Growth of Tourism

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Content

Chapter 1: Introduction
• Introduction
• Research and objectives of the study
• Rational /significance of the study
• Scope of the study
Chapter 2: Theoretical Background
• Literature review
• Economical contribution of tourism industry in Bangladesh
• Policies of tourism development in Bangladesh
• A case study on Sylhet
Chapter 3: Methodology
• Methodology of the study

Chapter 4: Data analysis

Chapter 5: Findings and recommendations


• Findings of the study
• Limitations of the study
• Recommendations
Chapter 6: conclusion
• Conclusions of the study.
Chapter 7: Reference
• Reference
• Questionnaire
Chapter 1: Introduction

• Introduction
• Research and objectives of the study
• Rational /significance of the study
• Scope of the study
Introduction

Tourism means people travelling for fun. It includes activities such as sightseeing and camping.
People who travel for fun are called tourists. Places where many tourists stay are called
"resorts". Places that people go to for tourism are called tourist destinations. Bangladesh is full of
natural beauty. Rivers, coasts and beaches, archaeological sites, religious places, hills, forests,
waterfalls, tea gardens surround it. In this famous tourist spots of Bangladesh, Sylhet has a bright
prospect to develop its tourism sectors as its treasures weather it is going to miserable situation in
the absence of proper plan and realistic steps. To observe the beauty of nature, huge amount of
domestic and foreign tourists visit Sylhet and its tourist attraction site.

Tourism involves travelling for pleasure, enjoy and education. It is also a business of attracting
tourists and providing for their accommodation and entertainment. In many countries, tourism is
an industry for earning revenue and foreign exchange. The many businesses that grow
concurrently with the development of tourism include airlines, shipping, hotels and restaurants,
finance companies, tour operators, travel agents, car rental firms, caterers and retail
establishments and together, they contribute significantly to the overall development of a
country's economy and to its cultural diversification and adaptation. Consumer service
satisfaction measurement is important for successful management of tourism industry. Sylhet is
in the third position of the ladder of priority of tourism sector in Bangladesh. These rich natural
and cultural attractions are valuable ingredients to promote tourism in the country. Tourism
industry in Bangladesh is faced with many problems, such as lack of good transportation and
communication system, lack of well planned accommodation, food, entertainment and other
services to satisfy diverse categories of tourists. The aim of the research is to investigate the
problems and prospects to flourish the tourism sector in this region. Quantitative method has
been used in this study to investigate the research problems based on survey method. The tourists
are found very enthusiastic to get test of visiting different places and this study results some good
indications for improving tourism sectors.

Tourism industry has witnessed an astonishing growth over previous few years. Sparked by
increasing technological advancements and transport networks all over the world, the industry
has seen a steep growth. In many countries industries such as wildlife, entertainment, art,
transportation, etc. have now started taking one step ahead to expand their reach to international
visitors/tourists. So Bangladesh, Tourism industry in Bangladesh mainly, Sylhet is faced with
many problems, such as lack of good transportation and communication system, lack of well
planned accommodation, food,
entertainment and other services to satisfy diverse categories of tourists. The issue of security of
the tourists of both domestic and foreign origins is also very important for the development of
tourism in Bangladesh. So there should be far-sightedness and sincerity on the part of the of
government to increase the tourism industry growth.
Objective of the study

1. Identifying the current situation of tourism industry growth in Bangladesh.


2. Identifying the factors that affect Tourists satisfaction in Sylhet region.
3. Identifying the most influential problem of tourism spots in Sylhet region.
4. Exploring the changes in income and life standard of local people due to
tourism.
5. Providing effective recommendation on the basis of our findings.
Significance of the study
Tourism is one of the world's fastest growing industries as well as the major source of
foreign exchange earnings and employment for many developing countries. It is a leisure activity
which involves a discretional use of time and money. The importance of tourism arises from the
numerous benefit and advantage it brings to any host country. But real importance of tourism
comes from its nature and how it is defined & structured. Tourism industry growth is measured
by how much tourism activists is growing.

Bangladesh, has bountiful resources to offer to both local and foreign travellers with its
scenic beauty, ethnic diversity, unique cuisine, rich heritage and historical sites, profound
religious sentiments and much more. Among them Sylhet has a bright prospect to develop its
tourism sectors. But it is the matter of sorrow that, its treasures weather is going to miserable
situation in the absence of proper plan and realistic steps.
The study is justified on the basis of problems and potentials of the tourism industry growth
which may provide several benefits in Bangladesh economy. The contribution to the field is
segmented into three-fold. First, comprehending what actually seeks about service satisfaction
may help tourism industry growth of Bangladesh to better understand. Second, identifying what
attributes will better satisfy tourists who visit spots, could help our tourism industry growth to
develop strategies to attract. Third, knowing which factors may satisfy tourists also reduce
marketing cost, maximizing profitability and maintain the Tourists sot sustainability.

