SRI KRISHNA COLLEGE OF TECHNOLOGY

An Autonomous Institution, (Approved by AICTE and affiliated to Anna University)

Coimbatore, Tamil Nadu
Academic Year 2022-2023 (Even SEM)

Question Bank 1

1.5 Modules

Class Course Code Course Title

III & V- IT &
AI&DS, ECE, 21MEO03 PRODUCT DEVELOPMENT
CSE

Course Outcomes:
CO1 Identify concept generation activities and summarize the methodology involved in concept [U]
selection and testing.
CO2 Describe the different stages involved in product development, [U]

CO3 Applying the design knowledge in design for manufacturing. [AP]

CO4 Devise innovative product development plan with environmental and societal consideration. [AP]
CO5 Analyze the relative importance of customer needs in establishing product specifications [AN]

Part – A (10 x 02 = 20 Marks)

RBT CO Marks
Answer All Questions
Interpret the steps involved in identifying market opportunities for new
1 U CO1 2
product development.
Summarize the importance of engineering design in the product
2 U CO1 2
development process.
Interpret
3 U CO1 2
the role of customer and user needs identification in the product
development process.
Interpret the importance of concept testing in the product
4 U CO1 2
development process.
Associate the concept of product planning in the development
5 U CO1 2
process and its significance.
Paraphrase the role of customer needs identification in establishing
6 U CO1 2
product specifications.
Restate the impact of customer feedback on the concept generation
7 U CO1 2
and selection process.
Contrast the challenges involved in concept testing and potential
8 U CO1 2
strategies to overcome them.
Interpret the steps involved in the concept generation phase of
9 U CO1 2
product development.

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 Interpret how different techniques used for concept selection are
10 U CO1 2
suitable in various product domains.
Summarize the key factors to consider in concept testing to ensure
11 U CO1 2
accurate user feedback.
Contrast the concept generation approaches used in different product
12 U CO1 2
development methodologies.
Restate the concept generation phase in the product development
13 U CO2 2
methodology.
14 Restate the steps involved in the concept selection process. U CO2 2
Paraphrase the Pugh Matrix method and its role in concept screening
15 U CO2 2
and scoring.
Summarize the steps involved in the strategic planning phase of
16 U CO2 2
product development.
Interpret the role of market research in identifying market
17 U CO2 2
opportunities for new product development.
Restate the importance of strategic planning in aligning product
18 U CO2 2
development with business goals.
Interpret the concept of product positioning and its relevance in
19 U CO2 2
strategic planning.
Contrast and compare product planning approaches for aerospace
20 U CO2 2
and automotive industry.
Differentiate between product planning and strategic planning in the
21 U CO2 2
context of product development.
Associate the role of market research with identifying customer and
22 U CO2 2
user needs in product development.
Summarize the significance of aligning product development with
23 U CO2 2
strategic business objectives.
24 Interpret the techniques for generating market opportunities U CO2 2
Restate the importance of product specifications in the product
25 U CO5 2
development process.
Summarize the role of product architecture in the overall design of a
26 U CO5 2
product.
27 Contrast the significance of industrial design in product development. U CO5 2
Restate the importance of user interface design in the development
28 U CO5 2
of a product.
29 Restate the factors influencing product architecture design. U CO5 2
Interpret the relationship between industrial design and product
30 U CO5 2
aesthetics.
Contrast and compare user interface design for physical products and
31 U CO5 2
digital interfaces.
Classify the different types of product specifications and their
32 AN CO5 2
importance in the design process.
Interpret the impact of product architecture on manufacturing
33 U CO5 2
processes and costs.
Paraphrase the role of industrial design in enhancing product
34 U CO5 2
functionality and user experience.

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 Interpret the importance of user interface design in ensuring product
35 U CO5 2
usability and customer satisfaction.
Summarize the significance of considering customer needs in
36 U CO5 2
establishing product design features.
Interpret how product specifications bolster project management in U CO5 2
37
product development.
Interpret how product architecture choice affects manufacturing U CO5 2
38
methods and costs.
Contrast the relationship between addressing customer needs and U CO5 2
39
the determination of product design features.
Interpret how prioritizing customer requirements influence the U CO5 2
40
development of product design features?

