Scribd Logo
Upload

Welcome to Scribd!

  • 61 views

    Presentation Requirements

    Uploaded by

    Lễ Ngọc
    This document outlines the requirements for a 40% presentation assessment. Students must design a 6-month marketing communications campaign for a product or brand, incorporating: 1) a company description, 2) target market description and segmentation, 3) communication objectives, 4) relevant promotional tools within budget constraints, 5) program effectiveness, 6) budget, and 7) campaign samples. The objective is to apply marketing communications concepts. High-scoring presentations will include thorough research, market data, an integrated plan with justified actions, and a creative approach.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd

    Presentation Requirements

    Uploaded by

    Lễ Ngọc
    61 views2 pages
    This document outlines the requirements for a 40% presentation assessment. Students must design a 6-month marketing communications campaign for a product or brand, incorporating: 1) a company description, 2) target market description and segmentation, 3) communication objectives, 4) relevant promotional tools within budget constraints, 5) program effectiveness, 6) budget, and 7) campaign samples. The objective is to apply marketing communications concepts. High-scoring presentations will include thorough research, market data, an integrated plan with justified actions, and a creative approach.

    Original Title

    Presentation Requirements Copy

    Copyright

    © © All Rights Reserved

    Available Formats

    DOCX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    This document outlines the requirements for a 40% presentation assessment. Students must design a 6-month marketing communications campaign for a product or brand, incorporating: 1) a company description, 2) target market description and segmentation, 3) communication objectives, 4) relevant promotional tools within budget constraints, 5) program effectiveness, 6) budget, and 7) campaign samples. The objective is to apply marketing communications concepts. High-scoring presentations will include thorough research, market data, an integrated plan with justified actions, and a creative approach.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    61 views2 pages

    Presentation Requirements

    Uploaded by

    Lễ Ngọc
    This document outlines the requirements for a 40% presentation assessment. Students must design a 6-month marketing communications campaign for a product or brand, incorporating: 1) a company description, 2) target market description and segmentation, 3) communication objectives, 4) relevant promotional tools within budget constraints, 5) program effectiveness, 6) budget, and 7) campaign samples. The objective is to apply marketing communications concepts. High-scoring presentations will include thorough research, market data, an integrated plan with justified actions, and a creative approach.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 2

    PRESENTATION 40%

    Due date: Week 10/ 11

    40% of total assessment in subject


    30 minutes presentation + 10 minutes Q&A

    Assessment Topic

    You are required to launch a new marketing communication campaign for a product/ brand
    for the last 6 months of 2023. You are in-charge of designing the whole campaign.

    Your presentation needs to incorporate the following elements :

    1. Brief description of company


    2. Describe target market(s) (using different bases).
    3. Communication objectives.
    4. Marketing Communications program - you do not need to use all promotional tools,
    only those that are deemed relevant based on budgetary constraints.
    5. The effectiveness of the planned marketing communication program
    6. The budget.
    7. Samples of the promotional campaign.

    You must consider more than one target audience and go beyond end- consumers.

    Note: Clearly your primary consideration will be your final consumer, but you need to
    remember other parties that might have an interest in your organization such as the media,
    professional associations and staff. You might only undertake public relations for them but
    you need to address them in your plan to ensure that you consider an integrated program with
    all stakeholders that gives out consistent messages.

    Assessment rationale

    The objective of this assignment is to have students examine the elements involved in
    developing a marketing communications plan. This assignment provides an opportunity for
    students to apply the theoretical concepts of marketing communications to a product
    organisation.

    By the end of this assignment it is hoped that students can look at any organisation and
    understand the difference between integrated marketing communications and traditional
    advertising campaigns.

    Assessment criteria

    There are five important elements to be assessed in the assignment:

    Specific requirements
    Besides achieving a high standard for the above-mentioned skills, for an assignment to gain a
    distinction or better grade, the following would have to be included:

    1. Thorough research from a number of sources, including books, journals, the Internet
    2. Collection of clearly sourced market data for the organisation.
    3. A well thought plan covering objectives (behaviour and communication), description
    of target market and service offering, and integration of various elements of the
    marketing communication program.
    4. A creative approach that makes the communications plan stand out from the clutter.
    5. Justification for choosing various actions.

    Please refer to the marking guide.

    1. Scope & Structure: 1 mark

    2. Target Audiences: 0.5 mark

    3. Objectives- communication behavior: 0.5 mark

    4. Creative Strategy: 4 marks

    5. Media Planning: 1 mark

    6. Samples of promotional campaigns: 2 marks

    7. Presentation skill: 1 mark

    You might also like