Leadership Vision for 2022

Top 3 Strategic
Priorities for
Technology
General Managers
 Leadership Vision for 2022: Top 3 Strategic Priorities for Technology General Managers

From Rishi Sood, GVP, Technology & Service Providers Demand for digital transformation will fuel double-digit growth in spending
on enterprise applications, infrastructure software, and managed services
As we continue to navigate through and emerge from the global COVID-19 and cloud infrastructure services with enterprises investing ahead of revenue
pandemic, business leaders are recognizing the possibility of long-lasting expectations in areas such as analytics, cloud computing, customer
changes in how we do business, even after the immediate threat of experience and security.
COVID-19 has waned.
For large enterprises, this means nearly every company is becoming a tech
company and every market will be even more competitive in 2022. Successful
When, where and how we work is forever altered. As a leaders will update their storytelling and key points of differentiation, obtain
result, the process for decision making — rooted in content deeper insight on new buying behaviors, drive continuous product management
practices, outperform competitors across the entire customer life cycle, plot
consumption, collaboration and consensus building — has their future ambitions/transformation strategies and overcome the talent crunch.
fundamentally shifted.
Gartner Leadership Vision provides top-level guidance to leaders and their
teams on where to focus — based on our data-driven research. We’re providing
Accelerated digital technology innovation, changing buyer behavior and detailed insights to our clients across dozens of roles, and we’re now excited
new business models add complex dimensions to how technology service to share excerpts with the business community beyond our clients. We hope
providers think about every part of the organization. Technology spending this will help you to focus discussions with your teams, peers and other leaders,
is democratizing and is increasingly driven by business leaders seeking so you can more quickly and effectively diagnose priorities and actions,
to accelerate digital initiatives. The market has changed, so technology especially as you solidify your strategic plans for 2022.
vendors need to adapt.

Rishi Sood
Gartner Research & Advisory

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 Leadership Vision for 2022: Top 3 Strategic Priorities for Technology General Managers

The “Postcrisis” World Presents a Generational

Opportunity and Challenge for High Tech Leaders
Navigating these issues determines your positioning in 2022 for growth and success.

Every Opportunity Is Separate the Signals and Noise in Drive the Future by Raising
a Digital Opportunity a Dynamic Market Effectiveness
68% of companies are actively accelerating General managers must plan for five General managers focusing on effectiveness
their investments in digital transformation. signals shaping the technology products project a 1.4x higher growth rate than less
and services landscape. effective competitors.

Source: Gartner

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 Leadership Vision for 2022: Top 3 Strategic Priorities for Technology General Managers

Forces and Actions for the Technology General Manager

Anywhere, anytime operations Companies expect more The fall of globalization:
drive success of providers Technology zones
Anywhere, anytime operations business A business that leads with technology also has As interest in economic nationalism grows, the
strategy goes beyond enabling a workforce stronger preferences for the way providers work, focus of the technology general manager will
with mobile devices and remote access alone. rather than the features, functions or cost of shift from efficiency gains in spaces between
It describes an organization that uses technology, any particular product. These businesses expect business operations across countries to when and
team structures, processes, skills and tools to providers to work with them and value their how to exploit the distinctions within balkanized
empower a dispersed workforce, harness a ability to do so. technology zones.
distributed infrastructure and serve a ubiquitous
customer base.

Actions for the technology general manager

Pick and exploit your spots in the anywhere Increase focus on innovation, analytics and Support digital national sovereignty in product
GDP. Avoid chasing the trend. situationally specific solutions, generating value plans and service operations, know your markets
by increasing services engineering and other and serve the markets you know as global
resource flexibility. consistency declines.

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 Action Leadership Vision for 2022: Top 3 Strategic Priorities for Technology General Managers

Embrace Anywhere, Anytime Operations

By 2023, 40% of organizations will blend virtual and physical

experiences, leading to increased workforce productivity
and customer reach. Ubiquitous
Customers

Prerequisites
• Digital first, remote first. Make digital the default experience and
remote, the default delivery model.

• Digitally enhanced physical spaces. Where physical spaces are required, Digital
provide digital enhancements to services. Workers

• Distributed business capabilities. Deliver capabilities seamlessly across

multiple physical and virtual spaces. Distributed
Business
Operations

Source: Gartner

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 Action Leadership Vision for 2022: Top 3 Strategic Priorities for Technology General Managers

Prepare for Higher Customer Expectations

When a company puts technology at the core of its business model, its expectations of high tech
providers change from what the product does to how the provider innovates and works with the company.

IT Enables Business Leads With Technology

20%
Buyers and companies that see IT as an enabler Buyers and companies that lead with technology
value the product from the price perspective value the provider and its capabilities
Delta From Average Response

10%

Average
0%

-10%

-20%
Lowest Shortest Market Highly Network Differentiation Industry Compatibility Support Customizable X-Industry Collaboration
Cost Time Leader Rated Experience Innovations
Source: Gartner

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 Action Leadership Vision for 2022: Top 3 Strategic Priorities for Technology General Managers

Optimize for Increased Nationalism

In response to growing pressure from citizens and businesses to address the and businesses in different countries or “technology zones” will have increasingly
rapidly increasing negative aspects of globalization, governments are focused different commercial, regulatory and digital environments through which tech
on explicitly nationalist regulation, trade and tax policy. As a result, citizens and service providers will have to navigate to do business.

GDPR
Europe

CCPA = California Consumer

PIPEDA Privacy Act
Canada
GDPR = General Data
CCPA Protection Regulation
California LGPD = Lei Geral de Proteção
de Dados
Data Republic and Data
PDPA = Personal Data
Protection Privacy Acts
Protection Act
Act Philippines
PIPEDA = Personal Information
Ghana
Protection and Electronic
LGPD Documents Act
Brazil
POPI POPI = Protection of
South Africa Personal Information
PDPA
Singapore and Thailand

Source: Gartner

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 Leadership Vision for 2022: Top 3 Strategic Priorities for Technology General Managers

Actionable, objective insight

Explore these additional complimentary resources and tools
for technology general managers:

Webinar Special Report Research Webinar

The Technology General Manager Product Leaders Must Collaborate Portfolio Growth, Vision The 7 Disruptions That Will
Agenda: Priorities and Best and Refocus to Seize the and Strategy Primer Most Impact Tech Providers
Practices for 2022 Opportunity Ahead Identify current and future in the Next 5 Years
Discover what is required to be Explore key forces shaping the future market opportunities. Take advantage of the
successful in 2022 and beyond. of tech providers. coming disruptions.

Watch Now Read Now Download Now Watch Now

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 Leadership Vision for 2022: Top 3 Strategic Priorities for Technology General Managers

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