This study would play a vital role to develop the tourism of Sylhet and through this it will
contribute to the development process of Bangladesh. This research may achieve general
academic goals such a development of tourism, learning and identification of Sylhet region as a
Tourists place in tourism related future study. In addition, this study may develop theoretical
Knowledge of tourism industry growth as a discourse resource. Moreover, it is a pragmatic issue
that could lead further research to understand the actors and factors of success of tourism in
Sylhet region.
Scopes of the study
Tourism is not only a concept of enjoyment or travelling or passing the holidays, but also a
development concept and it has now been placed a wider significance among the mass people,
government and development planner in Bangladesh. Tourism can only be sustainable if it is
carefully managed so that probable negative effects on the host community and the environment
are not permitted to outweigh the financial benefits.

Nowadays tourism is the most fastest growing industry for earning foreign exchange and
attracting domestic and foreign tourists. Here, we are interested to find out the satisfaction of
tourists upon Tourists spots of Sylhet region and to know the tourism industry growth in
Bangladesh from this observation. For collecting necessary information related to our topic, we
went some travel agencies located in Sylhet city. There we were collected information from
managers stuff and some tourists by preparing questionnaire for our primary data collection.
Chapter 2: Theoretical Background
• Literature review
• Economical contribution of tourism industry in Bangladesh
• Policies of tourism development in Bangladesh
• A case study on Sylhet
Literature review
Tourism is a promising sector in Bangladesh. It is a growing sector with an increasing
contribution in GDP. Mere some infrastructural development can make the sector sustainable.
Though the contribution of this sector is already at significant level, it is important to maintain
the industry’s sustainability for not to hamper regular growth in GDP. An economy has a regular
growth in its size. This growth is contributed by all sectors of it. Importance should be given on
tourism for its maintenance and growth.

In the recent study of MD Mondol and Sanaul Haque (2017), Bangladesh is a small country with
enormous natural beauty and cultural attractions. These gorgeous natural and cultural traits make
this country as one of the important tourist destinations in the world but, this potentiality has
been overlooked. The tourism industry is facing several challenges, and development efforts of
this industry are not sustainable. This paper maps out a way to sustainable growth of the tourism
industry in Bangladesh using the SWOT (strengths, weaknesses, opportunities and threats)
model and a derived matrix out of it. The data used for this study were derived from multiple
sources, including literature review and interviews with professionals. To Analyse strategic
factors of the tourism industry in the country, internal strengths and weaknesses as well as
external opportunities and threats were determined to be followed by development of strategic
planning based on the SWOT matrix. Results showed that existing tourism activities in
Bangladesh are unsustainable. To develop a sustainable tourism industry to attract tourists, this
study suggests different WT (weaknesses- threats) strategies such as ensuring safety and security
of tourists, effective planning for sustainable economic benefits, strict implementation of
environmental regulations for ecological sustainability, alerting people about the importance of
sustainable tourism development, and infrastructure development. Perhaps the findings of this
study would be important in the effort to develop and promote a sustainable tourism industry in
beautiful Bangladesh. (Md Mondol and Sanaul Haque, 2017)

