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    Digital Marvelled

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    Shivam verma
    Digital Marveled is an online publishing platform that provides newspapers, magazines, books and other content. As an intern, the document's author conducted market research, understood competitors, and performed the job roles of promotion, marketing and sales. Their strategy involved user segmentation, understanding pain points, and defining unique selling propositions. Results included 13% revenue growth and 8% increased user retention. Difficulties included competitor threats, building trust as a startup, and budget constraints. Learnings centered around various analysis, outreach tactics, metrics and segmentation.

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    Digital Marvelled

    Uploaded by

    Shivam verma
    70 views11 pages
    Digital Marveled is an online publishing platform that provides newspapers, magazines, books and other content. As an intern, the document's author conducted market research, understood competitors, and performed the job roles of promotion, marketing and sales. Their strategy involved user segmentation, understanding pain points, and defining unique selling propositions. Results included 13% revenue growth and 8% increased user retention. Difficulties included competitor threats, building trust as a startup, and budget constraints. Learnings centered around various analysis, outreach tactics, metrics and segmentation.

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    DigitalMarvelled

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    Digital Marveled is an online publishing platform that provides newspapers, magazines, books and other content. As an intern, the document's author conducted market research, understood competitors, and performed the job roles of promotion, marketing and sales. Their strategy involved user segmentation, understanding pain points, and defining unique selling propositions. Results included 13% revenue growth and 8% increased user retention. Difficulties included competitor threats, building trust as a startup, and budget constraints. Learnings centered around various analysis, outreach tactics, metrics and segmentation.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    70 views11 pages

    Digital Marvelled

    Uploaded by

    Shivam verma
    Digital Marveled is an online publishing platform that provides newspapers, magazines, books and other content. As an intern, the document's author conducted market research, understood competitors, and performed the job roles of promotion, marketing and sales. Their strategy involved user segmentation, understanding pain points, and defining unique selling propositions. Results included 13% revenue growth and 8% increased user retention. Difficulties included competitor threats, building trust as a startup, and budget constraints. Learnings centered around various analysis, outreach tactics, metrics and segmentation.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 11

    INTERNSHIP

    PROJECT
    Ankit Kumar Jaiswal - 19JE0148
    Content
    Company Products
    Company Overview
    Competitors
    Job Role
    Startegy
    Results
    Difficulties
    Learnings
    Company
    Digital Marveled Pvt Ltd
    Sales and Marketing Intern

    Newspaper Fitness Magazine Fashion & Lifestyle


    English Newspaper with network spread Contains yoga and excercise for all age trending fashion and style updates for
    all over India groups and different disorders. both the genders.
    Company Overview
    Digital Marveled is an online reading & publishing hub. Read epaper,
    magazines, books, comics, etc. online & offline. It provides the best
    content for reading on web, Mobile, and Tablet Devices. It includes popular
    News Papers, Magazines, Comics, Books & Journals, all within the same
    platform. Read content from some of the premier newspapers of India,
    most read magazines, and popular comics.

    The languages covered include English, Hindi, Marathi, Malayalam,


    Tamil, Telugu, Punjabi, Gujarati, and Kannada. Magazines include some
    of national and international best-known Magazine brands, publishing
    in categories ranging from News, Bollywood, Entertainment, Health, Art
    and Architecture, Automotive, and many more.
    Industry
    Competitor

    Word Press FlipHTML5


    StoryChief Flipsnack
    Jumag TalentServe
    Twipe PressPad
    Yumpu DCatalog
    Kitaboo Readz
    Uberflip Quark
    Job Role
    Promotion
    Advertise a product and increase its awareness amongst the
    target audience..

    Marketing
    Getting people interested in company's product and different types
    of services.

    Sales
    Converting existing users to customer and exploring different
    market segments for its growth.
    Operation Strategy
    Understanding
    01 User Segmentation
    Separating users into distinct
    groups, or segments, based on
    02 Pain Points
    Understanding specific problems
    faced by different user segment
    shared characteristics such as age and creating a product and pitch
    , interest, location. accordingly for calls

    03 Use Cases
    Defining USP accordingly for
    diffrent target audience , creating a
    major imopact during calls or cold
    emailing.
    25

    Results
    20

    15

    10

    Revenue Growth Brand Awareness


    Shown a steep growth of 13% of Creating mass awareness in major
    company revenue audience and diffrent parts of
    country

    Cost Reduction User Retention


    Having an optimized sales call Developement of existing product
    reduces the marketing cost per after understaning the pain points
    customers significantly. hence increasing the user retention
    by 8%
    Difficulties
    Competitor Threats Trust Building
    Being a vast and invaded market Being a early Startup it was difficult
    had to face lots of issues in to gain trust of paying customers
    creating a individual brand image and new ones.

    Budget Constraints Try and Test


    Being a startup it had limites Had to build different USP and pitch
    budget for sales and marketing for different user segments and
    activities to carry out different customers.
    operations
    Learnings
    Market Research
    Market Analysis
    Competitor Analysis
    Cold Reach out
    Communication
    Metrics understaing - CPA, CTR, CRM
    User Segmentation
    Guesstimates
    Thank You

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