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    Digital Marketing-1

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    Abhishek Singhal
    Digital marketing involves promoting brands online using various digital channels like social media, emails, websites. It has several advantages over traditional marketing like lower costs, larger reach, and better tracking. Effective digital marketing follows a process of researching, creating, promoting, analyzing, and optimizing campaigns across online platforms. Digital transformation involves using digital technologies to fundamentally change business processes to enhance customer experience and increase business value. It requires cultural changes, data-driven decisions, and continuous improvement based on insights and results. Digital leadership is strategically using digital assets to achieve business goals in an innovative, collaborative, and experimental manner.

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    Digital Marketing-1

    Uploaded by

    Abhishek Singhal
    10 views28 pages
    Digital marketing involves promoting brands online using various digital channels like social media, emails, websites. It has several advantages over traditional marketing like lower costs, larger reach, and better tracking. Effective digital marketing follows a process of researching, creating, promoting, analyzing, and optimizing campaigns across online platforms. Digital transformation involves using digital technologies to fundamentally change business processes to enhance customer experience and increase business value. It requires cultural changes, data-driven decisions, and continuous improvement based on insights and results. Digital leadership is strategically using digital assets to achieve business goals in an innovative, collaborative, and experimental manner.

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    DIGITAL MARKETING-1

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    Digital marketing involves promoting brands online using various digital channels like social media, emails, websites. It has several advantages over traditional marketing like lower costs, larger reach, and better tracking. Effective digital marketing follows a process of researching, creating, promoting, analyzing, and optimizing campaigns across online platforms. Digital transformation involves using digital technologies to fundamentally change business processes to enhance customer experience and increase business value. It requires cultural changes, data-driven decisions, and continuous improvement based on insights and results. Digital leadership is strategically using digital assets to achieve business goals in an innovative, collaborative, and experimental manner.

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    10 views28 pages

    Digital Marketing-1

    Uploaded by

    Abhishek Singhal
    Digital marketing involves promoting brands online using various digital channels like social media, emails, websites. It has several advantages over traditional marketing like lower costs, larger reach, and better tracking. Effective digital marketing follows a process of researching, creating, promoting, analyzing, and optimizing campaigns across online platforms. Digital transformation involves using digital technologies to fundamentally change business processes to enhance customer experience and increase business value. It requires cultural changes, data-driven decisions, and continuous improvement based on insights and results. Digital leadership is strategically using digital assets to achieve business goals in an innovative, collaborative, and experimental manner.

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    DIGITAL MARKETING

     Also called online marketing


     Is the promotional of brands
     Using the internet and other forms of digital
    communication
     To connect with potential customers
    For example
     Emails
     Social media, (facebook, google, twitter,
    Youtube)
     Web-based advertising
     Text and multimedia messages
     Social media marketing (SMM)
     Social search optimization (SEM)
    Trends that are driving shifts from traditional marketing
    practices to digital marketing practices. (importance)
     It’s less expensive
     Larger audience and reach
     It’s more effective
     Higher ROI
     Advanced targeting
     Mobile access
     Tracking
     Repetitive contacts to customers
    Online marketing Traditional marketing
    Online marketing are generally Offline marketing are generally
    focus on content. focus on products.
    Online marketing includes third Offline marketing includes mass
    party like media, web content, media, phone center, telephone.
    search e-mail, social media.
    Online marketing communicates Offline marketing communicates
    customers with e-mails, social with customer with their mobile
    media. number and staff.
    Target audience met at one place Target audience is scattered.
    It is cost effective. It is high marketing cost.
    It helps in directly reaches out to It do not directly reaches out to
    the professionals of the industry the professionals due to some
    and market. barriers.

    3 Principles of digital marketing


     Initiate
     Integrate, and
     Iterate
     Referred to as the 3i Priciples
     The principles are designed to get you to think about a
    digital marketing strategy or campaign from start to finish.
     Be found
     Be clear
     Be memorable
    Digital marketing mix (4 P of digital marketing)

    Product Price
    Product refers to any price refers to values of the
    physical items or products and services, which
    services are meant to be buyers are suppose to pay the
    sold by the seller to sellers. Prices are displayed in
    buyer on digital the digital platform.
    platform.
    Promotion Place
    promotions are refer to Place refer to visibility of the
    any online activities or products and services for
    any action taken to targeted customers on digital
    products and services to platform using internet.
    the potential buyers.

    Digital marketing mix (4 P of digital marketing)


    Product= presentation
    Place= presence
    Promotion= personalisation
    Price= premise
    Digital marketing process
     Number of steps taken to achieve a digital strategy
     Research: understand your market and competition,
    customer
    Research about business, target customers, product/service,
    competition.
    Create : marketing message and medium
     Create digital marketing goals, digital marketing
    strategy, digital marketing plan and primary digital
    identities (website/blog/app)
    Promote : start promoting through various digital marketing
    channels like search engines, display networks, e-commerce
    portals, social media, emails, messaging & affiliate programs.
    Analyze: look the various analytics including the most important
    analytics i.e website/blog/app analytics and compare them with
    goals.
    Optimize: 1. Based on analysis & observations, start making
    changes (fine-tuning).
    2. the changes could be in digital marketing channels, content,
    design and promotional communication.
    Digital transformation
    “when digital transformation is done right, it’s like a caterpillar
    turning into a butterfly, but when done wrong, all you have is a
    really fast caterpillar.”
    -George Westerman
     Netflix
    a true transformation involves:
     Reorienting the company to make strategic decisions
    grounded in data.
     Being increasingly responsive to information about customer
    preferences and demand.
     Accepting inputs and ideas from across the organisation.

    5 essential elements of digital transformation


     People (consumer, employee, clients)
     Data (digital records of 1 and other results)
     Insights (meaningful interpretation of 2)
     Action (changes in decisions, behaviour and strategy
    based on 3)
     Results (quantifying the ROI)

    Digital transformation strategy


    1. Digital strategy and targets (define the business value of
    Digital transformation)
    2. Prepare for cultural (changes preparing humans)
    3. Start small but strategic (pilot project/test and learn)
    4. Map out technology (choosing tech)
    5. Seek out partners and expertise
    6. Gather feedback and insight
    7. Scale and transformation

    Benefits of Digital transformation


     Responding faster to customer preferences and demand
     Refocussing employee efforts on high-value tasks
     Interacting with consumers in new ways
     Bringing products to market more quickly
     Increasing revenue

    Digital transformation should


     Empower the employee
     Engage your customer
     Optimize your operation
     Transform your product

    Results in
     Remain competitive
     Increase efficiency
     Improve decision making
     Enhanced customer satisfaction
    Digital leadership

     Strategic use of a company’s digital assets to achieve business goals


     Is forward thinking
     Means being
    1. Innovative
    2. Creative
    3. Collaborative
    4. Experimental
    5. Curious
    Digital leadership principles

    Digital leadership skills

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