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Jotun Egypt
Table of contents

• Competitive Analysis
• Target Audience
• Campaign Planning Framework
• Creative direction 01
• Creative direction 02
• Creative direction 03
Competitive
Analysis
 Competitive Analysis
Brand\ Features Super silky finish Easy clean feature with No smell paint
matt finish
Yes Yes Yes
Fenomastic Wonderwall Wonderwall Lux Wonderwall Life
Yes Yes NO
platine 8000 Daystone 7070

NO NO NO

Yes Not available in Egypt

JAZETAL MATT Available in Saudi Arabia

Yes Yes No
SI-TONE Silk G 500
No No yes
Shiny Hygienic Plus
 ‫‪Competitive Taglines‬‬

‫ھﺗﺣب اﻟﺑﯾت ﺗﺎﻧﻲ‬ ‫ﻗﻠب اﻟﺑﯾت‬ ‫اﻧطﻼﻗﺗك‬

‫ﺟوده ﻣﻔﮭﺎش ﻛﻼم‬ ‫ﺣﻛﺎﯾﮫ ﺑﺎﺳﺗﻠﮫ‬

‫‪We speak colors‬‬ ‫اﻟوان ﻣن اﻟطﺑﯾﻌﮫ‬

‫ﻧﻠون ﻋﺎﻟﻣك‬
‫ﻛل ﻟون ﺣﻛﺎﯾﮫ‬ ‫أﺻﻠﮭﺎ ﯾﺎﺑﺎﻧﻲ‬ ‫اﻟدھﺎﻧﺎت ﺗﺑﻘﻲ ﺳﺎﯾﺑس‬ ‫ﺑﺎﻛﯾن اﺻل اﻟﺣﻛﺎﯾﮫ‬

‫ﺳﺎﯾﺑس ﻣﺳﺗﻘﺑل اﻟدھﺎﻧﺎت‬

‫‪365‬ﯾوم اﻟوان‬

‫ﺣﯾﺎﺗك ﺑﺎﻻﻟوان‬

‫ﻟون اﻟﻌﺻر‬
 Competition - ads samples

https://vimeo.com/45308 https://www.youtube.com/watch? https://www.facebook.c

1977 https://vimeo.com/66514 v=nidJ5lqYotE
om/JPaintsEgypt/videos
https://vimeo.com/454090981 /500726954610407
5777
https://vimeo.com/26286 https://www.youtube.co
2045 m/watch?v=Kkza0OVl-
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Target
Audience
Target Audience

● Social Class: AB
● Gender: Females mainly since they’re the decision
influencers and they’re always concerned with the
home, décor, and change.
● Marital status: Engaged, married, married with kids.
● Language: EG & AR
● Concerns: Quality, price, maintenance, and paint
hassle
● Age: 24 – 45
● Interest:
o Interior design
o Paints
o Healthy Lifestyle
o Kids o Colours o Renovation
o Home Décor Products o Home repair
o Modern furniture
o Minimalism
o Do it yourself (DIY)
 Summary of Buyer persona

Buyer’s personas

Apartment renovation ِApartment finishes

Group A Married couples Mother

Group C

Small family with kids

Group B
 Buyer persona
ِApartment finishes

About to get married couples: Small family with kids: Mother to be: A pregnant wife
who love attractive design, Everyone has a naughty son or that suffers from sinus allergy that
decoration, and modern furniture. has a talented kid who loves prevents her from smelling paint
they are looking for the latest drawing on walls. Anyone cares and wants to paint the baby room
technology in the world of paints about his house, want to keep it herself so she wants an easy
and ultra-subtle colors for their clean. So those people are washing paint without smell
house walls. looking for wall paints product that
can be easy to clean and has the
highest tolerance for washing.
 Buyer persona
Apartment renovation

