Task Force 5

2030 Agenda and Development Cooperation

Policy brief

CREATIVE ECONOMY 2030:

INCLUSIVE AND RESILIENT CREATIVE
ECONOMY FOR SUSTAINABLE
DEVELOPMENT AND RECOVERY
SEPTEMBER 2021

Nicolas J.A. Buchoud The Grand Paris Alliance for Sustainable Investments
Onur Eryuce Counsellor to the Mayor, Izmir Metropolitan Municipality
Carla Gebetsberger Academic Assistant, Consejo Argentino Para Las
Relaciones Internacionales (CARI)
John Newbigin International Advisory Council for Creative Industries Policy
& Evidence Centre
Co-authors:
Enrique Avogadro Minister of Culture for the City of Buenos Aires
Yose Rizal Damuri Centre for Strategic and International Studies (CSIS)
Angelika Frei-Oldenburg Global Project Culture and Creative Industries, GIZ
Marisa Henderson Creative Economy Program, United Nations Conference
on Trade and Development (UNCTAD)
Neil Khor Special Advisor to the Executive Director of UN Habitat
Tita Larasati Indonesia Creative Cities Network (ICCN)
Ilya Myasnikov Faculty of Journalism, Higher School of Journalism, National
Research Tomsk State University

T20 NATIONAL COORDINATOR AND CHAIR

T20 CO-CHAIR T20 SUMMIT CO-CHAIR

 ‘We urge Governments to recognise culture and creativity as an
integral part of wider policy agendas (…). We recommend to include
culture, cultural heritage and the creative sector in national and
international post-pandemic recovery strategies, recognising that
international cultural exchanges depend on strong cultural and
creative actors in all countries.’

G20 Italy, Rome Declaration of the G20 Ministers of Culture

July 30, 2021

Creative Economy 2030: Inclusive and Resilient Creative Economy for Sustainable Development and Recovery 2
ABSTRACT

Before the pandemic, the creative economy was growing rapidly and generating new jobs
in every region of the world, predicted to account up to 10 per cent of global GDP by 2030.
The crisis has brought this exceptional growth to a standstill, exposing the fragility of a
sector dominated by micro-businesses, informal work practices and few tangible assets.
Lockdowns have also highlighted the importance of cultural and creative activity in main-
taining individual well-being and community resilience. Our contention is not that the
creative economy needs public subsidies to resume its previous growth. It does however
require governments and multilateral organisations to recognise and address constraints
and regulatory structures that have failed to keep pace with the rapid evolution of the sec-
tor. Another priority is to rebalance the glaring asymmetry between the growing power of
transnational digital platforms and those who have created much of the content on which
their prosperity rests.

Creative Economy 2030: Inclusive and Resilient Creative Economy for Sustainable Development and Recovery 3
CHALLENGE

THE DISRUPTED RISE OF THE CREATIVE ECONOMY HAS

NEGATIVE IMPACTS ON THE DELIVERY OF THE 2030 AGENDA

The resolution of the 74th session of the United Nations General Assembly establishing 2021
as the International Year of Creative Economy for Sustainable Development confirmed the
rising role of creative economy on the global stage.1 Yet creative economic sectors, at the
crossroads of the arts, culture, business and technology, have been hit disproportionally
hard by the COVID-19 crisis (OECD, 2020), in particular workers in the informal economy (ILO,
2021a) in cities (U20, 2020, 2021).

Civic response to the COVID-19 crisis around the world has demonstrated the importance of
creativity and culture in sustaining community resilience and protecting livelihoods when
formal health, social and economic systems are under pressure or cease to function (Newb-
igin, 2021). Furthermore, evidence indicates that with low barriers to entry, creative economy
is a sector that is genuinely inclusive and agile. With the development of technologies that
create new products, new services and new revenue streams, it clearly has potential as part
of the future global economy.

