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 ‫بسم هللا الرحمن الرحيم‬

JORDAN UNIVERSITY OF SCIENCE AND TECHNOLOGY

COLLEGE OF ARCHITECTURE & DESIGN
DEPARTMENT OF ARCHITECTURE

WOMEN'S BUSINESS INCUBATOR

GRADUATION PROJECT 1 (ARCH 591)

Prepared by:
Omaima BaniBaker
126304

Supervised by
Dr. Yasmein Okour

February, 5, 2023

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 AKNOWLEDGMENT

Praise and gratitude be to Allah, prior and post, in finishing the semester
in every welfare, and allowing me patience and strength throughout the
semester.

Dr. Yasmein, thank you for guiding me throughout the semester. Thanks
to you, I've learned an array of new knowledge I wish I had known. You've
allowed me to inhabit my project with its details fully. Thank you for striving to
help our projects to reach their maximum potential. I am forever grateful for
your supervision.

Mom, may Allah bless you with strength and health. Words of thanks
will never suffice for what you have given me. However, I thank you
immensely for tolerating all my stress throughout my semester and beyond;
thank you for being in my life.

Dad, I haven't forgotten your persistent daily prayers for me, your
support, and your constant check-ins on myself and my projects;

thank you for being in my life.

My family, I thank you all for your solidarity with me. If it weren't for
you, I would've never made it.

My friends, your presence always made the path easier. Thanks to us for
tolerating our complaints

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TABLE OF CONTENTS

1 Introduction ............................................................................................................. 1

1.1 Project definition .............................................................................................. 2

1.1.1 Project brief ................................................................................................ 2

1.1.2 The needs for this project (Why this project and why this site ) . .............. 3

1.1.3 Historical background ................................................................................ 5

1.1.4 Vision (What is new in this project)........................................................... 6

1.1.5 Goals and objectives (What the designer want to do) ................................ 6

1.1.6 Project organization.................................................................................... 8

2 Literature review.................................................................................................... 13

2.1 The most important percentages in Irbid Governorate ...................................... 13

2.2 Shamal start interview and the Questionnaire . ................................................. 14

3 Architectural case studies ...................................................................................... 22

4 Context analysis ..................................................................................................... 36

4.1 Site analysis ........................................................................................................ 36

4.1.1 Macro scale ................................................................................................. 37

4.1.2 Micro scale .................................................................................................. 43

5 Program ................................................................................................................. 49

5.1 Project structure ................................................................................................. 49

5.2 Combinations and Areas requirements .............................................................. 50

A. Training facilities : ........................................................................................ 50

B. Auxiliary Elements :....................................................................................... 77

C. Recreational :.................................................................................................. 81

D. Administration:............................................................................................... 82

5.3 Zoning and relations: ......................................................................................... 83

5.4 Final Maatrix ...................................................................................................... 84

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6 Concept .................................................................................................................. 86

6.1 Philosophy.......................................................................................................... 86

6.2 Concept .............................................................................................................. 87

6.3 Zoning ................................................................................................................ 88

7 References ............................................................................................................. 92

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List of Tables
Table 1 : Project structure by author ........................................................................... 49
Table 2 Training - Kitchen areas by author ................................................................ 55
Table 3 Training - Tailor & fasion areas by author .................................................... 59
Table 4 : Training - Photography areas by author ...................................................... 64
Table 5 : Training - Drawing areas by author ............................................................. 67
Table 6 Training - Beauty areas by author.................................................................. 70
Table 7 : Training - IT & Programming areas by author ............................................ 73
Table 8 Training - Handicraft areas by author ........................................................... 76
Table 9 Auxiliary areas by author ............................................................................... 80
Table 10 : Recreational areas by author ...................................................................... 81
Table 11 Adminstration areas by author ..................................................................... 82

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 List of Figures
Figure 1 : Incubatoes Timeline ( Artesian 2021 - Author) .......................................... 5
Figure 2: In Jordan, unemployed males with females (Al-Mamlakah 2023) ............. 13
Figure 3 : Unemployment women ratio (Atlas of Jordan 2010) .................................. 13
Figure 4 : Training center in Irbid (by author) ............................................................. 13
Figure 5 : Arabic language , so that it would be easy to understand with the target
audience ................................................................................................................................... 14
Figure 7 : Place of residence ........................................................................................ 14
Figure 7 : Age group .................................................................................................... 14
Figure 8 : Occupation status ........................................................................................ 15
Figure 9 : Financial condition ...................................................................................... 15
Figure 10 : Percentage of social or personal obstacles to joining the project .............. 16
Figure 11 : Inquiry about common skills for females .................................................. 17
Figure 12 : The need of the project .............................................................................. 18
Figure 13 : Reasons for the need of the project .......................................................... 19
Figure 14 : Problems that they may face ..................................................................... 20
Figure 15:entrance - Reception .................................................................................... 32
Figure 16 :Upper one- second floor- “Administration” ............................................... 33
Figure 17 : First floor “offices” ................................................................................... 33
Figure 18 : The best site for the project according to the target group . ...................... 36
Figure 19 : Irbid - urban expansion (Greater Irbid Municipality 2021) ...................... 37
Figure 20 : Land use for Al-Ramtha (Al-Ramtha Municipality 2019) ........................ 38
Figure 21 : location of the site in relation to the Kasbah AL-Ramtha and Irbid
Governorate, and the most important surrounding landmarks around it.(By author) .............. 39
Figure 22 : Approaches (by author) ............................................................................. 40
Figure 23 : Comprehensive plan for the Irbid development area in the future (IDA ,Dar
al omran 2023) ......................................................................................................................... 41
Figure 24 : The main simple circulation of the cooking process ................................. 50
Figure 25 : 41 user with ≈ 150 m2 ............................................................................... 50
Figure 26 : 18 user for ≈ 80 m2 ................................................................................... 50
Figure 27 : This Packing area has 100 m2 . ................................................................. 53
Figure 28 : ≈ 60 m2 ...................................................................................................... 54
Figure 29 : Zoning Diagram ........................................................................................ 55
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Figure 30 : This classroom accommodate 10 user , in about 90 m2 ............................ 56
Figure 31 : This classroom accommodate 8 user , in about 80 m2 .............................. 56
Figure32 :3D illustration .............................................................................................. 56
Figure 33 : AREA = 10 m2 .......................................................................................... 57
Figure 34 : Garment factory’s layout “ Process “ ........................................................ 58
Figure 35 : Area = 35.5 m2 for 12 user ....................................................................... 58
Figure 36 : This Packing area for Supreme Garments has 100 m2 . ........................... 58
Figure 37 : Shooting area for taking shots . 11* 8 = 88 m2 for about 8 users ............. 60
Figure 38 : Shooting area Also used for presenting lectures ....................................... 60
Figure 39 : Set-up corner : ........................................................................................... 60
Figure 40 : studio space with 150 m 2 ......................................................................... 60
Figure 41 : Meeting Area from existing photography workshop studio ...................... 61
Figure 42 : 22.26 m2 area for 10 users ........................................................................ 61
Figure 43 : 7.5 m2 storage area for One person photography studio ........................... 62
Figure 44 : 15 m2 area for 7 user ................................................................................. 62
Figure 45 : 6.5 m2 for 5 users ...................................................................................... 62
Figure 46 : This small space for one inventor with 16 m2 area ................................... 63
Figure 47 : Area = 35.5 m2 for 12 user ....................................................................... 63
Figure 48 : 10 m2 for 1 user........................................................................................ 63
Figure 49 : Art workshop ............................................................................................. 65
Figure 50 : 35 user in 106 m2 ...................................................................................... 65
Figure 51 : 7.5 m2 storage area for One user .............................................................. 65
Figure 52 ; woodshop ,100 m2 for one ........................................................................ 66
Figure 53 : Woodshop , 60 m2 for 2 users ................................................................... 66
Figure 54 : Woodshop , 80 m2 for 3 users ................................................................... 66
Figure 55 :Metal shop , with 120 m2 ........................................................................... 66
Figure 56 : 10 m2 for 1 user........................................................................................ 67
Figure 57 : Area = 65 for shampoo and styling ........................................................... 68
Figure 58 : Area = 240 m2 for 20 user........................................................................ 68
Figure 59 : ≈ 60 m2 ...................................................................................................... 69
Figure 60 : 10 m2 for 1 user........................................................................................ 69
Figure 61 : Digital Robot Training .............................................................................. 71
Figure 62 : 20 user , in 110 m2 .................................................................................... 71
Figure 63 : Area = 35.5 m2 for 12 user ....................................................................... 71
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Figure 64 : 60 m2 ......................................................................................................... 72
Figure 65 : Robot lab for training and developing of 200 m2 ..................................... 72
Figure 66 : 10 m2 for 1 user........................................................................................ 73
Figure 67 : Ceramic workshop ..................................................................................... 74
Figure 68 : Area = 190 m2 for Ceramic(35 user) , Wheel room 90 M2 (16 user)....... 74
Figure 69 : Kiln room .................................................................................................. 74
Figure 70 : 10 m2 for 1 user........................................................................................ 75
Figure 71 : 25 m2 ......................................................................................................... 77
Figure 72 : 250 m2 for 200 user................................................................................... 77
Figure 73 : 35 m2 for 10 users ..................................................................................... 78
Figure 74 : small space 12 m2 ..................................................................................... 78
Figure 75 : 100 m2 ....................................................................................................... 79
Figure 76 : theater example , 270 m2 for 250 users..................................................... 79
Figure 77 : 990 m2 without vertical circulation........................................................... 80
Figure 78 : 830 m2 ....................................................................................................... 81
Figure 79 : 20 m2 for each office................................................................................. 82

