Case Study
Case Study
Case Study
Using this technique people learn to go beyond the obvious, spot opportunities, keep egos apart and create dynamic results.
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A. 6 THINKING HATS
Laura Donahue working for Nestle says: Six hats is a simple, yet powerful tool that can be learned rapidly and used immediately to achieve long-lasting results. Six hats has helped our product development group to generate ideas quickly, evaluate them efficiently and implement action plans effectively [3]. Edward de Bonos thinking hats were developed in order to illustrate the various methods of thinking utilized by individuals within problem solving processes. Each of the hats represents a method of thinking commonly used by individuals within problem solving. It is hoped that through such representations more individuals will be able to recognize the various methods of thinking that they utilize and therefore better understand their own thinking processes. It is also hoped that individuals will be able to better understand the thinking processes of others and therefore even incorporate some of these processes within their own thinking [5].
This is a technique that can be implemented by a group of people and it is suitable for employees, team leaders, project leaders, HR departments, business unit leaders, engineers, attorneys, R&D, product development, sales, advertising, marketing, IT, finance, customer care departments and professionals [3]. In general, it can be implemented by a team of people searching for innovative ideas or for solutions to a problem.
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A. 6 THINKING HATS
2. How it is implemented?
The Six Hats method is based on a consideration of how the brain chemicals differ when we are being cautious and when we are being positive. This chemical pre-sensitization is a key part of brain function. You cannot sensitize in all directions at once - so there is an absolute need to separate out the modes of thinking. The Six Hats method gets rid of egos, which are such a problem in traditional thinking. It is no longer a matter of defending an idea or attacking an idea. If you want to show off you do so be performing very well under each hat [6].
Step1.
Present a problem/issue to the team members. Tell them that they are going to think about it from a variety of perspectives. There will be 6 types of thinkers - those who are in those roles will only address the issue from that particular perspective. The facilitator should initially explain to the participants that they are going to view the problem in six different ways. Each hat represents a way of thinking.
The White Hat calls for information known or needed [7]. This covers facts, figures, information needs and gaps. I think we need some white hat thinking at this point... means Lets drop the arguments and proposals, and look at the data base [1].
This covers intuition, feelings and emotions. The red hat allows the thinker to put forward an intuition without any need to justify it. Putting on my red hat, I think this is a terrible proposal. Usually feelings and intuition can only be introduced into a discussion if they are supported by logic. Usually the feeling is genuine but the logic is spurious. The red hat gives full permission to a thinker to put forward his or her feelings on the subject at that moment [1].
Yellow Hat thinking - Benefits with rationale. The optimistic view. Plus points. Green Hat thinking - Creativity. Ideas. Alternatives. Solutions. Possibilities.
The Yellow Hat symbolizes brightness and optimism [7]. This is the logical positive. Why something will work and why it will offer benefits. It can be used in looking forward to the results of some proposed action, but can also be used to find something of value in what has already happened [1]. This is the hat of creativity, alternatives, proposals, what is interesting, provocations and changes [1].
The Blue Hat is used to manage the thinking process [7]. This is the overview or process control hat. It looks not at the subject itself but at the thinking about the subject. Putting on my blue hat, I feel we should do some greener hat thinking at this point. In technical terms, the blue hat is concerned with meta-cognition [1].
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The Black Hat is judgment -- the devils advocate or why something may not work [7]. This is the hat of judgment and caution. It is a most valuable hat. It is not in any sense an inferior or negative hat, the riot or negative hat. The black hat is used to point out why a suggestion does not fit the facts, the available experience, the system in use, or the policy that is being followed. The black hat must always be logical [1].
A. 6 THINKING HATS
Step2.
Then the team starts focusing the discussion on a particular approach. The team members deliberately choose which hat they want to start with. For example if they choose the blue hat, the meeting may start with everyone assuming the Blue hat to discuss how the meeting will be conducted and to develop the goals and objectives. The discussion may then move to Red hat thinking in order to collect opinions and reactions to the problem. This phase may also be used to develop constraints for the actual solution such as who will be affected by the problem and/or solutions. Next the discussion may move to the Yellow and then the Green hat in order to generate ideas and possible solutions. Next the discussion may move between White hat thinking as part of developing information and Black hat thinking to develop criticisms of the solution [5].
