A SOLUTION TO

GLOBAL PROBLEM
ECODABLE FURNITURE
Ecodable Furniture.html
May Ann Magistrado - CEO
[email protected]
09454290489

“Ecopocket-friendliness at its peak”

SUMMARY
Ecodable Furniture is an eco-friendly product company based in Nabua,
Camarines Sur that specializes on providing hard-to-find ergonomic equipment
to the local community as well as online. This allows for greater amounts of
plastic to be recycled and can showcase the strength, durability and beauty of
the material. Our mission is to keep our customers happy and solve their
problems by providing excellent and custom-made items at a reasonable price
and to inspire them to be environmentally aware. Ecodable furniture offers
various designs of tables, chairs, and shelves.

Ecodable Furniture' financial plan is conservative, with modest expenses, low

payroll, and a low sales estimate. The needed investment is 6.5 million wherein
the Angel investors, corporate shares, properties, and cash will be used to fund
the business. Ecodable Furniture will always have a positive cash balance while
gradually increasing the overall cash and net worth of the company.
 “Plastics as a threat in our
environment and a waste of money”

Plastics is a persistent pollution in our world, and

those who buy plastic furniture are wasting their
money.
PROBLEM
∙ It is not affordable and durable nor useful because
of its workmanship.
∙ It has so many color to choose. Scratches appear
on it and after a strong blow, it can simply burst.
∙ A large number of plastic products pollute the
environment.
 From Plastic Waste to Unique
Furniture: " Let’s make the unusable
be usable”
The product is made up of plastic waste to become a
unique furniture which is an eco friendly, and not so
expensive.

• We make sure that customers can afford the products

SOLUTION
(by lowering prices and giving discounts.)
• Creating and Maintaining good quality of products (by
using recycled materials.)
• Open for customers suggestions (by making
personalized furniture)
 PRODUCT
ECODABLE FURNITURE
Affordable and ecofriendly furniture brought to you by Ecodable
furniture—ecopocket-friendliness at its peak. A furniture out of
molten plastic. A recycled plastics that can showcase the strength,
durability and beauty of the material or the product. It is not just a
matter of protecting our planet, by using sustainable furniture we are
reducing a large amount of plastics and also protecting our health,
since the chosen furniture will be free of toxic and harmful
substances. In addition, as we said, durability is another characteristic
of Ecodable furniture and, therefore, in the long term we will be save.
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Ecodable Furniture Business Model
 MARKET
OPPORTUNITY
Our Competitive Advantages in the marketplace over
the competition are:

1. Unique Designs. Ecodable Furniture produce

different styles and designs. It can be customized
based on the desire of the customers. 2. Affordable
Furnitures. Since our business provides installment
plans and promos.
3. Ecodable furniture is made from recycled and COMPETITION
sustainable materials. It will help to our friendly
environment to reduce and decrease the air
pollutants.
4. As of this kind of pandemic the most retail to shift
our Ecodable furniture is online. Selling furniture
online is one of the most profitable areas in
e-commerce.
SWOT ANALYSIS
STRENGTH, WEAKNESSES,
OPPORTUNITY,THREAT
STRENGTH
• Recycled plastic is less expensive compared to wood and steel furniture. They are also
more stylish, sturdy, and much more comfortable to sit on, which makes them ideal
for long hours in a classroom, office, and cafes.
• Low-cost- Recycled plastic furniture is undeniably more affordable than other
materials. They are also difficult to break while remaining lightweight. The Recycled
plastic furniture also comes in different types, designs, and colors that won’t make it
difficult for you to match with your place to set the ambiance.
• Maintenance Free-Unlike other materials, recycled plastic furniture is resilient to
scraping, loss in color, and stains when exposed to spills.
STRENGTH
• Waterproof-Probably one of the most important properties for indoor or outdoor
furniture is being waterproof. Wood or steel has this tendency of having their paint
peel or come off especially when they are placed outdoors and are exposed to rain
and sunshine. However, colors will fade in time, all you need to do is buy quality spray
paints and you’ll get a new great looking plastic furniture.
• Reliable suppliers – It has a strong base of reliable supplier of raw material thus
enabling the company to overcome any supply chain bottlenecks.
• High level of customer satisfaction – the company with its dedicated customer
relationship management department has able to achieve a high level of customer
satisfaction among present customers and good brand equity among the potential
customers.
STRENGTH
• Successful track record of developing new products – product innovation.
• Highly successful at Go To Market strategies for its products.
• Superb Performance in New Markets – ECODABLE,. Has built expertise at entering
new markets and making success of them. The expansion has helped the organization to
build new revenue stream and diversify the economic cycle risk in the markets it
operates in.
WEAKNESSES
• High attrition rate in work force – compare to other organizations in the industry
ECODABLE Furniture Has a higher attrition rate and have to spend a lot more
compare to its competitors on training and development of its employees.

