Republic of the Philippines

Laguna State Polytechnic University

Province of Laguna

NARRATIVE REPORT

in

Strategic Management in Tourism and Hospitality Industry

for the degree

Bachelor of Science in Tourism Management

COLLEGE OF HOSPITALITY MANAGEMENT AND TOURISM

AEFRE S. GESMUNDO, MSTM, CGSPT

Professor

KRISSIE MHAE C. TAMIO

May 19, 2023

 Republic of the Philippines
Laguna State Polytechnic University
Province of Laguna

NARRATIVE REPORT

“Three Days- Two Nights Ilocos Region Stay and Learn Off Campus Activity”

I. Objectives

The specific objectives of the tour are:

1. Destination Familiarization - One objective of the Ilocos Region Stay and Learn Off
Campus tour for tourism students is to familiarize them with the tourism destinations in the
Ilocos Region. This objective aims to provide students with firsthand experience and
knowledge about the region's attractions, natural wonders, cultural heritage, and tourism
offerings. Participants will have the opportunity to explore popular tourist sites, interact with
local communities, and understand the unique features that make the Ilocos Region a tourism
hotspot.

2. Interpersonal Skills and Customer Service - A key objective of the tour could be to
develop students' interpersonal skills and customer service abilities. This objective aims to
enhance their communication, interpersonal, and problem-solving skills necessary for
interacting with tourists and providing exceptional customer experiences. Students can
participate in role-playing activities, workshops, and simulations to practice effective
communication, conflict resolution, and customer service techniques.

3. Sustainable Tourism Practices - Another objective could is educate students about

sustainable tourism practices and their importance in the Ilocos Region. This objective aims
to raise awareness about the environmental, social, and economic impacts of tourism and
promote responsible tourism behaviors. Students can learn about sustainable tourism
initiatives in the region, engage in discussions on best practices, and participate in activities
that promote conservation, community empowerment, and the preservation of local culture.

4. Tourism Operations and Management - This objective aims to expose students to the
practical aspects of running tourism businesses, including accommodation, transportation,
attractions, and tour guiding. Students can visit hotels, resorts, travel agencies, and other
tourism establishments to understand their operations, customer service practices, and
marketing strategies.

5. Cultural Heritage Preservation - Students can explore historical sites, museums, and
heritage towns to learn about the region's cultural treasures and the efforts taken to conserve
them. This objective aims to instill a sense of responsibility in students to protect and
promote cultural heritage as an integral part of sustainable tourism development.
 Republic of the Philippines
Laguna State Polytechnic University
Province of Laguna

II. Narration of Experience

Day 1

On April 24th, our tour started. We met up at LSPU Sta Cruz Campus at around 8 PM.
Two hours later, we were finally enabled to depart. After a very long and tiring hours of
traveling from Laguna to Ilocos, we’ve finally arrived at our first stop which is Santa Maria
Church, Ilocos Sur. At 7 AM we arrived at Vigan Convention Center for our seminar and there
we had our breakfast. The first seminar focused on basic tour guiding, immersing us in the art of
creating meaningful and memorable experiences for visitors. Seasoned experts in the field shared
their knowledge, guiding us through the essential skills and techniques required to be exceptional
tour guides. We learned about effective communication, cultural sensitivity, and the importance
of storytelling in painting vivid pictures of Ilocos' rich heritage and attractions. After the
engaging seminar on tour guiding, our attention turned to the gastronomic delights of Ilocos. The
second seminar focused on food operations, with a special highlight on Marsha's Delicacies, a
renowned local establishment. Set in the heart of Vigan, Marsha's Delicacies played a pivotal
role in preserving the region's culinary heritage. Next stop is Baluarte, which is owned by Chavit
Singson. The temperature in Ilocos was extremely hot, so hot that I can’t enjoy roaming around
our destinations. I was bathed in my own sweat but it was fun too because I got to witness
animals in person that I had previously only read about in books and seen on the internet. Inside
the enclosed area, you get to see a variety of wild animals being domesticated, including tigers,
lions, deer, sheep, snakes, and more!