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 1 INTRODUCTION

Women Business Incubator

In general , what are business incubator means ; It is an integrated environment that
provides all the tools, technologies and all kinds of support for startups to grow and succeed by
incubating them in a small place . Also provide management and entrepreneurs consulting and
financial support services, as well as solving problems and overcoming the difficulties that
entrepreneurs face during the establishment of their startups .

* The project will mainly target females ; women and girls in society (everyone who wants
to establish their own project) .

So The project focuses on supporting women who own their private projects, in addition
to those who have a skills and don't exploit them, also support new graduates and those who bear
the responsibility of spending on their families or on themselves . This can be summarized as ; The
main goal of the project is to create a private business for every woman, whatever her condition,
using her energies, without relying on any specific category. Taking into consideration , trying to
design with the targeted group who are in Irbid and based on their needs after interviewing them .

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1.1 Project definition

1.1.1 Project brief

What is a Business Incubator for Women ?

An integrated environment, providing many business development services for women and
girls and meeting their needs, by incubating them in appropriate environment , in order to grow ,
succeed and stabilize their projects in another meaning ; starting with the idea and ending with
establishing small businesses and launching them commercially . On the other hand, it provides
consultancy in management, entrepreneurship and financial support services . It also helps them
market their products and how to monetize them . And overcoming the difficulties that they might
face during the establishment of their start-up companies or small projects , such as ;

 Low skills of women and girls in professional and craft work . Also lack of methods to
promote their products .
 They suffer from remote workplaces .
 Weakness in transportation for training institutions .
 Most small projects end after a period of time from their start , due to the lack of
economic feasibility studies for their projects and their lack of basic skills in managing
and sustaining those projects .
 Difficulty of paying money to obtain a training program by the existing institutions .
 Lack of legal awareness of labor laws , legislation and what related to them , (work and
workers rights).
 The high cost of delivering products to customers .

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1.1.2 The needs for this project (Why this project and why this site ) .

Why this project?

Because of the widespread lack of success of home

projects among women around us, there are many women
who bear their family expenses or even girls who need to
spend money on themselves . Although these women and
girls are talented and skilled in various businesses, they
lack external support, the confidence of state institutions,
and adequate funding means, and they face difficulty in
managing their project financially and marketing .

The percentage of unemployed women who hold a bachelor's degree reached 79.2 % , but
it didn't exceed 26% among males , which shows the extent of unemployment among Jordanian
women . The domestic work sector is very large in Jordan , 55% of working women are involved
in the informal sector .(Al-Mamlakah 2023)

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  Unemployment rates amongst women. : (al-Mamlakah 2023)

- The number of females in Irbid is 480,943.

- The percentage of females without children is approximately: 333,873.
- The unemployment rate for females in Irbid is 34%. (The unemployment rate is high
among university degree holders, reaching 78.9% for females in all of Jordan).

Why this Site :

Location: Jordan - Irbid - Al-Ramtha - Irbid development area .

The site is located in the " Irbid development area "in Al-Ramtha disrict , which will be a
high business development area . So the idea is familiar with the region .And The location is close
to Shmal Start and Center of Excellence in JUST University which serve the same idea in
Entrepreneurship . So we can be the connection point for all services .On other hand it Close to
JUST University, where the Female are. (IDA ,Dar al omran 2023)

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1.1.3 Historical background

Figure 1 : Incubatoes Timeline ( Artesian 2021 - Author)

The origins of startup incubation can be traced back to the 1950s, when the idea was first proposed in a
research paper written by American economist Joseph Schumpeter.that certain companies could be nurtured and
supported with resources and mentorship to help them grow and ultimately succeed. ( Artesian 2021 )

The first of these incubators was established in Silicon Valley in the late 1970s, and since then, hundreds
of incubators have been created around the world. One of the earliest incubators was founded in 1981 by Bill Draper
and his sons, Tim and Steve Draper in Silicon Valley. called the Draper Venture Fund .( Artesian 2021 )

This led to the emergence of Y Combinator, a seed accelerator founded in 2005 by Paul Graham in
California . Y Combinator provided early-stage startups with funding and mentorship, as well as access to a network
of experienced entrepreneurs and investors. It was the real genesis of the modern model for startup accelerators . The
success of Y Combinator sparked a wave of startup accelerators, which provide similar resources to early-stage
companies. These accelerators have become increasingly popular over recent years . ( Artesian 2021 )

Today, startup incubation is a multi-billion dollar industry that encompasses both accelerators and
incubators around the world. These organizations are helping entrepreneurs bring their dreams to life by providing
them with access to resources and mentorship that can help them turn their ideas into successful businesses. (Artesian
2021 )

Although the concept of startup incubation originated in the 1950s with Joseph Schumpeters research paper,
it has since evolved into an integral part of the modern business landscape. ( Artesian 2021 )

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1.1.4 Vision (What is new in this project)

Vision :
Helping women to reach what they aspire to , with a focus on empowering female
social entrepreneurs and a special emphasis on the women single headed households who led
micro businesses.

