TASK PERFORMANCE G04-2Final
TASK PERFORMANCE G04-2Final
TASK PERFORMANCE G04-2Final
BSHM-3B
TASK PERFORMANCE
SUBMITTED TO:
Mrs. Tejada, Jannet
SUBMITTED BY:
Franco, Erica
Garcia, John Nino
Gregorio, Lester
Jamandron, Jeric
Juliano, Elfren John
Labiano, Ishrael
Labrador, Nicole
Lagrason, Limwel
EXECUTIVE SUMMARY
Direct selling
Accomplishes exactly what the name suggests — marketing and selling products directly to
consumers. In this model, sales agents build face-to-face relationships with individuals by
demonstrating and selling products away from retail settings, usually in an individual’s home.
CONVERSATIONAL MARKETING
Real-time interaction via a chatbot or live chat gets the right information in front of prospects
and customers at the right time, allows them to self-service, and get questions answered
immediately. Personalized, relevant engagement vastly improves the user experience. For B2C
businesses, conversational marketing is especially effective because it scales your customer
service and typically cuts the time buyers stay in the sales funnel. Conversions happen quicker
because relationships are established quicker.
D. SWOT Analysis
Strength Weaknesses
Highly motivated staff Limitedmarketshare
Team-based culture Strongexistingcompetitors
High quality products Established coffee shops can take
Customer-centric strategy away or limit our potential customer
Close to the customers
Clear work values
Opportunities Threats
Develop a customer relationship Consumers becoming more
culture pricesensitive
Attract customer to special offer Being underpriced by more efficient
Grow customer loyalty/retention competitor
Build our brand awareness More aggressive competitor behavior
Improve the overall
customerexperience
Develop and implement a loyalty
program
E. Product Services
The Infinitea Milk Tea Shop offers hot and cold coffee, tea and snacks for the client and it will be
served to them by employees with respect to the customers at their satisfaction. Espresso,
brewed coffee, coffees with such varieties such as mocha, cappuccino, latte and brewed coffee.
All of our ingredients, especially the coffee beans will be of the highest quality made or offer
here in the Philippines to ensure peak flavor, quality standards and local appreciation of our
coffee industry. Rounding out the simple menu line will be pastries. The offering may vary with
season 4 ability but the primary line will muffins, bread, cookies, doughnuts and cakes. We are
offering at an affordable price.
F. Intellectual Property
Intellectual property (IP) covers a lot of ground and is found in every aspect of the coffee value
chain. From patenting coffee makers to trademarking blend names to granting plant breeders’
rights, IP’s reach is far and influential in coffee history.
Patents
Patents are a powerful monopoly right granted for technical innovations. Patents are widely
used within the food sector; examples include the composition of food ingredients, the actual
process of making the food, and the packaging used to present it. Fast food concerns should
seek to patent protection in circumstances where, for example, the packaging features provide
advantages, or improves delivery to the consumer in a novel fashion and involves an inventive
step in the process. Equipment used in the preparation of food, and the processes used often
constitute a competitive advantage and protection via a patent is appropriate. 5 The process of
applying for a patent is not straightforward, particularly when international protection is
considered, and it is always recommended to seek the advice of a professional.
Trademarks
A trademark is a type of intellectual property consisting of a recognizable sign which identifies
products or services of a particular source from those of others. They constitute one of the most
valuable forms of intellectual property protection in the fast-food sector – for example, the
McDonald’s brand has recently been valued at $130.4 billion. As soon as a new product is
created it is important to consider aspects that can potentially be protected by a trade mark.
Generally, more distinctive brands are easier to protect.
Copyright
Copyright is legal right that protects the use of our work once our idea has been physically
expressed. It pertains to literary, dramatic, musical and artistic works in the broadest sense.
Copyright, unlike patents and trademarks, is automatic. Any “work” that is generated as part of
the operations of a fast-food business is copyright, as long as it is “original,” i.e., not itself
copied. Copyright thus applies to menus, recipes, promotional literature, advertising etc. An
important aspect to consider is if such materials are prepared by third parties (e.g., contractors),
the copyright should be assigned to the business.
