Communications Manager

Communications Manager
Award-winning communications professional with 12 years’+ of experience in strategic communications, corporate

affairs, public relations, & digital/social media communications.
Skills/Highlights
 Strong leadership and management skills, driving and influencing internal/external clients, direct reports, cross-
functional teams, and external agencies to deliver fantastic work.
 Created and led memorable and impactful PR, communications, digital, and influencer campaigns/events.
 Well-versed on issues and crises communications and reputation management.
 Extensive digital agency account management experience servicing top multinational brands and companies.
 Strong communication, presentation, persuasion, and negotiation skills, backed by data, research, and analytics.
 Owns and drives content calendars; writes and copyedits press releases, presentations, content guides, briefs and
other print/digital materials.
 Skilled in the use of news aggregators, media monitoring, and social media listening and analytics tools
(Talkwalker, Meltwater Social, Awario, and Hootsuite) and prepares media/social media reports about company
news and competitors.
 Robust experience using content publishing tools (Social Studio/Kapost) and content/ material review processes
(e.g. Veeva Promomats).
Professional Experience
MSD (Merck, Sharp & Dohme). Makati City, Philippines Jul 2021 – Jul 2023
Communications Manager and Digital Lead
 Key Wins: Developed and launched country corporate website.
 Lead in vaccines and cardio-vascular metabolic therapeutic area communications and drove HPV communications
strategy and campaigns.
 Launched flagship HPV advocacy campaign.
 Launched Patient Advocacy Day event.
 Led engagement with the Department of Health to amplify MSD content and messaging using their digital
communication platforms.
 Led internal communications initiatives and events.
 Responsible for ensuring that our company and therapeutic portfolio are well understood and well-loved,
leveraging on our company's legacy and impact on the health and wellness of the people and patients we serve.
 Leads internal communications, and external communications for key therapeutic areas in the vaccines, cardio-
vascular metabolic, and hospital acute care space.
 Leads digital and social media strategy, governance, and compliance.
 Supports the company's advocacy campaigns, patient and patient group engagement, policy, and industry and
stakeholder management.
51Talk, Ortigas Center, Pasig City Oct 2019 – Jul 2021

Public Relations and Communications Manager
 Key Wins: Quill and Anvil Awards.
 Launch of the weekly Yellow Tomorrow Show via Facebook Live.
 Launched Miss Universe Pia Wurtzbach as brand ambassador.
 Impacted the aggressive growth of app users through strategic, impactful, omnichannel, always-on PR, digital and
influencer campaigns.
 Created the company’s Issues Communications Playbook.
 Strategizes and takes ownership of corporate and brand publicity grid.
 Leads a team that ideates, conceptualizes, plans and executes PR and marketing campaigns.
 Creates briefing decks, key messaging, and talk points for C-level media and external engagements.
 Advises leadership team on communications best practices, key messaging and talking points for media and
external engagements.
 Lead in stakeholder relationship building and management (industry, government, and private partners).
 Manages creative and PR agencies, media relations consultants, and queries from the press;
 Responsible for maintaining a positive corporate reputation through always-on social intelligence and
interventions.
 Manages relationships with media contacts and influencers who amplifies brand message across various
platforms.
 Keeps abreast of current affairs, trending news and topics, and social media crazes to aid and inspire in
developing impactful, relevant and resonant messaging slants and marketing tactics.
 Crisis and issues communication management.
Ogilvy, Rockwell Center, Makati City Mar 2019 – Nov 2019

Senior Account Manager
 Key Accounts: Canon; Sony PlayStation, Pizza Hut, NBA, 2K Games (NBA 2K20, WWE 2K20 and Borderlands 3).
 Handles agency PR-led accounts, providing best-in-class client servicing, account management, and editorial
guidance for top offshore and local corporate and consumer brands and clients.
 Key point of contact for day-to-day management as well as development, implementation, and execution of PR
and marketing campaigns for current and new clients.
 Responsible for the conceptualization, implementation, and management of client campaigns, coordinating client
activities and liaison with other team members of the agency in order to exceed client expectations.
 Prepares pitches and proposals to potential clients by joining creative and marketing brainstorming, conducting
research, documentation gathering and development of presentation decks.
Key Clients: Jollibee Foods Corporation Nov 2017 – Mar 2019

Public Relations and Influencer Marketing Consultant
 Develop customized, impactful and compelling PR, influencer and marketing campaigns to help address the
marketing and business objectives of clients.
 Maintains regular communication with internal and external clients to ensure consistency with direction and
strategy and to inform them of status of projects
 Remain up to date with current market trends and competitive analysis, including pricing, features and value-
proposition strategies.
 Demonstrates strong brand knowledge and ability to articulate company’s value proposition.
 Works alongside the business development and operations teams to plan and set the service level agreements for
prospective and on-going marketing campaigns.
 Oversee status of marketing campaigns and ensures quality of service that are within schedule and budget.
NGP Integrated Marketing Communications, Inc., Ortigas Center, Pasig City Feb 2016 – Oct 2017
Senior Account Manager
 Key Accounts: Shell; MSD (Merck); RC Cola
 Key Wins: Asia Responsible Enterprise Award.
 Conceptualize and oversees all prospective and current agency integrated marketing communications accounts
 Initiates networking and new client presentations.
 Provides insight on execution strategies.
 Leads project implementations.
 Monitors and ensures timely fulfillment of service level agreements and deliverables to clients;
 Reviews and endorses cost estimates and contracts.
 Ensures overall client satisfaction in terms of timely, accurate and effective delivery of requirements.
 Mediates in emergency and high-level adverse communications and PR situations.
 Manages, reviews progress and delivers client requirements via coordination with agency shared services for
creatives, digital, operations, public relations and editorial.
Education
Integrated Digital Marketing
Asian Institute of Management, Makati City, Philippines
Master of Marketing Communications (3.625 Cumulative GPA, did not finish)

De La Salle University Manila, Philippines
Bachelor of Science in Nursing

University of Perpetual Help, Manila, Philippines

Communications Manager

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Communications Manager

Award-winning communications professional with 12 years’+ of experience in strategic communications, corporate

51Talk, Ortigas Center, Pasig City Oct 2019 – Jul 2021

Ogilvy, Rockwell Center, Makati City Mar 2019 – Nov 2019

Key Clients: Jollibee Foods Corporation Nov 2017 – Mar 2019

Master of Marketing Communications (3.625 Cumulative GPA, did not finish)

Bachelor of Science in Nursing

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