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    Marketing Plan For 10

    Uploaded by

    Ennajieee Qt
    The marketing plan aims to increase sales and brand awareness for 10/19 Coffee Shop. Key objectives include studying the local market, boosting customer engagement through loyalty programs and social media, and establishing the brand. Strategies include customer surveys, loyalty rewards, social media promotion, and community partnerships. Short-term goals target new customers, long-term goals focus on growth and profitability. Performance will be monitored through key indicators and regular data analysis.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd

    Marketing Plan For 10

    Uploaded by

    Ennajieee Qt
    30 views4 pages
    The marketing plan aims to increase sales and brand awareness for 10/19 Coffee Shop. Key objectives include studying the local market, boosting customer engagement through loyalty programs and social media, and establishing the brand. Strategies include customer surveys, loyalty rewards, social media promotion, and community partnerships. Short-term goals target new customers, long-term goals focus on growth and profitability. Performance will be monitored through key indicators and regular data analysis.

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    MARKETING PLAN FOR 10

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    The marketing plan aims to increase sales and brand awareness for 10/19 Coffee Shop. Key objectives include studying the local market, boosting customer engagement through loyalty programs and social media, and establishing the brand. Strategies include customer surveys, loyalty rewards, social media promotion, and community partnerships. Short-term goals target new customers, long-term goals focus on growth and profitability. Performance will be monitored through key indicators and regular data analysis.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    30 views4 pages

    Marketing Plan For 10

    Uploaded by

    Ennajieee Qt
    The marketing plan aims to increase sales and brand awareness for 10/19 Coffee Shop. Key objectives include studying the local market, boosting customer engagement through loyalty programs and social media, and establishing the brand. Strategies include customer surveys, loyalty rewards, social media promotion, and community partnerships. Short-term goals target new customers, long-term goals focus on growth and profitability. Performance will be monitored through key indicators and regular data analysis.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 4

    MARKETING PLAN FOR 10/19 COFFEE SHOP

    Executive Summary

    Current Marketing Situation

    - BIG MARKET.
    - NEW ENTRANT
    - CUSTOMERS LOYALTY/PREFERNCES
    - LACK OF STRATEGIES
    - VIBES
    - SALES

    10/19 COFFEE SHOP


    BRANDING PLAN STRATEGY
    1. Premium coffee 1. Top options 1. Strengthen the
    shop in an (general) internal
    affordable price and 2. Study the market 2. Increase the chairs
    is convenient. 3. Social media capacity
    2. Cheapest price engagement 3. Free coffee
    among all coffee 4. Attract customers to 4. Service advocacies
    shops in Navotas- buy more 5. Customer’s reviews
    Malabon 5. Increase the sales 6. Community
    3. Barista with NC II 6. imBuilding the advocacies
    4. SB Vibes that feel image of 10/19 7. Sanitation
    home 7. Get competitor’s 8. Survey forms
    5. Need to compete market 9. Stickers
    with big brands both 8. Feel that the
    local and nationwide customers are
    —food and non- belong
    food
    Strengths and Weaknesses

    STRENGTHS
    o Convenient
    o Premium affordable/cheap prices
    o Accessible
    o Highly trained staff
    o High quality of coffee
    o Center of business location

    WEAKNESSES
    o Limited food menu (snack food)
    o Signages (Tarpaulin)
    o Engagement
    o Limited seating capacity
    o No parking spaces
    o Ambiance

    Threats and Opportunities

    THREATS
    o Location
    o Changing customer’s preferences
    o High competition
    o Low market

    OPPROTUNITIES
    o Local partnership
    o Special promotion and events
    o Offers Wi-Fi connection
    o Community advocacies
    o Service advocacies
    o Outdoor seating
    o Loyalty programs

    Objectives
    - To study the market
    - To increase the sales
    - Utilize the social media for advertising, promotion of the shop
    - To increase customer engagement
    - To increase customers loyalty
    - Establish the brand image

    Marketing Strategy

    1. Survey forms. This will help the 10/19 to improve both of their operations and
    product/service offer.
    2. Loyalty Programs.
    a. Sticker (FREE DRINKS)
    b. Discount (when a customer reaches the certain amount of purchase)
    c.
    3. Customer’s Reviews and/or video.
    4. Video presentation highlighted the product offered.
    5. Collaborate with other local businesses.
    6. Social media engagement.
    7. Free Taste.

    Action Programs

    Short-term goals.
    o Gain 5k per day
    o Build social media image
    o Regular posting of best seller product
    o Ambiance
    o Gain new customers

    Midterm goals.
    o Improving the customer’s experience
    o Increase brand awareness
    o Increase revenues

    Long-term goals.
    o Growth of customer’s base
    o Maximize the profit
    o Established strong brand
    o Established customer retention

    Controls
    In order to monitor the operations, strategies, and planning of 10/19 coffee shop. We
    have to select key performance indicator for each target.
    1. Identify the key performance indicators that is related to coffee and other stuffs.
    2. Should have set targets for each indicator.
    3. Should have collect data for monitoring the performance of each indicator.
    4. Analyzing the data collected.
    5. After analyzing the data, take actions when needed for some indicators that is
    not meet its target.
    6. Regular monitoring.

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