organization engaging in destination marketing is to
take the time to clearly define what makes a destination unique. There is a gigantic scope of
ways a destination can bear outing, like one-of-a-kind exercises to offer guests, or remarkable
regular highlights, similar to mountains, seashores, or volcanoes.

It very well may be that the area has an entrancing history, or one of a kind tourist spots,
similar to the Eiffel Pinnacle, the Domain State Building, or the Incomparable Mass of China.
Maybe the way of life of the area is its remarkable selling point and guests would need to
head out to encounter nearby occasions, exhibition halls, or sports clubs. Attempt to
distinguish however many USPs as could be expected under the circumstances.

Define Target Audience & Market:

One more of the best spot advertising systems includes recognizing government intended
interest groups. Consider who is probably going to need to visit the destination and why.
Frequently, the government should separate this into a few unique crowds, whom each may
have various purposes behind needing to make a trip to the area.

For example, it very well may be that destination advances to the government’s on a whole
year, and old couples making the most of their retirement. It is possible that it offers to
individuals who appreciate outside wearing exercises and individuals who need to unwind on
the seashore. Everyone likewise needs to think about the various gatherings, like vacationers,
business explorers, and understudies.

At last, consider whether certain business sectors are bound to be intrigued than others. This
could mean individuals in close by nations, on the off chance that government has superb
vehicle connections or individuals who communicate in a similar language.
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Utilize Data for Analytics:
It can get and use huge measures of information, for various purposes. For instance, the
association's site can permit the government to utilize devices like Google Analytics to get
some answers concerning government guests, what their identity is, the place where they
came from, and what their inspiration was.

On the other hand, anyone can discover data about existing guests, like the normal age,
regardless of whether spotting requests more to men or ladies and what strategies for
transport they use. Whenever we have assembled adequate information, we can break down it
to recognize the best individuals to contact, the most ideal approaches to contact them, and
the best messages to push.

Brand the Destination:

Marking is a strategy utilized by organizations, to make them effectively recognizable. The
idea of marking can incorporate logos, shading plans, and other plan standards, just as mottos
or rehashed utilization of certain phrasing. At last, marking is tied in with being conspicuous
and standing apart from others.

This standard can be reasonably effectively applied to a spot. Attempt to concoct a lucid
shading plan, utilize a slogan that says something regarding the actual destination, make
hashtags for individuals to use via online media, and attempt to be pretty much as steady as
conceivable with government special informing, so that individuals become acquainted with
it.

Include All Stakeholders:

A critical segment of destination administration includes paying special mind to the interests
of different partners, to build up trust and encourage commitment. The partners may
incorporate authorities from government nation, city, town or state, just as lodgings,
attractions, eateries, shopping settings, travel planners, and visit administrators.

Attempt to concoct destination promoting procedures that urge these different gatherings to
take an interest and backing a destination. Check whether the owner can get partners to
consent to utilize a portion of more extensive destination marking, and to run their own
promoting or showcasing efforts, to expand guest interest.

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Make an Amazing Destination Website:
Despite their explanations behind voyaging, most of the explorers presently utilize the web to
investigate their destination before booking. A destination site is an ideal spot to exhibit
interesting selling focuses, discuss straightforwardly with destination audience(s), and
advance government destination through pictures, recordings, and computer-generated reality
visits.

Government can utilize the site to furnish voyagers with the entirety of the data they need in
front of their excursion and to advance convenience alternatives, attractions, occasions, spots
to eat and drink, and that's just the beginning. Significantly, the government site is improved
for versatile clients, while an on-location blog can assist with urging individuals to continue
to return.

Site Improvement:
At the point when individuals use web indexes like Google to search for things identified
with destination or highlights that destination can offer them, the authority needs to ensure
their site is close to the highest point of those internet searcher results pages. The most ideal
approach to do this is to make an extensive site improvement technique.

This includes exploring watchwords, making content that destinations those catchphrases,
and utilizing a scope of different procedures to improve your arrangement. Government can
likewise utilize SEO standards to advance recordings and pictures as well. A location blog
can be helpful here as well, as it will give people a lot of new substance to advance with vital
watchword utilization.

