Marketing and Sales Analysis of the Insurance

Company
CHAPTER-1
BRIEF HISTORY OF INSURANCE
SECTOR IN INDIA
The insurance sector in India has come a full circle from being an open competitive
market to nationalization and back to a liberalized market again.

Tracing the developments in the Indian insurance sector reveals the 360-degree turn
witnessed over a period of almost 190 years.

The business of life insurance in India in its existing form started in India in the year
1818 with the establishment of the Oriental Life Insurance Company in Calcutta.

Some of the important milestones in the life insurance business in India are:

1912 - The Indian Life Assurance Companies Act enacted as the first statute to
regulate the life insurance business.

1928 - The Indian Insurance Companies Act enacted to enable the government to
collect statistical information about both life and non-life insurance businesses.

1938 - Earlier legislation consolidated and amended to by the Insurance Act with the
objective of protecting the interests of the insuring public.

1956-245 Indian and foreign insurers and provident societies taken over by the
central government and nationalized. LIC formed by an Act of Parliament, viz. LIC
Act, 1956, with a capital contribution of Rs. 5 crore from the Government of India.

The General insurance business in India, on the other hand, can trace its roots to the
Triton Insurance Company Ltd., the first general insurance company established in
the year 1850 in Calcutta by the British.

Some of the important milestones in the general insurance business in India are:

1907 - The Indian Mercantile Insurance Ltd. set up, the first company to transact all
classes of general insurance business.

1957 - General Insurance Council, a wing of the Insurance Association of India,

frames a code of conduct for ensuring fair conduct and sound business practices.

1968 - The Insurance Act amended to regulate investments and set minimum
solvency margins and the Tariff Advisory Committee set up.
1972 - The General Insurance Business (Nationalization) Act, 1972 nationalized the
general insurance business in India with effect from 1st January 1973.

107 insurers amalgamated and grouped into four companies viz. the National
Insurance Company Ltd., the New India Assurance Company Ltd., the Oriental
Insurance Company Ltd. and the United India Insurance Company Ltd. GIC
incorporated as a company. 

INSURANCE MARKET IN INDIA

The Indian Insurance Sector is basically divided into two categories – 
 Life Insurance and Non-life Insurance. The Non-life Insurance sector is also termed as
General Insurance. Both the Life Insurance and the Non-life Insurance is governed
by the IRDAI (Insurance Regulatory and Development Authority of India).

NON-LIFE INSURANCE MARKET

In December 2000, the GIC subsidiaries were restructured as independent insurance

companies. At the same time, GIC was converted into a national re- insurer. In July
2002, Parliamant passed a bill, delinking the four subsidiaries from GIC.

Presently there are 12 general insurance companies with 4 public sector companies
and 8 private insurers. Although the public sector companies still dominate the
general insurance business, the private players are slowly gaining a foothold.
According to estimates, private insurance companies have a 10 percent share of the
market, up from 4 percent in 2001. In the first half of 2002, the private companies
booked premiums worth Rs 6.34 billion. Most of the new entrants reported losses in
the first year of their operation in 2001.

With a large capital outlay and long gestation periods, infrastructure projects are
fraught with a multitude of risks throughout the development, construction and
operation stages. These include risks associated with project implementaion.
including geological risks, maintenance, commercial and political risks. Without
covering these risks the financial institutions are not willing to commit funds to the
sector, especially because the financing of most private projects is on a limited or
non-recourse basis.

Insurance companies not only provide risk cover to infrastructure projects, they also
contribute long-term funds. In fact, insurance companies are an ideal source of long
term debt and equity for infrastructure projects. With long term liability, they get a
good asset- liability match by investing their funds in such projects.

IRDA regulations require insurance companies to invest not less than 15 percent of
their funds in infrastructure and social sectors. International Insurance companies
also invest their funds in such projects.

Insurance costs constitute roughly around 1.2-2 percent of the total project costs.
Under the existing norms, insurance premium payments are treated as part of the
fixed costs. Consequently they are treated as pass-through costs for tariff
calculations.

Premium rates of most general insurance policies come under the purview of the
government appointed Tariff Advisory Committee, For Projects costing up to Rs 1
Billion, the Tariff Advisory Committee sets the premium rates, for Projects between
Rs 1 billion and Rs 15 billion, the rates are set in keeping with the committee's
guidelines; and projects above Rs 15 billion are subjected to re- insurance pricing. It
is the last segment that has a number of additional products and competitive pricing.