1.1.5 Goals and objectives (What the designer want to do)

Goals :
- Supporting and nurturing local women and girls who are in need and able to work , and
empower them economically .
- Highlight the contribution of women in the productive fields such as ; home food
products .
- Highlighting women’s professional skills such as ; Drawing skill, handicrafts, food
preparation, sewing, embroidery and so on , allowing them to market their products . And
motivate others to follow their example .
- reduce women's unemployment locally .

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Objectives :
- Providing Busses to facilitate women’s and girls' access to their workplaces .

- " Develop the skills of the women entrepreneurs " by Providing training on using
technology , and marketing , then establishing a mechanism to help them market their
products in traditional ways and through the Internet .

- Conducting legal education sessions for women and girls on legislation related to them,
in particular labor and personal status legislation, income and sales taxes, flexible work
and decent work, business licensing procedures and social security law .

- Providing nursery for children in case they are an obstacle to women leaving the house.

- Providing delivery service to far locations for who renting a spaces .

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1.1.6 Project organization

1.1.6.1 Location

Location :
Location: Jordan - Irbid - Al-Ramtha - Irbid development area .

The site is located in Al-Ramtha disrict specifically in the " Irbid development area " .

Al-Ramtha is one of the districts of Irbid Governorate, the second largest population in
Jordan.The area of Al-Ramtha is about 257 km2 , with a percentage of 16.5 % of the area of the
Irbid Governorate. It has The JUST University and King Abdullah University Hospital . Also the
important feature that it has the area of Irbid development . (IDA ,Dar al omran 2023)

" Irbid development area " ; which will be a high business development area . It established
under a royal directive,on an area of 1,800dunums . It also enjoys attractive investment
advantages,especially in a number of sectors . It can provide the main needs of indiviualpower for
this sector, in addition to that Irbid includes six universities and colleges in which about 80,000
students study. (IDA ,Dar al omran 2023)

- The site area about 12.5 donum . It close to Shamal Start , Luminous college ,Webhelp ,
Extensya and Center of Excellence in JUST University

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1.1.6.2 Main users

Target group :
- The project will mainly target females women and girls in society (everyone who wants
to establish their own project, with the exception of the category of children , regardless
of ability, language, race, religion, educational level ) . Other users in the project will be ;
Trainers , various employees and Children (nursery) .

1.1.6.3 Main functions and activities

Project Functions :
Project will contain 4 main Functions :

 Business Training Division.

 Start Up Division
 Counseling and Marketing Division.
 Rent Spaces .
 Labor Market Involvement

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 • Business Training Division : In this section , it transformed the ideas and
innovations into real economic projects that can be marketed by develops personal , technical and
entrepreneurial skills . So women and girls who have business ideas are received , and give them
initial lectures on how to think about the project from business side , usually given by a person
specialized in entrepreneurship , then each one moves to the stage of deep training " each according
to the sector which her project belongs" such as ; " Food preparing , art of all it's kinds ; ( like
makeup and drawings ... ) , knitting , sewing and handicrafts, heritage embroideries ... " , by
providing them full support ; It provides appropriate environment for each project , and it contains
the necessary tools and equipment (which vary according to the type of project), in addition of
expert people , who give lecture on how it works then apply on these equipment at the same time
. After that, they move to the another section, which is the Counseling and Marketing Division .

• Start Up Division : In this section, it engage everyone who has a creative idea that
helps him get the final product , It provides many business development services, meets the needs
of emerging companies by incubating them in different spaces , and provides a set of services that
enhance the success rates and growth of new enterprises and help thinking from a more business
standpoint , in addition to training them under specail supervisor each in their field .

• Counseling and Marketing Division : In this sector , two parts of women or girls
are received , either who were trained in the training department in same incubator, or who already
have a business but they developed in a certain stage and it failed . Experienced business coaches
who mentor and sharing tips , on raising capital and networking , in order to increase success rates
and know who are the customers and how the service delivered to them . Then Addressing the
causes of failure and weakness of the project .

- In the same division , there is Marketing Department : That provided by specialists

in marketing and media , specialize in made a business model , and know the correct way
to market the products . Also it helps in how to promote products and attracts customers
.On the other hand , lectures are given on how to use technology through social media to
advertise their products in order to speed up the purchasing process and generate money.

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 • Rent Spaces : In this section , financial support or funding is provided by the incubator,
to women and girls in need , for a specified period of time , then provides an empty spaces , in
which they can start their own projects . Even after graduating from incubator and end the period
of training and so on , or who come without training that they just need fund and space .

• Labor Market Involvement: This department is about an office or more than one,
you give them your CV, and then they directs you to where you want where you should belong or
be employed in , and associates you with the labor market so that you can work, or it directs you
to our project, either as a trainee or as a trainer if you have the qualifications to do so.

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 2 LITERATURE REVIEW

2.1 The most important percentages in Irbid Governorate

Irbid Governorate, located in the north of Jordan, includes (9) provinces and (18)
municipalities. Its population is 1,957,000, (the proportion of the population in Irbid
relative to the Kingdom: 18.57%). (Al-Mamlakah 2023)
Figure 2: In Jordan, unemployed
males with females (Al-
Mamlakah 2023)
 The governorate suffers from the lack of such incubators in it, with
the presence of needy females who are able to work at the same time. Where the
unemployment rate in the governorate: (males :13.5% and females: 34%).(Al-Mamlakah
2023)

- Such incubators; Women's Business Development Incubator and Makani Project - Irbid Center
for Community Services. This indicates the importance of their presence in the province.

 The poverty rate is high in the governorate (15%) compared to (14.4%) in the Kingdom.
(Al-Mamlakah 2023)

 There is a cultural mix (rural and urban), as it is a link for more than one brigade to
gather the largest possible number of women. (4) (Al-Mamlakah 2023)

 There are six vocational training centers that have contributed to providing qualified and
manpower in various fields, but there is a problem in them, namely; Not being
compatible with the requirements of the local market. (Al-Mamlakah 2023)

Figure 4 : Training center in Irbid (by author) Figure 3 : Unemployment women ratio (Atlas of Jordan 2010)

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2.2 Shamal start interview and the Questionnaire .
 Based on my interview with the Jordan Start at Luminus College, and after knowing the
importance of having such centers in Jordan, as well as clarifying the stages that start-ups go
through, and the types of spaces and facilities they have . And the questionnaire I conducted with
the target group , it becomes clear that there are many factors that play a role in choosing a location
.
Before mention the influencing factors , I will present an initial idea of the questionnaire that
made with 210 Female, so that the percentages can be clarified later.

