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    Brand Manager JD

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    anant rastogi
    Plaeto Shoes is looking for a Brand Manager with 2-3 years of experience to build their brand and drive marketing initiatives. As Brand Manager, the candidate will be responsible for planning and executing marketing campaigns through online and offline channels to increase brand awareness and drive revenue. Key responsibilities include developing the brand marketing roadmap, conducting research, managing budgets, and tracking KPIs. The ideal candidate has experience in brand marketing for D2C startups and a track record of building effective offline and online strategies.

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    Brand Manager JD

    Uploaded by

    anant rastogi
    21 views2 pages
    Plaeto Shoes is looking for a Brand Manager with 2-3 years of experience to build their brand and drive marketing initiatives. As Brand Manager, the candidate will be responsible for planning and executing marketing campaigns through online and offline channels to increase brand awareness and drive revenue. Key responsibilities include developing the brand marketing roadmap, conducting research, managing budgets, and tracking KPIs. The ideal candidate has experience in brand marketing for D2C startups and a track record of building effective offline and online strategies.

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    Plaeto Shoes is looking for a Brand Manager with 2-3 years of experience to build their brand and drive marketing initiatives. As Brand Manager, the candidate will be responsible for planning and executing marketing campaigns through online and offline channels to increase brand awareness and drive revenue. Key responsibilities include developing the brand marketing roadmap, conducting research, managing budgets, and tracking KPIs. The ideal candidate has experience in brand marketing for D2C startups and a track record of building effective offline and online strategies.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    21 views2 pages

    Brand Manager JD

    Uploaded by

    anant rastogi
    Plaeto Shoes is looking for a Brand Manager with 2-3 years of experience to build their brand and drive marketing initiatives. As Brand Manager, the candidate will be responsible for planning and executing marketing campaigns through online and offline channels to increase brand awareness and drive revenue. Key responsibilities include developing the brand marketing roadmap, conducting research, managing budgets, and tracking KPIs. The ideal candidate has experience in brand marketing for D2C startups and a track record of building effective offline and online strategies.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 2

    Brand Manager - Plaeto Shoes (2-3 yrs experience)

    Looking for an opportunity to change the world? Want a chance to make an impact on
    millions of children/teens/young adults in India first, and then the world?

    Come join our exciting startup in the Footwear industry- one that is making world-class
    sustainable and accessible footwear for Indian children to enable play, while doing our
    best for our planet. This leading edge, science driven, ‘Made in India’ product is getting
    rated as one of the most sustainable shoes in the world. Plaeto is a creation of some of
    the best innovators and designers in the world along with industry veterans from India
    and US, with experience in top brands of the world. The company is funded by marquee
    investors from the US and India. We are also partnering with industry leading companies
    in this venture.

    If you are keen on joining our unique Purpose driven early stage team that is creating an
    innovative and disruptive company, reach out to us. Guaranteed, it will be a fun ride.

    Job Description :

    As the Brand Manager, the candidate will be responsible for the planning, development,
    and execution of the company’s marketing and advertising initiatives to build a strong
    brand. You should have sound marketing experience and passion for Brand building,
    eCommerce, new age digital technologies and retail consumer behavior. You will work
    closely with teams – internal and external to ensure delivery of communication through
    all online and offline marketing channels in an integrated manner. You will also provide
    leading edge and disruptive ideas to build high performing offline and digital campaigns
    to develop a strong brand presence. The candidate should be in-tune with the trends and
    channels to connect to the youth in todays’ world.

    The primary responsibility is to generate revenue by building business through


    successful marketing, using brand building, research, product marketing,
    communications, advertising, partner management and public relations.

    Roles & Responsibilities :

    - Build and execute a clear and concise brand marketing roadmap


    - Initiate and implement branding strategies that aid in business's revenue goals and
    increase brand awareness at all levels
    - Undertake research, and create plans that will have increase consumer connect
    reflecting the targeting, segmentation, and value proposition of the brand
    - Communicate brand's story creatively to attract consumer attention and create a
    top-of-mind recall through its unique value proposition and presence over digital and
    offline channels
    - Development innovative campaigns that will increase visibility within the target
    segment and maintain high levels of customer engagement
    - Work closely with the agencies to execute plans in stipulated timelines
    - Gather consumer insights to identify personas, segmentations, and opportunities
    - Manage and improve online content - SEO, Google Analytics and Brand guidelines
    - Liaise with Product, Design and Sales teams to increase client satisfaction through
    cohesive strategies, ultimately with the aim to improve segment targeting
    - Set up the D2C marketing strategy to drive acquisition and retention of customers
    - Developing and managing the marketing department's budget
    - Effectively track and manage KPIs and share progress with senior management

    Requirements :

    - Bachelors/Masters degree in marketing


    - You have worked at a D2C startup in a brand/marketing role
    - A hustler with an ability to adjust to the fast-changing environment in a startup,
    non-negotiable
    - You are a strong communicator with exceptional collaboration abilities with a clear
    bias for problem-solving
    - Atleast 2 years of prior experience in a similar role as well as experience building
    effective offline and online marketing strategies, including SEO, social media and
    other digital channels

    Location: Bangalore, Work From Office (5 days)

    Compensation: Competitive Salary + Stock Options

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