A research study from the first half of 2021 (GIZ, 2021) has compiled and interpreted ad-
vanced data about the impact of Covid-19 on the music, fashion and design sectors in sev-
eral countries from Africa and the Middle East. 2 Results show that across sectors and cities,
financial losses were extreme. Full-time employment dropped by two thirds in some cit-
ies, and only a small minority reported maintaining steady income. In depth research con-
ducted in the UAE (UAE Ministry of Culture and Youth, 2021) underlines that ‘all institutions,
companies and individuals working in the cultural and creative industries sector were af-
fected in 2020 as 41% of companies lost their revenues on average, and this percentage
reached 52% among independent individuals, and one in 5 independent individuals lost
their entire income’. Only 13% of businesses and 9% of freelancers were reported making
a profit in 2020, using digital technology to reach new customers and audiences. 3As the
COVID-19 crisis continues to unfold, the risks of jeopardising the inclusion and develop-
ment potential of creative economy and the micro, small and medium-sized enterprises
(MSMEs) that sustain it are growing. While the major online platforms have prospered,
creative MSMEs and those dependent on live interaction with audiences or customers
have been devastated. The “inclusively creative” roadmap which led to the adoption of the
UN Resolution on creative economy in 2020 featured the key role of MSMEs in the devel-
opment of the creative economy, but they have also suffered the most from the impacts
of the crisis, in particular in countries where welfare systems could not compensate for
months of revenue losses. This downturn could become permanent, especially if young
people feel deterred from seeking their futures in this sector. But at a time of rising calls
to protect local values, and scepticism about the benefits of globalisation, the creative
economy offers a unique means of developing international trade on the basis of cultur-
al distinctiveness. Aligning widespread but dispersed community, local government and
international initiatives to support and invest in the creative economy is urgent, to re-en-
ergise an emerging economic sector which has many positive features in terms of its sus-

Creative Economy 2030: Inclusive and Resilient Creative Economy for Sustainable Development and Recovery 4
 PROPOSAL

tainability (UNPGA, 2021) and, at a time of growing youth unemployment, an exceptional

capacity to generate jobs (UK Dept for Culture).

In addition, the creative economy generates social and cultural capital for the world. In South
Africa, the cultural and creative industries contributed 5.6% to the gross domestic product
– with an upward trend in pre-crisis time. In Nigeria, the music industry was growing at an
annual rate of 13.4%. The Nigerian film industry, known as “Nollywood”, employs about one
million people and, with over 2,000 films produced per year, was ahead of Hollywood. In Ken-
ya, the entertainment and media sector grew by an average of almost 7% from 2014 to 2018.

The Bali Agenda on Creative Economy adopted in 2018 described it as a bridge for commu-
nication and understanding between countries and cultures, connecting urban, metropol-
itan and rural ecosystems with low initial barriers of entry. But this attractive vision poses a
further challenge: by its nature the creative economy is a labour-intensive, people-oriented
sector that relies heavily on human talent and thrives through the development of social
capital. Its future success therefore depends on the adoption of broadly based education
curricula that stimulate creativity in the young but, in many countries, school closures, deep
digital divides and a focus on rote learning and technical knowledge rather than the foster-
ing of creative and critical thinking impede progress.

As the race for recovery focuses on infrastructure investments, including long neglected
and underfunded social infrastructure (Fransen et al., 2018) to revive the 2030 Agenda, the
creative economy could play a significant macroeconomic role in support of people-cen-
tred sustainability policies, as recognized by the doubling of the Creative Europe funding
program by the European Commission in May 2021, up to € 2,3 billion.4 A key issue therefore
arises as whether and how such programs could be expanded globally, starting with a G20
wide perspective.

a) Exports b) imports

Figure 1: Export and import value of creative goods from selected economies
to the world market (US$ millions)
Notes: ASEAN = Association of Southeast Asian Nations; EU28 = European Union;
SAR= Special Administrative Region
Source: Sioson, E.P., and Korwatanasakul, U., ADBI-ASEAN, 2021

Creative Economy 2030: Inclusive and Resilient Creative Economy for Sustainable Development and Recovery 5
PROPOSAL

HOW CREATIVE ECONOMY CAN HELP STRENGTHEN

MULTILATERAL MECHANISMS

The creative economy, defined by the UNCTAD and UNDP as “an evolving concept based
on creative assets potentially generating economic growth and development” , was one of
the fastest growing sectors in every region of the world – North and South, East and West
– before the COVID-19 pandemic outbreak. 5 It was also highly transformative in terms of
income generation, job creation and export earnings with spillover effects that stimulated
innovation in other sectors. There is the chance now, as the world is racing towards recov-
ery, to shape the creative economy to be even more effective in delivering sustainable and
inclusive growth.

Twenty years ago, the creative economy was seen as primarily a phenomenon of a few de-
veloped economies. More recently the combined processes of the World Conference on
Creative Economy (WCCE), initiated in South-East Asia, and of the Orange Economy in Lat-
in America have accelerated South-South and triangular cooperation. Remarkably, over
80 countries co-sponsored the UN resolution on creative economy in the fall of 2019.6 It is
thus no surprise that creative economy is identified as an important driver for recovery in
South-East Asia, as per the ASEAN Comprehensive Recovery Framework under develop-
ment. Building a responsive and conducive ecosystem for cultural and creative enterprises
to thrive is also a clearly emerging macro-economic priority in Latin America (IADB, 2020).