Insurance, like project finance, is extended by a consortium. Normally one insurer

takes the lead, shouldering about 40-50 per cent of the risk and receiving a
proportionate percentage of the premium. The other companies share the remaining
risk and premium. The policies are renewed usually on an annual basis through the
invitation of bids.

Of late, with IPP projects fizzling out, the insurance companies are turning once
again to old hands such as NTPC, NHPC and BSES for business.

LIFE INSURANCE MARKET

The Life Insurance market in India is an underdeveloped market that was only
tapped by the state owned LIC till the entry of private insurers. The penetration of life
insurance products was 19 percent of the total 400 million of the insurable
population. The state owned LIC sold insurance as a tax instrument, not as a product
giving protection. Most customers were under-insured with no flexibility or
transparency in the products. With the entry of the private insurers the rules of the
game have changed.

The 12 private insurers in the life insurance market have already grabbed nearly 9
percent of the market in terms of premium income. The new business premiums of
the 12 private players has tripled to Rs 1000 crore in 2002-03 over last year.
Meanwhile, state owned LIC's new premium business has fallen

Innovative products, smart marketing and aggressive distribution. That's the triple
whammy combination that has enabled fledgling private insurance companies to sign
up Indian customers faster than anyone ever expected. Indians, who have always
seen life insurance as a tax saving device, are now suddenly turning to the private
sector and snapping up the new innovative products on offer.

The growing popularity of the private insurers shows in other ways. They are coining
money in new niches that they have introduced. The state owned companies still
dominate segments like endowments and money back policies. But in the annuity or
pension products business, the private insurers have already wrested over 33
percent of the market. And in the popular unit-linked insurance schemes they have a
virtual monopoly, with over 90 percent of the customers.

The private insurers also seem to be scoring big in other ways- they are persuading
people to take out bigger policies. For instance, the average size of a life insurance
policy before privatisation was around Rs 50,000. That has risen to about Rs 80,000.
But the private insurers are ahead in this game and the average size of their policies
is around Rs 1.1 lakh to Rs 1.2 lakh- way bigger than the industry average.

Buoyed by their quicker than expected success, nearly all private insurers are fast-
forwarding the second phase of their expansion plans. No doubt the aggressive
stance of private insurers is already paying rich dividends. But a rejuvenated LIC is
also trying to fight back to woo new customers.

COMPANY PROFILE
Bajaj Allianz Insurance is a leading insurance company headquartered in Pune,
India. It is a joint venture between Bajaj Finserv Limited, one of India's premier
financial services companies, and Bajaj Finserv has been associated with the Bajaj
Auto Limited, but off late the company is separated from its parent organization
(Bajaj Auto Limited). In the joint venture, 74% of the total share is held by Bajaj
Finserv Limited, whereas remaining 26% is held by Allianz SE. Since Bajaj Finserv
comes from the renowned Bajaj family which has been a major player in various
industries in India for a long time and Allianz SE is an insurance expert and one of
the Germany‟s biggest Financial Service in the global markets with other lines of
business, so both enjoy a reputation for expertise, stability and strength. It becomes
the key strength of the company. The company was established in 2001 and has
since become one of the most trusted and respected insurance providers in the
country.

Bajaj Allianz Insurance offers a wide range of insurance products and services to
meet the diverse needs of individuals, families, and businesses. These include life
insurance, health insurance, motor insurance, travel insurance, home insurance, and
more. The company aims to provide comprehensive coverage and financial
protection to its customers, ensuring their peace of mind in times of unforeseen
events.
Customers can avail of their services through various channels, including online
platforms, mobile applications, and a network of branches and agents across the
country. Bajaj Allianz Insurance is known for its customer-centric approach,
transparency, and ethical business practices. It has received several awards and
accolades for its excellence in service and performance. The company continues to
expand its product offerings and reach, striving to be at the forefront of the insurance
industry in India and provide reliable protection to its policyholders.
Overall, Bajaj Allianz Insurance stands as a trusted partner for individuals and
businesses, offering a wide range of insurance solutions tailored to meet their
specific needs and secure their financial future.
Bajaj Allianz General Insurance offers a wide range of general insurance products to
individuals, families, and businesses. The company provides insurance coverage for
motor, health, travel, home, commercial, and other sectors. Bajaj Allianz General
Insurance is known for its customer-centric approach, innovative insurance solutions,
and robust risk management practices.

