School of Multimedia Technology and Communication

UUM COLLEGE OF ARTS AND SCIENCES

ACADEMIC PLANNING
SECOND SEMESTER 2022/2023 (A222)

Lecturer: DR MOHD ZUWAIRI MAT SAAD (B); MOHD BAHARUDIN B MOHD HADZA @ OTHMAN (A)
Code & Course SCCA2053 PENULISAN KORPORAT
Name:

GROUP A: SUNDAY & WEDNESDAY / 04.00 PM-5.30 PM (DKG 6/1)

GROUP B: MONDAY & THURSDAY / 2.30 PM-4.00 PM (DKG 6/2);

Week/Date/
Topic/Sub-Topic Remarks
Topic
W1 Introduction to the SCCA2053 • Distribute course syllabus.
• Discuss the requirements of
the assessments.
• Consultation on news
clippings
W1 1. Introduction to Corporate Writing • Students form the
i. Definition of corporate writing. assignment groups & select
ii. Types of corporate writing. group assignment titles.
iii. The principles of corporate writing. • Consultation on news
iv. Responsibility of a corporate writer clippings.
W2 2. Corporate Relations and Mass Media • Consultation on news
SCL i. The role of corporate communication clippings.
ii. The network connection and dissemination of information • Mapping ideas – corporate
iii. The importance of the corporate media and featured news.
iv. Type the corporate media

W3 3. The Role of Research in Corporate Writing • Mapping ideas – corporate

OL, SCL i. Type of research in corporate communication. and featured news.
ii. Storage of information. • Consultation on news
iii. Sources of information. clippings
W4 4. Effective Writing • Consultation on news
SCL i. Identify input clippings.
ii. Setting goals • Mapping ideas – corporate
iii. Determine the audience and featured news &
iv. Selection of genre pitching .
v. The process of publishing
vi. Feedback

W5 5. Corporate writing for selected audiences • Mapping ideas – corporate

SCL i. Memo - format and type and featured news &
ii. The business pitching.
iii. Reports and proposals • Submit: Folio

W6 6. Corporate Writing for Print and Electronic • Press Release practice

W7 i. The role of writing - news and articles • Dicsussion on corporate
SCL ii. The Corporate News - definition, importance and story video
elements • W7: Submit: Corporate
iii. News release techniques news and corporate
1
 iv. The principles of writing for electronic media featured news

MID SEM BREAK (26/5/2023-3/6/2023)

W8 7. Corporate Writing for Specific Audiences • Storyboard presentation
i. Bulletin / newsletter. • TUTORIAL
ii. Techniques for writing newsletters. • BMC
iii. The methods of planning basic design publications.
iv. Management of publication
W9 8. Writing Advertising Copy • Writing practice
i. Functions of advertising • TUTORIAL
W10 ii. Categories and types of advertising • PROGRESS – Corporate
iii. Techniques for writing corporate advertising Video
• BMC
W10 MEDIA LAB/ WRITING • Publication practice
SCL • Discussion on e-Magazine
• BMC
W11 9. Issues and Problems in Media Relations • PROGRESS – e-Magazine
SCL i. Disclosure of information. • BMC
ii. Filtering information.
iii. Ethics and responsibility.
iv. Construction of the corporate image.
v. The diffusion of technology.
vi. Community relations.
W12 10. Case studies • W12 – PROGRESS – e-
SCL - Public’s readability level practice Magazine
- Content Analysis: Annual Report, Corporate Bulletin, news • BMC
W13 etc.
- Methods:
i. Gunning Fog Index Formula
ii. Formula Flesch
iii. Contents analysis
W13 11. PENYEDIAAN MAJALAH ONLINE / MAJALAH KORPORAT • W13: Upload corporate
video - YouTube
W14 • 18th July 2023- Project
SCL Pitching Presentation
(3P’2022) – e-Magazine &
BMC
REVISION: 21 JUL – 28 JUL
EXAM WEEK: 29/7 – 17/8

