Ugc Net Paper 2 Commerece Syllabus
Ugc Net Paper 2 Commerece Syllabus
Ugc Net Paper 2 Commerece Syllabus
SYLLABUS - COMMERCE
Unit 1: Business Environment and International Business
Unit 2: Accounting and Auditing
Unit 3: Business Economics
Unit 4: Business Finance
Unit 5: Business Statistics and Research Methods
Unit 6: Business Management and Human Resource Management
Unit 7: Banking and Financial Institutions
Unit 8: Marketing Management
Unit 9: Legal Aspects of Business
Unit 10: Income-tax and Corporate Tax Planning
• Marketing
▪ Concept and approaches
▪ Marketing channels
▪ Marketing mix
▪ Strategic marketing planning
▪ Market segmentation
▪ targeting and positioning
• Product decisions: Concept
▪ Product line
▪ Product mix decisions
▪ Product life cycle
▪ New product development
• Pricing decisions
▪ Factors affecting price determination
▪ Pricing policies and strategies
• Promotion decisions
▪ Role of promotion in marketing
▪ Promotion methods – Advertising, Personal selling, Publicity
▪ Sales promotion tools and techniques
▪ Promotion mix
• Distribution decisions
▪ Channels of distribution
▪ Channel management
• Consumer Behaviour
▪ Consumer buying process
▪ factors influencing consumer buying decisions
• Service marketing
• Trends in marketing
▪ Social marketing
▪ Online marketing
▪ Green marketing
▪ Direct marketing
▪ Rural marketing
▪ CRM
• Logistics management
• Income-tax
▪ Basic concepts
▪ Residential status and tax incidence
▪ Exempted incomes
▪ Agricultural income
▪ Computation of taxable income under various heads
▪ Deductions from Gross total income
▪ Assessment of Individuals
▪ Clubbing of incomes
• International Taxation
▪ Double taxation and its avoidance mechanism
▪ Transfer pricing
• Corporate Tax Planning
▪ Concepts and significance of corporate tax planning
▪ Tax avoidance versus tax evasion
▪ Techniques of corporate tax planning
Tax considerations in specific business situations
▪ Make or buy decisions
▪ Own or lease an asset
▪ Retain
▪ Renewal or replacement of asset
▪ Shut down or continue operations
• Deduction and collection of tax at source
▪ Advance payment of tax
▪ E-filing of income-tax returns