Industry Trends
The general insurance industry in India has experienced significant growth in recent
years. Factors such as increasing awareness about insurance, rising disposable
income, and regulatory reforms promoting insurance penetration have contributed to
this growth. The industry has witnessed technological advancements, with
companies like Bajaj Allianz General Insurance leveraging digital platforms and data
analytics to enhance operational efficiency and customer experience.

COMPANY PRODUCT

Bajaj Allianz General Insurance Policies and Coverage-

The company provides a wide range of general insurance products to targets
different sector of customers. Following are the general insurance product provided
by Bajaj Allianz General Insurance Company Limited.

 Motor Insurance
You love long drives and speeding on the highways. But have you secured your
lovable ride? Motor insurance, that includes car insurance and two wheeler
insurance, covers all damages and liability to the vehicle. Moreover, according to the
Motor Vehicles Act, 1988, driving a motor vehicle without insurance in a public place
is a punishable offense.
 A motor vehicle can be covered either by a Liability Only policy which is a statutory
requirement and covers the legal liability for injury, death, and/or property damage
caused to athird party in the event of an accident caused by or arising out of the use
of the vehicle, or a package policy which includes the Liability Only policy and also
covers the damage to owner’s vehicle, usually called O.D. Cover.

The common motor insurance plans include:

Car insurance: A comprehensive coverage against physical damage and bodily injury
to the car, and also covers against third-party liability.
Two wheeler insurance: A comprehensive two-wheeler insurance policy provides
hassle-free protection to your bike or scooter against physical damage, theft and
third party liability.
Commercial vehicle insurance:
 Commercial vehicle insurance is a Liability Only policy for commercial vehicles
across the various classes of vehicles like goods carrying vehicles –  private and
public carrier, passenger carrying vehicles, miscellaneous and special types of
vehicles.

 Health Insurance
 
Ill health can result in a major halt in your life and work. Moreover, the escalating
price of healthcare costs means that you would be shelling out a massive amount of
money to bear the brunt ofthese costs. This is the reason why you would need health
insurance to cover your medicalexpenses following hospitalization from sudden
illnesses or expenses caused by accidents. Thisalso includes cashless facility in
empanelled hospitals, pre and post hospitalization expenses, andambulance
charges.
Here are some of the common types of health insurance policies:

Individual – A health insurance policy, such as Bajaj Allianz Health Guard Individual
policy, provides cover for an individual with cashless hospitalization and other
features. In case you feel that the sum insured of your existing health insurance plan
does not suffice for expenses due toillness or accidents then opt for a cover such as
the Extra Care health insurance policy to extend your health insurance.

Family Floater Policy – A policy such as the Health Guard Family Floater Option
covers family members under a single plan. The fixed sum insured can be availed by
individual member or as a sum total for treatment of one person.
Surgery Cover – A Surgical Protection Plan provides a fixed benefit amount for
specified surgeries and helps you to take care of the expensive medical treatment in
a hospital. This benefit plan that is used for the surgical treatment of serious
illnesses such as cancer, kidney failure, and heart attack can be availed as a
standalone plan or a rider.

Comprehensive Health Insurance – A high value comprehensive health insurance

policy, such as Health Care Supreme with a wide range of sum insured, add-on
covers, special benefit covers such as maternity benefits and dental treatments,
fulfills all the healthcare needs and ensures complete peace of mind, regardless of
the situation of life you are in.
Other health insurance covers:

 Personal Accident

 Hospital Daily cash Allowance

 Critical Illness

 Travel Insurance
 
Despite all your planning, a trip abroad can go wrong due to medical eventualities,
and non-medical contingencies such as loss of baggage, trip delay and other
incidental expenses. Travelinsurance covers the insured against these misfortunes
while traveling. Catering to people fromall walks of life, Bajaj Allianz offers three
different plans – 
 Travel Companion, Travel Elite andStudent Travel. Choose a basic plan or go for
extended covers as per your requirements.The different travel insurance policies
include:
 
 Individual travel policy

 Family travel policy

 Senior citizens travel policy

Student travel insurance

In addition, there are insurance companies that offer special plans such as a
corporate travel policy or a comprehensive policy for travel to a special place such as
Asia.

 Home Insurance
 
Your home is a priceless possession and possibly one of the largest financial
investments thatyou have made. It needs to be safeguarded from unforeseen
events. Along with your home, property insurance also protects the valuables and
other assets that are the interest of the insured.A comprehensive cover, such as My
Home, for your house as well as the contents ensures thatyour home is well
protected.
 