Part – B (05 x 16 = 80 Marks)

RBT CO Marks
Answer All Questions
1a Describe the different phases involved in concept Scoring process. U CO1 6
Explain the weighted score in Pugh Matrix method for concept
1b U CO1 10
Scoring by taking a product of your choice as example.
2a Explain in detail, market opportunity identification process. U CO1 10
Describe how identifying market opportunities play a vital role in new
2b U CO1 6
product development process.
Explain in detail about strategic planning and mention it advantages
3a U CO1 8
and disadvantages.
3b Explain the different steps involved in product planning. U CO1 8
Explain with the help of an example, target specification process and
4a U CO1 8
the steps involved in it.
Explain using an example, the steps involved in finalising product
4b U CO1 8
specification.
Describe the importance of concept generation in new product
5a U CO1 6
development process and state its importance
Explain the five steps in concept generation process with the help of
5b U CO1 10
an example
Explain concept selection process with the help of a flow diagram and
6a U CO1 10
state its benefits.
Describe the importance of concept selection in new product
6b U CO1 6
development process, and also state its limitations.
Interpret the process of concept screening process and state its
7a U CO1 6
importance and limitations.
Describe with the help of Pugh matrix, concept screening of a product
7b U CO1 10
of your choice.
Describe the impact of market analysis on identifying lucrative market
8a U CO1 6
opportunities for new product development and state its limitations.
Explain the market potential and competition for a specific product
8b U CO1 10
opportunity using market research data.
Explain the application of concept of market opportunity identification
9a to a real-world scenario, illustrating how this process can guide a U CO1 8
successful new product development strategy.

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 Discuss a specific example of how the identified market opportunities
9b influenced key decisions and outcomes in the product development U CO1 8
process.
Summarize the application of strategic planning in a real-world
10a business case and describe the company's strategic planning U CO1 8
process, its pros and cons.
Explain how product planning can be integrated into a company’s
10b business strategy, outlining the steps taken, and discussing the U CO1 8
resulting impact on product development and market position.
Interpret with the help of a flow diagram, the step-by-step concept
selection process and explain how this process helps reduce risks
11a U CO1 8
and improve product viability for launching an electronic gadget in a
company.
Describe the role of concept selection in making the development
11b process more efficient, and mention potential drawbacks, such as U CO1 8
time limitations and innovation constraints.
Explain why coming up with different concepts is crucial in the process
where you are part of a team working on a new eco-friendly
12a U CO2 10
transportation idea. Also outline the five steps involved in generating
concepts and provide an example for each step.
Describe how a structured approach of concept generation
12b encourages creative thinking and helps in finding innovative solutions U CO2 6
for successful products.
Discuss the challenges and benefits of integrating sustainability
13a U CO2 6
considerations in the engineering design process
Summarize the significance of incorporating sustainability
13b considerations in the engineering design process and its impact on U CO2 10
the environmental and social aspects.
Summarize the key factors that influence the success of the
14a U CO2 6
engineering design process
Discuss how effective design decisions impact the overall product
14b U CO2 10
performance and its implications for the success of the product.
15a Explain the Challenges involved in product development process U CO2 10
Describe with the help of a diagram, product life cycle and its
15b U CO2 6
importance.
Describe about the different stages in new product development
16a U CO2 10
process.
16b Describe about generic product development process and its types. U CO2 6
Discuss the difficulties and advantages of including sustainability
factors in the design process when you are part of a team working on
17a a project to design an eco-friendlier building. Explain why considering U CO2 8
materials, energy efficiency, and overall environmental impact can be
challenging.
Describe how incorporating sustainability can positively affect the
environment and society and provide examples to illustrate how
17b sustainability considerations influenced design choices and U CO2 8
contributed to the success of a project of designing an eco-friendlier
building.

