SREENIVASA INSTITUTE OF TECHNOLOGY AND MANAGEMENT STUDIES

(Autonomous)
DEPARTMENT of MECHANICAL ENGINEERING
QUESTION BANK PRODUCT DESIGN AND DEVELOPMENT (16MEC415A)

IV B.Tech I Semester L T P C
4 0 0 3
16MEC415A PRODUCT DESIGN AND DEVELOPMENT

Course Educational Objectives:

 To appreciate the importance, various stages, concepts, management and prototyping of products.
Course Educational Objectives:

CEO1: To understand the basic concepts of Product Design and Process Development.
CEO2: To identify the customer needs, convert in to product specifications and compare the opportunities to plan and develop the product.
CEO3: To acquire knowledge about generation, testing and finalizing the concept of product development.
CEO4: To gain knowledge on design of product architecture and design for manufacturing factors.
CEO5: To recognize the basics, technologies and requirements of prototyping and product management skills for product design and development.

UNIT – 1: INTRODUCTION
Introduction – Characteristics of successful product development – Duration and cost of product development – Challenges – Generic development
process – Concept development: The front end process – Adaptation of the Generic product development process – Product development process flow –
Product development organization.

UNIT – 2: PRODUCT PLANNING AND PRODUCT SPECIFICATION

Product planning process – Identification of opportunities – Evaluation and prioritization of projects – Allocation of resources and plan timing –
Completion of pre-project planning – Identification of customer needs – Collection of raw data from customers – Interpretation of raw data of customer
needs – Organization of the needs into a hierarchy – Establishment of relative importance of needs – Product specifications – Establishment of target
specifications, setting-up of final specifications.

UNIT – 3: CONCEPT GENERATION, SELECTION, TESTING

Concept generation – Clarification of the problem – Searching externally – Searching internally, systematic exploration – Concept selection – Concept
screening steps – Concept scoring steps – Concept testing – Defining the purpose of concept test – Choosing a survey population – Format –
Communicating the concept – Measuring the customer response – Interpretation of results.

UNIT – 4: PRODUCT ARCHITECTURE AND DESIGN FOR MANUFACTURE

Product Architecture – Types of modularity – Implications – Establishing the Architecture – Platform Planning – Industrial Design – Assessing the need –
Impact – Design Process – Design for Manufacturing – estimation of manufacturing costs – reduction of costs of components, assembly, supporting
production – other factors.

UNIT – 5: PROTOTYPING AND MANAGING PRODUCTS

Prototype basics – Principles of prototyping – Prototyping technologies – Planning for prototypes –Management of projects – Understanding and
representing tasks – Baseline project planning – Accelerating projects – Project execution – Postmortem project evaluation – Robust design.

Course Outcomes:
Upon completion of this course, the students will be able to:
 Launch own ideas and the ideas of others, which would enable them to manage to work with innovation and development in large companies
 Apply new theories on innovation and change, including emerging paradigms such as user driven innovation, open innovation and market
forecasting in practice.
Course outcomes Cos Related to Pos
CO1 Acquire knowledge of basic concepts of Product Design and Process Development. PO1, PO2,PO3

CO2 Identify the customer needs, convert in to product specifications and compare the PO1,PO2
opportunities to plan and develop the product.

CO3 Acquire knowledge about generation, testing and finalizing the concept of product PO1,P06
development.

CO4 Gain knowledge on design of product architecture and design for manufacturing P01,PO2
factors.
CO5 Recognize the basics, technologies and requirements of prototyping and product P01,PO2,P11
management skills for product design and development.

Text Books:
1. Product Design and Development, Ulrich K.T. and Eppinger S.D., 5/e, 2011, McGraw-Hill Education.
2. Effective Product Design and Development, Rosenthal S., 1992, Business One Orwin, Homewood, ISBN 1-55623-603-4.

1
 SREENIVASA INSTITUTE OF TECHNOLOGY AND MANAGEMENT STUDIES
(Autonomous)
DEPARTMENT of MECHANICAL ENGINEERING
QUESTION BANK PRODUCT DESIGN AND DEVELOPMENT (16MEC415A)

Reference Books:
1. Total Design-Integrated Methods for Successful Product Engineering, Pugh S., 1991, Addison Wesley Publishing, ISBN 0-202-41639-5.
2. Concurrent Engineering in Product Design and Development, Moustapha, I. 2011, New Age International.
3. Product Design and Manufacturing, Regalla, SrinivasaPrakash ,Sangwan, Kuldip Singh 2014, New Age International.
4. Product Design-Techniques in Reverse Engineering and New Product Development, Kevin N. Otto, 2011, Pearson, New Delhi.
5. Product Design and Manufacturing, Chitale.A.K and Gupta.R.C, 2007, Prentice Hall of India, New Delhi.