Designs
Two flavors of design exist –registered and unregistered. Designs protect the “appearance” of a
product, and find extensive use in the field of fast food, where the packaging of the product
often constitutes an important component of the overall branding. Even if technical features
which would allow patent protection are missing, registered protection is often available for
boxes, bags and containers. Even the product itself, if the appearance is distinctive, may be
capable of registration.
Trade Secrets
Any confidential commercial information which gives a business a competitive edge may be
considered as a trade secret. In the fast-food industry this may include recipes, manufacturing
processes and details of loyalty schemes, etc. By their nature, these rights are not registered,
but are usually considered to represent a business advantage.
G. Location
There are certain types of people that likely will be looking for coffee more than others. So,
because of this, we look for a location that has higher populations of the kind of people we’re
talking about. Examples would be college students and lots of workforces.
College Campuses – Universities, community colleges, trade schools, and similar places have lots
of students who are always writing, studying, and working on projects that, oftentimes, cause
them to get little to no sleep.
Business Centers – Many hard-working people enjoy coffee and are usually very busy that’s why
we choose a location that is convenient for members of the workforce to drop into and grab the
6 caffeinated beverages that they love, you’ll be doing yourself a favor and giving our coffee
shop business a better chance for success.
H. Legal Structure
Our business will be run as a partnership. All debts and liabilities of this business will be our
responsibility, each partner is responsible for the debts of the other partnership. We will pay
business income taxes on the profits made. With having a partnership, we can also deduct our
business losses to the extent of our total income. Partnering with someone can give an access to
a wider range of expertise for different parts of business. A partner also brings knowledge and
experience and a complementary skill to help grow the business. Having a business partner
would allow to share the financial burden for expenses and capital expenditures needed to run
the business.
I. Management
The management of the company means a lot in Infinteasince they are the one who deciding on
what actions must be taken within the organization. Our key personnel havean specific role in
the company and we encouraging them to be flexible in handling unexpected situations.
Infinteahired an employee based on their personal background, abilities and available duties
J. Personel
L. Insurance
The Infinetea will invest in general liability insurance. This is the most common and
comprehensive type of insurance that most of the tea shop owners have invested.
Some of the risks general liability insurance covers are:
• Bodily injury
• Property damage
• Medical payments
• Legal defense and judgment
• Personal and advertising injury
M. Security
To protect our business products from any losses of stocks and theft of information, effective
inventory management must be approached to ensure an accurate inventory count system and
effective security measure to prevent it respectively. We keep all sensitive and confidential data
stored only in our computer. Limiting use of hard copies, and all files must be kept securely
MARKETING PLAN
Direct selling
Accomplishes exactly what the name suggests — marketing and selling products
directly to consumers. In this model, sales agents build face-to-face relationships with
individuals by demonstrating and selling products away from retail settings, usually in an
individual’s home.
Conversational Marketing
Real-time interaction via a chatbot or live chat gets the right information in front
of prospects and customers at the right time, allows them to self-service, and get
questions answered immediately. Personalized, relevant engagement vastly improves
the user experience. For Infinitea businesses, conversational marketing is especially
effective because it scales your customer service and typically cuts the time buyers stay
in the sales funnel. Conversions happen quicker because relationships are established
quicker.
B. Market Analysis
The Infinitea tea shop is full of many things needed to be shown to the market industry.
But, before it should start showing off its wonderful products and advancement, there should be
something to be foreseen such as its Differences to others, its target market, its needs, and its
competitors.
Difference
With our arrival to the market, we will introduce many things to our target customers.
These things such as new customer services, products, and experience that has been not
to other tea shop like ours. Example that we can give is the variety of products and
experience. There will be a day which is Sunday to do your own mix of tea and will give
the privilege to be shown how we do our services and let you try it for few minutes.
Only some customers will have such experience which is our regular customers.
Target Market
The Couple
They are already a potential for the business since in our restaurant we opt to give
services to various kinds of customers may it be a solo, couple, or family. In this situation
we are looking, we see the couple as a potential customer to our business. The reason
for this is that we have spaces with only two person who can accommodate and, we
have a beautiful view of the city lights that can cause a good attraction for them since
they want aesthetic ambience to a dating place.