As Indonesia has held a side-event of the 2021 High Level Political Forum on creative econ-
omy and recovery,7 its inspiration still comes from the Bandung 1955 international Asian-
African Conference, the birthplace of Non-Alignment. This echoes the contemporary posi-
tioning of creative economy as an inclusive and cross-sector phenomenon embracing cul-
ture and trade, economy and place, global flows and local identities, and reviving heritage
preservation (ICOMOS, 2019, 2021).8

In emerging markets, the artisan economy is a major driver of informal jobs for an estimat-
ed 300 million people and projected to reach a global valuation of US$985 billion by 2023
(Callanan et al., 2020). Meanwhile, UNCTAD, which has been tracking the trade in creative
goods and services for close to 20 years, found that creative economy export trade growth
averaged 7 per cent between 2002 and 2015, often outpacing the growth rate for other
industries. In 2015, UNCTAD pegged the value of the global market for creative goods at a
significant US$509 billion. According to other calculations by UNESCO and dating back from
2013, global creative industries reportedly generated US$2.25 trillion in revenue and formal-
ly employed 29.5 million people worldwide. According to pre-crisis forecasts, the creative
economy could represent 10 per cent of global GDP before 2030.

What has been relatively little studied and understood to date is the extent to which the
near ubiquity of hand-held digital devices and the accessibility of affordable networks is
now bridging the gap between traditional craft industries, informal cultural activity and

Creative Economy 2030: Inclusive and Resilient Creative Economy for Sustainable Development and Recovery 6
 PROPOSAL

world markets. In the process the wealth and job-generating potential of new products,
new services, new revenue streams, old skills and old ways of working are being unneces-
sarily held back by outmoded regulatory structures, inadequate access to effective protec-
tion of intellectual property and lack of access to skills acquisition and business support for
MSMEs in the creative sector.

Sustained dialogue between governments and civil society, arising from intersectoral ap-
proaches and exchanges of good practices and joint work, could benefit from articulated
policies supporting the exchange of goods, services and cultural consumption, generating
income for creators and experts, and promoting networks that allow the expansion of in-
teractions. Linking experts, chamber leaders and associations from different sectors of the
creative economy is key to ensure the transmission of specific knowledge, analyse the sce-
narios and create awareness of the strategic importance of cultural development.

LEVERAGING SOCIAL INFRASTRUCTURE

Physical and digital infrastructure have been largely overtaken by social infrastructure in the
past decade and in particular as a G20 response to the 2008 global financial crisis (EU, ELTI,
2018). Investment in intangibles now exceeds tangibles in a growing number of countries.
Unprecedented and rapid urbanisation has triggered an emerging societal substructure
made of culture, creativity, innovation, ethnic and cultural diversity, community governance
with a global reach, and the development of new productive and cognitive capacities, ex-
pressed formally (the UNESCO Creative Cities network has 180 members; the World Cities
Culture Forum has 40 members) but also informally. These impacts are about memory and
values, singular and collective identities, the symbolic uses of space, the re-evaluation of the
soul of a city – another word for sense of place – the development of new cultural-spatial
nexus (Buchoud and Moreno, 2021). This worldwide phenomenon is creating the founda-
tions of a new urban culture that energises communities and finds much of its expression
through the development of creative economy.

From heritage restoration practices to audiovisual clusters, creative and cultural economies
cover a vast diversity of practices. The rehabilitation of the Medina of Fez UNESCO World
Heritage Site (ICOMOS, 2021) or the rising success and recognition of “Sakhawood”, a syno-
nym for the rising cinema industry in the region of Yakutia in the Russian Far East now gain-
ing international recognition, are just two among many concrete illustrations of genuine
social innovation converted into drivers of job creation (Larasati et al., 2020).