From the study of (Shawon,2013) tourism brings in large amounts of income into a local
economy in the form of payment for goods and services needed by tourists, accounting for 30%
of the world's trade of services, and 6% of overall exports of goods and services. It also creates
opportunities for employment in the service sector of the economy associated with tourism
(UNWTO: 1995). The service industries which benefited from tourism include transportation
services, such as airlines, cruise ships, and taxicabs; hospitality services, such as
accommodations, including hotels and resorts; and entertainment venues, such as amusement
parks, casinos, shopping malls, music venues, and theatres. Sylhet region is growing faster in
tourism industry in Bangladesh. It is located in the north-eastern part of Bangladesh ,is well
known for its tea gardens, lush tropical forests, different tribal communities, natural water falls,
crystal clear water lakes bordered by ever green hills, haors, shrine of Hazrat Shahjala (R.) and
Hazarat, Shahparan (R.), and the region however is currently known for its business boom-being
one of the richest regions in Bangladesh. This region is in an apex position in the country for
remittance flow from the Europe, America and Middle East. Nestled in the picturesque Surma
Valley amidst scenic tea plantations and lush green tropical forests, greater Sylhet is a prime
attraction for all tourists visiting Bangladesh. Sylhet thus became a region of saints, shrines and
daring but virile people. Its rich potentialities became easily attractive and the 18th century
Englishmen made their fortune in tea plantation. About 80 km. from Sylhet town connected by
roads and rail, Srimangal, which is known as the tea capital of Bangladesh, is the actual tea
center of the area. In nature, greater Sylhet is adorned with mighty rivers like Surma, Kushiara,
Khwuai, Monu, and Piang; hills and mountains of Moulvibazar, Jaflong, and Volagonj;
waterfalls like Madhabkunda, Porikunda and Hamham; distinguished Lawacherra national park
(largest rain forest of Asia with more than 500 rare species like gibbons, owls, leopard, python);
spacious tea estates and gardens of Srimongal, Hobigonj, and Sylhet (Shawon, 2013).
According to Shahid, (2004) Sylhet, the reality may different from the country case. Bangladesh,
as a vacation destination, has many facets. It is endowed with almost all the natural potentials
that attract tourists. There are a lot of problems exist behind this situation which have been come
up from different studies. These problems are image problem, misconception about tourism by
the policy makers, lack of in-depth knowledge, high cost of accommodation and shortage of
international standard accommodation facilities, lack of far-sightedness and sincerity on the part
of the government, non-allocation of fund for the tourism in national budget, lack of proper
marketing strategy and initiative, complicated visa and immigration formalities, lack of proper
infrastructure and superstructure to facilitate tourism activities in the country, lack of motivation
etc. These problems are common for all areas in Bangladesh.
Recent advances in the technology have created a surge in “technology – based tourism “(MD
Ziaul Haque, 2016) the tourism sector is experiencing numerous challenges as a result of the
global economic crisis. After a significant contraction in 2009, tourism rebounded strongly in
2010 and in 2011 the international tourist arrivals and receipts are projected to increase
substantially. The Tourism industry is expected to show a sustained recovery in 2012. The crisis
has particularly strong impact and slightly negative consequences in Bangladesh. The country is
undergoing a political crisis, as well, and it seems that the forthcoming elections may be the only
solution for the restoration of stability and social peace.

From this literature it has been found that they conducted their research of tourism industry
growth in Bangladesh and case study on Sylhet shows the present situation and predict the future
of Sylhet region.
In our seminar paper we will try to show reliability of tourism industry growth in Bangladesh
and future position of Sylhet region in tourism sector.
Economics contribution of tourism industry in Bangladesh

Bangladesh's tourism sector has grown with the pace of the country's economic growth in the
past decade, as more and more people are having sizeable disposable income.
In the past decade, the economy grew at an average of 6.5 percent; and in the last three years it
clocked in more than 7 percent growth.
At the end of last fiscal year, the per capita income stood at $1,751, in contrast to $703 nine
years earlier.
Though Bangladesh does not get a big number of foreign tourists, it has millions of domestic
tourists who go for vacations often.
According to different tour operators, the number of domestic tourists rose to 70 lakh in 2017
from 60 lakh a year earlier.
And, December is the second busiest month after July for tourism in Bangladesh, as the schools
break up for winter vacations then.
“We have no room to rent until December 25,” said Iqbal Mohsin, general manager of Hotel Sea
Crown, located on the beachfront at Cox's Bazar.
The hotel has 90 rooms and the prices range from Tk 4,000 to Tk 7,500 a room.
Winter is the peak season for tourism in Rangamati's Sajek, which has a strong appeal to tourists
for its pristine natural beauty and indigenous population, said Suprema Debbarman, president of
Cottage Malik Samity of Sajek, a forum of owners.
“Now a tourist must book in advance for a room in Sajek.”
Sajek has 90 resorts and cottages that can accommodate only 2,000 persons daily.
The middle- and higher middle-class now love to spend money for recreation and leisure
purposes, said Santus Kumar Deb, assistance professor of the department of tourism and
hospitality management of the University of Dhaka.
Referring to his research findings, he said the middle-class spend Tk 15,000 to Tk 20,000 per
year, while the higher middle-class spend more than Tk 80,000 a year for tourism.
Many Bangladeshis go abroad for recreation due to lack of facilities in the country.
About 20 lakh people visited India last year and 7 lakh Thailand, he said, adding that several
lakh Bangladeshis go to Malaysia, Singapore and Indonesia a year for tourism.
However, an official of the Indian embassy in Dhaka said they issued 14 lakh visas in 2017. But
the number of tourists may be higher as they get visas for one year with multiple entries.
MGR Nasir Majumder, a director of the Travel Operators Association of Bangladesh, said
domestic tourism has been increasing in Bangladesh riding on young visitors as they have high
interest in exploring new areas and also the time.
The market size of domestic tourism reached Tk 5,000 crore in 2017 while it was not more than
Tk 500 crore 10 years earlier, said Majumder, also the managing director of Century Travels
Services.
About 70 percent of tourists prefer visiting Cox's Bazar and Chittagong Hill Tracts, followed by
Sundarban and Sylhet.
Tour operators generated about 25,000 jobs directly across the country; about 500 operators
provide services including hotel and transport booking, guide etc, he added.
“Domestic tourism is booming, but there is no hard data on it,” said Aktar Ahmed, deputy
director (marketing and public relations) of Bangladesh Tourism Board, a state-owned agency.
The tourism board recorded 778,143 inbound tourists last year and the country made revenue of
$97.05 million from foreign tourists.