After our lunch, we proceed to Juan Luna Shrine. As we walked through the doors, we
were greeted by the sight of remarkable artworks adorning the walls, each telling a unique story.
The gallery showcased the masterpieces of renowned artist, Juan Luna, and we were captivated
by the intricate details and emotional depth in each painting. The shrine's serene atmosphere
allowed us to appreciate the beauty and creativity that emanated from the artist's brushstrokes.
Truly, visiting this place was humbling and one-of-a-kind experience for me. We continued our
journey to a UNESCO World heritage Site and a symbol of the region's rich spiritual heritage,
the Paoay Church is an iconic landmark that we visited. The intricate design and solid
architecture left us in awe, as we contemplated the generations that had passed through its doors.
The last stop for day 1, is the Sand dunes of La Paz. The place is widely known for its sand
dunes, where tourists can try 4×4 truck adventures as well as sandboarding. The wind whipped
through our hair as we screamed with delight, the dunes providing a thrilling backdrop for
adventure. Some of my classmates couldn't resist the temptation to try sandboarding, sliding
down the slopes with laughter echoing in the air but I didn’t tried it as I've seen several students
stumbled and got covered with sand, I don't want to ruin my outfit. The vast expanse of the sand
dunes and the breathtaking sunset painted the sky with vibrant hues, creating a magical ambiance
we will forever cherish. It’s a favorite destination of those who are into adrenaline-rush including
me. In a nutshell, visiting the sand dunes of Ilocos Norte is truly a must for those taking a
vacation in the said province.

With the day's adventures behind us, we yearned for a place of relaxation and tranquility.
Our destination was Pangil Beach Resort, nestled along the coastline of Currimao, Ilocos Norte.
 Republic of the Philippines
Laguna State Polytechnic University
Province of Laguna

We checked in and settled into our comfortable accommodations, eager to recharge and unwind.
We retired for the evening, looking forward to the continuation of our remarkable journey
through the wonders of Ilocos.

Day 2

Rising early on the second day, we embarked on an exhilarating adventure to explore the
untamed beauty of Ilocos Norte. Our first stop was the Cape Bojeador Lighthouse. Its majestic
presence and rich history as a guiding signal for sailors brought back memories of the past. We
were captivated by the panoramic view from the lighthouse as we watched the crashing waves
against the shore.

The journey continued as we ventured to the majestic Kapurpurawan Rock Formation.

These ivory-white limestone cliffs, carved by time and the relentless power of the ocean, stood
proudly, defying the test of time. We went along the maze pathways, admiring at Mother
Nature's beautiful patterns and formations. The third site was the famous Bangui Wind Farm,
also known as the Bangui Windmills. It was really stunning to see these enormous windmills
towering before my eyes. Over the hills and along the shoreline towards the West Philippine Sea,
they could be seen everywhere. Realizing how this province was able to create this renewable
energy source was remarkable. Undoubtedly, this is yet another engineering feat that should not
be missed when in Ilocos. The remaining time of our day 2 was spent at the late President
Marcos’ residence aka Malacañang of the North. It offers a unique and immersive experience
that allows visitors to step back in time and witness the grandeur of the Marcos era.