In February 2020, the World Urban Forum held in Abu Dhabi focused on “Connecting
Culture and Innovation”. Although the outcomes of the meeting were overshadowed by
the pandemic, this echoed the 2014 session of the Forum held in Medellin on the theme
of “Urban Equity in Development – Cities for Life”. A report edited by UN Habitat in April
2021 on cities and pandemic recovery solutions shows that some local governments, for
example in Barcelona, have supported their cultural sectors, but failed to recognise their
interaction with creative industries and a diverse range of public, private and civic players.
Elsewhere, local administrations have understood the value of this wider creative econo-
my, even during the present crisis. For example, Bandung in Indonesia passed a Creative
Economy Bill at the beginning of 2021 (Larasati and Satari, 2021), and the metropolitan

Creative Economy 2030: Inclusive and Resilient Creative Economy for Sustainable Development and Recovery 7
 PROPOSAL

government of Izmir in Turkey created a new directorate of “Urban Economy and Innova-
tion Industries” despite an accumulation of challenges ranging from the pandemic to an
earthquake and drought.9

The development of the creative sector brings access to opportunities, especially for young
people and women, two priorities of the G20 Italian presidency. The combination of digi-
tal technology with creative imagination, which underpins much of the creative economy,
makes it especially attractive to the rising youth generation who are most impacted by
rising unemployment. Therefore, a good place to start building a “new normal” would be a
recognition that there is no infrastructure more fundamental than culture, no form of cap-
ital investment more productive than investment in human capital and no better place to
start policy planning than by looking at a community’s assets and capabilities rather than
its needs. This is how creative economy can contribute to global macro-economic growth,
without imperilling environmental sustainability.

We argue that the crisis could trigger a paradigm change for creative economy, which has
long been envisioned as a “feasible development option” (UNDP and UNCTAD, 2010) with a
strong potential to “widen local development pathways” (UNESCO, 2013). The forthcoming
UNCTAD 15 conference to be held in October 2021 (UNCTAD, 2020) offers an opportunity to
further develop this agenda. In particular, the G20 could play a critical role in acknowledg-
ing the convergence between the Orange Economy and the World Conference on Creative
Economy and digital growth opportunities (ACEBF, 2021), globally and locally.

FOSTERING AN INCLUSIVE FOURTH INDUSTRIAL REVOLUTION

The shifts in the global economy from natural resources-based to human resources-based
growth have reinforced the case for creative capacities and skills. This is powerfully illustrat-
ed by a pre-crisis calculation in the United States that investment in content production
and distribution (e.g., for the cinema, music, videogames, books, etc.) over the previous five
years equalled investment in the oil and gas industries, at some $650 billion.10

Unlike many other sectors where the growth of digitisation and the advent of machine
learning is reducing the need for traditional human skills, the cultural and creative sectors
continue to require the cultural sensitivity, social skills and personal vision of individual hu-
man beings. This ability of the creative sector to continue generating new jobs as well as
wealth will therefore be of particular importance as the global labour market adjusts to the
realities of the Fourth Industrial Revolution (4IR). It is already evident that the accelerated
digitisation of many economic sectors during the pandemic has created new opportunities
as well as challenges for the creative economy. City administrations have been quicker than
national governments to recognise this value, so a better alignment of global, local and civil
society efforts and initiatives will help foster the long-term benefits of cultural and crea-
tive industries in strategic planning for sustainable development and inclusion. Solutions to
strengthen cognitive skills, technology savviness and interpersonal abilities are also critical
in support of youth empowerment and employment.

While bridging the global and local digital divides will be a critical factor for sustainable re-
covery and economy, a further factor is the frequent blurring of formal and informal work

Creative Economy 2030: Inclusive and Resilient Creative Economy for Sustainable Development and Recovery 8
 PROPOSAL

practices in the value and supply chains that link development, production and distribution
in the online environment. The creative sector has been at the leading edge of this change
which, characterised as the “gig economy”, is now impacting a growing number of econom-
ic sectors in every society.

Thus, the acceleration of the digital transformation of MSMEs is a concrete way to recov-
er from the crisis and benefit from the accelerated development of e-commerce. For in-
stance, in Indonesia, lockdowns have stimulated the national government to create incen-
tives for creative SMEs to move their businesses to e-commerce platforms. Within just a
few months, more than two million creative sector SMEs joined such platforms. Encour-
aged by this success, one of the priorities for Indonesia’s pandemic recovery is to accel-
erate digital transformation of all businesses to e- commerce (Pesik, 2021). Mainstream-
ing creative economy could also accelerate by including it within national and subnational
governments’ key performance indicators. In particular, digital dashboards could help local
governments make decisions and policies based on real-time data of creative economy
potentials in their respective areas. This could reinforce the uptake of creative economy
at the local level and help local governments cope with rapidly changing labour markets
(Larasati et al., 2020).