Everyone who loves to change his Everyone who is interested in Anyone who wants to complete
home decor and wall colors making changes to the colors in a renovate their apartment and is
constantly. certain part of his room, but wants a looking for a simple and easy-to-use
But the smell of paint makes them product that provides him with high- paint with multiple advantages like
uncomfortable because they are in quality colors and luxurious silky easy to clean and no smell
the house every day while changing touches for the walls
it.
 Marketing Considerations
Marketing Mix, IMC

Strategic Research Inputs

Objective Setting:
Target Market, Buyer Behavior

Advertising Budget

Message Strategy Media Strategy

Message Tactics Media Tactics

Final Budget

Plan in Action
Run Campaign

Impact
Campaign Planning
Feedback Measure Advertising Feedback Framework
Effectiveness
Campaign
Planning
Framework
Creative
Direction
OP1
 Rational
Women are attentive to details. So, choose the tagline that expresses importance of
details in Jotun products that meets your psychological comfort

Details of life/ Attention to details for your convenience / Most

innovative products / We are always the first to set the trends
Insights “3W”
What is the customer doing?

Why are they doing it?

WOW no one has ever noticed or talked in

such detail about that problem before
 Insights
Insight 1 : Married or still engaged, they are confused and need help in choosing the best type of
paint, so the Jotun customer service team will HELP them choose the best colors.
“ Coloring consultancy” "customers support"

Insight 2 : Mothers are suffering a lot from the mischief of their children and scribble on caution at
the same time, they do not want to be cruel to them. Here, the role of “Jotun Easy Wash Paints,
Wonderwall Lux” will give them this comfort. “Easy / Smart / Enjoy the moment / Beside you"

Insight 3 : People who suffer from sinuses and need a place inside the house where they can take
a fresh breath, or if someone is coming from outside from a work, he needs to go somewhere in house
and take a deep fresh breath after stress.” care about you and your health / don't leave your home
/the first”

Insight 4 : People who love elegance and luxury in their homes, they need this soft and silky paints
Which are offered in Jotun Fenomastic Wonderwall. " luxury life / Attractive / New / oxygen"
Creative Concept
Quick scenes complement each other and each scene has a different theme and color..
Each scene will have a story based on 4 features of JOTUN products:
(Super silky finish , Easy clean , No smell indoor air and Customer support)

in each scene, there is a story Which expresses the target audience's needs for JOTUN's products

Main copy
Customer Support

Super silky finish Easy clean No smell WhatsApp service

indoor air

Part 1 Part 2 Part 3 Part 4

Cutdown 1 Cutdown 2 Cutdown 3 Cutdown 4
Tagline
 ‫‪Main Copy‬‬
‫اﻟﺤ\ﺎة ﺗﻔﺎﺻ\ﻞ …‬
‫‪Part 1‬‬ ‫و ‪e‬ﻞ ﺗﻔﺼ\ﻠﺔ ﻟﻴﻬﺎ ﻟﻮن‬
‫و ‪e‬ﻞ ﻟﻮن ‪m‬ﻠﻤﺴﺔ ﻣﺨﺘﻠﻔﺔ ‪s ..‬ﺲ ﻣﺘﻨﺎﻏﻤﺔ‬

