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    EAPP-02 Why UI - UX Eval

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    21 - Stephanus Pradipta Yogi S
    Evaluating user interfaces and experiences is important to understand usability issues and how users feel. Metrics are needed to measure elements like effectiveness, efficiency and satisfaction quantitatively. User-based evaluations involve representative users, using methods like experiments, observations, questionnaires and interviews. Expert evaluations assess designs against principles. Both quantitative and qualitative data are useful, with quantitative data providing structure and insight into decisions. Evaluations help optimize products and ensure good user experiences.

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    EAPP-02 Why UI - UX Eval

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    21 - Stephanus Pradipta Yogi S
    12 views13 pages
    Evaluating user interfaces and experiences is important to understand usability issues and how users feel. Metrics are needed to measure elements like effectiveness, efficiency and satisfaction quantitatively. User-based evaluations involve representative users, using methods like experiments, observations, questionnaires and interviews. Expert evaluations assess designs against principles. Both quantitative and qualitative data are useful, with quantitative data providing structure and insight into decisions. Evaluations help optimize products and ensure good user experiences.

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    Evaluating user interfaces and experiences is important to understand usability issues and how users feel. Metrics are needed to measure elements like effectiveness, efficiency and satisfaction quantitatively. User-based evaluations involve representative users, using methods like experiments, observations, questionnaires and interviews. Expert evaluations assess designs against principles. Both quantitative and qualitative data are useful, with quantitative data providing structure and insight into decisions. Evaluations help optimize products and ensure good user experiences.

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    12 views13 pages

    EAPP-02 Why UI - UX Eval

    Uploaded by

    21 - Stephanus Pradipta Yogi S
    Evaluating user interfaces and experiences is important to understand usability issues and how users feel. Metrics are needed to measure elements like effectiveness, efficiency and satisfaction quantitatively. User-based evaluations involve representative users, using methods like experiments, observations, questionnaires and interviews. Expert evaluations assess designs against principles. Both quantitative and qualitative data are useful, with quantitative data providing structure and insight into decisions. Evaluations help optimize products and ensure good user experiences.

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    Evaluasi Antarmuka &

    Pengalaman Pengguna
    #2: Urgensi Evaluasi UI & UX
    Mahardeka Tri Ananta, M.Sc.

    Disusun oleh Tim Pengelola Mata Kuliah Evaluasi Antarmuka & Pengalaman Pengguna
    Tujuan Evaluasi

    Agenda Metrik (metric) UX

    Perkuliahan Mitos-mitos seputar


    UX metrics

    User-based evaluation

    Expert-based evaluation

    Quantitative vs qualitative
    2
    Tujuan Evaluasi
    Evaluasi UI bertujuan untuk…

    ● Menemukan atau menilai masalah usabilitas pada suatu produk (sistem atau
    aplikasi) → fungsionalitas

    Evaluasi UX bertujuan untuk…

    ● Menilai “Bagaimana perasaan pengguna tentang menggunakan sistem yang


    dirancang yang bergantung pada konteks?”
    ● Menilai motivasi dan harapan pengguna

    3
    UX metric (1)
    ● A metric is a way of measuring or evaluating a particular phenomenon or thing.
    ● UX metrics are based on a reliable system of measurement: Using the same set of
    measurements each time something is measured should result in comparable outcomes.
    ● All UX metrics must be quantifiable—they have to be turned into a number or counted in
    some way.

    4
    UX metric (2)
    ● A UX metric reveals something about the interaction between the user and the product:
    some aspect of:
    ○ effectiveness (being able to complete a task)
    ○ efficiency (the amount of effort required to complete the task)
    ○ satisfaction (the degree to which the user was happy with his or her experience
    while performing the task)
    ● UX metrics measure something about people and their behavior or attitudes. Because
    people are amazingly diverse and adaptable, we sometimes encounter challenges in our
    UX metrics. For this reason, we discuss confidence intervals with most of the UX metrics
    discussed in order to reflect the variability in the data.

    5
    Penggunaan UX metric
    Beberapa pertanyaan yang dapat dijawab dengan UX metrics

    ● Will the users recommend the product?


    ● Is this new product more efficient to use than the current product?
    ● How does the user experience of this product compare to the competition?
    ● Do the users feel good about the product or themselves after using it?
    ● What are the most significant usability problems with this product?
    ● Are improvements being made from one design iteration to the next?

    6
    Pentingnya UX metrics
    ● Metrics add structure to the design and evaluation process, give insight into the
    findings, and provide information to the decision makers.
    ● Without the insight provided by metrics, important business decisions may be made
    based on incorrect assumptions, “gut feelings,” or hunches. As a result, some of
    these decisions are not the best ones.
    ● During a typical usability evaluation, it’s fairly easy to spot some of the more obvious
    usability issues. But it’s much harder to estimate the size or magnitude of the issues.
    ● User experience metrics are a key ingredient in calculating a Return on investment
    (ROI).
    ● UX metrics can help reveal patterns that are difficult or even impossible to see.

    7
    User-based evaluation
    ● User-based evaluation is evaluation through user participation, that is, evaluation
    that involves the people for whom the system is intended: the representative users.
    ● User-based evaluation techniques include:
    ○ experimental methods
    ○ observational methods
    ○ questionnaires
    ○ interviews
    ○ physiological monitoring methods

    Read more: https://www.igi-global.com/dictionary/user-based-evaluation/31244

    8
    Expert-based evaluation
    ● In expert-based evaluation, a designer or HCI expert assesses a design based on
    known/standard cognitive principles or empirical results.
    ● Expert-based evaluation techniques are also referred to as expert analysis
    techniques.
    ● Examples of expert analysis methods include:
    ○ heuristic evaluation
    ○ cognitive walkthrough
    ○ review-based evaluation

    Read more: https://www.igi-global.com/dictionary/expert-based-evaluation/10574

    9
    Quantitative vs. Qualitative

    10
    11
    Q&A

    12
    Terima Kasih
    “Genius is the ability to reduce the complicated to the simple.” — C.W. Ceram

    13

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