Presentation of Ansuman

Impact of digital
marketing on business
By - Ansuman Mohapatra
Internal Guide- Prasanta Kumar

Rout
Introduction
 Digital marketing refers to the use of online platforms and

technologies to promote products or services. It encompasses a
variety of strategies, including search engine optimization (SEO),
content marketing, social media marketing, email marketing, pay-per-
click advertising, and affiliate marketing. The goal is to reach and
engage customers effectively through digital channels, ultimately
driving traffic, leads, and sales
Digital marketing is an umbrella term for the targeted,
measurable, and interactive marketing of products or services
using digital technologies to reach and convert leads into
customers and retain them.GDigital marketing allows you to
more effectively target your desired market, so you can reach
out to an already receptive audience who is primed to be
interested in what you have to offer. Through digital media,
especially social media, brands can interact directly, and can
foster a deeper emotional bond with customers.
 Why is digital marketing so important? Because it is not only a
rapidly growing force in the current marketing playing field, it is set
to be the future of marketing, and it seems likely that digital media
will soon replace more traditional forms altogether.09@The facts are
that digital methods of communication and marketing are faster,
more versatile, practical and streamlined, so it is perhaps
unsurprising that once the technology became available we began
quickly moving into the digital age.
More Cost-Effective than Traditional MarketingMeasurable ResultsMore

Customizable hence generate more Better RevenuesFacilitates
Interaction with Targeted AudiencesWhy Companies should go for Digital
Marketing? (2/2)Builds Brand ReputationROIBetter ROI for Your Marketing
InvestmentsEarns People's TrustEntices People to Take Favorable Action
Types of Digital Marketing
Findings
 Consultation and Strategy Development: Helping clients identify goals,
target audiences, and effective marketing strategies.Campaign
Management: Overseeing the execution of marketing campaigns,
including social media, email, and paid advertising.Performance
Monitoring and Reporting: Analyzing campaign performance using tools
and metrics, and providing regular reports to clients.Content Creation and
Management: Assisting with the development of blogs, social media
posts, and other marketing materials.SEO Support: Offering guidance on
optimizing websites for search engines to improve visibility and organic
traffic.Training and Education: Providing resources and training sessions to
help clients understand digital marketing tools and strategies.Technical
Support: Assisting with website management, troubleshooting issues, and
ensuring digital assets function correctly.Customer Service: Addressing
client inquiries, concerns, and feedback promptly to maintain strong
relationships.These services help clients effectively navigate the digital
marketing landscape and achieve their business objectives
Suggestion
 .Content Marketing: Create valuable, relevant content that addresses

your audience's needs and interests.SEO Optimization: Focus on
keyword research and on-page SEO to improve organic search
visibility.Social Media Engagement: Actively engage with your audience
on platforms where they are most active, using targeted posts and
ads.Email Marketing: Build and segment an email list to send
personalized and relevant content to subscribers.Pay-Per-Click
Advertising: Use PPC campaigns to drive targeted traffic quickly,
especially for time-sensitive promotions.Influencer Partnerships:
Collaborate with influencers in your niche to expand your reach and
credibility.Analytics and Tracking: Utilize tools like Google Analytics to
monitor performance and adjust strategies based on data insights.A/B
Testing: Continuously test different approaches in your campaigns to
determine what resonates best with your audience.
• Thank you

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Impact of digital

Internal Guide- Prasanta Kumar

 Digital marketing refers to the use of online platforms and

More Cost-Effective than Traditional MarketingMeasurable ResultsMore

 .Content Marketing: Create valuable, relevant content that addresses

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