Executive Summary I. Name of The Company

EXECUTIVE SUMMARY
I. Name of the Company
II. Company Logo
III. Location
Green Thumb Alley will be located on the ground floor of Blessings Prosperity
Bldg., Padre Burgos Road, Pasay City. The suggested location is highly preferred among
other locale as it is notably anchored on the following advantages:
 Proximity to the target market
IV. Description of the Business
Green Thumb Alley is a healthful and salubrious food business venture that targets
to cater its customers vegetable-centered dishes in an environment filled with beautiful
and beneficial indoor plants that are also available for sale to its clients. It offers wide
variety of organic vegetable meal courses prepared to promote a healthy diet and lifestyle
option to every person.
Aside from the vegetable-themed foods, myriad of indoor plants with several health
benefits are showcased and offered to its customers for sale, not only did the plants help
design the interior part of the restaurant it will also serve its individual duties as a useful
Long Range Objectives
1. To establish a formidable share in the market
2. To devise a sustainable competitive advantage
3. To be a cost leader in the target market
4. To have a customer relationship system
5. To grow and expand the business into new opportunities in five years
6. To create strong business operations for taking a company public often relies on
hiring the right individuals to work in the business
7. To involve employees in attainment of company goals as an integral component
of business resources
8. To increase systems of production for each service category to better serve its
growing market
9. To be the leading brand in ________________ services
V. Major Assumptions
The whole feasibility study is anchored on the following major assumptions:
A. Management Aspect
The management aspect provides a clear and precise identification of
duties and responsibilities, flow of authority and manpower level requirement. It
must be set up for optimum effectiveness. To achieve these, management must
be able to plan all activities, for the company to become productive and competitive
industry through human resource, financial capability and new technologies. The
central idea of management is to make every action or decision help achieve a

careful chosen goal. The word management is also used to mean the group of
persons called executives who perform management activities.
Green Thumb Alley is a sole proprietorship because it is easy to set up, it
requires minimal amount of capital, it has a lower cost in registering for government
permits and licenses and all the income of the business is taxed on the owner's
personal tax return only and not taxed as a separate entity. The total start-up
capital amounts P2,500,000. The projected return on investment is within five
years. The manager will hold key positions of the company such as Operations
Department and Disbursing Department. The company has devised a list of
policies, rules, and regulations that must be followed by the employees. The
organizational structure is composed of manager, cashier, accountant, disbursing
officer, cook and crew. They have different functions necessary to run the business
and they will be compensated according to the provisions of law.
The pre-operating activities were performed from June to December 8,
2018. The normal operation of the business will commence on December 9, 2019.
They have complied with the legal requirements set by the governing body and are
qualified to form a company that provides digital photography, events photography,
videography, and on-call photography services by the accreditations given by the
Department of Trade and Industry (DTI) and Bureau of Internal Revenue (BIR) and
by the business permits given by Manila City hall.
B. Marketing Aspect
C. Technical Aspect
The target location of the business is assumed strategic as it is
placed in residential areas, as well as schools and various establishments.
Also, the location is vacant as of the date of inquiry, August 3, 2018 (date
of contract of lease). In case that the location is occupied prior to the
expected commencement of the business, the feasibility study shall pursue
its target location date. A lease of contract was entered into with the owner
of the commercial space which amounts to a monthly rental fee of Php
80,000. Utilities such as water and electricity are assumed to be acquired
and to be paid accordingly on time. It is further assumed to acquire the
necessary supplies, and equipment needed in its operations, at an excellent
quality with a price deemed reasonable. Enough quantity of raw materials
needed in the production/operation are provided by the suppliers. In
addition, labor requirement is met to efficaciously operate the business. As
per the architect’s floor plan, the establishment is partitioned into 25.5
square meters store area (50%) and 25.5 square meters administrative area
(50%). The business is expected to operate 12 hours from 9:00 a.m. to 9:00
p.m. everyday.
D. Financial Aspect
E. Socio-economic Aspect
Green Thumb will be beneficial to the society since it creates
opportunities for new jobs. The restaurant itself offers organic and
vegetarian dishes that will serve as a go-to place for vegetarians and health
conscious folks.
Our project will also be beneficial to the government with regards to
tax matters. Additional funds may help the government on assisting its
projects through which the people’s welfare will be given more emphasis.

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EXECUTIVE SUMMARY

I. Name of the Company

II. Company Logo

other locale as it is notably anchored on the following advantages:

 Proximity to the target market

IV. Description of the Business

to cater its customers vegetable-centered dishes in an environment filled with beautiful

option to every person.

1. To establish a formidable share in the market

2. To devise a sustainable competitive advantage

3. To be a cost leader in the target market

4. To have a customer relationship system

hiring the right individuals to work in the business

7. To involve employees in attainment of company goals as an integral component

9. To be the leading brand in ________________ services

The whole feasibility study is anchored on the following major assumptions:

The management aspect provides a clear and precise identification of

duties and responsibilities, flow of authority and manpower level requirement. It

must be set up for optimum effectiveness. To achieve these, management must

central idea of management is to make every action or decision help achieve a

persons called executives who perform management activities.

Green Thumb Alley is a sole proprietorship because it is easy to set up, it

capital amounts P2,500,000. The projected return on investment is within five

Department and Disbursing Department. The company has devised a list of

organizational structure is composed of manager, cashier, accountant, disbursing

and they will be compensated according to the provisions of law.

The pre-operating activities were performed from June to December 8,

qualified to form a company that provides digital photography, events photography,

videography, and on-call photography services by the accreditations given by the

by the business permits given by Manila City hall.

The target location of the business is assumed strategic as it is

placed in residential areas, as well as schools and various establishments.

of contract of lease). In case that the location is occupied prior to the

expected commencement of the business, the feasibility study shall pursue

of the commercial space which amounts to a monthly rental fee of Php

80,000. Utilities such as water and electricity are assumed to be acquired

and to be paid accordingly on time. It is further assumed to acquire the

necessary supplies, and equipment needed in its operations, at an excellent

quality with a price deemed reasonable. Enough quantity of raw materials

needed in the production/operation are provided by the suppliers. In

addition, labor requirement is met to efficaciously operate the business. As

Green Thumb will be beneficial to the society since it creates

Our project will also be beneficial to the government with regards to

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