It is now widely known across the globe that tourism is a very diverse and labour-intensive
industry that creates a wide range of direct and indirect jobs in both formal and informal sectors
of a country. Out of the 49 Least Developed Countries (LDC), 39 have already identified tourism
as a priority sector for their economies. Tourist arrivals in LDCs are also increasing that help
development of economies in those countries. Among all the components of the service sector,
the tourism industry is more vibrant with an unbound contribution to poverty alleviation and
graduate out from LDC to a developing country.
It is indeed a good piece of news for us that Bangladesh is graduating out from LDC by 2021-
2024. Amid the three indexes to graduate to the LDC, Bangladesh is in a good position.
According to a UN report, Bangladesh is projected to be among the fastest growing least
developed countries in 2018 with the expected GDP growth 7.1 per cent, supported by vigorous
domestic demand.
Tourism may also be one of the major and important sectors in this regard to help Bangladesh
become a mid-income country and its sustainable graduation to the upper economic status.
Among the service sector, the tourism industry is gradually being vibrant with the positive trend
in Bangladesh. Though Bangladesh tourism is at the bottom of the global index, it posses many
potentials to rise at the growing pace of national GDP. The government of Bangladesh focuses
achieving SDGs. Among the SDGs, goals 8, 12 and 14 are directly related to tourism. However,
we can fit tourism industry with all the 17 SDGs.
According to the WTTC, tourism directly contributed 2.2 per cent to the GDP of Bangladesh in
2016. It is expected to rise by 6.1% per annum from 2017-2027 to USD 10.2 billion (2.1% of
total GDP) in 2027. On the other hand, the total contribution of travel & tourism to GDP was
BDT 840.2 billion (USD 10.6bn), 4.3% of GDP in 2016 and it is forecasted to rise by 7.1% per
annum to BDT 1,783.0 billion (USD 22.6 billion), 4.7% of GDP in 2027.
Regarding the employment generations for Bangladesh, the contribution of tourism is not bad at
all. In 2016 travel & tourism directly created 10 lacs 57 thousand jobs, which is 1.8% of total
employment. This is expected to rise by 0.6% per annum to 11 lacs 38 thousand jobs in 2027.
The total contribution of travel and tourism to employment in the same year was 21 lacs 87
thousand (3.8% of the total employment). This is expected to rise by 1.6% per annum to 26 lacs
95 thousand in 2027 (3.8% of the total employment). This is definitely a very good scenario for
Bangladesh in achieving the SDGs as well as graduating Bangladesh out from LDC to a
developing country. The travel and tourism investment in 2016 was BDT 72.5 billion (USD 0.9
bn), 1.2% of the total investment of Bangladesh.