One way to move forward would be to promote the global coordination of creative economy
indexes. The continuing failure of standard industrial and occupational classification codes
to fully reflect the rapid evolution of the creative economy militates against the growth of
public and private investment in the sector or the establishment of common standards for
trade. In some cases, inter-agency competition within the United Nations has also slowed
down the uptake of a more unified vision of creative economy. A further issue is that inter-
national trade in creative and cultural goods and services inevitably raises issues of cultural
sensitivity, particularly in the digital sphere which has increased the reach and influence of
already dominant players.

ENERGISING THE 2030 AGENDA

The creative economy can contribute to reinforcing the delivery of the 2030 Agenda. In June
2021, the Asian Development Bank and the ASEAN Secretariat have launched a global call
for proposals in preparation of the G20 Indonesia in 2022, underlining the role of creative
economy in regional and global recovery frameworks.11

In the fall of 2021, the UNCTAD 15 conference and the United Arab Emirates’ planned
World Expo, commended by the G20 Saudi Arabia Leaders and possibly including a ple-
nary meeting of the World Conference on Creative Economy, present two opportunities to
further develop this contribution. In addition, the creative economy should play a central
role, locally and globally, in the “future cities” task force proposed by the Secretary General
of the United Nations. As well as generating high quality jobs that can give satisfaction to
workers, it has a role to play in sustainable and inclusive place-making and sustainable
urbanisation.12

Before COVID-19 hit, the global creative economy was growing rapidly in many regions. This
momentum should not be lost in the wake of the pandemic; rather, greater investment

Creative Economy 2030: Inclusive and Resilient Creative Economy for Sustainable Development and Recovery 9
 PROPOSAL

Figure 2: Articulating creative economy, recovery and strengthening

the economic productivity of the SDGs
Author: T. Larasati

needs to flow to the creative industries that have the potential to make localised and high
impact, and help us shift to a new sustainable economy. With less than decade to go to
reach to the goals of the 2030 Agenda, creative economy can contribute to re-energising
the delivery of the sustainable development goals (SDGs).

Although there is no development goal focusing on culture or creative economy, the de-
velopment goal 8 on promoting “sustained, inclusive and sustainable economic growth,
full and productive employment and decent work for all” and 12 on “ensuring sustainable
consumption and production patterns” include many references related to cultural devel-
opment. The launch of the Culture 2030 initiative by UNESCO in 2019 and the introduction
of 22 corresponding indicators shows many other links between culture and creative econ-
omy and the SDG framework. Yet none of the indicators directly refers to creative economy.
As pre-existing finance gaps to reach out to the 2030 Agenda have been enlarged by the
COVID-19 crisis, creative economy provides a rationale that can also help give new perspec-
tives to players in the cultural sector; and it can also contribute to strengthening the eco-
nomic base for heritage preservation.

One way to bridge the SDG finance gaps through creative economy would be to maximise
the potential of impact investment, addressing multi-dimensional social, cultural, innovation
and economic needs. According to 2018 estimates, impact investment assets under man-
agement were US$31 trillion, an increase of 34 per cent over 2016 (GSIA, 2018) but creative
economy was still largely seen by impact investors as synonymous with “arts and culture”.13
However, the 2020 report of the Global Impact Investing Network suggested that impact in-
vesting leaders were beginning to recognise the error of defining the creative economy too
narrowly, and a report from the Upstart Co-Lab coalition identified more than 100 private
equity, private debt and real estate funds, representing an estimated US$60 billion assets
under management, that had been active in the creative economy.

Creative Economy 2030: Inclusive and Resilient Creative Economy for Sustainable Development and Recovery 10
 PROPOSAL

CONCLUSION: HOW THE G20 CAN SUPPORT CREATIVE

ECONOMY FOR RECOVERY

Our tangible and intangible cultural heritage – unique and unrepeatable, containing the
past, present and future of a people – is essential to promote world peace. By organising the
first G20 Culture Ministers’ summit in July 2021, the G20 Italy has undertaken a comprehen-
sive initiative by recognising the role of culture and heritage preservation in supporting sus-
tainable development pathways. The G20 could advance the 2030 Agenda by incorporating
the creative economy into the mainstream of a new global narrative of a people-centred
recovery from the COVID-19 crisis, by:

