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Do you struggle to grow in the digital market?

See where you stand today and where you could be
tomorrow!
By using a combination of our deep cross-‐domain expertise and

cutting-‐edge artificial intelligence algorithms we can calculate the
readiness and potential of your company for the digital age!
Increased revenue Better products

Reduced costs Benchmarking

-‐33% +54%
Implemented Danger +35%
Value
Your Score
Industry Score
Digitalization?
Disruption?
Customer Value?
Are you ready for…
+ Big Data + Smart Products

+ Process Automation
+ Predictive Analytics
…
Copyright © 2015 ScS Lüttgen
All Rights reserved.
http://www.scs-‐luettgen.com

ScS SI Example: TV Broadcasters
Industry: TV Broadcasters
SmartDigitalizatonIndex Score: 100%
SmartDisruptionIndex Score: 100%
SmartCustomerIndex Score: 79%
The results of the ScS Smart Index show that the TV broadcasters
industry is facing a real danger. Despite its relatively high score on the
SmartCustomerIndex scale, TV broadcasters have a 100% score on both
the SmartDigitalizationIndex and the SmartDisruptionIndex.
The industry’s digitalization index score clearly demonstrates that the

core product delivered by TV broadcasters could be 100% digitalized. This
extreme case shows that the TV broadcasters industry is tremendously
vulnerable to disruption from more digitalized and innovative competitors
– both new and established.
Despite the fact that the TV broadcasters product covers 79% of the
customer needs, the industry is still very open to disruption. The product
portfolio of the majority of companies in the industry could be accessed
by consumers online, which creates superior value for the customer and
thus leaves the industry at a 100% chance of disruption. TV broadcasters
must hurry to diversify their services and implement digitalization in their
operations or they will be faced with a grief challenge in the near future.
ScS SI Example: Travel agencies
Industry: Travel agencies
The data calculations show that the travel agencies industry scores very
high on the SmartDigitalizationIndex scale and mediocre on both the
SmartDisruptionIndex and SmartCustomerIndex scale.
This means that there is a lot of digitalization potential in the products

offered by travel agencies that may be still untapped, resulting in lower
customer value. This leaves the companies in the industry venerable to
disruption from both startups and existing companies who may be willing
to take the next step and digitalize their product portfolio in order to
produce a higher output of customer satisfaction.
The aggregate result from the three scores listed above shows that travel
agencies must take steps to protect against disruption in order to remain
competitive in the future. The 98% digitalization potential shows that this
should be the way to go for the industry. Offering more services online,
and streamlining their internal processes through digitalization will lead to
an increased performance and as a result a greater portion of the
customer needs will be covered resulting in a rise of the customer index
score, which currently lies at 49%.
ScS SI Example: Publishers
Industry: Publishers
The data analyzed on the publishing industry companies shows that they
score high on the SmartCustomerIndex but their product portoflios could
be easily digitalized, which leaves them 50% open for disruption.
The publishing industry is a good example of a traditional long-running

industry that has been put under pressure from the technological
advancements in the last decades. Many publishers are struggling with
the expansion of e-books, online magazines, and the increasingly popular
blogging sites. Despite the fact that the core product of the publishing
industry satisfies 77% of its customers’ needs this may not be enough for
the future and the companies in the industry could be disrupted by digital
competitors.
Publishers must not ignore the digital revolution. Many organizations in

the industry are already expanding their services into the digital market
and the industry should follow this trend if it wants to avoid seeing its
profitability decline. There will always be customers who prefer traditional
printed versions of books and magazines, but the modern readers are
becoming increasingly focused on the online content and this transition
shows no signs of slowing down. Digitalization offers a great chance to
the publishing industry to tap into the immense potential of the online
market. This will lead to an inevitable increase in the customer
satisfaction and bring success to the publishers.
ScS Luettgen
Copyright © 2015 All rights reserved

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Do you struggle to grow in the digital market?

By using a combination of our deep cross-­‐domain expertise and

Increased revenue Better products

Are you ready for…

+ Big Data + Smart Products

SmartDigitalizatonIndex Score: 100%

SmartDisruptionIndex Score: 100%

SmartCustomerIndex Score: 79%

The industry’s digitalization index score clearly demonstrates that the

Industry: Travel agencies

SmartDigitalizatonIndex Score: 98%

SmartDisruptionIndex Score: 50%

SmartCustomerIndex Score: 49%

This means that there is a lot of digitalization potential in the products

SmartDigitalizatonIndex Score: 94%

SmartDisruptionIndex Score: 50%

SmartCustomerIndex Score: 77%

The publishing industry is a good example of a traditional long-running

Publishers must not ignore the digital revolution. Many organizations in

Copyright © 2015 All rights reserved

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