‫ﺗﺎﺧﺪك ﻟﻌﺎﻟﻢ ﻣﻔﻬﻮش ﻏ~} ﺿﺤﻜﺘﻬﻢ و ﺷﻘﺎوﺗﻬﻢ‬

‫‪Part 2‬‬
‫اﻟ„‪ ƒ‬ﻣﺶ ﺑ‡ﺴˆﺐ اﺛﺮ‪s ..‬ﺲ ﺑ‡ﺴˆﺐ ﻟﺤﻈﺔ ﺣﻠﻮة‬

‫ﻣﻠ\ﺎﻧﺔ ﺣ\ﺎة … ‪e‬ﻠﻬﺎ ﺟﺪ•ﺪ و ﺗﺠﺪ•ﺪ‬

‫‪Part 3‬‬ ‫وﻟﺤﻈﺎت ﻣﺘﺘ“ﺴˆﺶ ‪..‬ﻣﺘﻠﻮﻧﺔ ﺑﺘﻔﺎﺻ\ﻠﻨﺎ‬

‫‪CTA‬‬ ‫‪CTA‬‬
‫ﻣﻊ ﺟوﺗن ﺗﻘدري ﺗﻐﯾري‪...‬وﺗﺟددي ﺑﯾﺗك ﺑﻠﻣﺳﺔ ﻣﻠﯾﺎﻧﺔ ﺗﻔﺎﺻﯾل‬
‫ﺟﻮﺗﻦ …‪..‬ﺗﻔﺎﺻ‪:‬ﻞ ﺑﺘﻔﺮق‬
‫‪scene 1‬‬

‫‪VO‬‬

‫اﻟﺤ\ﺎة ﺗﻔﺎﺻ\ﻞ … و ‪e‬ﻞ ﺗﻔﺼ\ﻠﺔ ﻟﻴﻬﺎ ﻟﻮن‬

 ‫‪VO‬‬

‫و ‪e‬ﻞ ﻟﻮن ‪m‬ﻠﻤﺴﺔ‬

 ‫‪VO‬‬

‫ﻟﻤﺴﺔ ﺑﻨﻌﻮﻣﺔ اﻟﺤ”•ﺮ…‪e ..‬ﻠﻬﺎ ﺗﻔﺎﺻ\ﻞ‬

 ‫‪VO‬‬

‫ﺗﺎﺧﺪك ﻟﻌﺎﻟﻢ ﻣﻔﻬﻮش ﻏ~} ﺿﺤﻜﺘﻬﻢ و ﺷﻘﺎوﺗﻬﻢ اﻟ„‪ ƒ‬ﻣﺶ ﺑ‡ﺴˆﺐ آﺛﺮ ‪s‬ﺲ ﺑ‡ﺴˆﺐ ﻟﺤﻈﺔ ﺣﻠﻮة‬
 ‫‪VO‬‬

‫ﺗﺎﺧﺪك ﻟﻌﺎﻟﻢ ﻣﻔﻬﻮش ﻏ~} ﺿﺤﻜﺘﻬﻢ و ﺷﻘﺎوﺗﻬﻢ اﻟ„‪ ƒ‬ﻣﺶ ﺑ‡ﺴˆﺐ آﺛﺮ ‪s‬ﺲ ﺑ‡ﺴˆﺐ ﻟﺤﻈﺔ ﺣﻠﻮة‬
 ‫‪VO‬‬

‫ﺗﺎﺧﺪك ﻟﻌﺎﻟﻢ ﻣﻔﻬﻮش ﻏ~} ﺿﺤﻜﺘﻬﻢ و ﺷﻘﺎوﺗﻬﻢ اﻟ„‪ ƒ‬ﻣﺶ ﺑ‡ﺴˆﺐ آﺛﺮ ‪s‬ﺲ ﺑ‡ﺴˆﺐ ﻟﺤﻈﺔ ﺣﻠﻮة‬
 ‫‪VO‬‬

