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    Ria CV 2022 - Word

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    Ria Kumar
    The document provides a summary of Ria Rajendra's work experience and education. She has over 10 years of experience in marketing roles, including strategic brand management, market research, event management, and advertising. Her most recent role is as Marketing Manager at Dream Square in Dubai, where she is responsible for developing marketing strategies to drive business growth.

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    Ria CV 2022 - Word

    Uploaded by

    Ria Kumar
    75 views4 pages
    The document provides a summary of Ria Rajendra's work experience and education. She has over 10 years of experience in marketing roles, including strategic brand management, market research, event management, and advertising. Her most recent role is as Marketing Manager at Dream Square in Dubai, where she is responsible for developing marketing strategies to drive business growth.

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    The document provides a summary of Ria Rajendra's work experience and education. She has over 10 years of experience in marketing roles, including strategic brand management, market research, event management, and advertising. Her most recent role is as Marketing Manager at Dream Square in Dubai, where she is responsible for developing marketing strategies to drive business growth.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    75 views4 pages

    Ria CV 2022 - Word

    Uploaded by

    Ria Kumar
    The document provides a summary of Ria Rajendra's work experience and education. She has over 10 years of experience in marketing roles, including strategic brand management, market research, event management, and advertising. Her most recent role is as Marketing Manager at Dream Square in Dubai, where she is responsible for developing marketing strategies to drive business growth.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 4

    RIA RAJENDRA

    Marketing Manager
    Location: Dubai, United Arab Emirates LinkedIn:
    Contact: +971552514099 Email:

    10+ years of experience in brand management, market research, event management, advertising within B2B and B2C sectors.
    Strategic and innovative with a passion for driving brand awareness and product performance with both offline and online marketing
    strategies.

    Decisive marketing professional who drives company growth through creative and innovative marketing strategies. Skilled at
    analyzing marketing trends and customer needs to develop highly effective and targeted marketing campaigns.

    Proficient in collaborating with multiple stakeholders in order to determine audience interest and develop strategic go-to-market
    communication plans, those align with the company's business priorities and initiatives.

    EDUCATION

    2013-2015

    Masters in IBM, Marketing


    Heriot - Watt University
    2009 -2012 BA Honors Advertising, Media and PR
    Middlesex University
    EXPERIENCE

    Feb 2023 – Present Marketing Manager, Dream Square, Dubai


    Area: Real Estate

     Responsible for developing and executing comprehensive marketing strategies to drive business growth and increase brand awareness.
    Led cross-functional teams and managed integrated marketing campaigns across multiple channels, including digital, print, and social
    media. Conducted market research, analyzed data, and tracked campaign performance to optimize results. Strong leadership,
    communication, and analytical skills with a focus on driving measurable results and exceeding goals.

    June 2022 – Sept 2022 Product Manager, Agepha Pharma, EMEA


    Area: OTC and PM

     Continuously updates and educates the organization on topics relevant to the defined brand supporting the sales functions with updates
    and training materials for the defined brands.
     Influences the development of EMEA brand strategies by providing local input in relation to market, competitor and customer insight
     Drive brand performance with a strong focus on driving sales growth and market share gain of assigned brands within EMEA.
     Analyze brand financials, market data and competitor data to build & adjust brand strategy, activity plans and initiatives.
     Developing the product marketing strategy for the company’s OTC business.
     Managing online and offline marketing campaigns and budget management.
     Development and execution of EMEA operational plan for the defined brands
     Identification of key external stakeholders and brand building strategy.
     Cross functional alignment with Medical Affairs and Ecommerce.
     Working closely with Product, Ecommerce, and Marketing teams.
     Create timelines and roadmaps for product marketing activities.
     Act as brand guardian and ensure consistency across platforms.
     Managing all social media platforms for the organization.
     Developing product pricing and positioning strategies.
     Monitoring market trends and driving new strategies.
     Building relationships with key customers and KOLs.
     Assisting with training activities.
    Apr 2022 - May 2022 Marketing Consultant, IFFCO, MEA
    Area: Impulse food

     Study company profile and operations to understand its marketing needs


     Conduct marketing research to identify industry trends and commercial opportunities
     Develop and implement a marketing strategy according to objectives and budget
     Prepare detailed proposals and marketing plans
     Advise on branding, positioning, communications and other marketing issues
     Give direction to marketing efforts with the most effective methods and tools
     Liaise with marketing department and external vendors
     Monitor marketing projects and analyze results
     Write reports with suggestions for improvements and new ideas

    Feb 2020- Mar 2022 Digital Content creator, Dubai

     Digital content creator on Instagram & marketing consultant with WPC Progren.
     What started out as a personal space to explore restaurants and activities in Dubai is now a space of my work portfolio.
     Do what you love and you never work a day in your life. I now know what this truly means and each brand I have worked with is so
    special to me and I hope to continue this journey.

