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    Market Survey 1

    Uploaded by

    Saumyata Pranay
    This document discusses key aspects of a masala brand's marketing strategy including awareness, product features, distribution channels, advertising effectiveness, price sensitivity, purchase intent, brand loyalty, customer satisfaction, packaging and design, product availability, sales service, pricing, sales volume, shelf display, competitor analysis, promotions and discounts, availability and delivery times, marketing and advertising efforts, and questions for retailers and consumers.

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    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd

    Market Survey 1

    Uploaded by

    Saumyata Pranay
    15 views6 pages
    This document discusses key aspects of a masala brand's marketing strategy including awareness, product features, distribution channels, advertising effectiveness, price sensitivity, purchase intent, brand loyalty, customer satisfaction, packaging and design, product availability, sales service, pricing, sales volume, shelf display, competitor analysis, promotions and discounts, availability and delivery times, marketing and advertising efforts, and questions for retailers and consumers.

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    © © All Rights Reserved

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    This document discusses key aspects of a masala brand's marketing strategy including awareness, product features, distribution channels, advertising effectiveness, price sensitivity, purchase intent, brand loyalty, customer satisfaction, packaging and design, product availability, sales service, pricing, sales volume, shelf display, competitor analysis, promotions and discounts, availability and delivery times, marketing and advertising efforts, and questions for retailers and consumers.

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Download as xlsx, pdf, or txt
    15 views6 pages

    Market Survey 1

    Uploaded by

    Saumyata Pranay
    This document discusses key aspects of a masala brand's marketing strategy including awareness, product features, distribution channels, advertising effectiveness, price sensitivity, purchase intent, brand loyalty, customer satisfaction, packaging and design, product availability, sales service, pricing, sales volume, shelf display, competitor analysis, promotions and discounts, availability and delivery times, marketing and advertising efforts, and questions for retailers and consumers.

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Download as xlsx, pdf, or txt
    of 6

    Awareness Product Branding/Product Positi

    Product Features

    Place Distribution Channels

    Physical Location

    Promotion Ad Effectiveness

    Digital Advertising

    Offline Advertising

    Price Price Sensitivity

    Competitive Pricing

    Purchase

    Others

    Purchase Intent

    Brand Loyalty
    Customer satisfaction

    Packaging and Design

    Product Availability

    Sales Service

    Pricing

    Sales Volume

    Shelf Display

    Competitor Competitor Analysis

    Customer Preferences

    Promotions and Discoun

    Availability and delivery

    Marketing and Advertisi


    Customers

    a. How do you perceive our brand compared to other masala brands in the market?
    b. What is your impression of our masala product?
    c. How well do you think our masala product fits with the needs and preferences of your customers

    a. Which types of masala blends are most in demand among your customers?
    b. What specific features or ingredients do your customers look for in a masala product?
    c. How important is the quality of the masala product to your customers?
    a. What are the most popular channels through which your customers purchase masala products?
    b. How do your customers typically find out about new masala products?
    c. Do you think there is a demand for our masala products in your store?
    a. What is your typical customer profile for masala products?
    b. What specific factors do your customers consider when choosing a store to purchase masala products from?
    c. How important is the availability of a variety of masala products in your store to your customers?

    a. How likely are you to stock our masala products based on our advertising message?
    b. What specific aspects of our advertising message do you think would resonate with your customers?
    c. How do you think your customers would react to our advertising message?
    Do customers ask about catch?

    a. How much do you trust the recommendations of influencers when it comes to stocking masala products?
    b. Would you be more likely to stock our masala products if recommended by an influencer?
    c. Which influencers do you follow that you think would be a good fit for promoting our masala products in your store?
    a. Heard about the offers?
    offers liked?
    a. How much are your customers willing to pay for a high-quality masala product?
    b. How do the prices of our masala products compare to other brands in the market?
    c. Do you feel our masala products are priced competitively for your customers?

    a. Which masala brands do you consider to be our competitors in your store?


    b. How do the prices of our masala products compare to our competitors in your store?
    c. How do your customers perceive the pricing of our masala products compared to other brands?

    what do you love? Quality, price, packaging, availability, others

    which other brands do you like keeping? Why?

    Sales of the product?


    Top selling product SKU?
    Slow moving product SKU
    Why?

    a. How satisfied are your customers with our masala products?


    b. Have you received any feedback from your customers regarding our masala products?
    c. How likely are you to continue stocking and selling our masala products in the future? Repear
    b. What do you think of the packaging and design of our masala products?
    c. Do you think the packaging and design of our masala products appeal to your customers?