‫ﻣﻠ‪#‬ﺎﻧﺔ ﺣ‪#‬ﺎة … ‪+‬ﻠﻬﺎ ﺟﺪ‪/‬ﺪ و ﺗﺠﺪ‪/‬ﺪ‬

‫وﻟﺤﻈﺎت ﻣﺘﺘ‪8‬ﺴ‪:‬ﺶ ‪..‬ﻣﺘﻠﻮﻧﺔ ﺑﺘﻔﺎﺻ‪#‬ﻠﻨﺎ‬
 ‫‪VO‬‬

‫ﻣﻠ‪#‬ﺎﻧﺔ ﺣ‪#‬ﺎة … ‪+‬ﻠﻬﺎ ﺟﺪ‪/‬ﺪ و ﺗﺠﺪ‪/‬ﺪ‬

‫وﻟﺤﻈﺎت ﻣﺘﺘ‪8‬ﺴ‪:‬ﺶ ‪..‬ﻣﺘﻠﻮﻧﺔ ﺑﺘﻔﺎﺻ‪#‬ﻠﻨﺎ‬
‫‪Scene 6‬‬

‫‪VO‬‬
‫‪CTA‬‬

‫ﻣﻊ ﺟوﺗن ﺗﻘدري ﺗﻐﯾري‪...‬وﺗﺟددي ﺑﯾﺗك ﺑﻠﻣﺳﺔ ﻣﻠﯾﺎﻧﺔ ﺗﻔﺎﺻﯾل‬

‫ﺟﻮﺗﻦ …‪..‬ﺗﻔﺎﺻ‪6‬ﻞ ﺑﺘﻔﺮق‬
Cut-Downs
Cut-Downs
Fenomastic Wonderwall Family
‫‪Scene 6‬‬

‫‪VO‬‬

‫ﻓﯾﻧوﻣﺎﺳﺗك ﻣن ﺟوﺗن‬
‫ﺳﮭل اﻟﺗﻧظﯾف ‪ ,‬ﺑدون راﺋﺣﮫ‪ ,‬وﺑﻣﻠﻣس ﻧﺎﻋم ‪ .‬دﻟوﻗﺗﻲ ﻏﯾري ﺑﯾﺗك ‪ .‬ﺑﺎﻟﺗﻔﺎﺻﯾل اﻟﻠﻲ ﺗﻧﺎﺳﺑك …‬
‫ﺟوﺗن ‪..‬ﺗﻔﺎﺻﯾل ﺑﺗﻔرق‬
Cut-Downs
WhatsApp service
 ‫ﻋﺸﺎن ﺟﻮﺗﻦ ﺑ‡ﺴﺎﻋﺪﻧﺎ ﻧ‪š‬ﻤﻞ ﺗﻔﺎﺻ\ﻞ ﺑ›ﺘﻨﺎ‬
‫¨‬
‫دﻟﻮﻗ ‪ ž„ Ÿ‬ﻣﻊ ﺧ¡}اء اﻷﻟﻮان ﻣﻦ ﺟﻮﺗﻦ ‪‡¤‬ﺸﺎر‪e‬ﻚ „§ اﺧﺘ\ﺎر آﻟﻮان ﺑ›ﺘﻚ‬
‫اﻟ„‪ ƒ‬ﻣﻠ\ﺎن ﺗﻔﺎﺻ\ﻞ ‪ … .‬ﻟﺗﻔﺎﺻﯾل أﻛﺗر زورو ﻣوﻗﻌﻧﺎ‬
‫ﺟﻮﺗﻦ ‪.....‬ﺗﻔﺎﺻ‪:‬ﻞ ﺑﺘﻔﺮق‬
Cut-Downs
installment service
 ‫‪DEMO‬‬

‫ﻋﻠﺷﺎن ﺟوﺗن ﺑﺗﮭﺗم ﺑﺎﻟﺗﻔﺎﺻﯾل… دﻟوﻗﺗﻲ ﺟدد أﻟوان ﺑﯾﺗك ﺑﺎﻟﺗﻘﺳﯾط‬

‫ﺑﺎﻟﻧظﺎم اﻟﻠﻰ ﯾﻧﺎﺳﺑك ‪..‬ﻟﺗﻔﺎﺻﯾل أﻛﺗر زورو ﻣوﻗﻌﻧﺎ‬
‫ﺟوﺗن ﺗﻔﺎﺻﯾل ﺑﺗﻔرق‬
Cut-Downs
Special Offer
 ‫‪DEMO‬‬