We headed back to Pangil Beach Resort to freshen up and prepare for the evening's
events. The most unforgettable experience for our 2nd day is in our Room with my roommates,
Room 204. We all went back to our rooms to get changed, we all felt that we need to go to toilet
to poop, we took turns. When it’s my turn, my roommate rushed me & told me that she can’t
take it anymore. Then I quickly go out of the toilet. Minutes have passed, she’s still in there and
we only have 10 minutes to get dressed. We asked if she’s gonna take long until she’s finished,
she said that “ayaw lumubog” we didn’t believe her until she showed us. We all laugh loudly, we
don’t know what to do, our other roommate felt the urge to poop but there’s still poop inside the
bowl, she had no choice but to poop. After that, we called the lobby to get our toilet fixed, we are
full of shame when the maintenance personnel came. After a few minutes, Kuya asked “Sabon
po ba ang nagbara dito ma’am?” when he clearly sees the poop there. We answered “Hindi po,
tae po”. I still remember how we laughed and talked about it all day long. My classmates even
told Sir JM and he laughed out loud and said he won’t forget our story. Our experience is quite
embarrassing but we’re happy that we are open to each other. Then a seminar about front office
operations awaited us at Playa Tropical Resort, a beautiful beachfront property in Currimao,
Ilocos Norte. The seminar provided valuable insights into the intricate workings of hotel front
office management, enhancing our knowledge and understanding of the hospitality industry.
Following the seminar, we gathered for a delightful dinner at Playa Tropical Resort.

As the evening wound down, we returned to Pangil Beach Resort, grateful for the day's
experiences and eager for the adventures that awaited us in the days to come. Reflecting on the
 Republic of the Philippines
Laguna State Polytechnic University
Province of Laguna

sights we had seen, the knowledge we had gained, and the friendships we had formed, we drifted
off to sleep, excited for what the next day of our Ilocos tour would bring.

Day 3

On the last day of our Ilocos tour, we woke up with mixed emotions as it marked the end
of our memorable adventure. After our breakfast at our hotel, we packed our belongings,
checked out, and loaded our bags into the tour bus.

Our first stop of the day was Batac Empanadahan, a renowned eatery in the municipality
of Batac. We had heard rave reviews about their delectable empanadas and couldn't miss the
chance to taste this local delicacy. We bit into the crispy crust, revealing a flavorful filling
bursting with local ingredients. The combination of savory longganisa, grated green papaya, egg,
and spices created a harmonious blend of tastes and textures. The empanadas were truly a
culinary delight, and we savored every bite, appreciating the skill and tradition behind this
beloved Ilocano dish. Our journey continued as we made our way to Vigan, a UNESCO World
Heritage Site and a city renowned for its well-preserved Spanish colonial architecture. The
scenic drive allowed us to appreciate the picturesque landscapes and rural beauty of the region.
As we arrived in Vigan, we immediately felt transported back in time. Our tour began with a
leisurely walk along Calle Crisologo, a historic street filled with beautiful Spanish-era houses.
The architectural beauty of these well-preserved structures, with their intricate details and vibrant
colors, left us in awe. We took our time to admire the buildings, capturing photographs, buying
souvenirs and immersing ourselves in the city's rich history. After immersing ourselves in
Vigan's rich cultural heritage, it was time to satisfy our appetites with a delicious lunch. We
headed to Seafood Island, a renowned restaurant that specializes in fresh seafood dishes. To add
an exciting sidetrip to our day, we made a stop at a grape farm in La Union. The farm showcased
sprawling vineyards and offered visitors the opportunity to pick and taste fresh grapes. We
strolled through the vineyards, learning about the grape-growing process and enjoying the
natural beauty of the surroundings. It was a refreshing and unique experience, providing a
different perspective on the region's agricultural landscape.

As the day came to a close, we reflected on the incredible journey we had experienced
throughout our Ilocos tour. From the culinary delights of Batac Empanadahan to the architectural
wonders of Vigan and the unexpected grape farm sidetrip, each moment had contributed to our
unforgettable adventure. With hearts full of cherished memories and taste buds still savoring the
flavors of Ilocos, we boarded our transportation for the journey back home. As the landscapes
passed by, we couldn't help but feel grateful for the beauty, culture, and gastronomy we had
discovered in this remarkable region. In conclusion, a trip to Ilocos with our classmates promises
an exciting and unforgettable experience. Exploring the region's cultural, historical, and natural
attractions together creates lasting memories and strengthens bonds. This tour provided us the
break we needed from school but still learning. Ilocos offers a range of activities that cater to
different interests. From strolling through the charming streets of Vigan and admiring the
colonial architecture to visiting ancient churches and museums, there are ample opportunities to
immerse yourselves in the region's rich cultural heritage.
 Republic of the Philippines
Laguna State Polytechnic University
Province of Laguna