    June 2017- Jan 2020 Marketing Specialist META, Boehringer Ingelheim,


    META Therapeutic Area: Cardiovascular, Respiratory, Diabetes & Oncology

     End to end project management-Event management & Promotional materials development with external agencies and vendors.
     Was part of multiple projects within the department, this included testing the software on behalf of the marketing department and
    being part of the project roll out and training the team. Ensuring all activities took place within project timelines.
     Creating the annual brand plan and monitoring budget distribution and performance
     Conduct competitive research and analyze benchmarking data
     Increasing market share, productivity growth and brand awareness.
     Marketing data analysis, financial reporting: submitting and presenting to management
     Data analysis and creating consolidated reports for management.
     Creative input and content management for product launch campaigns & promotional materials.
     Responsible for updating the E-detailing and promotional materials used by the Medical representatives as per the
    countries requirements. Launching it on Salesforce and keeping track.
     End to end speaker related event coordination for world congress/conventions, product launch, advisory boards,
    speaker trainings, educational dinner meetings, KOL’s, CME’s etc.
     Organized live and digital speaker events, digital was a webinar and we used an external vendor for support to
    execute it smoothly.
     Maintaining all processes as per SOP’s and ensuring all documentation is in order as per compliance and regulatory.

    Brands Handled: Pradaxa, Micardis, Twynsta, Actilyse,Metalyse,Spiriva, Trajenta,Jardiance, Jentadueto& Ofev

    Jan 2015 – May 2017 Marketing Associate, Mundipharma, META


    Therapeutic Area: Ophthalmology (MEA region HQ)
     Creating the annual brand plan and monitoring budget distribution and performance
     Conduct competitive research and analyze benchmarking data
     Increasing market share, productivity growth and brand awareness.
     Marketing data analysis, financial reporting: submitting and presenting to management
     Data analysis and creating consolidated reports for management.
     Maintaining all processes as per SOP’s and ensuring all documentation is in order as per compliance.
     End to end project management-Event management & Promotional materials development.
     Creative input and content management for product launch campaigns & promotional materials.

    Brands Handled: Cosopt, Saflutan, Timoptol and Trusopt. (Ophthalmology)


    Jun 2014 – Dec 2015 Marketing Coordinator, Tavola, MEA
    Area: Retail
     Marketing - Calendar, Branding, Advertising, KPI, Analysis.
     Events -launches, competitions, shoots & book signings
     PR -press releases, magazine advertising and presenting to management
     Social Media- Created, executed and monitored all social media &content management.
     Market products by developing and implementing marketing and advertising campaigns; tracking salesdata; planning
    meetings and events; maintaining databases; PR; preparing reports.
    Brands Handled: https://www.tavolashop.com/all-brands/

    Sept 2012– Apr 2014 Account Manager, Expotrade, EMEA


     Daily management of event & experiential campaigns; including campaign strategy development, sponsorship management, contract
    negotiation, display design & fabrication, activation services & I&D services, digital marketing, technology integration, and general account
    management
     Provide day-to-day client support
     Develop client reporting and event recaps
     Work directly with activation team on setup and dismantle of event displays on show site
     Work directly with event/show managers to ensure all paperwork is completed
     Assist in preparation of proposals, cost estimates and spec sheets for business development initiatives.

    Mar 2012 – Aug 2012 Marketing Intern, Dubai London Clinic


     Preparing press releases and pitching to the media; designing brochures, newsletters and posters; maintaining marketing production
    schedule for physicians; assisting with special events; managing the mascot program; tracking media coverage; review all service area
    papers and clip references to vendors or competitors; copy clippings for appropriate audiences; file clippings and compiling call centre data
    for marketing and research reports; content writing and basic website updates.

    Jan 2011 – Feb 2012 Account Executive, Outreach Advertising


     Contacting businesses and other potential clients to source new leads – this could be through phoning, emailing, visiting in person and/or
    contacting on social media.
     Maintaining strong relationships with existing clients by making sure they are aware of all the advertising solutions offered by your employer
    and working with your colleagues (such as designers) to ensure the client is happy with what is offered.
     Staying in the know about different forms of communication
     Meeting sales targets.

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