"THE EFFECTS OF VARIOUS SOCIAL

MEDIA TRENDS AND

ADVERTISEMENTS ON THE ONLINE
SHOPPING HABITS OF GRADE 12
STUDENTS"
Research Defense

Presented By Group 2 APRIL 03, 2023

 RESEARCHERS

Agraviador, Cuarteros,
Ashney Cocos, Kyla De Leon,
Mae Abigael Joshua
 RESEARCHERS

Dongito, Lamban,
Mc Devitte Ingreso, Sean Marone Mallar,
Guen Camille Dennelli
 RESEARCHERS

Masaganda, Pestañas,
Alexis Pia
Oyeman,
Alzon
"THE EFFECTS OF VARIOUS SOCIAL
MEDIA TRENDS AND
ADVERTISEMENTS ON THE ONLINE
SHOPPING HABITS OF GRADE 12
STUDENTS"
AGENDA Statement of the Problem 8

Theoretical Framework 10

Conceptual Framework 14

Research Design 15

Respondents of the Study 17

Locale of the Study 17

Sampling Technique 18
AGENDA
Data Gathering Instrument 19

Data Gathering Procedure 20

Data Analysis 22

References 25
Statement of the Problem
This study aims to find out the effects of various social media
trends and advertisements on the online shopping habits of the
students of Quezon City.

Specifically, it seeks to answer the following questions:

1. What are the demographic profile of the respondents?

1.1 Age
1.2 Sex
1.3 Socio-economic status
Statement of the Problem
2. What is the average shopping frequency of respondents in
one month?

3. What are the social media platforms that had a high

frequency of usage by the respondents?

4. What are the online shopping habits that social media

trends and advertising have an effect on?
CHAPTER 2
Theoretical Framework
Three theories are used in this study: the social exchange theory, the
consumer behavior theory, and the online shopping flow theory. All of these
concepts are relevant to this research since they center on the idea of how social
media and trends influence people. Consumer behavior is another one of the
concepts, and it relates to the study since the researchers need to understand the
variables that influence the behavior of the consumer, who are the study's
respondents. The researchers also added viewpoints on the flow of online
commerce because this study focuses on online marketing rather than in-person
ones. Further explanations, relevance, and relations are as follows.
 Social Exchange Theory
Prior to the invention of mass media, decision-making was based
on the exchange of opinions among families, friends, and neighbours, so
social media has revived these more traditional methods (Pan, 2020).

This theory is relevant to the study since it contends that

interchange of opinions is now done through social media. According to
Bunch (2020), trends are expanding. It is shared through many
viewpoints on what constitutes an ideal trend, and it will evolve over
time its perspective of others that are shared in social media shift into
new concepts that are also referred to as innovations.
Consumer Behaviour Theory

Some shoppers are hooked on getting their hands on the

hottest item, but others are fiercely devoted to a single brand and
will never consider switching (Anonymous, 2019).

This concept which claims that one of the consumer

behaviours is obtaining the most recent item, which are also known
as trends, is relevant to the study since it can be found in social
media. Additionally, it mentions the existence of purchasers who
have a strong brand loyalty. According to this theory,
advertisements have a significant influence on consumer
behaviour and brand loyalty.
Online Shopping Flow Theory
The underlying habit of purchasing online is typically formed by one’s
attitude toward it. Users are more likely to make a purchase if they approach
online shopping with a buying mentality based on prior purchases. Marketing
pressure to convince potential customers to buy or not buy is explained by the
concept of the subjective norm. So, this mindset and perceived benefits are
leaning toward behavioural goals that mold online shopping behaviour.
According to this premise, online purchasing is linked to the customers’ previous
experiences. They are more inclined to make another purchase if they had a
positive past experience with a certain brand or website, and the cycle
continues. (Mahnke et al., 2015)
This conception is important for the research since advertisements that are
visible on various platforms have an impact on the flow of online shopping. The
flow of online purchasing will be completed by constantly informing customers
what’s new and encouraging them to make additional purchases.
Conceptual Framework
Independent Variable Dependent Variable