Harmonising standards, protocols and definitions

International labour market definitions such as the Standard Industrial Classifications and the
Standard Occupational Classifications fail to identify and differentiate between many of the
emerging skills that drive creative industries. At an international level this adds confusion to
trade agreements. At the national level, it means that governments are failing to accurately
predict skills needs and trends in the sector. Failure to achieve international agreement on
issues such as definitions of creative R&D hamper companies working across national bound-
aries. The imprecision over definitions also hinders the growth of impact investment and other
forms of finance investment that seek to achieve social and environmental as well as commer-
cial returns. Recent research in the United States reveals that impact investment opportuni-
ties in the creative sector are often wrongly characterised as “arts”, thereby diminishing their
appeal to investors seeking strong commercial returns.As illustrated by the successful call for
policy papers ‘Creative Economy 2030’ launched by ADBI and the ASEAN Secretariat in July
2021 and which received nearly 100 proposals in a short time14, this is the right moment to work
on data availability and mobilize research and analytic capacities, such as from development
agencies and International Financial Institutions (IFIs), to raise the macro-economic profile and
potential of creative economy and share it with the G20 Finance Track.Valuing and protecting
intellectual propertyThe creative economy depends on trade in intangible assets, particularly
intellectual property (IP). Piracy, inadequate and over-complex protection and defence of cop-
yright and other forms of IP actively disadvantage content creators in the online world which,
by definition, transcends national boundaries. The pandemic has highlighted the huge power
imbalance between platform operators and those whose creative production gives value to
those platforms. It particularly disadvantages new entrants who lack profile or market pow-
er. Action to address these imbalances requires international agreement and would be fur-
ther facilitated by addressing the issues of harmonisation and definition identified in the point
above. Instead of engaging productively with the needs and growth potential of a sector much
of whose value is generated by informal workers in entirely informal settings, governments
around the world continue to ignore, marginalise or even criminalise informal working.

Promoting digital literacy

The growing significance of the online world, hugely accelerated by the impact of the pan-
demic and by the near ubiquity of affordable devices and accessible networks, makes the
teaching of digital skills an urgent requirement in every society. With youth unemployment

Creative Economy 2030: Inclusive and Resilient Creative Economy for Sustainable Development and Recovery 11
 PROPOSAL

intensified by the pandemic, the failure to facilitate the entry of young people into the la-
bour market by providing access to digital literacy and the creative potential of the online
world represents a colossal waste of human resource and the loss of productive, sustainable
jobs. It is necessary to promote the development of new capacities to face the exponential
leap in the use of digital tools, to design measures for the growing trend towards concen-
tration, to protect the digital commons, to guarantee a diverse content offer (geographical,
thematic and identity) and to update regulatory frameworks, historically designed for the
analogue world.

Recognising the importance of culture in sustainability strategies at every

level

The pandemic has highlighted the centrality of culture in sustaining individual well-being
and social harmony at the community level. Local and municipal administrations around
the world are beginning to integrate cultural sustainability thinking into their strategic plan-
ning, their administrative structures and their day-to-day practice. As urbanisation acceler-
ates, it is urgent to align the way in which local, national and international institutions work
to achieve a more sustainable and inclusive economy and society. The Urban 20 Commu-
niqué of June 2021 calls to guarantee “the right to participate fully and freely in cultural life”.15
This first step of a people-centred recovery has to be economically substantiated, in particu-
lar through the development of creative economy, a sector of the economy based primarily
on intersecting human creativity and capital, not on extracting natural resources.

Creative Economy 2030: Inclusive and Resilient Creative Economy for Sustainable Development and Recovery 12
NOTES

 UN resolution 74/198, https://documents-dds-ny.un.org/doc/UNDOC/LTD/N19/359/41/PDF/

1

N1935941.pdf?OpenElement.

2
 Iraq, Jordan, Kenya, Lebanon, Senegal and South Africa. The research team focused on 7
cities: Amman, Beirut, Cape Town, Dakar, Johannesburg, Nairobi and Sulaymaniyah, work-
ing with coordinators on the ground in each city to digitally conduct 604 surveys and 42
hours of focus group interviews with 133 participants.

3
 UAE Ministry of Culture and Youth, Monitoring the Pulse of the Cultural and Creative Indus-
tries - Resilience and Recovery Report, June 30, 2021.

4
 Creative Europe: Over €2 billion to support the recovery, resilience and diversity of cul-
tural and creative sectors, May 27, 2021, Retrieved from https://www.eureporter.co/eu-
2/2021/05/27/creative-europe-over-e2-billion-to-support-the-recovery-resilience-and-diver-
sity-of-cultural-and-creative-sectors/.