‫ﺗﻐﯾﯾر اﻟوان ﺑﯾﺗك ﻣﺑﻘﺗش ﻣﺷﻛﻠﺔ …‪ .‬دﻟوﻗﺗﻲ ﻣن ﺟوﺗن ھﺗﺟددي وﺗﻐﯾري ﺗﻔﺎﺻﯾل ﺑﯾﺗك‬
‫ب ‪ 10‬اﻻف ﺣﻧﯾﮫ ﻓﻘط … ﻟﺗﻔﺎﺻﯾل أﻛﺗر زورو ﻣوﻗﻌﻧﺎ‬
‫ﺟوﺗن ﺗﻔﺎﺻﯾل ﺑﺗﻔرق‬
Cut-Downs
OP2
Fenomastic Wonderwall Family
 ‫‪Part 1‬‬
‫‪Cutdown 1‬‬

‫‪VO‬‬
‫‪CTA‬‬

‫‪Wonderwall: super silky finish‬‬

‫ﻓﯾﻧوﻣﺎﺳﺗك ﻣن ﺟوﺗن‬
‫ﻓﺎﺋﻖ اﻟﻨﻌﻮﻣﺔ ?ﻠﻤﺴﺔ اﻟﺤ‪ED‬ﺮ ﻓﺎﺧﺮة ﻋﺎﻟ‪J‬ﺔ اﻟﺠﻮدة‪.‬‬
‫‪...‬ﺟوﺗن ﺗﻔﺎﺻﯾل ﺑﺗﻔرق‬ ‫اﺑﺘ‪P‬ﺎر ﺟﺪ‪T‬ﺪ ﻣﻦ ﺟﻮﺗﻦ ﻟﺘﻐﻴ‪ YZ‬اﻟﺠﺪران ﻟﺠﻤﺎل وراﺣﺔ ﺣﻘ‪J‬ﻘ‪J‬ﺔ‪.‬‬
‫‪Part 2‬‬
‫‪Cutdown 2‬‬

‫‪VO‬‬
‫‪CTA‬‬
‫‪ Wonderwall Lux‬ﻓﯾﻧوﻣﺎﺳﺗك ﻣن ﺟوﺗن‬
‫‪Y (U‬ﺴﺎﻋﺪ ﻋ\[ ﺗﻨﻈ‪#‬ﻒ ﺟدران ﻣﻧزﻟك ^_ﻞ ﺳﻬﻮﻟﺔ ‪.‬‬ ‫‪ ,‬ﺑﺘﻘﻨ‪#‬ﺔ )إﻳﺰي ‪+‬ﻠ ‪W V‬‬
‫‪c‬‬ ‫‪a‬‬
‫و ‪T‬ﺠﻌﻞ ﻣ ‪Ya‬ﻟﻚ ﻣﺘﺠﺪد داﺋﻤﺎ ‪ ...‬ﺟوﺗن ﺗﻔﺎﺻﯾل ﺑﺗﻔرق‬
‫‪Part 3‬‬
‫‪Cutdown 3‬‬

‫‪VO‬‬
‫‪CTA‬‬

‫‪ Wonderwall Life‬ﻓﯾﻧوﻣﺎﺳﺗك ﻣن ﺟوﺗن ?ﺪون راﺋﺤﺔ و ‪e‬ﺴﺎﻋﺪ ﻋ‪ fg‬ﺗﻨﻘ‪J‬ﺔ و ا‪h‬ﺴ‪J‬ﺎﺑ‪J‬ﺔ اﻟﻬﻮاء ‪ kg a‬ﻣ ‪Ya a‬ﻟﻚ ﺟﺪد ﻣ ‪Ya a‬ﻟﻚ اﻻن دون ﻋﻨﺎء ‪.‬‬
‫ﺟﻮﺗﻦ ﺗﻔﺎﺻﯾل ﺑﺗﻔرق ‪.‬‬
KV-OP1 photography onset
KV-OP2
Direction Two
Creative
Direction
OP2
Tagline
 Rational
We all need touches of change
A change in decorations…
A change in the house
That’s why we are inspired the idea of touch from this perspective
The touch makes a big difference
A touch of changing the paints; helps you to rest, relax, renew, be active, and give a
beautiful shape to the place
So, the touch is generally different with Jotun paints
 Creative Concept
musical
Scenes with a pleasant lyrical rhythm based on the characteristics of Jotun paints.
Each scene is different from one to another in terms of colors and mood, with fast
music.
We will focus on 4 advantages of JOTUN products (for home, ease, purity, and
customer service)
 ‫‪Main Copy‬‬

