QUIZ - Solutionsughihhuihu PDF
QUIZ - Solutionsughihhuihu PDF
QUIZ - Solutionsughihhuihu PDF
What are the IV and DV in the following research question: “Does Cannabis impair
cognitive function?”
What are the IV and DV in the following research question: “Do people buy more on
landing page A compared to landing page B?”
c) IV: Sales
DV: Landing page (A, B)
Imagine a world in which every person has blue eyes. In this world, would it make
sense to think of eye color as a variable?
Look at the research question below. Is the IV in this research question numerical or
categorical?
“Do people buy more on landing page A compared to landing page B?”
a) Numerical.
b) Categorical.
c) It can be both.
Look at the research question below. Is the DV in this research question numerical
or categorical?
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“Do older people get promoted more often than younger people?”
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SECTION: RESEARCH DESIGN
In a real study conducted in New York city, researchers found that murder rates were
higher during times when people buy more ice-cream. How do you explain this?
a) There is only one possible explanation: Ice-cream causes people to commit murder.
b) There is only one possible explanation: Committing murder causes people to crave
more ice-cream.
c) Both explanations above are consistent with the results. However, another
possible (and potentially more likely) explanation is that a third variable
caused both higher murder rates and more ice-cream consumption. For
example, it could be that hot weather increased the likelihood of both murder
and ice-cream consumption.
Imagine that a survey showed that people with a higher education level have a lower
chance of being overweight. What can you conclude from this?
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A researcher is interested in the relationship between amount of sport and academic
performance. Therefore, the researcher recruits 100 participants and randomly
divides them into two groups: 50 participants are asked to do a mild workout every
day and 50 participants are asked to do an intense workout every day. The
researcher wants to compare the academic performance between the two groups
after a few weeks of having followed these workout schedules. What type of design
is this researcher using?
A researcher shows pictures of men and women to participants and asks them to
judge how trustworthy the people on the pictures look. The results show that
participants judge women as more trustworthy. The researcher concludes that
people are prejudiced against men when judging trustworthiness from faces.
However, later it turns out that the women on the pictures smiled a bit more
compared to the men. So, it could be that difference in perceived trustworthiness
was not due to the perceived sex but due to the difference in smiling. What kind of
problem is this?
b) A confounder.
c) A within-subject problem.
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SECTION: MEASUREMENTS
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A researcher wants to measure arithmetic skills and designs a couple of different
arithmetic exercises for this purpose. However, it turns out that each person's
performance fluctuates a lot from exercise to exercise. What can the researcher do
to address this problem?
b) Switch to self-report: ask people how good their arithmetic skills are.
c) There is nothing that can be done. It's better to change the research question.
a) Subjectivity.
b) Reliability.
c) Social desirability.
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SECTION: DATA COLLECTION
b) By coincidence, most of the participants turned out to be men with women being
under-represented.
a) One participant convinced the other participants to vote for his candidate.
b) One participants convinced his friends who share his voting preference to also take
part in your study.
A researcher decides to randomly select 100 men and 100 women for a study. What
type of data collection is this researcher using?
a) Random sampling.
b) Stratified sampling.
c) Purposive sampling.
A researcher selects 100 participants that fit a list of criteria (e.g., participants that
have a specific set of symptoms). What type of data collection is this?
a) Random sampling.
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b) Stratified sampling.
c) Purposive sampling.
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SECTION: DATA ANALYSIS 1
b) Prepare the data, describe patterns in the data, and generalize to the
population.
A researcher wants to analyze the relationship between amount of protein eaten and
body weight. What approach would you recommend?
d) A residual plot.
A researcher wants to analyze the relationship between eye color (blue, brown) and
attractiveness (1-10) as judged by a group of independent observers. What
approach would you recommend?
d) A residual plot.
A researcher wants to analyze which of two landing pages makes a purchase most
likely. Each customer was randomly sent to one of the landing pages (page A, page
B) and then could either purchase or not (yes, no). What analysis approach would
you recommend?
d) A residual plot.