Online Media Strategies:

Online media platforms like Facebook, Twitter, and Instagram fill in as an ideal way to
contact individuals and advance spots. In truth, the spot advertising systems on the proposal
here are practically perpetual, from straightforward special posts, pictures, and video content,
through to rivalries and surprisingly popular substance or images.

Moreover, most web-based media stages offer paid-to-promote openings, like notices or
supported posts. These can support the permeability of web-based media advertising
endeavors and can be focused on quite certain socioeconomics, which means the government
can target individual’s dependent on age, gender, area, and surprisingly their internet
perusing propensities.
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Web-based Advertising Strategies:
The data and information have assembled about guests and intended interest group can be
utilized to educate internet publicizing. Utilizing this data, people can target search
publicizing to explicit areas, pay for show promoting on the correct stages and advance
substance on outsider sites your intended interest group use.

Furthermore, re-advertising permits to contact individuals who have recently drawn in with
the site, or DMO's online media channels. This enables the authority to help individuals to
remember your objective, realizing that they have as of now recently shown interest, which
can be incredible for urging them to focus on a visit.

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 Chapter 5

Identifying some problems of Rangpur in case of

promoting tourist spots in Rangpur district and provide
some recommendation

Problems and Recommendations:

Problems:
 Rangpur is an agricultural area. This region is far behind in terms of industrial
establishment.

 One of the major problems is communication. Communication takes 13 hours

from Dhaka to Rangpur.

 The intercity roads are also not in good condition to go to the spots.

 There is a shortage of electricity in Rangpur.

 People can’t find the proper places to visit.

 Waterlogging is a huge problem in Rangamati city. People get into a hassle

because of it.

Recommendations:
 There may be different industrial policies for building industries. So industries should
be set up for more people. By this many people will come there and this industrial
advertisement this place can become more popular. So, entrepreneurs in the region
will have to be subsidized. Garment factories can be set up here.

 The highway needs to be upgraded to four lanes. The government needs to encourage
investors in the region.

 These roads should also be constructed as soon as possible.

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  This deficit must be eliminated. Because tourist will not be happy to the services of
this area. The local government along with other private sectors should work together
to solve this.

 Local guide should be introduced by the local government.

 Waterlogging can be repelled through a good drainage system.

Conclusion:
Bangladesh is one of the underdeveloped nations having a shortage of his account however
they can expand their GDP, by offering pressure to the travel industry. From a, generally
speaking, perspective, Bangladesh Parjatan Corporation is the only one-government supplier
of the travel industry administration in Bangladesh, which rehearses present-day promoting
ideas. Nonetheless, in some areas, they are lingering behind. There have a lot of opportunities
to earn foreign and local revenue from this sector but this sector is ignored. The researcher
has put forward some recommendations. If BPC follows these recommendations, in the long
run, it will become a revenue-generating organization. Bangladesh has a lot of potential
tourist destinations but it should do find out the exposure. In Rangpur, every spot should give
more care and the government should take care of these spots. Otherwise, Bangladesh cannot
income from this potential sector. Also, non-governmental organizations should encourage by
the government to work together for the sake of the development of the tourism industry in
Bangladesh.

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 Reference:
 DC, & LGED. (n.d.). Rangpur. Retrieved March 13, 2021, from
http://www.rangpur.gov.bd/site/view/tourist_spot/দর্নীয়স্থান
শ

 Banglapedia. (2015, March 8). Rangpur District - Banglapedia. National

Encyclopedia of Bangladesh. http://en.banglapedia.org/index.php/Rangpur_District

 Handique, B. C. (2010). History of Rangpur, Sibsagar, Birth of Rangpur.

http://Onlinesivasagar.Com/. http://onlinesivasagar.com/history/rangpur-history.html

 ICT Division, B. (n.d.). Rangpur in Map - Rangpur District. Retrieved March 11,
2021, from http://www.rangpur.gov.bd/site/page/648780f7-18fd-11e7-9461-
286ed488c766/Rangpur in Map

 Wikipedia. (2021, February 26). Rangpur District - Wikipedia. Wikipedia.

https://en.wikipedia.org/wiki/Rangpur_District

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