‫‪Lyrics‬‬
‫ﻟﻮ زﻫﻘﺎﻧﺔ ﻣﻦ ﺷ‪,‬ﻞ اﻟﻮل )‪ (wall‬وﻣﺤﺘﺎﺟﺔ ﺣﺎﺟﺔ ﻛﻮل‬
‫‪0‬‬
‫ﻟﻤﺴﺔ ﻓﻴﻨﻮﻣﺎﺳ‪-,‬ﻚ ‪ /1‬اﻟﺪ‪4‬ﻜﻮر‬
‫@‬
‫ﻟﻮ ﻧﻔﺴﻚ ‪ ?A‬ﺟﻮ ﻫﺎدي وﺳﻂ ﻣﺎﻣﺎ و‪F‬ﺎ‪G‬ﺎ وﻫﺎدي‬
‫ﻟﻮ روﺣﺘﻮا ﻋﻨﺪ ﺗ‪M‬ﺘﺎ وﻟﻌﺐ ﺷﺨ‪Q‬ﻄﺔ ﻋ‪ S‬اﻟﺤ‪T‬ﻄﺔ‬
‫ﻟﻮ ﺟﺪك ﺳ‪Q‬ﻠﻚ ﺗﺮﻛﺔ وﻗﺮرت ﺗﻔﺘﺢ \[ﻛﺔ‬
‫ﻟﻮ ﺧﻼص واﻓﻘﻮا ﻋﻠ‪T‬ﻚ وﻗﺮرت ‪a‬ﺸﻄﺐ ‪ G‬ـﺄ‪e‬ﺪ‪e‬ﻚ‬
‫‪0‬‬
‫ﻟﻤﺴﺔ ﻓﻴﻨﻮﻣﺎﺳ‪-,‬ﻚ ‪ /1‬اﻟﺪ‪4‬ﻜﻮر‬
‫ﻟﻮ ﻣﺤﺘﺎﺟﺔ ﺷ‪gf‬ﺔ روﻗﺎن ﺗﻌﻤ‪ SA‬ﻳﻮﺟﺎ ورﻗﺼﺔ ‪l‬ﻤﺎن‬
‫@‬
‫ﻟﻮ ﻣﺤﺘﺎﺟﺔ ﺗﻐ‪ ?A no‬اﻟﻠﻮن ﺗﻄﻠ‪ qA r pA‬ﻣﻦ ﻛﻮﻣﻔﺮت زون‬
‫‪0‬‬
‫ﻟﻤﺴﺔ ﻓﻴﻨﻮﻣﺎﺳ‪-,‬ﻚ ‪ /1‬اﻟﺪ‪4‬ﻜﻮر‬

‫‪CTA:‬‬
‫‪0‬‬ ‫د‪c‬ﺎﻧﺎت ﺟﻮﺗ ? ‪0‬‬
‫> ﻟﻤﺴﺔ ﺣ‪BA‬ﺮ وﺳﻬﻠﺔ اﻟﻐﺴ‪-‬ﻞ و‪I‬ﺪون راﺋﺤﺔ و ﺧ‪NO‬اء اﻟﻮان ﺑ‪,‬ﺴﺎﻋﺪك ‪T /1‬ﻞ ﻟﻤﺴﺔ ﺑﺘﻀﻔﻴﻬﺎ ﻟﻌﺎﻟﻤﻚ اﻟﺨﺎص‬
‫‪Start of the ad‬‬

