BUSINESS PLAN

THICKLING MILO

Presented by:
Grade 12 - Tikling

Group 2
John Lawrenz Tagalog
Kirk Oñate
Kensuke Saito
Renan Manosa
Jeferson Jintalan
Joanna Gamboa
Ed Chlark Damos
Kurt Espra
Darwin Ace Celestial
Chris Jericho Carig

Presented to:
Mrs. Marilyn T. Ubay

Date: November 21, 2023

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 TABLE OF CONTENTS

I. Executive Summary ………………………………………………….3

II. Marketing Analysis……………………………………………………4

III. Company Description………………………………………………..5

IV. Organization and Management

Structure………………………………………………………………...8

V. Marketing and Sales Strategy…………………………………...11

VI. Financial
Analysis…………………………………………………………………12

VII. Social Impact…………………………………………………….…..16

VIII. Others…………………………………………………………………..17

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 I. EXECUTIVE SUMMARY

Our company is called Thickling Milo, located at General Pantaleon

Garcia Senior High School, Imus City, Cavite. This business is a popular
dessert in Manila and other Our idea was inspired by students who
receive meager allowances; we wanted to provide them with reasonably
priced, high-quality goods.

Our target clientele consists of male and female companions who

are 16 years old and older, with a daily allowance or salary of ₱30 and
above, and of course, the senior high school students at GPGSHS. Our
business will cost ₱400, which we will save. Moreover, the individual who
will manage this business is us.

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II. MARKET ANALYSIS

Our target customers are senior high school students at GPGSHS.

A group of friends that are between the ages of 16 and above, both male
and female, with a daily allowance or income of ₱30 and above, are our
possible customers.

Since our product is popular on the internet, and maybe some of

them are not aware of it, we expect it will be profitable. Most of the time,
new products are best sold to people who are unaware of them.This
customer will be interested in tasting our product.

Our classmates are our competitors; they might have a product

that sells better than ours.The price of our product only ranges from ₱20
to ₱30. We believe that students with a low budget for their school
snacks might benefit from our product. Our product's limitation is that
we can only produce 50 to 60 pieces each day, depending on our supply,
and that can be our weakness.

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III. COMPANY DESCRIPTION

1. Company’s vision and mission

Thick milo is known for a sweet and level up desert of milo. We

come to this idea to help our co-students to provide them a budget
friendly, quality, and healthy dessert.

Mission

Making irresistibly delightful chocolate shake that satisfy taste

buds and bring joy to every sip.

Vision

To be the go-to choice for the ultimate chocolate experience,

blending Quality ingredients to create delicious and affordable
shake.

OUR CORE VALUES

Customer Respect

We value all the opinions of our customers, feedback and such. So

that we know how to improve our business, to get their loyalty.

Consistency

We make sure that what we provide to our customers will be

consistent.

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 2. Product description

Thick milo is our business idea that will be sold in our school
at GPGSHS. It is made of cocoa powder, crushed ice, sugar and
Nestlé milo. It's a dessert that also benefits our body a healthy
dessert.

ITEM VALUE

Whisk ₱ 50

Cups ₱ 67

Measuring Cups/Spoon ₱ 40

Mixing Bowl ₱ 35

Plastic container ₱ 50

Spoon ₱ 25

Other ingredients ₱ 133

TOTAL : ₱ 400

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 Our business will start before and after the class break, break time,
and before the students go home. We need approval from the school's
supervisor and teachers before we sell our product.

STRENGTH WEAKNESS

● Quality products ● Limited stocks

● Budget Friendly ● Can only produce 50 to 60
pieces
● Limited supply
● Competitors

OPPORTUNITIES THREATS

COMPETITORS
● Students allowance range to
₱30 who can't afford school ● School canteen
canteen products. ● Other classmates business
products
● Permission to sell our
products

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IV. ORGANIZATION AND MANAGEMENT STRUCTURE

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Contribution in the business
Positions Duties and
Responsibilities

1. Financial staff - Kensuke Saito Manages finances and marketing

strategies.

2. Operation Manager - Joanna Gamboa

Coordinates operation and
process.

3. Sales Representative- Renan Manona

Promotes and sells products.