To graduate out from LDC to a developing country by 2021 and maintain a sustainable growth,
Bangladesh can leverage its tourism potential. Tourism can create jobs for skilled persons as well
as for low-skilled workers in remote areas. Bangladesh needs to create congenial infrastructures
for the hassle-free journey of tourists. Trained up manpower is needed for providing
international-standard services to tourists and earn more revenue. Tourism development should
have integrated approach in all strata of project processing, formulation and implementation. The
policy guidelines have to be set in such a manner that economic benefit and environmental
protection are maintained as well as proper benefit cascades down to local people. We should be
always supportive that poor people can establish and run tourism enterprises (small and medium-
sized enterprises) or community-based enterprises. We need to identify the bottlenecks and
challenges for implementing the rules and regulations against the benefit leakages form local
tourist attractions as well as profit-mongers who deprive decent jobs. Also the organisational
capacity building is required i.e. efficient manpower to handle the government projects properly
and generate revenue from tourism. Close cooperation and constant consultations between the
public and private sector is required so that the government organisations can become supportive
and able to create more tourism facilities across the country. We must focus quality tourism
services (QTS) and hence we need an accreditation body. Without accredited quality tourism
services, it may be very tough to draw niche tourists and attract foreign investment, which is
essential for the tourism sector and sustainable LDC graduation.
Creation of public awareness and demonstration of the country’s tourism attractions to the global
tourists is sine-quo-non. It should be a regular activity. In this regard, tourism fairs, festivals,
road shows, seminars and workshops at all the tourist sites may be organised. Bangladesh needs
to fulfil the needs of domestic and foreign tourists by offering quality transportations,
accommodations and food & beverage services. By fulfilling these needs, we can pump in
foreign currency to the local economy.
Among other important issues, foreign direct investment is a prominent one. When Bangladesh
will graduate out from LDC, it will need to create more and more international-standard facilities
and ensure modern services. Also, it will need to create competent manpower at par the
developed countries to have a positive image about its tourism industry. Then, foreign investors
will feel encouraged to invest in the tourism sector of Bangladesh.
Also, the creation of publicity materials, like posters, brochures, flyers portraying the country’s
unique tourists.
m attractions as well as how tourism helps people to be self-reliant, is very crucial. And training
local people, who are the guardians of local cultures and heritages, is a must to create an
alternative livelihood. A research cell can be formed including all the relevant stakeholders like
BBS, BPC, BIDS, CPD and FBCCI that can help the government with proper data analysis and
exact trend of the tourism industry. It is indeed not a tough task to bring Bangladesh tourism
industry on the board of the government efforts for sustainable LDC graduation to a developing
country.

Contribution of travel and tourism to GDP as a share of GDP

4.4 (%) in 2018


In 2018, contribution of travel and tourism to GDP (% of GDP) for Bangladesh was 4.4 %.
Though Bangladesh contribution of travel and tourism to GDP (% of GDP) fluctuated
substantially in recent years, it tended to increase through 1999 - 2018 period ending at 4.4 % in
2018.
The description is composed by our digital data assistant.
The share of Travel & Tourism spending or employment in the equivalent economy-wide
concept in the published national income accounts or labour market statistics. Visitor exports are
compared with exports of all goods and services Domestic Travel & Tourism spending is
compared with GDP Government individual Travel & Tourism spending is compared with total
government spending Internal Travel & Tourism consumption is compared with total internal
consumption (i.e. total domestic spending plus total export) Leisure Travel & Tourism
contribution to GDP is compared with total GDP Business Travel & Tourism contribution to
GDP is compared with total GDP Travel & Tourism capital investment spending is compared
with all fixed investment spending
DATE VALUE CHANGE, %

2018 4.4 3.24 %

2017 4.2 0.88 %

2016 4.2 -4.44 %

2015 4.4 -0.97 %

2014 4.5 3.98 %

2013 4.3 -1.47 %

2012 4.3 2.73 %

2011 4.2 -10.04 %

2010 4.7 2.33 %

2009 4.6 -9.27 %

2008 5.1 1.10 %

2007 5.0
Policies for Tourism Sector Development in Bangladesh

The government has several active policies and legislations for the tourism sector namely the
Bangladesh.

Bangladesh Tourism Board Act -2010

1) To construct various rules under the law where the main objective is to fill in the gap of
existing tourism rules and let regulations proceed.

2) To develop Tourism Industries through various planning related activities and side by side
give advice as well as directions.

3) To create general awareness regarding tourism protection, development and exploration.

4) To execute responsible tourism through creation of some helping hand on behalf of


government like as personal sector, local people, local admin, NGO, women federation, media.

5) To create better communication channel for the International Tourists Organizations in


Bangladesh with both government and private tourism related organizations.

6) To create a strong and safe foothold for the Bangladeshi Tourist by coordinating with
respective government organizations.

7) To create a tourism friendly environment in Bangladesh and to market its tourism potential in
both domestic and foreign nations.

8) To develop human resource for tourism sector by creating training facilities and to provide
them with the right directions.

9) To attract tourists by maintaining quality and relevant material which in turn can provide
smooth tourism service and ensuring necessary actions that need to be taken for maintenance.

10) To ensure the participation of physically challenged people.