‫‪Audio‬‬ ‫‪Video‬‬

‫ﻟﻮ زﻫﻘﺎﻧﺔ ﻣﻦ ﺷ‪,‬ﻞ اﻟﻮل )‪ (wall‬وﻣﺤﺘﺎﺟﺔ ﺣﺎﺟﺔ ﻛﻮل‬ ‫ﯾﺑدأ اﻟﻣﺷﮭد ﺑﺑﻧت ﺣزﯾﻧﮫ ﺗﻧظر اﻟﻲ ﺣﺎﺋط ﻋﻠﯾﮫ اﻟوان ﻛﺋﯾﺑﮫ ﺑﺣزن ﺛم ﯾﺗﻐﯾر ﺷﻛل‬
‫‪0‬‬ ‫ﻟون ﺣﺎﺋط ﺑﺎﻟوان ﻣﺑﮭﺟﺔ وﻣودرن‬
‫ﻟﻤﺴﺔ ﻓﻴﻨﻮﻣﺎﺳ‪-,‬ﻚ ‪ /1‬اﻟﺪ‪4‬ﻜﻮر‬
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‫ﻟﻮ ﻧﻔﺴﻚ ‪ ?A‬ﺟﻮ ﻫﺎدي وﺳﻂ ﻣﺎﻣﺎ و‪F‬ﺎ‪G‬ﺎ وﻫﺎدي‬ ‫ﯾﻛون ﻣوﺟود ﻓﻲ اﻟﻣﺷﮭد ﻋﺎﺋﻠﺔ وﯾﺗواﺟد ﻣﻌﮭم أطﻔﺎل ﺗظﮭر ﻋﻠﯾﮭم ﻣﻼﻣﺢ اﻟﮭدوء‬
‫واﻟﺻﻔﺎء واﻻﺳﺗﻣﺗﺎع ﺑﺎﻟﺟو‬
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‫ﻟﻮ روﺣﺘﻮا ﻋﻨﺪ ﺗ[ﺘﺎ وﻟﻌﺐ ﺷﺨ^ﻄﺔ ﻋ` اﻟﺤ‪-‬ﻄﺔ‬ ‫ﯾﻛون اﻟﻣﺷﮭد ﻓﯾﮫ أطﻔﺎل ﻋن ﺟدﺗﮭم ﺣﯾث ﯾرﺳﻣون ﻋﻠﻰ اﻟﺣﺎﺋط‬
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‫ﻟﻮ ﺟﺪك ﺳ‪Q‬ﻠﻚ ﺗﺮﻛﺔ وﻗﺮرت ﺗﻔﺘﺢ \[ﻛﺔ‬ ‫ﻣﺷﮭد ﻟرﺟل ﯾﺟﻠس ﻋﻠﻰ ﻣﻛﺗﺑﮫ ﻓﻲ اﻟﺷرﻛﺔ‬
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‫ﻟﻮ ﺧﻼص واﻓﻘﻮا ﻋﻠ‪-‬ﻚ وﻗﺮرت ‪e‬ﺸﻄﺐ ‪g‬ـ ـﺄ‪4‬ﺪ‪4‬ﻚ‬ ‫ﯾﻛون اﻟﻣﺷﮭد ﺑﻧت ووﻟد ﻓﻲ ﯾوم اﻟﺧطوﺑﺔ ﺛم ﺑﻌد ذﻟك ﯾﻛون اﻟﻣﺷﮭد ﻋﻠﻰ اﺗﻧﯾن‬
‫‪0‬‬ ‫ﯾدھﻧون اﻟﺣﺎﺋط‬
‫ﻟﻤﺴﺔ ﻓﻴﻨﻮﻣﺎﺳ‪-,‬ﻚ ‪ /1‬اﻟﺪ‪4‬ﻜﻮر‬
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‫ﻟﻮ ﻣﺤﺘﺎﺟﺔ ﺷ‪Bj‬ﺔ روﻗﺎن ﺗﻌﻤ‪ `1‬ﻳﻮﺟﺎ ورﻗﺼﺔ ‪T‬ﻤﺎن‬ ‫ﯾﻛون اﻟﻣﺷﮭد ﺑﺑﻧت ﺗﺟﻠس اﻣﺎم اﻟﺣﺎﺋط ﺛم ﺗرﻗص اﻟﯾوﺟﺎ‬
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‫‪ n1 O m‬ﻣﻦ ﻛﻮﻣﻔﺮت زون‬ ‫‪1‬‬ ‫ﻠ‬‫ﻄ‬ ‫ﺗ‬ ‫ن‬‫ﻮ‬‫ﻠ‬‫ﻟ‬ ‫ا‬ ‫‪/‬‬
‫ﻟﻮ ﻣﺤﺘﺎﺟﺔ ﺗﻐ?‪1 N‬‬ ‫ﻣﺷﮭد اﻟﺑﻧت ﺗﻧظر اﻟﻲ اﻟﺷﺑﺎك ﺛم ﺗﻠﻣس اﻟﺣﺎﺋط ﻓﺗطﯾر اﻟﺳﺗﺎرة ﻣن اﻣﺎﻣﮭﺎ‬
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‫ﻟﻤﺴﺔ ﻓﻴﻨﻮﻣﺎﺳ‪-,‬ﻚ ‪ /1‬اﻟﺪ‪4‬ﻜﻮر‬
Digital &
on-ground
activation
 Activation