Figure 5 : Arabic language , so that it would be easy to understand with the target
audience

- In the questionnaire, I tried to reduce the questions to make it easier for them to solve
honestly, not just to increase the number. Most of the answers are from different regions in
Irbid , and a few who participated outside Irbid , with different age groups. The largest
percentage interested in this field were from the age of 20 to 30, either how graduates or in
universities.

Figure 7 : Age group

Figure 7 : Place of residence

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 - The Occupation status of the participants varied between school and university
students, employees, and others . The financial condition of most people is medium .

Figure 9 : Financial condition

Figure 8 : Occupation status

 FACTORS THAT PLAY ROLE IN CHOOSING THE SITE INCLUDES :

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 1- Purchasing movement ; The movement of purchasing at the selected site
should be high, to help in the buy-sell process quickly. Also, there should be a large
number of people.

 The selected site, Irbid District, is considered the best site according to other
suburbs; it is a connecting point between the suburbs, as it is considered the
gathering center due to the availability of all services, so it has several buyers. We
need this part in the "Rental Spaces" section, which is part of the whole project.

2- Dominant Culture ; The location must be chosen depending on the mentality

of the target group, in addition to the skills they possess and whether they have the
ability to absorb any new technological information or not. The thinking and culture
of the community regarding the services provided by the center are very important to
success the project.

- According to what the engineer in Jordan Start said, they opened a project in one of
the villages in Jordan, but it failed due to their lack of knowledge about this subject,
or about technology and creating ideas from scratch, or even in developing an
existing product, so the turnout for the center was very low, and they were also from
the youth category. (That means they have the ability to understand the concept of
entrepreneurship.) So it is very difficult to change the thinking of an entire society
and its different age groups.

The culture of the people who live in the location; according to the survey, it
turns out that approximately 83.3 % of the participants are not opposed to the idea and
don't have any social or personal obstacles that prevent them from joining the center,
and only about 16.7 % have these problems. This doesn't mean that societal barriers
don't exist, but they seem to be few.

Figure 10 : Percentage of social or personal obstacles to joining the project

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 - With regard to the content of the Incubator , it will be related to the skills of females
in the region , as it notice that their interests met around a group of specific projects,
as shown in the Figure 11 below .

Figure 11 : Inquiry about common skills for females

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 3- * Problem widespread ; The reason for establishing this project must be a
widespread general social problem , and faces many people , not just one or two .

4- * High Impact and High Urgency; The project should be characterized

as "high impact and high urgency" , which means that the client's need is significant
for it , in addition to having a clear societal impact. Therefore, the feed back must be
taken from the targeted people about the project before its implementation and
establishment . (Needs and pain) .

 Concerning the factor of " Problem widespread " and " High Impact and Urgency " of the
project , the survey shows that a large number of females need such projects more than
those who don't (figure 12) . The reasons for their need for these projects are various, as
shown in the figure 13 .

Figure 12 : The need of the project

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Figure 13 : Reasons for the need of the project

5- Services ; In Jordan Start Center, there is no need to Benefit of the

surrounding services, due to the availability of all needs within the institution itself.

- After asking the engineer at the Jordan Start Center and explaining to me the type of
services that may be needed , it became clear that external services are not of great
importance . It is better to provide everything that the user needs in the project to
avoid create unexpected problems.

6- Expectations ; or outlook for results . Will the incubator really develop and
support the target according to his needs in that site ?

7- Distance ; The location of Jordan Start is far from the start-ups, but it does not
constitute a large percentage of their problems, due to the availability of secure buses
for all.

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Figure 14 : Problems that they may face

- As we notice in people's answers, the problem of distance is a very

common problem, as it was the largest percentage of answers about it, so
it was necessary to secure special buses.

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3 ARCHITECTURAL CASE STUDIES

3.1 Architectural case study 1

3.1.1 General information and Project Brief

Case 1 : Design and Virtual Reality Educational Complex

(OIII architecten 2011)

- Location : France

- Architects:OIII architecten

- Area:18,800 m²

3.1.2 Why this case

The many functions for research and education in the field of design and application of
“virtual reality”. Three internationally renowned education programs have been brought together
here, in addition to research facilities, and a center for starting companies.

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3.1.3 Analysis

- Concept :

The schools offer training courses in the field of design, virtual reality, animation film and
video game design. The cluster of these various related fields is intended to bring together the
companies and educational institutions that are involved in the domain of digital creation . It's
about the relationship between Virtual world and Reality. It is a central theme, as a connection
between form and function. The spatial organization and the appearance of the building are
determined by a regular pattern of patios and atria. (OIII architecten 2011)

It is a central theme, as a connection between form and function. The spatial organization
and the appearance of the building are determined by a regular pattern of patios and atria. (OIII
architecten 2011)

1 2 3

1- “gateways” in the building ensure that the inside and outside world remain at an
appropriate distance from each other, yet the surroundings are still present everywhere
in the building.
2- The gateways provide a series of framed views of the city, landscape, and sky. With
the continuously changing light and the changing of the seasons, the environment is
experienced as a parade of living paintings. Inside the building, work is done on virtual
reality, however, without losing track of the real world.
3- The large openings in facades and roof visibly show this organization on the
exterior/outside.

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 The Project Categories devided into : (OIII architecten 2011)

1- Developing the strength and cooperation between industries.

2- Set-up encounters between students and teachers of different educational
programs, as well as with visitors.
3- The diverse activities in the school.
4- Not all time is spent sitting at the computer. Virtual reality is created from
actual objects.
5- Space for start-ups Exhibition space School Conferences area .
6- A lobby, open to the public cuts straight through the building from north to
south .
7- Halls with advanced technical equipment : A multimedia library Recording
Studios Restaurant .
8- There are studios for drawing, painting, and 3 dimensional objects, work areas
where prototypes are created.

 A way to Exchange knowledge and ideas ; Bringing together three

education programs in order to share facilities also stimulates the mutual
exchange of knowledge and ideas. (OIII architecten 2011)

 Conditions that need to be offered in education ; Transparency And

Intimacy . (OIII architecten 2011)

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  The layout of the building offers the possibility to
screen off sections of the building. The different
educational programs all have their own wing
separated by patios.
 These ensure that an abundance of daylight enters
the building, while also forming the private
gardens of the different educational programs.

3.1.4 Conclusion

The importance of interaction between different users and how to achieve it.
The needed spaces for technological functions such as VR and gaming.