Because everyone is focused on a particular approach at any one time, the group tends to be more collaborative than if one person is reacting emotionally (Red hat) while another person is trying to be objective (White hat) and still another person is being critical of the points which emerge from the discussion (Black hat) [5]. For example take the following problem into consideration and how each thinking hat addresses it using different views: Issue Students are talking while their teacher is talking [5]
White hat factual (state the facts) Students are talking while the teacher is talking There is noise and therefore other students are distracted and cant hear the teacher Students dont know what to do once instructions are given Many students become distracted off the task resulting in the failure to complete work [5] Red Hat emotional (state the emotions) The teacher feels offended Students become frustrated because they cant hear directions Those talking enjoy joking around and being heard It represents emotional thinking [5] Black Hat critical (negative aspects) Time is wasted Learning is compromised Those speaking feel that listeners do not respect them and do not wish to hear what they are saying [5] Yellow hat positive (positive aspects) Everyone is able to say what is on their minds It can be fun Not only the smart kids get to speak One doesnt have to wait to share their ideas and therefore risk forgetting some potentially important information [5] Green hat creative (creative ideas that originate as a result of seeing information in a new light) Teacher will be more aware about the amount of time they spend talking Teacher will try to incorporate interaction from a variety of different students rather than just the smart kids Students will resist the urge to say whatever is on their mind. They will think about what they have to say and whether it is relevant to the topic Students will take into account whether their comment will interfere with other peoples learning [5] Blue hat process control (ensure each hat effectively gets the big picture) Teacher learns that they need to monitor the amount of time that they spend talking within the classroom Teacher needs to involve all students within discussions Teacher needs to recognize that some students need thinking time before responding. Allowing these students time to compute solutions promotes wider participation and increased learning Students realize that their talking makes the speaker feel unappreciated and disrespected Students realize that their comments are jeopardizing the learning of other individuals Students realize that talking out of turn demonstrates a lack of self-discipline and that not all comments require sharing [5]
Step3.
After developing a set of solutions, the participants examine the set critically and choose one solution.
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A. 6 THINKING HATS
3. Success Factors
The most crucial factor ensuring successful implementation of the technique is not to forget to preserve the basics of the nature of this technique: er of an idea can be asked to do a black hat performance. This may turn up difficulties that reduce the previous euphoria [3].
SWITCHING MODES
In traditional adversarial thinking, A and B are in conflict. Each side seeks to criticize the other point of view. The Six Hats method allows Parallel Thinking. Both A and B wear each hat together as they explore all sides of an issue. Adversarial confrontation is replaced by a cooperative exploration of the subject.
UNBUNDLING THINKING
When we think in the normal way, we try to do too much at once. We may be looking at the information, forming ideas, and judging someone elses ideas all at the same time. The Six Hats method allows us to unbundle thinking. Instead of trying to do everything at once, we separate out the different aspects of thinking. This way we can pay full attention to each aspect in turn. Think of full color printing, where the basic color separations are made and then each basic color is printed separately onto the same sheet to give full-color printing. In the same way, we separate the modes of thinking and then apply each mode to the same subject in order to end up with full-color thinking on the subject [3].
If you ask someone not to be so negative, that person may be offended. But if you ask the person to do yellow hat thinking, there is no reason to be offended. You might also say, That is good black hat thinking; let us have some more of it. Later you would say, We have had a lot of good black hat thinking. Now, what about switching to the yellow hat? Because the Six Hats system quickly becomes a neutral game, the method provides a very convenient way to switch thinking or to ask for a certain type of thinking. This is not easy to do in any other way without offending the people involved [3].
INCREASED AWARENESS
If you do not like an idea, then you are not going to spend much time thinking of the benefits or good points of that idea. This is because if you uncovered sufficient good points for the idea to be accepted, then you would have lost the argument. With the Six Hats method, however, the thinker can be specifically asked to give a yellow hat performance. This is a challenge to the thinker, who will not want to appear unable to perform this way. So yellow hat thinking gets done even by someone who does not like the idea. In the course of this yellow hat thinking, ideas may turn up which cause the thinker to change his or her mind. It also can happen the other way around. A euphoric support-
The secret for successful implementation of this method is the order of the hats. Sometimes, it is possible to put together a formal sequence of hats in order to think productively about some matter -- the actual order of the sequence will vary with the situation. For example, with a new subject matter, the sequence might be: White (to get information) . . . Green (for ideas and proposals) . . . Yellow followed by black on each alternative (to evaluate the alternatives) . . . Red (to assess feelings at this point) . . . Followed by blue (to decide what thinking to do next).