 Commercial Insurance
 
Commercial insurance offers solutions for all sectors of the industry ranging from
automotive,aviation, construction, chemicals, foods and beverages, manufacturing,
oil and gas, pharmaceuticals, power, technology, telecom, textiles, transport and
logistics.
Some common types of commercial insurance include:

 Property insurance
 Marine insurance
 Fire insurance
 Liability insurance
 Financial lines insurance
 Engineering insurance
 Energy insurance 
 Employee benefits insurance
 International insurance solutions.
 
PROPERTY INSURANCE -Property insurance
 is a policy that provides financial reimbursement to the owner or renter of a structure
and its contents in the event of damage or theft.
Property insurance can include home owners insurance, renters insurance, flood
insurance and earthquake insurance.
  
 MARINE INSURANCE
 
Marine insurance covers the loss or damage of ships, cargo, terminals, and any
transport or cargo by which the property is transferred, acquired, or held between the
points of origin and the final destination. Cargo insurance is the sub- branch of
marine insurance, though Marine insurance also includes Onshore and Offshore
exposed property, (container terminals, ports, oil platforms, pipelines), Hull, Marine
Casualty, and Marine Liability. When goods are transported by mail or courier,
shipping insurance is used instead.

CHAPTER – IV
DEPARTMENTS:
1. Underwriting department
2. Marketing department
3. Claims department
CHAPTER – IV
DEPARTMENTS:
1. Underwriting department
2. Marketing department
3. Claims department
CHAPTER – IV
DEPARTMENTS:
1. Underwriting department
2. Marketing department
3. Claims department
CHAPTER – IV
DEPARTMENTS:
1. Underwriting department
2. Marketing department
3. Claims department
CHAPTER – IV
DEPARTMENTS:
1. Underwriting department
2. Marketing department
3. Claims department
CHAPTER – IV
DEPARTMENTS:
1. Underwriting department
2. Marketing department
3. Claims department
CHAPTER – IV
DEPARTMENTS:
1. Underwriting department
2. Marketing department
3. Claims department
CHAPTER – IV
DEPARTMENTS:
1. Underwriting department
2. Marketing department
3. Claims department
CHAPTER – IV
DEPARTMENTS:
1. Underwriting department
2. Marketing department
3. Claims department
CHAPTER – IV
DEPARTMENTS:
1. Underwriting department
2. Marketing department
3. Claims department
CHAPTER – IV
DEPARTMENTS:
1. Underwriting department
2. Marketing department
3. Claims departm
DEPARTMENT:
1. UNDERWRITTING DEPARTMENT
2. MARKETING DEPARTMENT
3. CLAIM DWEPARTMENT
4. OPERATION DEPARTMENT

LITERATURE REVIEW
 

Kavitha, Latha, and Jamuna., (2012)made a study titled, “Customers’ Attitude towards
General Insurance -A Factor Analysis Approach”, explains that with over a billion
people, India is fast becoming a global economic power. With a relatively youthful
population, India will become an attractive insurance market over the next
decades. This study examines the customer attitude towards the General Insurance.
A study has been conducted at Erode district with the sample of 750 respondents to
find out the influencing factor of the policy holders in the study area. In this context,
the respondents’ opinion on the various related statements were collected with a 5
point scaling. Factor analysis, an important multivariate technique has used to
reduce the large number of factors in a small group of factors. 25 factors which are
considered to be the different type of policy holders conscious. This study helps to
find out the various customers which are having different expectation from the
General Insurance Companies in the study area

 
Santhana Vadivu. N. (2008) in his study on, “Insurance industry and its role in Indian
economy”, the present distribution channels of insurance industry and the awareness
of insurance among the Dubai and rural population and the comparative reach of
different advertising
the promotional media as being used by the insurance selling companied the insuran
ce product awareness and the insurance agents performance in different areas the
relative faith of the private and public insurance players in the rural mass and the
urban population. The findings of the study were measured to compare insurance in
India activities in insurance companies and their products among the respondents
 
Narsimha Rao. A.V (2007) in his study on, “Law of motor vehicle insurance an analysis
of insurance’s liability”, explains that the insurance companies face complex
problems is addition to the financial liabilities after marketing of insurance policies
against the risks of motor vehicles. The Motor Vehicles Act, 1988 is a
comprehensive piece of legislation defining various aspects of administration and
‘use of’ motor vehicles. Chapter 10 of the Act provides for mandatory insurance of
motor vehicles. It specifically deals with the liabilities arising out of the ‘use of’
vehicles in public places. The owners of the vehicles are liable to pay for the
damages suffered by the individual. The insurance companies protect the owners by
covering their liability towards the third party and also for the damage of the vehicle.