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3.2 Architectural case study 2

3.2.1 General information and Project Brief

Case 2 : Le Cap" business incubator . (Reach & Scharff 2018)

- Architect : Hors les Murs Architecture, Reach

& Scharff Architectes .
- Area : 1008 m²
- Year : 2018
___________________

 Project Brief :

“Le Cap" business incubator is a structuring

tool for economic development. Aimed to young entrepreneurs, it hosts, on a
1,000 sqm program, offices, coworking spaces and workshops for companies
creators. ( La Corderie eco-district is a territorial project with a mixed program
of housing, offices, craft workshops and park ) . (Reach & Scharff 2018)

3.2.2 Why this case

- The project has a concept by dealing with the outdoors . Tried to use this
idea in the project, but in a different way .
- The method of separating and merging the Functions at the same time and
homogeneity with the main Concept as well .
- Dealing with environment issue .

26
3.2.3 Analysis

- Site Selection : Saint-Clair-de-la-Tour, France , In a city in France, the site is located

in a quiet area, far from the crisis, and there are also gardens with every building .
(Reach & Scharff 2018)

- Concept :
Compact and homogeneous building ; Two separate volumes (one for the offices, the other
for the workshops) are linked by an central street, open on the park, and destined to become a
demonstration space. Each one worker will be able to exhibit and enhance his work. (Reach &
Scharff 2018)

- La Corderie eco-district is a territorial project with a mixed program of housing, offices,

craft workshops and park. (Reach & Scharff 2018)

27
- Function and Circulation :

- Connection between two floors :

28
 - Dealing with Environment :

3.2.4 Conclusion

- The way of connection between floors , by bridges with importance of

make the building dealing with natural phenomena and Keep it still
connecting with the outdoor .

29
3.3 Architectural case study 2

3.3.1 General information and Project Brief

Case 3 : Turbosealtech New Incubator and Office building .

(New Wave Architecture 2022)

- Architect : New Wave Architecture

- Area : 1300 m2
- Year : 2022
- Location : Tehran , Iran
___________________

 Background Information :

- The project is located in Pardis Technology Park, in the suburb of Tehran, which aims
to provide a platform for people to research and innovate.The design approach
focused on an interaction between technology, site, function, and landscape. With
considerations toward continuity of site views, heat control, and function of the
building, the form was generated. The volume of the building is drawn out of the
ground, creating a visually beautiful skyline and harmony with the environment.
(New Wave Architecture 2022)

30
 3.3.2 Why this case

- Focused on how distributed the Spaces, depending on each one's need for it .
- The concept is unique and designed in an unusual way.
- Form concept .
- Façade design .

3.3.3 Analysis

- Concept philosophy:

To preserve the site's skyline and scenery, the volume is dragged out of the earth
with a thirty-degree slop, the best angle for solar panels on its green roof . Its triangular
corner on the north side of volume encouraged designers to put an entrance there to draw
visitors in. (New Wave Architecture 2022)

- facade :
Transparency and natural light are crucial elements in façade design for dynamic
workplaces . (New Wave Architecture 2022)

31
- For connectivity, organize buildings elements in pyramid form by dividing the whole
program into horizontal levels that are well connected vertically by transparent lifts with
three open sides . (New Wave Architecture 2022)

- Offices will be on upper levels and workhouses on lower levels, with a transparent
enclosure in the building's entrance to show visitors company production.

- Terraces have multifunctional roles in building ; “ The upper one is for visitors and users
to gathering , while the below ones are employee rest areas” .

Hall for workshops

32
33
  During design , these peak spots were prioritized : (New Wave Architecture
2022)

- site view continuity

- Heat control
- Renewal energy usage
- Water collecting
Solution :There is a sharp slice in the inclined roof helps to conduct light indirectly to the
terraces in lower levels, and it creates an opportunity to have passive ventilation in this location
of the building , which both of them help to have comfort zones in terraces.

____________________________________

3.3.4 Conclusion

- Spaces distribution .
- Roof exploitation .
- Making terraces overlooking the garden .
- The work shops are visible to visitors, and will be a large hall . preferably be on the
ground and not on the top .
- Designing the upper levels and at the same time using them as an approach for the
entrance

34
35
 4 CONTEXT ANALYSIS

4.1 Site analysis

- Location: Jordan - Irbid - Al-Ramtha - Irbid development area .

 Reasons ;
- The site is located in Al-Ramtha disrict , in " Irbid development area ", which will be a
high business development area .
- The idea is familiar with the region . " Irbid development area " .
- The location is close to Shmal Start and Center of Excellence in JUST University which
serve the same idea in Entrepreneurship . So we can be the connection point for all services.
- Close to JUST University, where targeted users presence .
- Urban growth and future expansion development .
- The need for the project is widespread in many aspects of Irbid Governorate .
- Irbid is a link for more than one brigade to gather the largest possible number of women.
- After doing the questionnaire , it became clear that the need for the project is widespread
in many aspects of Irbid Governorate .

Figure 18 : The best site for the project according to the target group .

36
4.1.1 Macro scale

- Governorate Irbid:

known in ancient times as Arabella or Arbela . It is divided

into nine departments called alweya which is the plural of Liwaa . It
has the second largest metropolitan population in Jordan after
Amman, and the highest population density in the kingdom, with a
population of around 660,000, and is located about 70 km north of
Amman. The city is a major ground transportation hub between
Amman, Syria to the north, and Mafraq to the east. (The Official
Tourism 2020)

- Irbid as a city of education : Schools spread across every neighborhood and street
of the city of Irbid with more than (500) schools including all levels of education. Today, Irbid
contains a number of community colleges, including Hawara College, Irbid College for Girls, the
Faculty of Al-Razi and Ibn Khaldun College, the College of Granada, Cordoba College, the
College of Ajloun, Jerash College in addition to Yarmouk and JUST University . (The Official
Tourism 2020)

 Urban expansion :
Offering a space that can be reached daily with the least amount of time and effort was a
priority, and by taking future urban
planning trends into account, the site
will become even more accessible in
the years to come. According to
expansion map and depending on the
information of the Greater Irbid
Municipality ; The expansion is
increasing from the center of Irbid to
its suburbs, and these days it is more
increasing to the north and east.
(Greater Irbid Municipality 2021)
Figure 19 : Irbid - urban expansion (Greater Irbid Municipality 2021)

37
 - Al-Ramtha is one of the nine districts of Irbid Governorate and located in the northeast of
it , near the common border with Syria , the second largest population in Jordan.The area
of Al-Ramtha is about 257 km2 , with a percentage of 16.5 % of the area of the Irbid
Governorate. It has The JUST University and King Abdullah University Hospital . Also
the important feature that it has the area of Irbid development . The Ramtha Brigade borders
the north and the east the Jordanian-Syrian border, and the brigade separates from Syria
Wadi Abu Qatrah, one of the tributaries of the Yarmouk River as well, which is a natural
boundary between the brigade and the Irbid Qasbah Brigade and the Bani Kinana Brigade
from the west. ( Jordan: Administrative Division -Governorates and Districts 2023)

Figure 20 : Land use for Al-Ramtha (Al-Ramtha Municipality 2019)

38
  Features of Ramtha city . ( Jordan: Administrative Division -Governorates and Districts
2023)
1- The district enjoys an ideal investment environment, an integrated infrastructure of
modern road networks, a proliferation of communication networks, energy and water,
and the convergence of population centers, which are an important source of labor.