5
 United Nations Conference on Trade and Development (2018), Creative Economy Outlook:
Trends in international trade in Creative Industries and Country Profiles, Geneva and New
York, United Nations, https://unctad.org/en/PublicationsLibrary/ditcted2018d3_en.pdf.

6
 The Global Summit on the Orange Economy in Medellin, Colombia, in 2019, stated that
the orange economy “represents an enormous wealth based on talent, intellectual proper-
ty, connectivity and of the cultural heritage of (Inter-America) region”. The Bali 2018 WCCE
conference acknowledged “the vast potential and significant contributions of the creative
economy to enable global economic growth, social and cultural development in the frame-
work of the fourth industrial revolution”.

7
 Inclusive and Resilient Creative Economy for Sustainable Development, 8 July 2021.

8
 The 20th General Assembly of the International Council on Monuments and Sites (ICOMOS)
in 2020 stated the need to sustainably synergise cultural heritage conservation and manage-
ment with cultural and creative industries in order to attend to a people-centred approach
to Cultural Heritage (ICOMOS resolution 20GA/19). The driving principles of the Indonesian
Creative Cities Network are directly inspired from the “Dasasila Bandung”, the declaration
on world peace and cooperation adopted at the Bandung Asia Africa Conference of 1955.

9
 The Bandung creative economy bill, initiated by an independent community and aca-
demic institutions and is supported by the Research & Development Agency of Bandung
Municipality, was passed in January 2021. Once effective, the bill guarantees that whoever
takes office as Mayor of Bandung will have to include the creative economy in the city’s de-
velopment agenda, alongside being committed to eight other related main issues, such as
creators and IP rights holders, creative hubs, data collection, creative city development, and
incentives and financing for the creative economy sector.

Creative Economy 2030: Inclusive and Resilient Creative Economy for Sustainable Development and Recovery 13
10
 The Economist (2019), “Who Will Win the Media Wars”, 4 November.

 ADBI, call for policy papers on Creative Economy 2030: Imagining and Delivering a Robust,
11

Inclusive, and Sustainable Recovery, https://www.adb.org/adbi/capacity-building-training/

call-policy-papers/creative-economy-2030.

 Gatherings such as the 2021 Culture Summit of the United Cities and Local Governments
12

movement focusing on the role of “culture in shaping the future” and including a dedicated
focus on creative economy could contribute to enlarging the impact of experts panel rec-
ommendations.

13
 As an example, for ten years the Global Impact Investing Network has captured data on
“arts & culture” in the Annual Impact Investor Survey of its 289 global members, represent-
ing US$221 billion worth of impact assets under management. In 2020, arts & culture was
reported as representing only 0.1 per cent of assets under management, with allocations
from only 9 per cent of respondents.

 Call for Policy Papers on Creative Economy 2030: Imagining and Delivering a Robust, In-
14

clusive, and Sustainable Recovery, ADBI, ASEAN, 2021. Retrieved from https://www.adb.org/
adbi/capacity-building-training/call-policy-papers/creative-economy-2030.

 The official communiqué of Urban 20, published on 17 June 2021 and endorsed by 28 cities
15

around the world, emphasises the importance of culture as a key pillar of sustainable devel-
opment. The 2020 Rome Charter strongly states that “we need a cultural democracy more
than ever”.

Creative Economy 2030: Inclusive and Resilient Creative Economy for Sustainable Development and Recovery 14
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Creative Economy 2030: Inclusive and Resilient Creative Economy for Sustainable Development and Recovery 17
ABOUT THE AUTHORS

Nicolas J.A. Buchoud The Grand Paris Alliance for Sustainable Investments

Buchoud is Fellow of the Global Solutions Initiative (Berlin), of the O.P. Jin-
dal Global University Centre for Sustainability (Sonipat, India) and honorary
member Indonesia Creative Cities Network (ICCN). President of the think tank
Grand Paris Alliance for Sustainabel investments and founding principal of
Renaissance Urbaine strategic advisory.

Onur Eryuce Counsellor to the Mayor, Izmir Metropolitan Municipality

Eryuce is Counsellor to the Mayor, Izmir Metropolitan Municipality and Secre-

tary General, for the Association of Social Democratic Municipalities. In 2019,
the Izmir Metropolitan Municipality Assembly appointed Onur as the Coun-
sellor to the Mayor.

Carla Gebetsberger Consejo Argentino Para Las Relaciones Internacionales

(CARI)

Academic Assistant of the Argentine Council for International Relations

(CARI). She has previously worked as a Consultant at the Center for the Imple-
mentation of Public Policies for Equity and Growth (CIPPEC). She lectures at
the University of Buenos Aires and the University of San Andrés.