Ram Pratap Sinha (2007)in his study entitled, “Productivity and efficiency of Indian
general insurance industry” The deregulation of general insurance industry in India is
having far-reaching consequences in terms of market size, structure and operational
practices.The penetration level of general insurance in India is quite low compared to 
the internationalstandards and, therefore, has tremendous potential for growth. The
present paper compares the performance of 12 general insurance
companies in respect of technical and scale efficiency and total factor productivity in
a three-output three-input framework, for the years 2003-04 and 2004-05, by using
Data Envelopment Analysis and Malmquist Total Factor productivity Index.
The public sector insurers dominate the private sector insurers in terms
of mean technical efficiency in constant returns to scale, while the private sector
insurers have a slightly higher mean technical efficiency than the public sector
insurers in variable return to scale.

Rajesham. C.H and Rajender. K (2005) made a study on, “Changing scenario of India
Insurance Sector”, reports that this research is highlighted historical based of
insurance, insurance penetration and density. This research concluded insurance
companies of India are required to come up with multi-benefit policies including tax
benefits with quality based timely customer services and need to focus on health
insurance, which is one of the untapped areas of insurance including services
through innovative products, smart marketing and aggressive distribution with
internet facility, with much individual attention, transparency and flexibility to increase
the quality and volume of insurance business

CONCLUSION:
 India's large population and youthful demographics make it an attractive
insurance market.
 Customers' attitudes and expectations towards general insurance were
identified through a study in the Erode district.
 The health insurance sector in India has undergone significant developments
due to increased income and health consciousness.
 The insurance industry plays a crucial role in India's economy and aims to
reach both urban and rural populations through various distribution channels
and promotional media.
 Motor vehicle insurance is governed by the Motor Vehicles Act, which
mandates coverage and protects owners from liabilities.
 The productivity and efficiency of the general insurance industry have been
evaluated, highlighting areas for improvement and growth opportunities.
  The insurance sector in India is undergoing changes, with recommendations
for companies to offer multi-benefit policies, focus on health insurance, and
improve customer services to enhance business volume and q

CHAPTER-2

RESEARCH METHODOLOGY
 
Research methodology is a way to systematically solve the research problem. It is
the scientific method of conducting a research. The process
used to collect information and data for the purpose of making business decisions.

It is a science of studying how research is to be carried out. Essentially, the

producers by which researchers

Go about their work of describing, explaining and predicting phenomena

are called research methodology. It is also defined as the study of methods by which
knowledge is gained. Some important factors in research methodology include
validity of research data.

RESEARCH OBJECTIVES:

 To analyse the customer awareness about General insurance.

 To access the extent to use General insurance by customers.

 To access the various aspects of services provided by General insurance

companies.

 To compare the extent of customer satisfaction with quality of general

insurance services.

 To determine and compare the extents of customer satisfaction with quality of

services on basis of different constituent factors.

 RESEARCH DESIGN: The research design was descriptive in nature.

METHOD OF DATA COLLECTION

PRIMARY DATA COLLECTION:

 The data collected for the purpose or for a particular problem in original known as
primary data. I have used the structured questionnaire in my research process which
has carefully designed keeping the entire objective in mind. The structured
questionnaire consists both open- ended and close- ended type question.

SECONDARY DATA COLLECTION:

 The data which is already available i.e., they refer to data which have already been
collected or analysed by someone else. Various sources of secondary data is:
Internet Books and journals

SAMPLING:
 In statistics, quality assurance and survey methodology, sampling is the selection
of the subset (a statistical sample) of individual’s from within a statistical population
to estimate characteristics of the whole population.

 SAMPLING PLAN: Sampling plan was detailed outline of measurements will taken at
what time, on which material, in what manner and by whom.

SAMPLING TYPE: In my research process I have used Convenience sampling which

involves deliberate selection units of a sample.

SAMPLING SIZE: I have taken 116 sample size.

TOOLS AND TECHNIQUES: I have used Survey chart, Pie chart, Bar chart in my study

DATA ANALYSIS AND INTERPRETATION

1. Which age range do you fall into?

INTERPRETATION- From the survey data 57.9% respondent are from the age
group of 20-29,18.4% respondent are from the age group of 30-39,10.5%
respondent are from the age group of 40-49,also 7.9% respondent are from the
age group of 50-60,5.3% respondent are from the age group of above 60.