    . Have our sales representatives been helpful in assisting you with your orders?
    b. Have you experienced any issues with our masala products, and if so, how were they resolved?
    c. How satisfied are you with our customer service and support?

    1. a. How do our masala products compare in terms of pricing with other brands in the market? b. Are our masala products price
    competitively for your market? c. Are you satisfied with the profit margins that our masala products provide?

    a. What is the sales volume of our masala products compared to other brands in your inventory?
    b. Do you experience any issues with inventory management and restocking of our masala products?
    c. How likely are you to increase the quantity of our masala products in your inventory?

    a. Where are our masala products placed on your shelves and how is it displayed?
    b. Do you think the current placement and display of our masala products can be improved?
    c. Would you like us to provide any point of sale materials to help promote our masala products?

    a. Who are your main competitors for masala products?


    b. What are their strengths and weaknesses?
    c. How do our masala products compare to their products in terms of quality, pricing, and packaging?
    a. Do your customers prefer our masala products over our competitors' products?
    b. If yes, what are the reasons for their preference?
    c. If no, what can we do to improve our products to meet their needs?
    a. How do our promotions and discounts compare to those of our competitors?
    b. Do our promotions and discounts influence your decision to stock our products?
    c. Are there any promotions or discounts that you think we should offer to compete with our rivals?
    a. How do our availability and delivery times compare to those of our competitors?
    b. Have you ever had stockouts of our products due to delivery issues?
    c. How can we improve our availability and delivery times to compete with our rivals?
    a. How do our marketing and advertising efforts compare to those of our competitors?
    b. Are there any marketing and advertising strategies that our competitors use that you think we should adopt?
    c. How can we improve our marketing and advertising to compete with our rivals?
    Consumers
    Heard before?
    a. How do you perceive our brand compared to other masala brands in the market?
    b. What is your impression of our masala product?
    c. How would you describe our masala product to someone who has never tried it?

    a. What are the most important factors you consider when purchasing masala products?
    b. Which types of masala blends do you use the most?
    c. What specific features or ingredients do you look for in a masala product?
    d. How important is the quality of the masala product to you?
    a. Where do you usually buy masala products from?
    b. Which retail stores do you visit the most for purchasing masala products?
    c. Would you be interested in purchasing our masala products online?
    a. What is your preferred type of retail environment for purchasing masala products?
    b. What specific factors do you consider when choosing a store to purchase masala products from?
    c. How important is the availability of a variety of masala products in the retail environment to you?

    a. How did you hear about our masala brand?


    b. What specific aspects of our advertising message resonated with you?
    c. How likely are you to recommend our masala products to your friends and family based on our advertising

    a. How much do you trust the recommendations of influencers when it comes to purchasing masala
    products?
    b. Would you be more likely to try our masala products if recommended by an influencer?
    c. Which influencers do you follow that you think would be a good fit for promoting our masala products?
    a. Heard about the offers?
    offers liked?
    a. How much are you willing to pay for a high-quality masala product?
    b. How does the price of our masala product compare to other brands in the market?
    c. How much does the price of a masala product impact your decision to purchase it?

    a. Which masala brands do you consider to be our competitors?


    b. How do the prices of our masala products compare to our competitors?
    c. Do you feel our masala products are priced competitively?

    what do you love? Quality, price, packaging, availability, others

    which other brands do you like keeping? Why?

    a. How likely are you to purchase our masala products in the near future?
    b. Have you already added our masala products to your shopping list?
    c. When do you plan to purchase our masala products? Which ones
    Most preferred?

    a. How likely are you to continue purchasing our masala products in the future?
    b. Would you recommend our masala products to others?
    c. Have you purchased our masala products before and if so, how often? Repeat
    a. How satisfied are you with the quality of our masala products?
    b. Have our masala products met your expectations in terms of taste and flavor?
    c. How likely are you to repurchase our masala products
    a. What do you think of the packaging and design of our masala products? b. Does the packaging and design
    of our masala products make you more likely to purchase them? c. Do you find the packaging and design of
    our masala products easy to identify and locate in-store?
    a. Have you been able to find our masala products at your preferred stores? b. Are there any stores where you
    would like to see our masala products sold? c. Have you tried purchasing our masala products online, and if so,
    how was your experience?

    N/A

    N/A

    N/A

    N/A

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