2 Categories of Fashion According To Construction

Two categories of
Fashion
According to Construction
Haute couture
Haute couture
 Comes form the french word, Haute
which means High and Couture which
means sewing or Fashion
 Haute couture is high end fashion that is
constructed by hand from start to finish,
made from high-quality, expensive,
often unusual fabric and sewn with
extreme attention to detail and finished
by the most experienced and capable
sewers—often using time-consuming,
hand-executed techniques.
Haute couture: A history/herstory
Marie Jeanne Rose Bertin
 Her most famous

client was the
French Queen
Marie
Antoinette in the
17th century.
Together they
pushed France as
the centre of
Fashion/Moda in
the European
courts.
Marie Antoinette
Charles Frederick Worth
Father of Haute Couture

Haute Couture
Concepts under Haute couture

 MADE TO ORDER
Item is called made to order when the design is made
specifically for the client and it MUST it is one of a kind
Made from custom made fabrics and one of a kind
detailing for the client
Haute Couture
Concepts under Haute couture

 MADE TO MEASURE
Item is called made to measure when the design is
specifically made fro the client’s measurement. It must be
done in the highest form of sewing.
Sewing is done by hand – 1 inch = 10 stitches
Haute Couture
How much is a Haute couture piece?
Christian Dior once disclosed that the starting price for a HC

Dior gown starts at 350,000 euros (equivalent to more or
less 16 Million pesos)
Haute Couture
I can afford Haute couture can I be a client?
No. Not everyone who can afford Haute couture can be a

client. There is a screening process for haute couture.
Usually these are established people who have a
consistent presence in the 1% High society of the world.
Noveau riche are frowned upon but still reconsidered.
Requirements for
Designers for Haute
Couture
 A shop in Paris
 At least 15 employees in the Atelier
 At least 20 full time employees for the technical
people in the workshop ( 1 inch is to 10 stitches)
 Presents fashion shows every season for
Spring/Summer and Fall/Winter
Requirements for
Designers for Haute
Couture
 A shop in Paris
 At least 15 employees in the Atelier
 At least 20 full time employees for the technical
people in the workshop ( 1 inch is to 10 stitches)
 Presents fashion shows every season for
Spring/Summer and Fall/Winter
 Noted and Appointed by the Chambre Syndicale de
la Haute Couture.
The workshops of an Atelier
Atelier Flou
 This workshop of a brand
focuses on the dressmaking
side, loose dresses, blouses and
long pieces.
The workshops of an Atelier
Atelier Tailleure
 This workshop of a brand
focuses on the tailoring side of
the garment construction,
more rigid approach to
garment construction
Head of the Ateliers
Chanel has 4 ateliers for couture alone, with 4 women leading the
workshop known as premiers.
Famous members of the
Chambre Syndicale de la
Haute Couture
 Chanel
 Christian Dior
 Giambattista Valli
 Givenchy
 Jean Paul Gautier
 Schiaparelli
 Stephane Roland
Correspondent members of
the Chambre Syndicale de
la Haute Couture
 Azzedine Alaia
 Elie Saab
 Armani
 Valentino
 Viktor and Rolf
Guest members of the
Chambre Syndicale de la
Haute Couture
 Iris Van Herpen
 Ralph and Russo
 Zuhair Murad
 Georges Hobeika
 Ulyana Sergeenko
Pret-a-Porter
Pret – A – Porter
A french term that literally means READY TO WEAR.
The concept of ready to wear includes

 Wide range production of designs in varying sizes
intended to be worn as is without the significant need
to alter or fit it to the consumer.
 Pret-a-Porter was a movement from consumers that
wanted fashion but accessible in terms of price and
design.
Pret – A – Porter
The rise of pret a porter moved with the shift of fashion

from Paris to London and the US.
1966, Yves Saint Laurent presented his first ever ready to

wear collection and his first ever ready to wear
boutique. Though the items are high priced, they are
not as pricey as his couture label.
From 1960s to 1970s fashion transitioned as the mood of

the era changed, so did the need for designers to
adapt from couture to ready to wear.
60s to 70s Pret a Porter
SAINT LAURENT
HALSTON
60s to 70s Pret a Porter
MARY QUANT
Pret a Porter: today
 Seasons in Fashion where Pret- a – Porter is showcased

Spring Summer
Fall Winter
Resort/Lounge/ Cruise
Pre Fall
Holiday

2 Categories of Fashion According To Construction

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2 Categories of Fashion According To Construction

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Two categories of

 Her most famous

Father of Haute Couture

Concepts under Haute couture

Concepts under Haute couture

How much is a Haute couture piece?

Christian Dior once disclosed that the starting price for a HC

I can afford Haute couture can I be a client?

No. Not everyone who can afford Haute couture can be a

A french term that literally means READY TO WEAR.

The concept of ready to wear includes

The rise of pret a porter moved with the shift of fashion

1966, Yves Saint Laurent presented his first ever ready to

From 1960s to 1970s fashion transitioned as the mood of

 Seasons in Fashion where Pret- a – Porter is showcased

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