The Foodie Vloggers are those people who advertise/ review a place for the
social media to know about a certain place. We have already foreseen of them as
potential customer specially with the fact that we are some of the few operating Steak
House in Tarlac and does automatically attract these kinds of customers.
The Family
If earlier we have couple, now we have family. Family is group of people who are related
to each other. They are part of our potential customer’s list because of the reason that
most people will go solo or duo in a date, but nothing goes best if it is with the family, it
is more enjoyable if you are with your family.
These people are in a group either with family member, friends, or co-workers. They are
added on the list of potential customers since most of them usually go to a place like
ours specially the group of employees when they finish up a big project.
The Solo Diner is a customer who is on his/her own in dining to a restaurant. This type of
customer is also on the list because as we say already, we do not miss any kind of
customers if they are good and beneficial to our establishment/business.
The Regulars
Regular customers are those people who daily visits the restaurant, weekly, or
monthly. They are obviously in the list because we are already going to be established
soon so it is also expected that we may have a loyal customer who will
come back.
Needs
On the upper part before this, we mentioned that one of our target markets is the
foodie vloggers. When we want to capture their attention, we need to spread our
business that is why we have decided to also put our social media platforms so we will
have a deeper bond to our customers and people who wants collaboration to the near
future.
Competitors
MANG CHA-A
They serve healthy, refreshing, sweet, and flavorful milk tea in different flavors.
You can also adjust your sugar level and add pearls, jelly, cream puff, and a lot more for
a very affordable price while sipping your favorite drink
AFFINITEA TARLAC
They aim to satisfy your tea cravings with high-quality health-inspired natural
resources. You can also enjoy their best sellers for as low as 110 pesos, their bestsellers
are Wintermelon and Oreo Milktea creampuff flavors.
MILK FRIDGE
They are known for their best sellers like Oreo Cheese, Okinawa Bubble Tea,
Milk Fridge Premium, and Butterbeer for only 90 to 110 pesos. Although they don’t
deliver yet, you can still place your order through their delivery partners like
Mangan.ph, Foodpanda, and many more.
They serve the best tasting Milk Tea in town with their best seller Supreme Choco
Malt Cream Puff, a combination of bittersweet cocoa with a sweet and thick cream puff
with prices ranging 100-110php.
HEAVEN IN A CUP
They will surely bring you the best and flavorful milk tea in town at a very
affordable price! You can enjoy their best seller milk tea ranging from 65 -80php for
regular and 85-100php for milk tea with cream puff that you’ll surely enjoy! They also
have an ongoing Buy 2 Get 1 Free every weekend (Friday & Saturday).
C. Customer Service
Inviting Loyal Customers for Special Day or Events
The tea shop we have is like we said different. We want our customer to feel different
and special that is why we have a customer service where there is an element of
surprise to it. When there is valuable customer, we invite them to some of our events in
our tea shop to celebrate with us.
Putting Up Social Media
We have notice that technology and internet is the ones that affects the boom of
businesses that is why we have also put up a social media platform for us to
communicate with our customers who are far away or even near. This idea also will help
us do a free advertisement if for example we had future collaborations with social
media influencers.
Posting Pictures
Like we already have in social media we also want to be active there and do promotions
and adds ourselves in our social media platforms so we could have more customers that
we can get. This allows us to communicate and share new updates to us such as our
menu if there is anything that has been changed.
Giving Special Discount
Giving a good treatment to our customers will peek there interest not just them but also
others who have witnessed what special customer services we offer. This give us the
idea of giving special discount for our valuable customers who will help us grow bigger
than it is now.
Fixing Problems
In every business there will be complaints and it is unavoidable. That is why we have a
weekly monitoring of the complaints of our customers and have a survey how we will
improve them by having one on one communication and social media communication.
The service will allow us to get more closer with our customers and give them more
better services.