2
SCCA2053/ Corporate Writing/ A222

TASKS:
The following are the descriptions related to the subject of SCCA2053 Corporate Writing session A222 which cover the following:
(i) Course assessment.
(ii) Assignment Details.
ASSESSMENT
ASSIGNMENT CLO MARKS TYPE OF DATE OF WHAT YOU HAVE TO DO IS…
(100%) ASSESSMENT SUBMISSION/
UPLOAD UUMOL
1. Corporate News 2 10 • Upload: M7 – • One (1) group from each group (A and B) needs to find
25th May 2023 ONE (1) Pusat Tanggungjawab (PTJ) or Inapan Siswa
• Tutorial - (INASIS) in the UUM.
W3/W4/W5 • Group members must write corporate news related
to the events organised by PTJ or INASIS that your
group has chosen (exclude roadshow).
• You must prepare a 5W1H mind map and attach with
the poster. Your lecturer must approve before you
proceed for the news writing.
Individual • Language for the article: BM/BI (depending on your e-
magazine audience)
• Minimum is 12 paragraphs and maximum is 14
paragraphs.
• Font: Calibri – 11/ Spacing 1.5.
• Students must LIKE official page for Corporate Writing
Class (https://www.facebook.com/suarasintok22/)
• The Editor -in -Chief of each group will be appointed
as the editor on the Suara Sintok Facebook page.
• The Editor -in -Chief should update the written news
from journalists (group members) on the Suara Sintok
page from time to time.
• Photos and news should be provided by the
journalists (group members) and will be submitted to
the editorial department for further update.
SCCA2053/ Corporate Writing/ A222

2. Corporate 2 10 • Upload: W7 – • Group members need to write corporate featured

Featured News 25th May 2023 news related to the same the PTJ or INASIS chosen by
• Tutorial - the group.
W3/W4/W5 • Corporate featured news must be related to the PTJ
or INASIS that your group has chosen (exclude
roadshow).
• You must prepare the 5W1H mind map and pitch the
story ideas to your lecturer during tutorial or class.
• Here are what you need to include during pitching
session. First, introduce the story idea and define the
angle. Explain what you want to write about and
Individual explain your point of views and arguments. Explain
why your idea is timely, important, different and/or
of interest to the audience and readers of the
publication you are approaching. Your lecturer must
approve before you proceed for featured writing.
• Minimum is 18 paragraphs and maximum is 21
paragraphs.
• Font: Calibri – 11/ Spacing 1.5
• Language BM/BI (depending on your e-magazine
audience)
• Students must LIKE official page for Corporate Writing
Class (https://www.facebook.com/suarasintok22/)
• The Editor -in -Chief of each group will be appointed
as the editor on the Suara Sintok Facebook page.
• The Editor -in -Chief should update the written news
from journalists (group members) on the Suara Sintok
page from time to time.
• Photos and news should be provided by journalists
(group members) and will be submitted to the
editorial department for updated.
SCCA2053/ Corporate Writing/ A222

4. Folio 3 10 • Upload: M5- 10th • You need to prepare one folio.

May 2023 • Please print the folio form and insert in your folio on
Individual • Tutorial – the first page.
W1/W2/W3/W4 • You need to find corporate news clippings (BH/Harian
Metro/ Utusan Malaysia/ Kosmo/ Sinar Harian/ NST
and etc) start from 1st March 2023.
• 4 x corporate news clippings (2BM+2BI).
• 2 x corporate featured news clippings (BM/BI).
• Please show your news clippings to the lecturers for
approval.
• Identify 5W1H + TWO (2) corporate news values for
each news clipping.

5. Corporate Video 3 10 • Upload: W13 – • You must create ONE (1) corporate video based on
12th July 2023 your group creativity about PTJ or INASIS in UUM (PTJ
• Tutorial - chosen by your group) and must be uploaded on
W10/W11/W12 YouTube.
• You need to prepare the corporate video proposal
(refer appendix A) and storyboard. Groups must
present it in the class before shooting.
• The length of video must be 1.5– 3 minutes.
• YouTube Account will be given by the course
Group coordinator to the leaders.
• Please insert compulsory hashtag: #uum #smmtc
#suarasintok #smmtcsteady.

6 E-Magazine 4 20 • Upload link and • You need to create ONE (1) e-Magazine and prepare
presentation: ONE (1) Business Model Canvas (BMC) (refer
W14 – 18th July appendix B).
2022 (Tuesday) • Groups can use Wixsite/ Wordpress/ Blogspot
• Tutorial - • Your e-magazine content must include organisation
W11/W12/W13 chart, corporate news, featured corporate news and
corporate video.
SCCA2053/ Corporate Writing/ A222

• Groups are free to choose any design and add on

content related to your website.
• Groups A and B will present together the completed
BMC and websites during the Project Pitching
Presentation (3P’2023).
• FOUR (4) jury’s representatives from each PTJ or
INASIS will evaluate BMC for each group and ONE (1)
jury will be assigned to evaluate on websites during
3P’2023.
6. Final Exam 1 40 Individual • TBC • Read all chapters (to be confirmed by lecturers)

*Important dates will be informed by the lecturer if there are any changes.

IMPORTANT NOTES FOR COLLABORATION WITH PTJ’s or INASIS:

Subject coordinator will issue the request cooperation letter after discussion has been done by groups with the PTJ’s or INASIS.