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 Interpret with a simple diagram showing how a Mobile phone model’s
18a popularity changes over time. Explain why understanding this product U CO2 8
cycle is important for businesses.
Describe the main steps in creating a new product, using a chair as
18b an example to show how each step helps bring a product to the U CO2 8
market successfully.
Discuss how good choices in design matter, using an energy-efficient
19a home as an example. Summarize what makes designs successful - U CO2 8
looks, function, and cost.
Explain how smart design decisions improve product performance,
19b using material choices and usability as example and describe how U CO2 8
these factors contribute to a product's overall success in the market.
Summarize the crucial elements that shape the success of
engineering design, considering aspects like innovation, user needs,
and cost-efficiency when applying effective design decisions for
20a U CO2 10
designing a smartphone. Explore how well-thought-out design
choices influence a product's performance, using tangible examples
like camera technology and ergonomic design.
Discuss how design-driven enhancements contribute to the product's
20b competitive edge and market success, touching on factors like user U CO2 6
satisfaction and brand loyalty.
Interpret the distinct stages in the new product development process,
21a from idea generation to commercialization for a hypothetical scenario U CO2 8
involving a technology startup.
Explain with the help of real-world examples to how generic product
development approach impact the speed and efficiency of bringing a
21b U CO2 8
new product to market, considering factors such as risk management
and innovation.
22a Summarize the five steps involved in Identifying customer needs. U CO5 10
Explain with the help of an example, interviewing a customer for
22b U CO5 6
interpreting customer needs.
Illustrate about product architecture and its importance in product
23a U CO5 8
development.
Illustrate in detail about the types of modularity in product
23b U CO5 8
architecture.
24a Infer the implications of product architecture. U CO5 6
Break down the different steps involved in establishing product
24b AN CO5 10
architecture by taking Hewlett Packard printer as an example.
Illustrate the importance of industrial design and the five critical goals
25a U CO5 6
of industrial engineers in developing new products.
25b Infer the different phases in industrial design process U CO5 10
Apply the concept of identifying customer needs to a real-world
scenario, like designing a fitness tracker. First, outline the steps
involved in this process, from gathering information to prioritizing
26a needs. Explain how interviewing a potential user can help understand AP CO5 10
their needs, using the example of a student athlete discussing their
fitness routine and goals. Describe how this interview guides product
features and benefits.

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 Discuss the overall impact of effectively identifying customer needs
26b U CO5 6
on the success of a product in the market.
Apply the concept of identifying customer needs to the context of
developing a smart home device, explain how conducting a focus
27a AP CO5 8
group with potential users can help uncover essential insights about
their preferences and expectations.
Analyze a specific example, like discussing the design of a smart
thermostat, to illustrate how focus group insights translate into
27b meaningful product features and discuss the overarching importance AN CO5 8
of this process in creating products that truly resonate with customers
and meet their needs effectively.
Determine what product architecture means and why it's important in
designing complex products and focus how a smartphone's
28a AP CO5 8
components are put together in a modular way, like the camera,
battery, and screen.
Determine the types of modularity and Use examples to show how
these types affect things like repair, upgrades, and manufacturing
28b AP CO5 8
efficiency. Discuss how a well-planned product architecture
contributes to a successful and user-friendly product.
Apply the concept of industrial design to a real-world scenario, like
creating a modern office chair. Outline the five critical goals of
industrial engineers when developing new products, which
29a AP CO5 10
encompass aspects like functionality, aesthetics, ergonomics, cost-
efficiency, and sustainability. Provide specific examples of how these
goals can be achieved in the design of the office chair.
Discuss how effective industrial design contributes to successful
29b U CO5 6
product differentiation and customer satisfaction.
Determine how industrial design makes products appealing and user-
friendly, using a smartphone as an example and explain the key goals
30a that industrial engineers focus on when creating new products, AP CO5 10
provide real-world instances of these goals in action, like a stylish yet
functional phone case.
Discuss why involving users at each step in industrial design phases
30b U CO5 6
is crucial for designing successful products.

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