Social Media Trends Online Shopping

and Advertisements Habits

Moderating Variable

Gender
Sex
Socio - Economic
Status

Figure 1. The schematic diagram of the Independent and Dependent Variables of the Study,
CHAPTER 3
RESEARCH DESIGN
The descriptive survey method will also be used to determine the
effects of various social media trends and advertisements being used
on the shopping habits of students. The descriptive method of research
is a purposive process of gathering, analyzing, classifying, and
tabulating data about current phenomena, trends, and practices, and
making adequate and accurate interpretations of the data. This method
ensures the current occurrence of facts in a group under study that
provides descriptions of the general characteristics of the group in
either quantitative or qualitative results. (Calderon, 2006)
CHAPTER 3
RESEARCH DESIGN
Quantitative research is described as the process of collecting
and analyzing numerical data, by using quantitative research
researchers can look for patterns and averages, make predictions,
and test causal relationships. (Bhandari, 2020)
Respondents of the Study
To better understand the effects of social media trends and
advertisements on the online buying habits of grade 12 students of Batasan Hills
National High School, a survey was conducted among 318 respondents from the
whole grade 12 student population of Batasan Hills National High School enrolled
in academic yearr 2022 - 2023 using cluster sampling method.

Locale of the Study

This research study will be conducted inside Batasan Hills National
High School, located at IBP road, Brgy. Batasan Hills Quezon City. The
respondents will be given a printed survey in their own classroom or any
comfortable place that the respondents will choose to.
Sampling Technique
The researchers made use of the cluster sampling method of
choosing the sampled respondents. The researchers formed a total
of 8 sets of clusters divided equally into the four major strands, 2
sets of clusters containing 39 students from the Accounting,
Business, Management (ABM) strand, 2 sets of cluster containing 40
students from Science, Technology, Engineering, and Mathematics
(STEM) strand, 2 sets of cluster containing 40 students from
Humanities and Social Sciences (HUMSS) strand, and 2 sets of
cluster containing 40 students from Technical, Vocational, and
Livelihood (TVL) strand.
Data Gathering Instruments
The instruments and techniques used by the researchers to
gather the data and information required for this study is a survey-
questionnaire. In this study, this will be the key source of information.
The first category is the demographic profile of the respondents. The
second category involves the average shopping frequency of the
respondents in one month. The third category is about the social
media platforms that the respondents had a high frequency usage.
The last category deals with the online shopping habits that have been
affected by social media trends and advertising.
Data Gathering Procedure
The data collection will be administered to 318 students from the
grade 12 student population of Batasan Hills National High School
once the researchers’ instruments or questionnaires have been
approved by the subject teacher and the school principal.
Researchers will use cluster the sampling method, while a physical
questionnaire will be used as a testing tool. The researchers will then
attempt to get approval and assistance from their Inquiries,
Investigations, & Immersion teacher, three senior high research
teachers, three Accounting, Business, and Management (ABM)
Teachers, and one Language teacher, to check the appropriateness
and coherence of the test questions.
Data Gathering Procedure
After the validation, researchers will give respondents an hour to
complete the questionnaire after explaining the objectives of the
study and why they should respond. Researchers anticipate collecting
all student responses during the second week of April. Researchers
will ensure that the participants personal information is secure.
Problems will be resolved as they arise in order to prevent them from
becoming larger.
 DATA ANALYSIS
Data Analysis is required to use the data correctly. The collecting of raw
data is merely one part of any experiment. Data arrangement is also critical in
order to make proper conclusions. (Siddharta, 2009).

After summarizing the questionnaires, the researchers are going to use

descriptive analysis. This qualitative analytical approach is used to
demonstrate the analysis of entire data or a sample of numerical data that has
been summarized. It displays the mean and standard deviation for continuous
data and the percentage and frequency for categorical data. (Johnson, 2023)

Back to Agenda
 Statistical Treatment of the Data
Frequency and Percentage Distribution
A frequency and percentage distribution is a type of data
visualization that shows proportion of observation for each data point of
collection. Generating a frequency and percentage distribution entails
determining the overall number of observations to be shown and
counting the total number of observations associated with each data
point or growing of data points. (Andale, 2014)

Back to Agenda
Back to Agenda
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THANK YOU!