11) To protect women rights and ensure their participation in the tourism sector.

12) To research on tourism industry, to survey international markets and to analyse the data.

13) To support the small Tourism based industries and to provide them the right direction.

14) To organize tourism related fairs and to encourage tourism through various promotional
techniques.

15) To create a database regarding tourism prospects.


16) To comply with whichever duty imposed by the
Case study:
Bangladesh has an attractive natural environment and many historical-cultural places, which can
be potentially utilized for the development of tourism. The country is bestowed with beautiful
coasts and beaches, archaeological sites, historical and religious places, hills and islands, forests
and jungles and attractive countryside with innumerable water bodies and green fields of
agriculture. That is why, the country is called „blessed with natural beauty‟, which attracts the
tourists. It has beautiful beaches including the longest beach in the world and beautiful heritage
and historical relics. To make the best use of the natural gifts, the country has developed
facilities of modern hotels, motels, rest houses, youth inns and restaurants, modern modes of
communication, that are available at almost all tourist sites. The concept of tourism has now
placed a wider significance among the mass people, government and development planner in
Bangladesh. Beyond Coax’s Bazar and Sunderban Sylhet is in the third position of the ladder of
priority of tourism sector in Bangladesh. These rich natural and cultural attractions of Sylhet are
valuable ingredients to promote tourism and attract foreign and domestic tourists in the country.
Tourism industry in Bangladesh mainly in Sylhet region is faced with many problems, such as
lack of good transportation and communication system, lack of well planned accommodation,
food,
entertainment and other services to satisfy diverse categories of tourists. The issue of security of
the tourists of both domestic and foreign origins is also very important for the development of
tourism industry growth and make Sylhet the leader of tourism sector.

Sylhet region is growing faster in tourism industry in Bangladesh. It is located in the north-
eastern part of Bangladesh, is well known for its tea gardens, lush tropical forests, different tribal
communities, natural water falls, crystal clear water lakes bordered by ever green hills, haors,
shrine of Hazrat Shahjala (R.) and Hazarat Shahparan (R.), and the region however is currently
known for its business boom-being one of the richest regions in Bangladesh. This region is in an
apex position in the country for remittance flow from the Europe, America and Middle East.
Nestled in the picturesque Surma Valley amidst scenic tea plantations and lush green tropical
forests, greater Sylhet is a prime attraction for all tourists visiting Bangladesh. Sylhet thus
became aregion of saints, shrines and daring but virile people. Its rich potentialities became
easily attractive and the 18th century Englishmen made their fortune in tea plantation. About 80
km. from Sylhet town connected by roads and rail. , Srimangal, which is known as the tea capital
of Bangladesh, is the actual tea center of the area. In nature, greater Sylhet is adorned with
mighty rivers like Surma, Kushiara, Khwuai, Monu, and Piang; hills and mountains of
Moulvibazar, Jaflong, and Volagonj; waterfalls like Madhabkunda, Porikunda and Hamham;
distinguished Lawacherra national park (largest rain forest of Asia with more than 500 rare
species like gibbons, owls, leopard, python); spacious tea estates and gardens of Srimangal,
Hobigonj, and Sylhet . Besides, a good number of indigenous tribes live in different hilly areas
of Sylhet who have different lifestyles, colourful occupations, long history and enriched culture
as well. Historically Sylhet holds glorious heritage of Hazrat Shahjalal (R), Shahporan (R), and
their companions who have enlightened this region with the light of Islam about 800 years ago.
Their shrines are, with the increasing trend. The conventional focus on the tourist requires this
promising industry where it should be a matter of great opportunity to develop this sector.

Sylhet has a bright prospect to develop its tourism sectors as its treasures whether it is going to
be a worrying situation for some reasons.
1. Absence of proper plan and realistic steps.
2. Lack of in-depth knowledge.
3. High cost of accommodation the government.
4. Non-allocation of fund for the tourism in national budget.
5. Lack of proper marketing strategy and initiative.
6. Lack of proper infrastructure and superstructure to facilities tourism activists.
7. Lack of better transportation and communication system.
8. Tendency of corruption.
9. Absence of tourism industry and tourists friendly tourism policy.
10. Misconception about tourism by the policy makers.
11. Lack of motivation.
12. Lack of government interest in tourism sector.