2- The presence of the Jordan University of Science and Technology, King Abdullah
University Hospital and Al-Hassan Industrial City, which made the brigade a tourist
attraction of all kinds (scientific, therapeutic and investment)

3- Climate to average annual temperature is 17.7 ° C annual rainfall 297 mm.

Figure 21 : location of the site in relation to the Kasbah AL-Ramtha and Irbid Governorate, and the most important
surrounding landmarks around it.(By author)

39
1.1.6.4 Accessibility

 Accessibility and main entrances to ramtha

city(Approaches)

Figure 22 : Approaches (by author)

1.1.6.5 Geography and Geology (Hauran – Wikimedia 2021)

Most of the governorate is part of the Hawran plateau, which covers northern Jordan, and
south-west Syria.

• Hawran plateau : a geographic area and a people located in southwestern Syria and
extending into the northwestern corner of Jordan.

40
1.1.6.6 Definition of the region

- Irbid Development area was established under a royal directive, on an area of 1,800
dunums . The Irbid Development Zone enjoys attractive investment advantages,
especially in a number of sectors, including the information technology sector, which
tops the list of targeted development axes in the governorate to attract investments, create
job opportunities, and achieve the desired development in the governorate, as it is one of
the most important sectors in Jordan and for being the second largest governorate in
terms of population. It can provide the main needs of manpower for this sector, in
addition to that it includes six universities and colleges in which about 80,000 students
study. (IDA ,Dar al omran 2023)

Figure 23 : Comprehensive plan for the Irbid development area in the future (IDA ,Dar al omran
2023)
1.1.6.7 Location

- Location: Jordan - Irbid - Al-Ramtha - Irbid development area . - The site area about 12.5 donum

41
  Landuse :

The land is suitable for building such projects for training and entrepreneurship in general . "ICT
+ Vocational Training+Tech Labs/Offices". (IDA ,Dar al omran 2023)

- The site is currently located within an environment with the same use, all of which provide
job opportunities, and in the future the hospital will also surround it opposite it, and it will
be within full of mixeduses , residential, hotels, offices, recreational areas, educational
centers a conference center and logistic services .

42
4.1.2 Micro scale

1.1.6.8 Surroundings

43
1.1.6.9 Approach and accessibility

1.1.6.10 Bus lines

44
1.1.6.11 Topography . (IDA ,Dar al omran 2023)

- The ground of the region in general is considered to be superficial physically and visually,
and it has some distant plateaus .
- The ground is more inclined to agricultural than rocky .

- 1+2 ; the site line

section .

1.1.6.12 size and dimensions with conyour lines .

45
1.1.6.13 Climate Analysis . ( World Climate 2023)

Irbid's climate is a Mediterranean climate, hot and dry in summer and cold and
rainy in winter, where the temperature in summer reaches about 35 degrees Celsius,
while in winter it is about 5 degrees Celsius and it may drop to zero degrees Celsius
and snow falls rarely, and in the spring the grass grows Green and flowers spread,
especially in the valleys and plains. ( World Climate 2023)

• The (solid red line) shows the maximum temperature of an average day for every month.
• The (solid blue line) shows the average minimum temperature.
• Hot days and cold nights (dashed red and blue lines) show the average of the hottest day
and coldest night of each month of the last 30 years.

- The month with the most daily

hours of sunshine is June.

- The month with the fewest daily

hours of sunshine in Irbid is January.

46
 Sunshine :
- Least sunshine in Irbid:

January, February and December, with an average of 6h of sunshine

- Most sunshine in Irbid:

June through August, with an average of 12h of sunshine

 Temperature :
- August is the warmest month in Irbid, Jordan , with an average hightemperature of 31.3°C
and an average low-temperature of 19.6°C.
- January is the coldest month in Irbid, Jordan, with temperature in the range of an average
low of 4.9°C and an average high of 12.9° .

 Wind Rose :
- The wind direction is westerly , in the site .

47
48
 5 PROGRAM

5.1 Project structure

 The project structure includes five combinations, as shown in the figure:

Table 1 : Project structure by author

 Five combinations :

1- Training Facilities
2- Auxiliary
3- Recreational
4- Adminstraion
5- Outdoor

49
 5.2 Combinations and Areas requirements

A. Training facilities : This will be the main section of the project that the concept
revolves around , which will include 7 units for applied training , such as :

1. Kitchen
2. Tailor & Fashion Space
3. Photographic studio
4. Drawing Section
5. Beauty
6. IT & Programming
7. Handicrafts space

1. Kitchen Unit Components:

- In this field , the project will include an opportunity for Culinary
training . In addition to providing spaces for who are already
educated the basics, but their hope is to launch their own recipes
in cooking .

 There will be 7 spaces for Training and other for Incubating : Figure 24 : The main simple
circulation of the cooking process

A- Lecture space : In this space , After the students have

received the theoretical lectures, the applied training begins
here , by the trainer or chef who trains them on culinary art ,
with focus on traditional recipes for seasonal local cuisine .
In front of everyone , where the students only listen and
watch how to apply, then they move on to the next space to
apply what they recieved .

 In my Project , will be
20 tranee , for 100 m2

Figure 25 : 41 user with ≈ 150 m2 Figure 26 : 18 user for ≈ 80 m2

50
B- Cooking station "Culinary training" : Here begins the practical application
for the students themselves under the trainer supervision. Each trainee has a dedicated
space in which his oven, preparation table and washing are provided.

- these spaces accommodate 8 user with ≈ 115 - 120 m2 .

- The Project will be 10 tranee in the time , for 150 m2 .

 Also , their will be two spaces of this station , another one for Incubating users . to
produce their own cooking .

51
C- Walk-in freezer : or refrigerated warehouse , In this area , used foor keeping food
that needs a freezer or a cold temperature . A space in the middle is left for
movement, to bring or put what we need . Minimum of two inches between walk-in
walls and building walls to compensates for irregularities in building construction and
provides an air space which increases the walk-in’s operation efficiency.

- The area usually ranges from 12 – 15 m2 .

- The Project will be have 2 spaces , 12m2 area for each .

D- Fridge space : this space is similler to the Walk-in freezer , but the room
temperature is lower than it, it does not reach the point of freezing, and it is similar to
the regular refrigerator in our homes, but it preserves foods within an entire real area .

- The Project will be 2 Fridge spaces , 12m2 area for each .

52
E- Food storage , with washing area : This space stores food that is kept at
normal room temperature, and doesn't need refrigerators, such as dry food and canned
foods, and others. And it designed with washing area, so that any food leaves the
storage will washed at the same time , to be moved to the preparation and cooking
area .