PROGRAM ARTICULATION MATRIX FOR III-YEAR R16

Course code Po1 Po2 Po3 Po4 Po5 Po6 Po7 Po8 Po9 Po10 Po11 Po12
16MEC415A     

Table B.3.1a

Course Articulation Matrix

CO Statement PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PO9 PO10 PO11 PO12

C42.1 3 1 2 - - - - - - - - -

C42.2 3 2 - - - - - - - - - -

C42.3 3 1 - - - 2 - - - - - -

C42.4 1 3 - - - - - - - - - -

C42.5 3 1 - - - - - - - - 1 -
Table B.3.1b
Add and delete rows for Course Outcomes as needed

Note:

1. Enter correlation levels 1, 2 or 3 as definedbelow:

1:Slight(Low) 2:Moderate(Medium) 3: Substantial(High)

2
 SREENIVASA INSTITUTE OF TECHNOLOGY AND MANAGEMENT STUDIES
(Autonomous)
DEPARTMENT of MECHANICAL ENGINEERING
QUESTION BANK PRODUCT DESIGN AND DEVELOPMENT (16MEC415A)

QUESTION BANK
Question PO
Questions
No. Attainment
UNIT 1 – INTRODUCTION TO PRODUCT DESIGN & DEVELOPMENT
PART-A (Two Marks Questions)
1 DEFINE PRODUCT. GIVE AN EXAMPLE. PO1
2 WHAT ARE THE CHARACTERISTICS OF PRODUCT DEVELOPMENT? PO1
3 DEFINE PRODUCT DEVELOPMENT PO1
4 STATE THE FUNCTIONS OF NEW PRODUCT DEVELOPMENT PO1
5 WHAT DO YOU MEAN BY DECAY CURVE PO1
6 WHAT ARE TANGIBLE AND INTANGIBLE PRODUCTS PO1
7 WHAT ARE THE CHARECTERISTICS OF SUCCESSFUL PRODUCT PO1
8 WHAT IS MEANT BY GENERIC PRODUCT PO1
9 LIST THE TYPES OF PRODUCTS PO1
10 WHAT IS CONCEPT DEVELOPMENT PO1
PART-B (Ten Marks Questions)
DISCUSS THE VARIOUS TYPES OF PRODUCTS, COST, CHALLENGES AND ADVANTAGES OF PRODUCT
1 DEVELOPMENT PO1

HOW WILL YOU ADOPT TO PRODUCT TYPES? SHOW THE EVALUATION, DECAY CURVE AND COST PO1
2
EXPENDITURE CURVE IN PRODUCT DEVELOPMENT
3 EXPLAIN THE STEPS INVOLVED IN PRODUCT PLANNING PROCESS PO1
4 EXPLAIN HOW TO ADOPT PRODUCT TYPES PO1
5 EXPLAIN CHALLENGES OF PRODUCT DEVELOPMENT PO1
6 EXPLAIN COST EXPENDITURE CURVE IN PRODUCT DEVELOPMENT PO1
EXPLAIN THE PHASES OF GENERIC PRODUCT DEVELOPMENT PROCESS AND POINT OUT THE TASKS PO1
7
AND RESPONSIBILITIES OF THE KEY FUNCTIONS OF THE ORGANIZATION
HOW PRODUCTS ARE CLASSIFIED ? EXPLAIN THE CLASSIFICATIONS OF THE PRODUCTS BASED ON PO1
8
INDUSTRIAL GOODS
WRITE BRIEFLY ON THE FOLLOWING PO1
(I) GENERIC PROCESS
9
(II)STAGE-GATE MODEL
(III) NEW SERVICE DEVELOPMENT PROCESS
DISCUSS THE METHODOLOGY AND TOOLS USED IN NEW PRODUCT DEVELOPMENT PROCESS PO1
10
EVALUATION
Question
Questions PO1
No.
UNIT 2 – PRODUCT PLANNING AND PRODUCT SPECIFICATION
PART-A (Two Marks Questions)
1 WHAT IS PRODUCT PLANNING PROCESS? PO1
2 WHAT IS PLAN TIMING? PO1
3 WHAT ARE DISRUPTIVE TECHNOLOGIES PO1
4 DEFINE PRODUCT LIFE CYCLE PO1
5 WHEN DO YOU USE PLATFORM PLANNING? PO1
6 DEFINE PROJECT TIMING? PO1
7 DEFINE HOUSE OF QUALITY PO1
8 WHAT IS QUALITY FUNCTION DEPLOYMENT PO1
9 DEFINE BENCHMARKING PO1
10 WHAT IS MEAN BY CHARTER? PO1
PART-B (Ten Marks Questions)
1 EXPLAIN THE STEPS INVOLVED IN PRODUCT PLANNING PROCESS. PO1
DEFINE MODULARITY. DISCUSS THE IMPLICATION, ESTABLISHMENT AND DELAYED PO1
2 DIFFERENTIATION IN PLATFORM PLANNING