• Limited success outside core business – Even though ECODABLE,Is one of the leading
organizations in its industry it has faced challenges in moving to other product
segments with its present culture.

• The marketing of the products left a lot to be desired. Even though the product is a
success in terms of sale but its positioning and unique selling proposition is not clearly
defined which can lead to the attacks in this segment from the competitors.
WEAKNESSES
• Need more investment in new technologies. Needs to put more money in
technology to integrate the processes across the board. Right now the
investment in technologies is not at par with the vision of the company.
OPPORTUNITY
• Decreasing cost of transportation because of lower shipping prices can also bring down
the cost of ECODABLE’s products thus providing an opportunity to the company –
either to boost its profitability or pass on the benefits to the customers to gain market
share.

• The new technology provides an opportunity to ECODABLE. To practices differentiated

pricing strategy in the new market. It will enable the firm to maintain its loyal customers
with great service and lure new customers through other value oriented propositions.

• The new taxation policy can significantly impact the way of doing business and can open
new opportunity for established players such as ECODABLE. To increase its profitability.
OPPORTUNITY
• Economic uptick and increase in customer spending, after years of recession and slow
growth rate in the industry, is an opportunity for ECODABLE. To capture new
customers and increase its market share.

• New customers from online channel – When pandemic started people use to buy their
wants and needs through online . Selling the product online will be successful.
THREAT
• Growing strengths of local distributors also presents a threat in some markets as the
competition is paying higher margins to the local distributors.

• Imitation of the counterfeit and low quality product is also a threat to ECODABLE’s
product especially in the emerging markets and low income markets.

• The demand of the highly profitable products is seasonal in nature and any unlikely event
during the peak season may impact the profitability of the company in short to medium
term.

• Shortage of skilled workforce in certain global market represents a threat to steady

growth of profits for ECODABLE.

• Changing consumer buying behavior from online channel could be a threat to the existing
physical infrastructure driven supply chain model.
 Marketing and Customer Service Products
Sales Development
Free products Product warranty for1 Create modern
discounts in exchange year after being style/meaningful
for every recyclable purchased designs
materials

Design customization Maintaining good Always consider

for all customers quality product that peoples choice

Free delivery for

fits customers need

Open for customers Make proven and

GROWTH
limited areas opinion and tested products giving
suggestions beauty and
comfortability

Availability of
products online
Rewarding customers
loyalty
 OUR TEAM

May Ann Magistrado

Chief Executive Officer

Glaiza
Charlie Pallega Embestro Jesle Hermosura Aira Aguila
General Manager HR and Admin Sales and Finance Purchasing Department
Department Department
25
Mary Ann Balingasa Erika Bordas Jevelyn Hinaniban Edna Sirios
Researcher Researcher Researcher
Marketing Department
Head

Sheila Rose Marie Sharmaine

Magistrado Petentrante Cagnayo Kaye Patricia Arabaca
Researcher Researcher Quality Department Technical Department
26
 Kimberly Mackaella
Abegail Bania Buagas Judy Ann Villoso Aguila
Design Department Head Designer Designer Designer

Mary Jhan Filio Marites Aballa Cristine Arales Daisy Camposano

Designer Designer Designer Production &
Construction
27
Department
Organizational Chart
 Dust Cleaner Fin Dryer Machine

Php180, 000
Php 250, 000
Plastic Recycling
Machine
MATERIALS AND
MACHINES
Php 950,000
Php 200, 000 NEEDED AND ITS
Agglomerator Plastic Scrap Grinder ESTIMATED PRICE
Machine Machine

Php 275,000 Php 150,000

 MATERIALS AND
Plastics
MACHINES
NEEDED AND ITS
ESTIMATED PRICE
Screws

MATERIALS AND
Paints MACHINES
NEEDED AND ITS
ESTIMATED PRICE
THANK YOU!
MAY ANN MAGISTRADO- CEO
09454290489
[email protected]