To protect Sylhet tourists spots from worrying situation following guidelines can help. Such as,

1) Constructing various rules under the law where the main objective is to fill in the gap of
existing tourism rules and let regulations proceed;

2) Developing tourism industries through various planning related activities and side by side give
advice as well as directions;

3) Creating general awareness regarding tourism protection, development and exploration;

4) Executing responsible tourism through creation of some helping hand on behalf of


government like as personal sector, local people, local administration, NGO, women federation,
media;

5) Creating better communication channel for the International Tourists Organizations in


Bangladesh with both government and private tourism related organizations;

6) Creating a strong and safe foothold for the Bangladeshi Tourist by coordinating with
respective government organizations;

7) Making a tourism friendly environment in Bangladesh and to market its tourism potential in
both domestic and foreign nations;

8) Developing human resource for tourism sector by creating training facilities and provide them
with the right directions;

9) Attracting tourists by maintaining quality and relevant material which in turn can provide
smooth tourism service and ensuring necessary actions that need to be taken for maintenance;

10) Making research on tourism industry, to survey international markets and to analyze the data.

11) Developing marketing strategy and increasing promotional activities.

12) Increasing the allocation of fund for tourism in national budget and

13) Removing corruption in tourism industry related activists and increasing government co-
ordination in this sector.

14) Making well trained policy maker and tourists guide.

15) Encouraging people in creating or inventing new Tourists spots.

As tourism brings in large amounts of income into a local economy in the form of payment for
goods and services needed by tourists and Sylhet region is growing faster in tourism industry in
Bangladesh, so if the problems can be solved and congenial situation for tourism in Sylhet area
are established, it would attract the foreign visitors fabulously because this area is well known
for dealings with foreigners. Thus, our socio-Economic condition and image
will be boost up. Furthermore, this study would play a vital role to develop the tourism sector of
Sylhet and through this it will contribute to the national development process of Bangladesh.
Chapter 3: Methodology
• Methodology of the study
Methodology of the study:
a) Research types
b) Types of data
c) Data sources
d) Population and sample size
e) Questionnaire design
a) Research type
• the study is exploratory and descriptive in nature.
• This study will be developed from quantitative point of view by using survey
method.

b) Types of data
Here we have used two types of data 1. Primary 2. Secondary

C) Data sources
• Primary data will be collected from tourists by survey with a structured
questionnaire and personal observation.
Following Secondary sources will be used in order to collect necessary information for preparing
the report.
1. Journals
2. Internet /Websites
3. Books
4. Official documents and reports od BPC.
D)Population and sample size
There we talked with the manager stuff, and tourists to collect our information. In total, 8
managers 20 stuff and 25 tourist who were selected to participate in the study. The participant’s
age ranged from 18 to 60 years old. Majority of the manager were ranged from 25-45 years old,
Tourists were range from 18-35 years old and the stuffs were ranged from 18-28 years old. Of
the total 30% of the respondents were female and 70% were male.

E) Questionnaire design
Types of information: The types of information we wanted to obtain through our questionnaire
are classified as:
• Identification information
• Classification information
• Basic information
Questionnaire structure:
In our questionnaire, we included both structured and unstructured question. Structured questions
specify the set of response alternative and the response format, structured question maybe
multiple choices, dichotomous, or a scale.
Chapter 4: Data analysis
Chapter 5: Findings and recommendations

• Findings of the study


• Limitations of the study
• Recommendations
Findings of the study
Sylhet has a bright prospect to develop its tourism sectors as its treasures whether it is going to
be a worrying situation for some reasons.
1. Absence of proper plan and realistic steps.
2. Lack of in-depth knowledge.
3. High cost of accommodation the government.
4. Non-allocation of fund for the tourism in national budget.
5. Lack of proper marketing strategy and initiative.
6. Lack of proper infrastructure and superstructure to facilities tourism activists.
7. Lack of better transportation and communication system.
8. Tendency of corruption.
9. Absence of tourism industry and Tourists friendly tourism policy.
10. Misconception about tourism by the policy makers.
11. Lack of motivation.
12. Lack of government interest in tourism sector.
Recommendations of the study
To protect Sylhet Tourists spots from worrying situation following guidelines can help. Such as,