The trip also presents an opportunity for adventure and exploration. Taking in the
breathtaking landscapes of Ilocos, such as the picturesque coastlines and unique rock formations,
provides a backdrop for thrilling outdoor activities like hiking, beach hopping, and even
sandboarding in the sand dunes of La Paz. Enjoying the local cuisine together adds a delightful
culinary dimension to the trip. Sharing meals of Ilocos empanadas, bagnet, and other regional
specialties fosters a sense of camaraderie and allows you to savor the flavors of the region as you
embark on culinary adventures. Throughout the journey, the camaraderie and shared experiences
among friends create moments of laughter, joy, and bonding. From exploring new places to
trying new activities, you'll have the opportunity to create lifelong memories and strengthen your
friendship through shared adventures.

Overall, a trip to Ilocos with friends offers a perfect blend of cultural immersion, outdoor
exploration, gastronomic delights, and shared experiences. It's an opportunity to create cherished
memories, deepen friendships, and discover the beauty and wonders of Ilocos together.

III.Conclusion

Strategies of all the establishment/destination that you have been visited

The Baluarte Zoo in the Ilocos Region offers a unique experience for visitors to interact with a
variety of animals. Here are some strategies that the Baluarte Zoo could employ to enhance its
operations and visitor experience:
1. Animal Welfare and Conservation - They ensure the highest standards of animal care and
welfare, providing appropriate enclosures, habitats, and enrichment for the animals
2. Visitor Engagement and Education - They offer guided tours and informative signage to
provide visitors with educational experiences about the animals, their habitats, and
conservation efforts.
3. Customer Service - They train staff to provide friendly, knowledgeable, and professional
customer service, addressing visitor inquiries, and ensuring a positive and welcoming
atmosphere.
4. Encourage Interactions - They offer animal encounter experiences where visitors can
interact with certain animals under proper supervision and guidelines, ensuring both visitor
safety and animal well-being.
5. Facilities and Amenities - They maintain clean and well-maintained facilities, including
restrooms, dining areas, and picnic spots, to provide visitors with comfortable and convenient
amenities.

The Juan Luna Shrine, located in Badoc, Ilocos Norte, is a historical site dedicated to the
renowned Filipino artist Juan Luna. To enhance its operations and visitor experience, here are
some strategies that the Juan Luna Shrine could consider:
1. Preservation and Conservation - They ensure the preservation and conservation of the
shrine and its artifacts, including the artworks, personal belongings, and historical documents
of Juan Luna.
2. Interpretation and Education - Conduct guided tours led by knowledgeable guides who can
share detailed information about the shrine and its exhibits.
 Republic of the Philippines
Laguna State Polytechnic University
Province of Laguna

3. Interactive Exhibits and Multimedia - Incorporate interactive exhibits or multimedia

displays that allow visitors to engage with Juan Luna's artworks and learn about his creative
process.
4. Accessibility and Amenities - Ensure the shrine is accessible to all visitors, including those
with disabilities, by providing ramps, accessible parking, and wheelchair-friendly paths.

Paoay Church, also known as the St. Augustine Church, is a UNESCO World Heritage Site
located in Paoay, Ilocos Norte. To enhance its operations and visitor experience, here are some
strategies that Paoay Church could consider:

1. Sustainable Practices - Implement sustainable practices within the church's operations, such
as waste management, energy efficiency measures, and water conservation initiatives.
2. Accessibility and Amenities - Ensure the church is accessible to all visitors, including those
with disabilities, by providing ramps, accessible parking, and wheelchair-friendly paths.
3. Visitor Interpretation and Education - Train knowledgeable guides who can offer guided
tours and share in-depth information about the church's architecture, history, and significance.