John Newbigin International Advisory Council for Creative Industries Policy &
Evidence Centre

Newbigin, OBE, chairs the PEC International Advisory Council on the creative
economy and is the London Mayor’s Ambassador for the creative economy.
He is Chair of the British Council’s Advisory Board for Arts and Creative Econ-
omy and is a Visiting Fellow at Goldsmiths, University of London.

Enrique Avogadro Minister of Culture for the City of Buenos Aires

Avogadro is Minister of Culture of Buenos Aires City Government. He was Sec-

retary of Culture and Creativity in the Ministry of Culture of Argentina, Under-
secretary of the Creative Economy and Director of the Metropolitan Design
Center at the City Government. He holds a BA in Public Policy and lectures at
University of Buenos Aires.

Creative Economy 2030: Inclusive and Resilient Creative Economy for Sustainable Development and Recovery 18
 Yose Rizal Damuri Centre for Strategic and International Studies (CSIS)

Damuri is Head of the Department of Economics, Center for Strategic and

International Studies (CSIS). He is specialized in international trade, regional
integration and globalization of value chains. Active in several research and
advisory networks both in Indonesia and in East Asia, such as Indonesia Ser-
vice Dialogue (ISD) and Asia-Pacific Research and Training Network on Trade
(ARTNeT).

Angelika Frei-Oldenburg Global Project Culture and Creative Industries, GIZ

Frei-Oldenburg is the head of the Global Project Culture and Creativity Indus-
tries at GIZ GmbH in Bonn, Germany. She has a long-standing experience of
promoting financial and banking support to MSME’s and green finance in the
public and private sectors.

Marisa Henderson Creative Economy Program, United Nations Conference

on Trade and Development (UNCTAD)

Henderson is Chief of the Creative Economy Programme of UNCTAD. She

previously worked on international trade issues for governments in Argentina
and the UK and has also taught at university level in both countries.

Neil Khor Special Advisor to the Executive Director of UN Habitat

Khor is Chief of Staff (a.i.) at the United Nations Human Settlements Pro-
gramme. He currently oversees the Office of the Executive Director of
UN-Habitat. Before joining the United Nations, Neil was Chief Operations Of-
ficer at Think City, a subsidiary of Khazanah Nasional, the investment holding
arm of the Malaysian Government. He read History & Literature at the Univer-
sity of Cambridge, where he is Affiliated Scholar.

Tita Larasati Indonesia Creative Cities Network (ICCN)

Larasati, born in Jakarta, Indonesia, studied Industrial Design at Institut Te-

knologi Bandung (ITB), Design Academy Eindhoven, and Delft University of
Technology, The Netherlands. In 2008 she co-founded Bandung Creative City
Forum (BCCF) that she currently chairs. She is the Focal Point for Bandung
City of Design, UNESCO Creative Cities Network (UCCN) since 2015, co-found-
ed Indonesia Creative Cities Network (ICCN) in 2015, and joined the Interna-
tional Advisory Council for Creative Industries Policy & Evidence Centre (PEC)
UK in 2018.

Creative Economy 2030: Inclusive and Resilient Creative Economy for Sustainable Development and Recovery 19
 Ilya Myasnikov Faculty of Journalism, Higher School of Journalism, National
Research Tomsk State University

Mysankijov is Dean of the Faculty of Journalism and professor, National Re-

search Tomsk State University (TSU), Russian Federation. Journalist, publish-
er, journalism professor and media consultant. He is Editor-in-Chief, Deputy
Editor, Art Director of more than 10 editions and media projects (2002-2020).
Graduated from the Faculty of Journalism of TSU, PhD in Philology.

Special thanks for their contributions:

Gustavo Martinez, Co-chair of T20 TF8 Managing Director of the Argentine Council for In-
ternational Relations (CARI); Mauro Santa Cruz, Researcher for ICOMOS Argentina, Academ-
ic Coordinator of the Heritage and Climate Change Initiative; Francisco Taiana, Director of
International Cooperation of the Ministry of Culture of Argentina; Mert Turkben, assistant
of the Counsellor to the Mayor, Izmir Metropolitan Municipality; Cecilia Andersson, Public
Space Program, Urban Planning And Design Branch, UN-Habitat, Nairobi, Kenya.

Creative Economy 2030: Inclusive and Resilient Creative Economy for Sustainable Development and Recovery 20