On the other hand, in discussing a well known proposal, the sequence might run: red, yellow, black, green (to overcome the negative points), white and then blue [10].
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Because there is now a simple and practical way of referring to different modes of thinking, people become aware that they are stuck in one mode or another. I think I have only been doing red hat thinking about this. We should make a deliberate yellow hat effort here. People can now comment on their own thinking and can also comment on the thinking of others. The Six Hats method allows an increased awareness of what thinking is actually being used on any occasion [3].
A. 6 THINKING HATS
4. Case Study: Six Thinking Hats: The Nestl Prepared Food Division Approach
The Nestl USA Food Division is home to such well-known brands as Stouffers and Lean Cuisine frozen entrees, Ortega Mexican foods, Nestl Toll House morsels, baking products and cookie dough, and Libbys Pumpkin, among others. The Six Thinking Hats process was introduced to this Solon, Ohio-based division during a special application-based training session attended by employees from marketing, operations and product development groups. Participants in the session were impressed by the versatility of the Six Hats tool and the ease with which it can be used to quickly achieve outstanding results. Now, many of these employees are successfully applying Six Hats thinking in a variety of situations within their own departments. Using the Green Hat, in particular, has helped those facing challenges to generate a larger array of options, often leading to more innovative solutions. In fact, the human resources group was so impressed with the new thinking techniques that The Fundamentals of Creativity and Innovation: The Six Thinking Hats course will be offered to the divisions employees [8]. Brand Building Challenge: Strengthen brand portfolios. The product development team presented 19 new concepts they had created to marketing employees of two sub-groups of a well known frozen food brand. Each concept was quickly evaluated using the Six Hats process to look for benefits and disconnects with the different sub-brand strategies. When the panel concluded, both groups were pleased. Each had selected concepts that fit with their individual portfolios while strengthening the overall brand portfolio. Time taken was just one hour. Increase Sales Challenge: A cross-functional product development / marketing / sales team convened an idea session for the purpose of assisting
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a key retail customer to increase product sales. The retailers buying group joined the session led by a Six Hats thinker. In less than two hours, the group generated several excellent ideas, evaluated them, selected the best ones, and created an action plan to implement them.
5. List of references
Web sites:
[1] http://members.optusnet.com.au/~charles57/ Creative/Techniques/sixhats.htm [2] http://www.illumine.co.uk/course-six-thinkinghats.htm [3] http://www.debonoforbusiness.com/asp/ six_hats.asp: Since 1994: de Bono for Business is a thriving member of the de Bono Thinking Systems, Inc., global network, a de Bono organization. [4] http://www.holstgroup.co.uk/six-thinkinghats.html [5] http://en.wikipedia.org/wiki/Six_Thinking_Hats [6] http://www.edwarddebono.com/concept6.htm [7] http://www.debonothinkingsystems.com/tools/ 6hats.htm [8] www.LyndaCurtin.com [9] www.images.com
Articles:
[10] Bono, Edward de, Sep95, Serious creativity, Journal for Quality & Participation, 18(5)
A. 6 THINKING HATS
6. Glossary
Full-spectrum thinking: The team looks at all sides of an issue cohesively and without confrontation. Parallel thinking: everyone is using the same tool at the same time on the same challenge (3).
8. Questions Question 1:
What are the benefits of using the Six Thinking Hats technique?
7. Keywords
creativity creative creativity techniques creativity tools six thinking hats Edward De Bono creative (state the emotions) factual (state the facts) critical (negative aspects) Answer: factual (state the facts)
Question 2:
The White hat represents: Tick
Question 3:
Tick critical (negative aspects) process control positive (positive aspects) process control Answer:
Question 4:
Describe the procedure for one of your business problems.
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