The La Paz Sand Dunes, located in Laoag City, Ilocos Norte, offer a unique landscape for
outdoor activities and adventure. Here are some strategies that can be implemented to enhance
the operations and visitor experience at the La Paz Sand Dunes:

1. Environmental Conservation - Develop and implement conservation plans to protect the

natural ecosystem of the sand dunes, including vegetation, wildlife, and unique geological
formations.
2. Adventure Tourism and Activities - Offer a variety of adventure tourism activities tailored to
different visitor preferences and skill levels, such as sandboarding, ATV (All-Terrain Vehicle)
rides, or dune buggies.

The Cape Bojeador Lighthouse, located in Burgos, Ilocos Norte, is a historic landmark that
offers panoramic views of the coastline and serves as a cultural and tourist attraction. To enhance
its operations and visitor experience, here are some strategies that can be implemented for the
Cape Bojeador Lighthouse:

1. Preservation and Conservation - Prioritize the preservation and conservation of the

lighthouse's architecture, including its distinctive design, masonry work, and historical
elements.
2. Viewpoint and Scenic Experience - Create designated viewpoints or platforms that allow
visitors to appreciate the scenic beauty of the coastline, offering opportunities for photography
and relaxation.

Kapurpurawan Rock Formation, located in Burgos, Ilocos Norte, is a stunning natural

landmark characterized by its unique and picturesque limestone formations. Here are some
strategies that can be implemented to enhance the operations and visitor experience at
Kapurpurawan Rock Formation:
 Republic of the Philippines
Laguna State Polytechnic University
Province of Laguna

1. Safety Measures and Visitor Comfort - Ensure the safety of visitors by installing barriers,
railings, or signs to prevent accidents and guide visitors along designated paths.
2. Sustainable Practices - Collaborate with local authorities and tourism organizations to
develop sustainable tourism plans and initiatives for the broader region, considering the
impact of tourism on the rock formation and the surrounding community.

The Bangui Wind Farm, located in Bangui, Ilocos Norte, is one of the largest wind farms in
Southeast Asia. It features a series of wind turbines along the shoreline, generating renewable
energy and offering a unique attraction for visitors. Here are some strategies that can be
implemented to enhance the operations and visitor experience at the Bangui Wind Farm:

1. Viewing Points and Safety Measures - Create designated viewing points or platforms that
allow visitors to observe the wind turbines and enjoy panoramic views of the coastline and
surrounding area.
2. Collaboration with Renewable Energy Industry - Collaborate with renewable energy
organizations, government agencies, or universities to conduct research and development
projects related to wind energy and sustainable practices.

Malacañang of the North, located in Paoay, Ilocos Norte, is a historical mansion that served as
the official residence of the Philippine President in the northern region. Here are some strategies
that can be implemented to enhance the operations and visitor experience at Malacañang of the
North:

1. Preservation and Restoration - Prioritize the preservation and restoration of the mansion's
architectural features, including its distinctive design, historical artifacts, and interior
furnishings.
2. Visitor Facilities and Amenities - Establish visitor facilities and amenities, including
parking areas, restrooms, seating areas, and a visitor center that offers information about the
mansion's history and significance.

Vigan, located in Ilocos Sur, Philippines, is a UNESCO World Heritage City known for its well-
preserved Spanish colonial architecture. To enhance the operations and visitor experience in
Vigan, here are some strategies that can be implemented:

1. Heritage Conservation - Develop and implement strict conservation plans and guidelines to
preserve and maintain the historic buildings, cobblestone streets, and architectural integrity of
Vigan.
2. Sustainable Tourism Practices - Implement sustainable tourism practices to minimize the
impact on the environment and local community.