- The Area of the storage depends on the project size and its’ needs , either have a
small one with area of 12 m2 or big one with 60 m2 .

So The project will have 2 storage with 15 m2 area .

F- Space for Recyclable Packing with computer for editing .

- The Project will have 1 packaging machine

with computers for design and print the logo
within . With area 150 m2 .

Figure 27 : This Packing area has 100 m2 .

53
G- Lab for Testing Food .

- For Testing food, sauces and drinks that are

under Preparing .

- The Project Include one lab , in 50 m2 .

Figure 28 : ≈ 60 m2

H- Office :
A small offices will
be for 2 trainers , the total
area is about 20 m2 .

I- Toilets :
In this unit will be 6 toilet , the total area will
be about 30 m2 .

54
  Conclusion program : Total area 728 m2 .

Table 2 Training - Kitchen areas by author

- Zoning :

Figure 29 : Zoning Diagram

55
 2. Tailor & Fashion space :

- In this field , the project will also include an opportunity for training in sewing,
cutting, etc., In addition to providing spaces for fashion designers who are already
educated the basics, but the goal is to create their own business in the fashion. " from
education and design to manufacturing and marketing " .

A- Classroom “ Sewing Training :

- In the first class, the basics of sewing in all its forms are taught, and the other class is
for training students to be fashion designer , to enter the field of design.

Figure 31 : This classroom accommodate 8

Figure32 :3D illustration
Figure 30 : This classroom accommodate 10 user , user , in about 80 m2
in about 90 m2

- The project will have 2 classrooms , 10 users, per unit with 80 m2 area per unit .

56
B- Sewing Space for fashion designer :

- To Produce their brand :

 The project will have 5 users with 40 m2 area .

- It will be available in the same space , a small

office for each user, in which there is a sketchbook for
drawing their ideas , in addition to a tablet in case they prefer digital drawing

C- Tools Storage :

- 2 Storages for the Project with area 32 m2 , another for

fashion designers .

D- fabrics Storage :
Figure 33 : AREA = 10 m2
- 2 Storages for the Project with 40 m2 , “ Another one for
fashion designers” .

E- Clothing Factory ;

- In this space , their will be sequential process ;

1- Cutting
2- Dress Pattern
3- Tailoring
4- Ironing
5- Clothing Store .

- All these Process will include in the same space , to

accelerate design clothing . So the space area
approximately equal 300 m2 .

57
Figure 34 : Garment factory’s layout “ Process “

F- Computer lab for logos with printing corner .

- There will be one computer lap accommodates 5

user with 20 m2

Figure 35 : Area = 35.5 m2 for 12 user

G- Packing space :

- Connecting with computer lab to print a logo within packing .

- The project will has one Packing area , with area of 90 m2 .

Figure 36 : This Packing area for

Supreme Garments has 100 m2 .
58
 H- Office :

- A small offices will be for 2 trainers , the total area is about

20 m2 .

J- Toilets :

- In this unit will be 6 toilet , the total area will be about 30 m2 .

 Conclusion program : Total area 722 m2 .

Table 3 Training - Tailor & fasion areas by author

59
 3. Photographic studio :

- In Photography section , there's will be an opportunity for training in Photographic and learn
about basics of Photography with its Tools .Also , providing spaces for who has an ideas to
creating unique cameras with all of kinds to create their own cameras brand business . for
example , fully ventilated, solar powered, camera within glasses , and so on .

A. Shooting area with Set-up corner :

- In this space start the process of getting to know the tools required for photography takes
place and starting to learn the basics of photography, where there is, first, the Infinity Cave,
which is the place where the model stands for photography, and there is also another corner
for photography called the set-up corner, but it is dedicated to Objectives, otherwise it is
possible to use infinity cove for presenting lectures as a projector .

- The Project will occupied 8 user with 90 m2 area .

Figure 37 : Shooting area for taking shots . 11* 8 = 88 m2 for Figure 38 : Shooting area Also used for presenting lectures
about 8 users

Figure 39 : Set-up corner :

Figure 40 : studio space with 150 m 2

60
B. Meeting area :

- In this space, the students meet the photography instructor for

photography learning .

Figure 41 : Meeting Area from existing photography workshop studio

Figure 42 : 22.26 m2 area for 10 users

 The Project , meeting area = 25 m2 . for 10 users .

61
C. Equipment storage :

- The Project include two storages with 10 m2 area per unit .

- The First one for Equipment storing . and the other one has Different types
of cameras that the innovator can use for dissection , (internal camera
component) .

Figure 43 : 7.5 m2 storage area for

One person photography studio

D. Makeup change :

Figure 45 : 6.5 m2 for 5 users

Figure 44 : 15 m2 area for 7 user

 The project will include 2 makeup rooms, each with a 9 m2 area for
5 people.

62
E. Inventor's room ;
- A space in which there are computers for research and
tables to dissect the cameras and find out their internal
parts to create new unique cameras. :
L

- The Project will have a space for 5 users ,

so the area approximately will be 80 m2.

Figure 46 : This small space for one

inventor with 16 m2 area

F. Computer lab :
Mainly For editing

- For the Project , there will be

one computer lap for editing
photos which will benefit the
training students accommodates
10 user with 35 m2 .

Figure 47 : Area = 35.5 m2 for 12 user

G. Office :

- A small offices will be for 2 trainers , the total area is about 20 m2 .

Figure 48 : 10 m2 for 1
user

63
 K- Toilets :

- In this unit will be 6 toilet , the total area will be about 30 m2 .

- Conclusion areas ; = 318 m2

Table 4 : Training - Photography areas by author

64
 4. Drawing Section:

A- Drawing Studio :

- The Project ; 50 m2 for 15 user .

Figure 49 : Art workshop

Figure 50 : 35 user in 106 m2

B- Tools storage :

- The Project include one storage with 16 m2 area .

Figure 51 : 7.5 m2 storage area for One user

65
 C- Wood shop :

- The Project ; 150 m2 for 5 user .

Figure 52 ; woodshop ,100 m2 for one

Figure 54 : Woodshop , 80 m2 for 3 users
Figure 53 : Woodshop , 60 m2 for 2 users

D- Metal shop :

- The Project ; 200 m2 . for 5 users .

Figure 55 :Metal shop , with 120 m2

66
 E- Office :

 A small offices will be for 2 trainers , the total area is about 20

m2 .

Figure 56 : 10 m2 for 1
user
F- Toilets :

- In this unit will be 3 toilet , the total area will be about 15 m2 .

 Conclusion Program ; 451 m2

Table 5 : Training - Drawing areas by author

67
 5. Beauty:

- In General Cosmetics are 2 kind , either for decoration and care.

A- Saloon ; include : “ For training “ ;

- Shampoo
- Dryer
- Styling “Hairstyles”
- Color
- Facial
- Changing
- Manicure

Figure 57 : Area = 65 for shampoo and styling Figure 58 : Area = 240 m2 for 20 user

- The Project ; 150 m2 for 10 user .