4. Customer Service Representative

- John Lawrenz Tagalog Strong customer relations and
handling customers.

5. Food Ingredient Buyer-Edchlark Damos

Buys ingredients for the product.

6. Cashier Manages sales and provides

- Jeferson Jintalan change.

7. Contribute to incomplete recipe Person who takes care of what is

- Kurt Espra being done.

8. Rebuke of disruptive Customers Reprimanding those who are

- Kirk Oñate impatient in line and in a hurry.

9. Customer Queue Manager Fixing the chaotic queue.

- Darwin Celestial

10. Order Fulfillment Staff Waiting to get the order that is

- Chris Jericho Carig ready.

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IV. MARKETING AND SALES STRATEGY

We will use flyers and social media to notify our customers about
the type of goods we are selling. In order to get other students to
purchase our product, we are offering a promotion on the first day of
sales: "Free for the first five customers." This promotion will work because
students will undoubtedly purchase our product once they understand
what “Thickling Milo”.

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V. FINANCIAL ANALYSIS
1. Capitalization

Capitalization

Thickling Milo store, The initial capital is P700. There will be 9 members.
Each of the members shall receive a share of P78.

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2. COMPUTATION OF PROJECTED MONTHLY AND YEARLY
REVENUE

TABLE 1

Projected Monthly and Yearly Revenue

Type Of Selling Projected Projected Projected Projected

RTW Price Volume Revenue Volume (H) revenue
(F) (G) (I)
Yearly

Average Average no.

C=A+B sold Monthly of items sold I= (C × H)
monthly G- (C×F) (Yearly)
F=(D×30 H=(D×365
days) days)

Chocolate P20 35×30 21,000 35×365 255,500

shake = 1,050 =12,775

35 pieces sold per day × 30 days = 1,050

1,050 × 20 = 21,000 Projected monthly revenue
35 × 365 = 12,775 × 20 = 255,500 Projected revenue yearly

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 3 COMPUTATION OF PROJECTED MONTHLY COSTS (YEAR 1)

Projected Monthly Costs (Year 1)

Monthly Jan Feb Mar Apr May June July Aug Sep Oct Nov Dec

Cost of 255,500 268,275 281,688.75 295,773.19 310,561.85 326,089.95 342,394.45 359,514.18 377,489.8 396,364.3 416,182.61 436,991.75
good sold 9 9

Expenses 12,000 12,600 13,320.00 13,891.50 14,586.075 15,315.38 16,081.15 16,885.21 17,729.48 18,615.96 19,546.76 20,524.098

Total 267,500 280,875 294,918.76 309,664.70 325,147.94 341,405.34 358,475.61 376,399.40 395,219.3 414,980.3 435,729.36 457,515.83
Costs & 7 4
Expenses

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 3. COMPUTATION OF PROJECTED INCOME STATEMENT

TABLE 3

Year 1 Year 2 Year 3 Year 4 Year 5

Revenue 268,275 281,688.75 295,773.19 310,561.85

255,500

Cost 153,300 160,965.00 169,013.25 177,463.92

146,000

Gross Profit 114,975 120,723.75 126,759.94 133,097.93

Before Tax 109,500

VII. SOCIAL IMPACT

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 1. What is the desired outcome of your business as stated in your
vision statement?

As stated by our vision statement that is “To be the go-to choice for the
ultimate chocolate experience, blending Quality ingredients to create
delicious and affordable shake.” The desired outcome of our business are
students, teachers, group of friends and of course Grade 12-tikling
students that have an income or allowance of 30 pesos above that coming
back to purchase our cheap but quality product.

2. What are the business activities and its corresponding social

impact? Write it in the appropriate column.

BUSINESS ACTIVITY SOCIAL IMPACT

Working Students It can benefits some students, they

can use it to have an experience of
having their own business and
additional income for them.

Discounts Offers We offer our product in lowerprice,

and we offer a buy 2 get one or for
additional adds on.

Experience for Business holders As a first timer entrepreneurs it is a

great opportunity and experience. We
learn how to manage a business and
make money.

Goals To help our co-students, make a large

profit, to serve a quality product,
satisfy our customers and to have a
successful business.

IX. OTHERS (your survey summary, pictures in food expo, etc.)

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