1) Constructing various rules under the law where the main objective is to fill in the gap of
existing tourism rules and let regulations proceed;
2) Developing tourism industries through various planning related activities and side by side give
advice as well as directions;
3) Creating general awareness regarding tourism protection, development and exploration;
4) Executing responsible tourism through creation of some helping hand on behalf of
government like as personal sector, local people, local administration, NGO, women federation,
media;
5) Creating better communication channel for the International Tourists Organizations in
Bangladesh with both government and private tourism related organizations;
6) Creating a strong and safe foothold for the Bangladeshi Tourist by coordinating with
respective government organizations;
7) Making a tourism friendly environment in Bangladesh and to market its tourism potential in
both domestic and foreign nations;
8) Developing human resource for tourism sector by creating training facilities and provide them
with the right directions;
9) Attracting tourists by maintaining quality and relevant material which in turn can provide
smooth tourism service and ensuring necessary actions that need to be taken for maintenance;
10) Making research on tourism industry, to survey international markets and to analyse the data.
11) Developing marketing strategy and increasing promotional activities.
12) Increasing the allocation of fund for tourism in national budget and
13) Removing corruption in tourism industry related activists and increasing government co-
ordination in this sector.
14) Making well trained policy maker and tourists guide.
15) Encouraging people in creating or inventing new Tourists spots.
Chapter 6: Conclusion
• Conclusions of the study
Conclusion of the study:
This paper is the reflection of data which are related to measures the tourism industry growth in
Bangladesh in the perspective of Sylhet and find out way to overcome the limitations. After
collecting and then analysing those data it is clear that Sylhet has a great potential in the
comparative travel and tourism sector of Bangladesh. It is gradually improving it’s position in
the report. Tourism sector has several types of weakness; it also include weakness in service
sector. But on the other hand the strength or potentiality of tourism sector are also remarkable.
By taking proper steps to minimize the weaknesses as much as possible to improving the service
sector in tourism can establish a strong position in travel and tourism industry.
Chapter 6: Conclusion
• Conclusions of the Study
Chapter 7: Reference

• Reference
• Questionnaire
Questionnaire
Topic: Tourism industry growth in Bangladesh and case study on Sylhet
Personal information:
• Name:
• Age: a) 15-20 b) 20-25. C) 25-30 d) 30-35 e) Above 35
• Phone number / Email address:
• Gender: a) Male b) Female
• Education level: a) Illiterate b) Below SSC c) Up to HSC d) Graduation e) Post -
graduation.

Other information:
1. Do you think there is enough safety and security (Police, BGB) for tourist in
Sylhet region?
o Strongly agree
o Agree
o Neutral
o Strongly disagree
o Disagree

2. Do you think accommodation facilities on Tourists spots impact on tourism


industry growth?
o Strongly agree
o Agree
o Neutral
o Strongly disagree
o Disagree

3. Do you agree on this point that restaurant and food facilities effect on tourism
industry growth?
o Strongly agree
o Agree
o Neutral
o Strongly disagree
o Disagree

4. Medical facilities in tourist spot impact on tourism industry growth?


o Strongly agree
o Agree
o Neutral
o Strongly disagree
o Disagree
5. Do you face any residential problem when more visitors came in Sylhet?
o Very frequently
o Frequently
o Sometime
o Moderate
o Never

6. Do you think that there is enough cleanness in the Tourists spots of Sylhet?
o Strongly agree
o Agree
o Neutral
o Strongly disagree
o Disagree

7. Do you agree that there is shortage of well trained tourists guide?


o Strongly agree
o Agree
o Neutral
o Strongly disagree
o Disagree

8. Have you face problem to get adequate information about the Tourists spots in
Sylhet?
o Strongly agree
o Agree
o Neutral
o Strongly disagree
o Disagree

9. Do you find sufficient network in tourists spots?


o Yes
o Sometime
o Moderate
o Never
o No
10. Find comfortable transportation in Sylhet?
o Very frequently
o Frequently
o Sometime
o Moderate
o Never

11. Do you agree that if more people come to visit Sylhet, it will increasingly foreign
exchange?
o Strongly agree
o Agree
o Neutral
o Strongly disagree
o Disagree

12. Do you agree on this point that tourism industry growth impact positively on your
life standard?
o Strongly agree
o Agree
o Neutral
o Strongly disagree
o Disagree

13. What do you think which problem need immediate action in Sylhet for increasing
tourism industry growth?
o Transpiration and communication problem
o Accommodation services
o Restaurant and food facilities
o Medical service and security
o Lack of well trained tourists guide and information.

14. Government interest in tourism related activists will increase tourism industry
growth, do you think?
o Strongly agree
o Agree
o Neutral
o Strongly disagree
o Disagree
15. Do you think tourism industry growth will help to develop local area of Sylhet as
well?
o Strongly agree
o Agree
o Neutral
o Strongly disagree
o Disagree

➢ Please write down your opinion on this statement:


“Increasing tourism facilities in Sylhet, will be able to attract more tourists.”

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