Management Option Subject

MANAGEMENT
PAPER I
1. Managerial Function and Process:
Concept and Foundations of Management, Evolution of Management Thoughts; Managerial Functions
Planning, Organizing, Controlling; Decision making; Role of Manager, Managerial skills;
Entrepreneurship; Management of innovation; Managing in a global environment, Flexible Systems
Management; Social responsibility and managerial ethics; Process and customer orientation;
Managerial processes on direct and indirect value chain.
2. Organisational Behaviour and
Design:
Conceptual model of organization behaviour; The individual processes personality,
values and attitude, perception, motivation, learning and reinforcement, work stress and
stress management; The dynamics of organization behaviour power and politics, conflict
and negotiation, leadership process and styles, communication; The Organizational
Processes - decision making, job design; Classical, Neoclassical and Contingency
approaches to organizational design; Organizational theory and design - organizational
culture, managing cultural diversity, learning organization; organizational change and
development; Knowledge Based Enterprise systems and processes; Networked and
virtual organizations.
3. Human Resource Management:
HR challenges; HRM functions; The future challenges of HRM; Strategic Management of human
resources; Human resource planning; Job analysis; Job evaluation; Recruitment and selection;
Training and development; Promotion and transfer; Performance management; Compensation
management and benefits; Employee morale and productivity; Management of organizational climate
and Industrial relations; Human resources accounting and audit; Human resource information system;
International human resource management
4. Accounting for Managers:
Financial accounting concept, importance and scope, generally accepted accounting principles,
preparation of financial statements with special reference to analysis of a balance sheet and
measurement of business income, inventory valuation and depreciation, financial
statement analysis, fund flow analysis, the statement of cash flows;
Management accounting concept, need, importance and scope; Cost accounting records and
processes, cost ledger and control accounts, reconciliation and integration between financial and cost
accounts; Overhead cost and control, Job and process costing, Budget and budgetary control,
Performance budgeting, Zero-base budgeting, relevant costing and costing for decision-making,
standard costing and variance analysis, marginal costing and absorption costing
5. Financial Management:
Goals of finance function; Concepts of value and return; Valuation of bonds and shares; Management of
working capital: Estimation and financing; Management of cash, receivables, inventory and current
liabilities; Cost of capital; Capital budgeting; Financial and operating leverage; Design of capital
structure: theories and practices; Shareholder value creation: dividend policy, corporate financial policy
and strategy, management of corporate distress and restructuring strategy; Capital and money markets:
institutions and instruments; Leasing, hire purchase and venture capital; Regulation of capital market;
Risk and return: portfolio theory; CAPM; APT; Financial derivatives: option, futures, swap; Recent
reforms in financial sector
6. Marketing Management:
Concept, evolution and scope; Marketing strategy formulation and components of marketing plan;
Segmenting and targeting the market; Positioning and differentiating the market offering; Analyzing
competition; Analyzing consumer markets; Industrial buyer behaviour; Market research; Product
strategy; Pricing strategies; Designing and managing Marketing channels; Integrated marketing
communications; Building customer satisfaction, Value and retention; Services and non-profit
marketing; Ethics in marketing; Consumer protection; Internet marketing; Retail management;
Customer relationship management; Concept of holistic marketing.

PAPER II
1. Quantitative Techniques in Decision Making:
Descriptive statistics tabular, graphical and numerical methods, introduction to probability, discrete
and continuous probability distributions, inferential statistics sampling distributions, central limit
theorem, hypothesis testing for differences between means and proportions, inference about population
variances, Chi square and ANOVA, simple correlation and regression, time series and forecasting,
decision theory, index numbers; Linear programming problem formulation, simplex method and
graphical solution, sensitivity analysis.

2. Production and Operations Management:
Fundamentals of operations management; Organizing for production; Aggregate production planning,
capacity planning, plant design: process planning, plant size and scale of operations, Management of
facilities; Line balancing; Equipment replacement and maintenance; Production control; Supply chain
management - vendor evaluation and audit; Quality management; Statistical process control, Six Sigma;
Flexibility and agility in manufacturing systems; World class manufacturing; Project management
concepts, R&D management, Management of service operations; Role and importance of materials
management, value analysis, make or buy decision; Inventory control, MRP; Waste management
3. Management Information System:
Conceptual foundations of information systems; Information theory; Information resource
management; Types of information systems; Systems development -Overview of systems and
design; System development management life-cycle, Designing for online and distributed
environments; Implementation and control of project; Trends in information technology; Managing
data resources Organising data; DSS and RDBMS; Enterprise Resource Planning (ERP), Expert
systems, e-Business architecture, e-Governance; Information systems planning, Flexibility in
information systems; User involvement; Evaluation of information systems
4. Government Business Interface:
State participation in business, Interaction between Government, Business and different Chambers of
Commerce and Industry in India; Governments policy with regard to Small Scale Industries;
Government clearances for establishing a new enterprise; Public Distribution System; Government
control over price and distribution; Consumer Protection Act (CPA) and The Role of voluntary
organizations in protecting consumers rights; New Industrial Policy of the Government: liberalization,
deregulation and privatisation; Indian planning system; Government policy concerning development of
Backward areas/regions; The Responsibilities of the business as well as the Government to protect the
environment; Corporate Governance; Cyber Laws.
5. Strategic Management:
Business policy as a field of study; Nature and scope of strategic management, Strategic intent, vision,
objectives and policies; Process of strategic planning and implementation; Environmental analysis and
internal analysis; SWOT analysis; Tools and techniques for strategic analysis - Impact matrix: The
experience curve, BCG matrix, GEC mode, Industry analysis, Concept of value chain; Strategic profile
of a firm; Framework for analysing competition; Competitive advantage of a firm; Generic competitive
strategies; Growth strategies expansion, integration and diversification; Concept of core competence,
Strategic flexibility; Reinventing strategy; Strategy and structure; Chief Executive and Board;
Turnaround management; Management of strategic change; Strategic alliances, Mergers and
Acquisitions; Strategy and corporate evolution in the Indian context.
6. International Business:
International Business Environment: Changing composition of trade in goods and services; Indias
Foreign Trade: Policy and trends; Financing of International trade; Regional Economic Cooperation;
FTAs; Internationalisation of service firms; International production; Operation Management in
International companies; International Taxation; Global competitiveness and technological
developments; Global e-Business; Designing global organisational structure and control; Multicultural
management; Global business strategy; Global marketing strategies; Export Management; Export
Import procedures; Joint Ventures; Foreign Investment: Foreign direct investment and foreign portfolio
investment; Cross-border Mergers and Acquisitions; Foreign Exchange Risk Exposure Management;
World Financial Markets and International Banking; External Debt Management; Country Risk
Analysis

Management Option Subject

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MANAGEMENT

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