WHAT ARE THE ADVANTAGES AND DISADVANTAGES OF ANONYMOUS VOTING IN SCREENING PO1
3
OPPORTUNITIES?
4 WOULD CONSUMERS MAKE GOOD RATERS IN AN OPPORTUNITY SCREENING PROCESS? PO1
CAN YOU REALLY ANSWER THE QUESTION OF WHETHER AN OPPORTUNITY IS REAL (AS IN THE PO1
5
REAL- WIN-WORTH-IT CRITERIA) BEFORE DEVELOPING A PRODUCT CONCEPT?
6 WHAT IS AN OPPORTUNITY? WHAT ARE THE TYPES OF OPPERTUNITIES? PO1
7 EXPLAIN OPPORTUNITY IDENTIFICATION PROCESS? PO1
8 ILLUSTRATE THE STEPS INVOLVED IN CUSTOMER NEED GATEHERING PO1
WHAT ARE SPECIFICATIONS? EXPLAIN THE STEPS INVOLVED IN THE ESTABLISHING TARGET PO1
9
SPECIFICATIONS

3
 SREENIVASA INSTITUTE OF TECHNOLOGY AND MANAGEMENT STUDIES
(Autonomous)
DEPARTMENT of MECHANICAL ENGINEERING
QUESTION BANK PRODUCT DESIGN AND DEVELOPMENT (16MEC415A)

10 EXPLAIN THE PROCESS OF SETTING THE FINAL SPECIFICATIONS? CO2

Question PO
Questions
No. Attainment
UNIT 3 – CONCEPT GENERATION, SELECTION, TESTING
PART-A (Two Marks Questions)
1 DEFINE CONCEPT GENERATION. PO1
2 WHAT IS CONCEPT SCORING? PO1
3 DEFINE CONCEPT SELECTION PO1
4 DEFINE CONCEPT TESTING PO1
5 DESCRIBE POPULATION PO1
6 NAME THE ADVANTAGES OF SURVEYING PO1
7 DEFINE SIMULATION PO1
8 DESCRIBE ABOUT STORY BOARD IN CONCEPT COMMUNICATION PO1
9 DEFINE CONCEPT RANKING PO1
10 DEFINE CONCEPT SCREENING PO1
11 DEFINE INTERPRETATION OF RESULTS PO1
PART-B (Ten Marks Questions)
1 DESCRIBE THE IMPORTANCE AND METHODOLOGY OF CONCEPT SELECTION AND SCREENING PO1
ELABORATE THE STEPS INVOLVED IN COLLABORATIVE PRODUCT DEVELOPMENT AND SCORING PO1
2
MODEL
3 DESCRIBE PRODUCT CONCEPT SELECTION PO1
4 DISCUSS DELAYED DIFFERENTIATION IN CONCEPT SELECTION PO1
EXPLAIN THE PROCESS OF STRUCTURED APPROACH FOR CONCEPT GENERATION WITH AN PO1
5
EXAMPLE AND LIST THE BENEFITS.
6 EXPLAIN THE CONCEPT SELECTION METHODS PO1
7 EXPLAIN ABOUT CONCEPT SCREENING STEPS. PO1
8 DESCRIBE THE PROCESS OF CONCEPT SCREENING AND CONCEPT SCORING ELABORATELY. PO1
9 EXPLAIN THE DECISION TO BE TAKEN DURING PRODUCT USE TESTING, ALSO GIVE LIMITATIONS. PO1
10 EXPLAIN ABOUT CONCEOT CLASSIFICATIONS PO1