D. Implementation of Market Strategy
We have said many promises to our customer by offering many kinds of services. The
implementation of this will give us opportunities that may lead to bad or good. Down bellow will
be the ways we will implement the services that we will offer to our customers.
INFINITEA
Monthly Survey of services offered
From the end of May 2022
Service offered 1 2 3 4 5
Inviting Loyal Customers
for Special Day or Events
Posting Pictures
Giving Special Discount
Fixing Problems
FINANCIAL DOCUMENT
A. Summary
Finance
The startup cost for InfiniTea milk tea shop will be expensive since our business will
start from the building a structure of establishment tools and equipment’s needed. That will be
all account to the owners with a overall capital of 962,700 Nine Hundred sixty two thousand and
seven hundred pesos. The capital will be used to buy Properties Construction supply, equipment
tools, Business permit and the employee salary.
Tools and Equipment Expenses
Benefits
Government Insurance ₱3,500
Utilities
Electricity ₱5,000
Fire Extinguisher ₱2,000
Fire Alarm Bell ₱1,500
Taxes and Licenses
Brgy. Clearance ₱100
Mayor’s Permit ₱5,000
BIR Certification ₱500
DTI Business Name Req. Certificate ₱1,000
Fire Safety inspection ₱500
Office Supply Equipment
Writing Materials ₱200
Paper/ Notebook ₱300
Ink ₱500
Printer ₱2,500
Air Conditioner ₱7,000
Total= ₱31,100
Employee Salary
Manager 18,000
(2) Cashier 12,00 Each
Cashier 14,000
Total= ₱44,000
Total Expenses
The total budget of 962,700 pesos will be used in operation and other transactions of the business
Fixed cost includes fixed expenses that will be used in the business such as salaries, Permits buying a
tools and equipment and the cost of building a establishment.
Corporation Tax
VAT Paid on Goods and (2,316.11) (612.68) (944.85)
Services 1,040.20 1,134081 1,232.87
Vat received from sales
Vat Paid to
government
Vat Received From 412.44
government
Taxation (1,275.91) 522.13 700.46
Cash received
Month 1
P 5,000 Net cash
P 20,000 Cash Balance
Month 2
P 5,000 Net cash
P 25,000 Cash balance
Month 3
P 5,000 Net cash
P 28,000 Cash balance
Total 188,000
Infinite Milk Tea Shop is a beverage shop with estimated earnings of 14,000 to 18,000 a day. By
these earnings, it is not impossible to get the capital of the business within a month and get
back all the other expenses infinite milk shop has done. If this also continues, the monthly sales
will increase more and more including its popularity within its location and if that goes on more,
it will be possible and easy for the establishment to branch out
SUPPORTING DOCUMENT
A. RESUME
JULIANO, ELFREN JOHN RIGOR
BALAYANG VICTORIA TARLAC
OBJECTIVES
To be a part of company that indulges Professional growth which provide challenging
and rewarding career while allowing me to utilize my knowledge and skills.
HIGHLIGHTS OF QUALIFICATION
PERSONAL DATA
Date of Birth : January 30, 2000
Age : 22
Sex : Male
Place of Birth : Balayang, Victoria Tarlac
Civil Status : Single
Religion : Roman Catholic
Height : 5’7
Weight : 62 kg.
EDUCATIONAL BACKGROUND
June 2020
CHARACTER REFERENCE
Marcial Guzman : 09616851051
Brgy. Captain (Balayang)
I hereby attest that all the information given above are true and correct to the best of my
knowledge and ability.
Applicant’s Signature
ERICA AGASID FRANCO
_____________________________________________________________________________________________________________________
_____________
PERSONAL INFORMATION
EDUCATIONAL
PRIMARY
Gerona North Central Elementary School (2007 – 2013)
SECONDARY
Corazon C. Aquino High School (2013 – 2019)
TERITARY
STI College - Tarlac (2019 – 2021)
Bachelor of Science in Hotel and Restaurant Management
WORKING EXPERIENCE
Erica Franco
Applicant
LIMWEL C. LAGRASON
TLE TEACHER
PROFILE
CONTACT
Dedicated and experienced Middle School Teacher with a
passion for educating today's youth, and helping to support Phone
09982874986
them academically, emotionally, and socially in the classroom.