Prepared by:

DR. MOHD ZUWAIRI BIN MAT SAAD

Lecturer & Subject Coordinator (SCCA2053)
A222 Session
+601119428842/ [email protected]
19/3/2023
APPENDIX A

SCCA2053/ CORPORATE VIDEO PROJECT PROPOSAL (A222)

GROUP: A / B : 1 / 2

NAME of PTJ:

VIDEO TITLE:

THEME OF THE VIDEO:

TARGET AUDIENCE:

LENGTH OF VIDEO (1.5 – 3 minutes):

OBJECTIVE:

VIDEO SYNOPSIS (250-500 words):

*please fill in and submit this form to the lecturer during storyboard presentation
APPENDIX B

SCCA2053 (A222)/ BUSSINESS MODEL CANVAS (BMC)

GROUP: A / B : 1 / 2 | E-MAGAZINE: _________________________________

Key Partners Key Activities Value Propositions Customer Relationships Customer Segments

Key Resources Distribution Channels

Cost Structure Revenue Streams

*please fill in and submit this BMC to the lecturer during e-magazine presentation
APPENDIX B

BUSINESS MODEL CANVAS GUIDE

 FOLIO TUGASAN
SCCA2053 PENULISAN KORPORAT (A222)
NAMA:
MATRIK: KUMPULAN: A/B-1/2
TUGASAN / PERINCIAN TARIKH TUTORIAL- TUTORIAL- SERAHAN
SIAP 1 2
SEKSYEN-1
1. KERATAN AKHBAR BERITA 5W1H+Nilai Berita Korporat M1/BAHAN
KORPORAT(2xBM + 2xBI) 5W1H+Nilai Berita Korporat M5/SIAP
5W1H+Nilai Berita Korporat ANALISIS
5W1H+Nilai Berita Korporat
2. KERATAN AKHBAR – 5W1H+Nilai Berita Korporat M1/BAHAN
RENCANA BERITA M5/SIAP
5W1H+Nilai Berita Korporat ANALISIS
KORPORAT (2xRencana)

SEKSYEN-2
T1-BERITA KORPORAT Mapping Ideas M3
(individu) 10-14 perenggan + foto + Video M7
T2-RENCANA BERITA
KORPORAT: Mapping Ideas M3
(individu) 2-3 muka surat + foto M7
T4-TUGASAN KUMPULAN 1. E-Majalah: * (web based) M14 UPLOAD
(Kumpulan Besar) <M13/14
 SCCA2053/ CORPORATE WRITING (A222)
ACADEMIC CALENDAR 2022/2023 SESSION
UNIVERSITI UTARA MALAYSIA
WEEK SUN MON TUES WED THURS REMARKS
1 2/4 3/4 4/4 5/4 6/4 INTRO & NEWS
CLIPPINGS
2 9/4 10/4 11/4 12/4 13/4 NEWS
CLIPPINGS
3 16/4 17/4 18/4 19/4 20/4 NEWS
CLIPPINGS
23/4 24/4 25/4 26/4 27/4
RAYA RAYA RAYA RAYA RAYA
4 30/4 1/5 2/5 3/5 4/5 NEWS
LABOUR WESAK CLIPPINGS
DAY MIND MAP
NEWS AND
PITCHING
5 7/5 8/5 9/5 10/5 11/5 NEWS
SUBMISSION: CLIPPINGS
Folio MIND MAP
NEWS AND
PITCHING
6 14/5 15/5 16/5 17/5 18/5 MIND MAP
NEWS AND
PITCHING
7 21/5 22/5 23/5 24/5 25/5
SUBMISSION:
Corp News &
Corporate
Featured News
28/5 29/5 30/5 31/5 1/6
MID SEM MID MID SEM MID SEM MID SEM BREAK
BREAK SEM BREAK BREAK
BREAK
8 4/6 5/6 6/6 7/6 8/6 STORYBOARD
CORPORATE
VIDEO
9 11/6 12/6 13/6 14/6 15/6 CORPORATE
VIDEO & E-
MAGAZINE
 10 18/6 19/6 20/6 21/6 22/6 CORPORATE
VIDEO & E-
MAGAZINE
11 25/6 26/6 27/6 28/6 29/6 CORPORATE
VIDEO & E-
MAGAZINE
12 2/7 3/7 4/7 5/7 6/7 CORPORATE
VIDEO & E-
MAGAZINE
13 9/7 10/7 11/7 12/7 13/7
SUBMISSION:
Corporate
Video
14 16/7 17/7 18/7 19/7 20/7
3P’2023
E-
Magazine
Study Friday, 21 July 2023- 1 week
Week Friday, 28 July 2023
Final Saturday, 29 July 2023 - 3 weeks
Examination Thursday, 17 August 2023