To enhance the operations and visitor experience at a grape farm in La Union, Philippines, here
are some strategies that can be implemented:

1. Grape Farm Tours - Offer guided tours of the grape farm, providing visitors with insights
into grape cultivation, harvesting, and wine production processes.
 Republic of the Philippines
Laguna State Polytechnic University
Province of Laguna

2. Wine Tasting and Education - Set up a tasting area where visitors can sample different
grape wines produced at the farm.
3. Agricultural Demonstrations and Workshops - Organize workshops or demonstrations on
grape cultivation and farming techniques, allowing visitors to learn about the process of
growing and caring for grapevines.

In conclusion, a trip to Ilocos with our classmates promises an exciting and unforgettable
experience. Exploring the region's cultural, historical, and natural attractions together creates
lasting memories and strengthens bonds. This tour provided us the break we needed from school
but still learning. Ilocos offers a range of activities that cater to different interests. From strolling
through the charming streets of Vigan and admiring the colonial architecture to visiting ancient
churches and museums, there are ample opportunities to immerse yourselves in the region's rich
cultural heritage. The trip also presents an opportunity for adventure and exploration. Taking in
the breathtaking landscapes of Ilocos, such as the picturesque coastlines and unique rock
formations, provides a backdrop for thrilling outdoor activities like hiking, beach hopping, and
even sandboarding in the sand dunes of La Paz. Enjoying the local cuisine together adds a
delightful culinary dimension to the trip. Sharing meals of Ilocos empanadas, bagnet, and other
regional specialties fosters a sense of camaraderie and allows you to savor the flavors of the
region as you embark on culinary adventures. Throughout the journey, the camaraderie and
shared experiences among friends create moments of laughter, joy, and bonding. From exploring
new places to trying new activities, you'll have the opportunity to create lifelong memories and
strengthen your friendship through shared adventures.

Overall, a trip to Ilocos with friends offers a perfect blend of cultural immersion, outdoor
exploration, gastronomic delights, and shared experiences. It's an opportunity to create cherished
memories, deepen friendships, and discover the beauty and wonders of Ilocos together.

IV. Recommendation

The tour was clearly and thoroughly presented during the school orientation, but there
were last-minute changes when the tour actually took place. We had expected to stay at the Playa
Tropical beach resort, but those changes caused us to stay at the Pangil Beach resort instead.
There was nothing we could do about it. The schedule that was provided to us didn't go as
expected. The travel agency's complications were worse than they appeared. We were given little
time to take pictures or explore after our tour, which was hurried. However, Ilocos has revealed
its multifaceted charm, embracing us with its cultural heritage, historical landmarks, breathtaking
natural wonders, and the genuine hospitality of its people.
 Republic of the Philippines
Laguna State Polytechnic University
Province of Laguna

V. Photos / Gallery with Caption

"Wild Adventures Await at Baluarte Zoo: Where Nature and Wildlife Unite in Ilocos"

"A Serene Stroll at Paoay Church - A Marvel of Spanish Colonial Architecture in Ilocos"
 Republic of the Philippines
Laguna State Polytechnic University
Province of Laguna

"Unleashing the Adventurer Within: Conquering the Paoay Sand Dunes on a Thrilling 4x4 Truck
Ride in Ilocos"

"Creating Timeless Memories: Cherishing Friendship at the Enchanting Luna Shrine in Ilocos"
 Republic of the Philippines
Laguna State Polytechnic University
Province of Laguna

"Where the Ocean Meets the Sky: Captivating Serenity at Cape Bojeador in Ilocos"

"Nature's Masterpiece Unveiled: Standing in Awe at the Majestic Kapurpurawan Rock

Formation in Ilocos"
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Laguna State Polytechnic University
Province of Laguna

"Harmony in Motion: Beholding the Majestic Bangui Windfarm - Ilocos' Icon of Sustainable
Energy"

"Capturing Memories at the Historic Malacañang of the North: A Timeless Bond with Friends in
Ilocos"
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Laguna State Polytechnic University
Province of Laguna

"Memories Under the Sun: Forever Bonded - Class Picture at Playa Beach Resort in Ilocos"

"Strolling Through History: Embarking on a Timeless Journey along Calle Crisologo in Vigan,
Ilocos"