Paint plate booth

We will set up a booth to be half-paint plate divided into 3 parts.
● The first part shows the silky walls and the luxurious decoration
● Second part shows the design of a child's room full of wall drawings
● Third part shows its design on a room full of flowers and its colors are comfortable for the eyes
First part

imagination Activation
Second part

Activation
imagination
Third part

Activation
imagination
 Activation

Roadshow
Making a roadshow that targets specific areas and distributing small gifts and discount
cards to our target customers.
 Activation

International Yoga Day

We can use this day to target specific areas or parks to do free branded yoga sessions
and give gifts to customers
 Activation

National Great Outdoors Month

Family day @ Zed Park.
This event will attract the target customers for family games, competitions, color painting,
colors party and photography by Jotun.
 Activation

World Bicycle Day

Jotun Bike Marathon in Bike Park - Future City
influencers
Collaborations
Interior Designers Corporates
 Interior Designers

● Hany Saad Innovations

Since 2003, Hany Saad has completed more than 800 projects across Africa and the Middle East ranging from
private residential villas and to multi-use commercial projects, clubs, hotels, shopping malls, administrative
buildings, and ultra-luxurious residential compounds.

● Naira Omar

Naira Omar an architect and interior designer believes that design is hidden in the details. She molds her passion
into a visual rhythm and amazing interiors that wonder everyone.

● Hussein Rady
Hussein Rady is an interior designer with more than 20 years of experience in interior design projects
Which resulted in having a rich experience in managing and supervising various staffs. Work focuses
on individuals projects resulting in the mastering of handling difficult clients tastes.
 Interior Designers

● Amira khidr

amira khidr is a well-established name in Egypt’s interior design field. To this every day, she retains her undying
hunger to create uniquely beautiful and functional interiors. Amira Khidr is a versatile company that can work on
anything from hotels and restaurants, to homes, retail stores, and corporate offices.

● Mohamed Ali Designs

Mohamed Ali Designs cover projects such as residential as well as commercial properties within Egypt & Middle
East region. Their services cover turnkey, architecture, interior design, consulting and project management.
Collaborations
 Corporates
● Beverly Hills

Beverly Hills Compound is considered the preferred choice of many individuals, as it is one of the first and most luxurious residential
complexes that were established in Sheikh Zayed and is characterized by privacy and tranquility.

● IKEA
IKEA specializes in displaying the latest furniture products and home brush supplies in accordance with Swedish and international quality
standards.
we can Collaborate with IKEA in helping customers to know more about color codes or educate them about the updated features in our paints
then this will make selling Jotun paints easier than before.
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