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A researcher wants to analyze the relationship between amount of income and
purchase behavior (yes, no). What approach would you recommend?
d) A residual plot.
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SECTION: DATA ANALYSIS 2
Let's say that 1000 perfectly identical clones escaped from a (highly dubious)
research facility. Finding all 1000 clones would be a huge undertaking, so the
researchers first want to check whether the clones are dangerous at all. How many
clones do the researchers need to capture to get a representative sample?
A researcher finds that participants in the treatment group are less ill compared to
participants in the control group with p = 0.02. What can the researcher conclude?
b) The difference between the groups does not exist in the population (H0).
c) The researcher cannot conclude anything because it could be that the sample size is
too small.
A researcher finds that participants in the treatment group are less ill compared to
participants in the control group with p = 0.67. What can the researcher conclude?
(Hint: think about the two common mistakes)
b) The difference between the groups does not exist in the population (H0).
c) It could be that the difference between the groups does not exist in the
population (H0) but it could also be that the sample size is simply too small.
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A researcher finds in a representative sample that the older people are the grumpier
they are. The correlation for this relationship is r = 0.1 with p = 0.006. What can the
researcher conclude?
a) The correlation is small, so it probably does not generalize to the population (H0).
c) The researcher cannot conclude anything because the sample size may be too
small.
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SECTION: SAMPLE SIZE & POWER
A researcher concludes that the treatment works but in reality the treatment does not
work. This is an example of a...
a) Correct positive
b) False positive
c) False negative
d) Correct positive
Let's say that you answered one of my quiz questions incorrectly even though you
are highly skilled at research. This is an example of a...
a) Correct positive.
b) False positive.
c) Correct negative.
d) False negative.
Let's say that a person believes that ghosts exist even though they do not exist. This
is an example of a...
a) Correct positive
b) False positive
c) False negative
d) Correct negative
Which two aspects in statistical tests can be influenced DIRECTLY by the user in
order to minimize false positives (type 1 errors) and false negatives (type 2 errors)?
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Let's say that the statistical power of your study is 95% and that there is a correlation
between the IV and the DV in the population (H1). What is the probability that you
will see a correlation with p < 0.05 in your sample?
a) 100%
b) 95%
c) 80%
d) 50%
a) 100%
b) 95%
c) 80%
d) 50%
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SECTION: INTERPRETING FINDINGS
a)
1. Is the effect size large enough?
2. Are measurements free of social desirability?
3. Is the design experimental?
4. Is the sample truly random?
b)
1. Reliability: p < 0.05?
2. Measurements: valid (and reliable)?
3. Explanations: explanations 1-3 and confounders.
4. External validity: sample and study setting representative?
a) The results are not reliable, so the treatment did not truly work.
b) The results are not reliable, so nothing can be concluded from these findings.
c) The treatment probably worked given that p was smaller than 0.05. Low
measurement validity does not change this conclusion.
Suppose that you get a null-result (p = 0.93) and you are wondering whether the
nullhypothesis is true or whether the null-result is due to methodological problems.
What three steps should you follow?
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a)
1. Check the sample size (did you have enough power?).
2. Check measurements and manipulations (are they reliable, valid, and
generally correct?).
3. Check your external validity (are sample and setting representative?).
b)
1. Check whether the results become significant if you remove outliers.
2. Check whether the results become significant if you add more participants.
3. Check whether the results become significant if you test men and women
separately.
A company wants to investigate which of two ads (old ad, new ad) is more effective
at increasing sales for their product. They apply the ads on multiple websites and
each time an algorithm randomly selects between the old and the new ad and then
displays the chosen ad. The results show that sales are higher for the new ad but the
difference is not significant (p = 0.63). A power analysis shows that the study with its
300 participants had 95% power for detecting a medium (but not a small) effect.
What can you conclude from this?
b) The old and the new ad are equally effective given that the p value is larger than
0.05.
c) There are several explanations. One explanation is that the ads are equally
effective. Another possible explanation is that the new ad is slightly more
effective than the old ad but the study lacked enough power to detect this
small difference.
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