68
B- Testing lab ;

- In this laboratory, natural materials are tested to see their

effectiveness . The lab is very sterile. And the user work under the
supervision of a beauty business coach

Figure 59 : ≈ 60 m2

- The Project will have one Lab for 5 users in 50 m2 .

- Within this lab , it has computers for research .

C- Office :

 A small offices will be for 2 trainers , the total area is about 20

m2 .

Figure 60 : 10 m2 for 1
user

69
 D- Toilets :

- In this unit will be 3 toilet , the total area will be about 15 m2 .

- Conclusion areas ; = 215 m2

Table 6 Training - Beauty areas by author

70
 6. IT, Programming & Graphic :

A- Computer labs :

- with a file cabinet and data and electrical hookups for computers.

Figure 63 : Area = 35.5 m2 for 12 user

Figure 62 : 20 user , in 110 m2

Figure 61 : Digital Robot Training

- Project ; 2 Computer labs for (15 user in 60 m2) per unit . For Graphic
design and It students .

71
 B- Robot Lab :

 Robotic Lab Includes the Following ;

- Electronics Technology Section .

- Mechanical Technology Section .
- Software Technology Section .
- Industrial Robot .
- Robotic Research & Study Platforms

 Our Project ; 1 lab of 200 m2 .

Figure 64 : 60 m2

Figure 65 : Robot lab for training and developing of 200 m2

72
 C- Office :

 A small offices will be for 2 trainers , the total area is about 20

m2 .

Figure 66 : 10 m2 for 1
user

D- Toilets :

In this unit will be 3 toilet , the total area will be about 15 m2 .

Conclusion areas ; = 355 m2

Table 7 : Training - IT & Programming areas by author

73
 7. Handicrafts space:
The Project ;

A- Ceramic room ; 60 m2 for 10 users .

B- Wheel room ; 50 m2 for 10 users .
C- Kiln room ; 1 room , 20 m2 .

Figure 67 : Ceramic workshop

Figure 68 : Area = 190 m2 for Ceramic(35 user) , Wheel room 90 M2 (16 user)

Figure 69 : Kiln room

In this section, for entrepreneurs who have creative ideas in handcrafts, and need
workshops, they use the wood and metal workshops located in the drawing section.

74
D- Molding shop :

 The Project ; 150 m2 for 5 user .

Office :

 A small offices will be for 2 trainers , the total area is

about 20 m2 .

Figure 70 : 10 m2 for 1 user

E- Toilets :

In this unit will be 3 toilet , the total area will be about 15 m2 .

75
 - Conclusion areas ; = 330 m2

Table 8 Training - Handicraft areas by author

 Total Areas for Training Facilities = 3119 m2 .

76
 Project structure "Complement" :

B. Auxiliary Elements : The function of this section , works as an assistant to

the practical training section . It contains seven complemented spaces :

1. Reception and visitor areas :

Figure 71 : 25 m2
2. Lecture Halls :

Figure 72 : 250 m2 for 200 user

77
3. Meeting Space :

Figure 73 : 35 m2 for 10 users

4. Print office :

Figure 74 : small space 12 m2

78
5. Art Supply Store :

Figure 75 : 100 m2

6. Theater :

- In the project will be 1 theater for 200 user .

Figure 76 : theater example , 270 m2 for 250 users

79
 7. Library :

Figure 77 : 990 m2 without vertical circulation

Conclusion areas for Auxiliary ; 882 m2

Table 9 Auxiliary areas by author

80
 C. Recreational :
1. Cafeteria :
2. Gallery and exhibition

Figure 78 : 830 m2

3. Nursery
4. Pray area
5. Chill out area

 Conclusion:
- Conclusion areas for Recreational ; 892 m2

Table 10 : Recreational areas by author

81
D. Administration:

1. Reception

Figure 79 : 20 m2 for each office

2. Admin Offices
3. Secretary area
4. "Conference area"
5. Business support links

 Conclusion:

Conclusion areas for Administration ; 433 m2 .

Table 11 Adminstration areas by author

82
5.3 Zoning and relations:

83
5.4 Final Maatrix

84
85
 6 CONCEPT

6.1 Philosophy

The number of women who have a problem with the success of their own projects has
increased, and those who are prevented from working in certain sectors because of the society’s
point of them , so raised limitations for them , and the spread of unemployment among women,
more than men in society , also the spread of family problems in connection with which the rates
of divorce have increased, which resulted in them The high number of women who bear their
family expenses or even girls who need to spend money on themselves . in addition to those who
work in any kind of job in order to secure an expense for themselves in the field of education or
any other field, as observed in the widespread outdoor surround us . This is the main reason for
establishing a business incubator for women, whose main goal is to empower women in our
society, without waiting for any specific party to employ them, and provide all means to establish
their own projects using their energy and skills, and focus on the category of working women who
own their own projects and promote These projects and help them solve the difficulties they face
during their journey and increase all of them their awareness of marketing. And one of the most
important visions of the project is to change the idea of women, and not to rely on the word “there
are no jobs.” Rather, they are able to do their own project by themselves without waiting help of
any specific sector.

Therefore, through architecture, it is possible to gather an incubator for traditional and

creative works , training in any available field, consulting , supportance and employment , all in
the same place , where all means are collected and more than one outlet can be made from which
a businesses can come out.

86
6.2 Concept

Empowering women by providing a built-in environment that provides a solution to the

challenges and problems they suffer , and discovering the skills that she has . By attracting her via
vital street to gothering center plaza , then they notice the bridge that connects the right and left
zones . They move to the Gallery and through the screens displayed in the external facades , in the
enterence, it presenting the stories and historical successes of women or those emerging companies
from the same project , from there they complete the journey inside the project through the main
bridge that existing again in the double level gallery . Which its' goal is to connect the right start
up zone with left training zone . Also it allow to Mobility through Project in Horizental and Vertical
sides .

The project will have two main paths, the first is for the actual users of the project, who
will move from the main gothering plaza to their intended side . Whether for training or for the
designated place in the start-up . The second path is for the new visitor ; It is natural for any new
visitor to ask about the main entrance to the place, and this will lead him to live the experience
during his arrival to the reception, which will be in the same place as the gallery, and from there
he will continue his journey across the bridge.

Interaction Nodes , in each side ; Training and start up zone , is the center that brings
together students in which knowledge exchange takes place for different disciplines, from which
everyone moves on to his field .

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6.3 Zoning

plans :

88
89
 Sections :

90
  The sketch expresses the area in the
Intraction Center and gathering Space, which
contains all types of user in addition to the
visitors coming from the street, which is
separated from it by an external plaza . Incloudes
a gallery , cafeteria , rental spaces that shows a
live look for what is happening inside . Data
show , posters also works for inspiration .

 This sketch expresses the separator or a bridge that

connects the training zone with the welcome zone,passing
through the interaction zone, where there is an exchange of
looks between levels .

91
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