Email
Adept at creating a meaningful curriculum that meets all [email protected]
education standards and requirements and engages the interest
Gender
of students. Experienced at working with other teachers, school Male
Fast Learner
Pitombayog National High School | June 2013 - March 2017
Purok 5 Brgy. Pitombayog, Mayantoc, Tarlac Ability to Work in a Team
Secondary High School
With Honor Microsoft Office
1st Place Cartooning- Municipal Journalist Event
Problem Solving
Pitombayog Elementary School | June 2007- March 2013
Purok 4 Brgy. Pitombayog, Mayantoc, Tarlac Teamwork
Primary Education
Creativity
High Organized and Efficient
Time Management Skills
I certify that the above-mentioned information’s are true and valid to best of my
knowledge and abilities.
LIMWEL C. LAGRASON
MARK LESTER M.GREGORIO
Brgy.Patalan
Paniqui, Tarlac 2307
09958262293
@[email protected]
EDUCATION
PERSONAL BACKGROUND
Born on October 08, 2000 in Paniqui, Tarlac, Philippines. Roman
Catholic. 5'6 Ft.
Fluent in English and Filipino. Knowledgeable
in Editing Application. Interests: Reading and
Writing, Playing Basketball and Online Games.
REFERENCES
RONALDO C. MILLADO JR.
Adviser
St.Rose Catholic School.Inc
09164967085
I certify that the above-mentioned informations are true and valid to best of my
knowledge and abilities.
ISHRAEHL C. LABIANO
#72 Poblacion Sur, Mayantoc, Tarlac 2304
Mobile #09973549033
E-mail Address: [email protected]
OBJECTIVE
Seeking a challenging career with a progressive organization that provides an opportunity to capitalize
my skills and abilities in the field of hospitality management.
PERSONAL BACKGROUND
EDUCATION
Risk Management Seminar, McDonalds Restaurant, San Vicente, Tarlac City (August 2019)
Risk Management Seminar, Vikings Restaurant, Pasay City, Metro Manila (October 23 – 24,
2019)
SKILLS
Mobile No.09301193938
Email Address: [email protected]
OBJECTIVES
HIGHLIGHTS OF QUALIFICATION
PERSONAL DATA
WORKING EXPERIENCE
Bakery Bakeshop
Balete Tarlac City
Year 2019-2020
CHARACTER REFERENCE
Agnes Magahin
Manager BDO (Pasay City Branch)
Contact No:
09071887924
Rose Marie
Brgy. Balete Tarlac City
Contact No:
09301193938
Arnel Galang
Brgy. Balete Capatain
Contact No:
09489446110
I hereby attest that all the information given above are true and correct to the best of my
knowledge and ability.
Applicant’s Signature
OBJECTIVE
• hard working
Of The Elderly.
WORKING EXPERIENCE:
EDUCATIONAL BACKGROUND:
PERSONAL INFORMATION:
I hereby certify that the above information are true and correct to the best of my
NHICOLE C. LABRADOR
San Rafael Tarlac City, Tarlac
Mobile no. 09998185297
Email: [email protected]
EDUCATION
2019-Present STI COLLEGE TARLAC
Bachelor of Science in Hospitality
ROTARACT MEMBER
2017-2019
SEMINARS AND TRAINING ATTENDED
FEBRUARY 2019 Trained as waitress, cashier, food attendant, cook, and front desk
officer at Tatuns Kambingam Tarlac City.
PERSONAL BACKGROUND
Date of Birth: August 25, 2001
Religion: Roman Catholic
Language: Tagalog
Status: Single
Interests: Watching movies and vlogs, reading poems.
SKILLS
✓ Creative
✓ Cooking skills
✓ Swimmer
✓ Learner
✓ Teamwork
✓ Communication Skills
REFERENCE
JOYLINE TORRES
ASSISTANT REGISTRAR
STI COLLEGE TARLAC
09973424326
I certify that the above-mentioned informations are true and valid to best of my
knowledge and abilities.