Question PO
Questions
No. Attainment
UNIT 4 – PRODUCT ARCHITECTURE AND DESIGN FOR MANUFACTURE
PART-A (Two Marks Questions)
1 WHAT IS PRODUCT ARCHITECTURE PO1
2 DEFINE MANUFACTURABILITY PO1
3 PRODUCT DEVELOPMENT MANAGEMENT PO1
4 DEFINE COMMONALITY PLAN PO1
5 DEFINE INDUSTRIAL DESIGN? PO1
6 MEMORIZE DIRECT COST PO1
7 DEFINE CONCEPTUALIZATION PO1
8 WHAT IS DESIGN FOR ENVIRONMENT? PO1
9 DEFINE DESIGN FOR ASSEMBLY AND WHAT IS DFA INDEX PO1
10 EXPLAIN ERROR PROOFING PO1
PART-B (TEN MARKS QUESTIONS)
WRITE SHORT NOTES FOR THE FOLLOWING :
(i) DESIGN FOR MANUFACTURING IMPACT OF DFM DECISIONS ON
1 PO1
PRODUCTDEVELOPMENT
(ii) VALUE ENGINEERING AND ERGONOMICS.
EXPLAIN THE INFLUENCE OF PRODUCT ARCHITECTURE DECISION RELATE TO PRODUCT PLANNING PO1
2
CONCEPT DEVELOPMENT DECISIONS.
3 EXPLAIN THE CONCEPT OF DESIGN FOR MANUFACTURING PO1
4 WHAT IS MODULARITY, EXPLAIN DIFFERENT TYPES OF MODULARITY. PO1
5 WHAT IS PLATFORM PLANNING AND EXPLAIN THE STEPS INVOLVED IN IT. PO1
6 WHAT IS PRODUCT ARCHITECTURE AND IMPLICATIONS OF THE ARCHITECTURE? PO1
7 ILLUSTRATE THE STEPS IN ESTABLISHING THE PRODUCT ARCHITECTURE? PO1
8 BRIEFLY EXPLAIN ASSESSING THE NEED FOR INDUSTRIAL DESIGN PO1
9 THE IMPACT OF INDUSTRIAL DESIGN AND THE INDUSTRIAL DESIGN PROCESS PO1
10 MANAGEMENT OF THE INDUSTRIAL DESIGN PROCESS AND OVERVIEW OF THE DFM PROCESS PO1

4
 SREENIVASA INSTITUTE OF TECHNOLOGY AND MANAGEMENT STUDIES
(Autonomous)
DEPARTMENT of MECHANICAL ENGINEERING
QUESTION BANK PRODUCT DESIGN AND DEVELOPMENT (16MEC415A)

Question PO
Questions
No. Attainment
UNIT 5 - PROTOTYPING AND MANAGING PRODUCTS
PART-A (Two Marks Questions)
1 DEFINE PROTOTYPE PO1
2 DESCRIBE THE PRINCIPLE OF PROTOTYPING PO1
3 DEFINE ROBUST DESIGN? PO1
4 COCLUDE DESIGN OF EXPERIMENTS PO1
5 DEFINE EXPERIMENTAL DESIGNS PO1
6 DEFINE PROJECT EXECUTION PO1
7 DEFINE PROJECT EVALUATION PO1
8 DESCRIBE PROJECT MANAGEMENT PO1
9 DIFFERENTIATE MODEL AND PROTOTYPE PO1
10 NAME THE FUNCTIONS OF A PROTOTYPE PO1
PART-B (Ten Marks Questions)
1 LIST OUT THE TYPES OF PROTOTYPES PO1
2 NAME THE USES OF PROTOTYPES,AND ILLUSTRATE PROTOTYPING TECHNOLOGIES PO1
3 DESCRIBE THE STEPS INVOLVED IN PLANNING FOR PROTOTYPES PO1
4 BRIEFLY EXPLAIN ABOUT ROBUST DESIGN PROCESS PO1

5 DESCRIBE PROJECT MANAGEMENT WITH AN EXAMPLE PO1

6 CONCLUDE THE BASELINE PROJECT PLANNING PO1
7 DEMONSTRATE THE APPLICATIONS AND ADVANTAGES OF PROTOTYPING PO1
8 EXPLAIN THE PRINCIPLES OF PROTOTYPING WITH KEY FEATURES PO1
9 DESCRIBE THE FUNCTIONS, ADVANTAGES OF DESIGN OF EXPERIMENTS PO1
10 ELEMENTS OF ECONOMIC ANALYSIS OF A PRODUCT DEVELOPMENT PHASE? PO1

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