2. Can you please specify your gender?

INTERPRETATION-From the survey data 6.32% respondent are male and 36.8%
respondent are female. It indicates that male candidates are the highest
respondent to study

3. Can you please indicate your occupation?

INTERPRETATION- From the survey data 15.8% respondent are self-

employment, 13.2% respondent are businessman, 44.7%respondent are salaried,
15.8% respondent are student, 10.5% respondent are home maker.

4. Please select your Income?

INTERPRETATION- From the survey data 52.6% respondent are 25000-35000,

18.4% respondent are 36000-45000,18.4% respondent are 46000-55000,10.5%
respondent are above 55000.

5. How did you first learn about our insurance company?

INTERPRETATION- From the survey data 50% respondent are first learn through
a friend or family member,7.9% respondent are first learn through online
search,3.1% respondent are first learn through advertising,10.5% respondent are
first learn through social media platform.
6. Which insurance company do you have currently?

INTERPRETATION- From the survey data 42.1% respondent are currently have
Bajaj Allianz general insurance, 26.3% respondent are currently have HDFC
ERGO,21.1% respondent are currently have TATA AIG,10.5% respondent are
currently have ICIC Lombard.

7. How satisfied were you with the insurance product(s) you purchased?
INTERPRETATION- From the survey data 7.6% respondent are very satisfied with
the insurance product, 47.4% respondent are satisfied with the insurance product,
39.5% respondent are neutral with the insurance product,2.6% respondent are
dissatisfied with the insurance product,2.6% respondent are very dissatisfied with
the insurance product.

8. If not, what is the primary reason you have not purchased insurance? 

INTERPRETATION- From the survey data 28.1% respondent have not purchased
insurance the primary reason is not affordable, 37.5% respondent have not
purchased insurance the primary reason is not necessary,6.3% respondent have
not purchased insurance the primary reason is lack of knowledge about insurance
products,28.1% respondent have not purchased insurance the primary reason is
trust issues.
9. Which are the other company insurance do you prefer?

INTERPRETATION- From the survey data 47.4% respondent are prefer HDFC
ERGO, 23.7% respondent are prefer ICIC Lombard, 23.7% respondent are prefer
TATA AIG, 5.3% Reliance general insurance.
10.  What type of insurance product are you interested in?

INTERPRETATION- From the survey data 44.7% respondent are interested in life
insurance product, 36.8% respondent are interested in health insurance product,
15.8% respondent are interested in auto insurance product, 2.6% respondent are
interested in home insurance product.

11. What problems you are facing in Bajaj?

INTERPRETATION- From the survey data 34.2% respondent are facing problem
of extra premium, 21.1% respondent are facing problem of claim settlement time is
high, 13.2% respondent are facing problem of customer supportive executive are
not available, 31.6% respondent are facing problem of after selling their product
they don’t respond to us.
12.  How long have you been a customer of our insurance company?

INTERPRETATION-- From the survey data 36.8% respondent is a customer of our

insurance company have less than 1 year, 50% % respondent is a customer of our
insurance company have 1-3 years, 5.3% % respondent is a customer of our
insurance company have 3-5 years, 7.9% % respondent is a customer of our
insurance company have more than 5 years
13. How would you rate the overall performance of Bajaj Allianz General Insurance
compared to its competitors?

INTERPRETATION- From the survey data 21.1% respondent are rate the overall
performance of Bajaj Allianz General Insurance compared to its competitors are
significantly better, 34.2% % respondent are rate the overall performance of Bajaj
Allianz General Insurance compared to its competitors are slightly better, 42.1% %
respondent are rate the overall performance of Bajaj Allianz General Insurance
compared to its competitors are about the same,2.6% % respondent are rate the
overall performance of Bajaj Allianz General Insurance compared to its
competitors are worse.
14. How would you rate the transparency of Bajaj Allianz General Insurance in
terms of policy documentation and communication compared to its competitors?

INTERPRETATION- From the survey data 15.8% respondent who rate the
transparency of Bajaj Allianz General Insurance in terms of policy documentation
and communication compared to its competitors is significantly better, 36.8%
respondent who rate the transparency of Bajaj Allianz General Insurance in terms
of policy documentation and communication compared to its competitors is slightly
better,44.7% respondent who rate the transparency of Bajaj Allianz General
Insurance in terms of policy documentation and communication compared to its
competitors is about the same,2.6% respondent who rate the transparency of
Bajaj Allianz General Insurance in terms of policy documentation and
communication compared to its competitors is worse.